Introducing Bias Intentionally into Survey Techniques

1965 ◽  
Vol 2 (1) ◽  
pp. 51-55
Author(s):  
Ray Tortolani
Keyword(s):  
Marketing Research ◽  
Survey Techniques ◽  
Research Techniques ◽  
Consumer Test

➤Sometimes bias can be employed as a beneficial tool of marketing research techniques. This article describes a case study in which a form of bias was implemented in a consumer test to provide the answers to an acute marketing problem.

“Anjaneya” health drink: re-positioning dilemma

2018 ◽  
Vol 8 (4) ◽  
pp. 1-20
Author(s):  
Aasha Jayant Sharma ◽  
Vandana Prashant Sonwaney
Keyword(s):  
Market Share ◽  
Market Research ◽  
Marketing Research ◽  
General Purpose ◽  
Value Proposition ◽  
Content Type ◽  
Survey Techniques ◽  
Academic Level ◽  
Research Techniques ◽  
Mental Mapping

Learning outcomes The students will get a hands on research techniques like mental mapping, laddering and means end chain (MEC) model for value proposition and survey techniques. Case overview/synopsis Market Research has always acted as one of the major driving force behind the successful launch of any product in any market. There are several evidences of how market research and thorough understanding of the consumers in and out has lead companies reach new peaks and acquire market share. This case deals with a company called Eco-Remedies, based in Nashik, India, which is in the business of providing eco-solutions to different health ailments and also general purpose health supplements like health drinks. The major concentration is on the product called “AnjaNeya-The Graviola fruit drink” from Eco-Remedies, where in different research techniques were used to gather information so that appropriate strategies could be implemented in order to increase the market share of the product and create a strong position in the minds of the customers. The case deals with gathering consumer insights and then developing appropriate positioning strategies for Eco remedies based on consumer value proposition using the MEC theory, mental mapping, blind tests and general consumer survey. Complexity academic level The study is applicable to Masters level Marketing Management and Marketing Research Studies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject Code Marketing.

scholarly journals A Case Study of a Large Unstable Mass Stabilization: “El Portalet” Pass at the Central Spanish Pyrenees

2021 ◽  
Vol 11 (16) ◽  
pp. 7176
Author(s):  
Guillermo Cobos ◽  
Miguel Ángel Eguibar ◽  
Francisco Javier Torrijo ◽  
Julio Garzón-Roca
Keyword(s):  
Water Table ◽  
Critical Factor ◽  
Slope Stabilization ◽  
Survey Techniques ◽  
Geotechnical Investigations ◽  
Spanish Pyrenees ◽  
Parking Lot ◽  
Unstable Slope ◽  
Total Stability

This case study presents the engineering approach conducted for stabilizing a landslide that occurred at “El Portalet” Pass in the Central Spanish Pyrenees activated due to the construction of a parking lot. Unlike common slope stabilization cases, measures projected here were aimed at slowing and controlling the landslide, and not completely stopping the movement. This decision was taken due to the slow movement of the landslide and the large unstable mass involved. The degree of success of the stabilization measures was assessed by stability analyses and data obtained from different geotechnical investigations and satellite survey techniques such as GB-SAR and DinSAR conducted by different authors in the area under study. The water table was found to be a critical factor in the landslide’s stability, and the tendency of the unstable slope for null movement (total stability) was related to the water table lowering process, which needs more than 10 years to occur due to regional and climatic issues. Results showed a good performance of the stabilization measures to control the landslide, demonstrating the effectiveness of the approach followed, and which became an example of a good response to the classical engineering duality cost–safety.

Darwinian Psychiatry: The Context

2015 ◽  
Author(s):  
Michael McGuire ◽  
Alfonso Troisi
Keyword(s):  
Model Integration ◽  
Causal Explanations ◽  
Research Techniques ◽  
New Knowledge ◽  
Conceptual Pluralism

Chapter 1 presents the context of Darwinian psychiatry. Using a case study, it outlines causal explanations in psychiatry (conceptual pluralism, failure of model integration, new knowledge and research techniques), as well as a summary of the title as a whole, and its arguments.

Report of American Marketing Association Committee on Marketing Research Techniques

1949 ◽  
Vol 13 (3) ◽  
pp. 330-355
Author(s):  
Archibald Crossley ◽  
Dale Houghton ◽  
D. E. Robinson ◽  
Everett R. Smith
Keyword(s):  
Marketing Research ◽  
Research Techniques

scholarly journals A Case Study of User-Centred Design in Four Swiss RUP Projects

2010 ◽  
Vol 2010 ◽  
pp. 1-10 ◽  
Author(s):  
Ljiljana Vukelja ◽  
Klaus Opwis ◽  
Lothar Müller
Keyword(s):  
User Interfaces ◽  
Marketing Research ◽  
End Users ◽  
Project Managers ◽  
Software Developers ◽  
User Centred Design ◽  
Ui Design ◽  
Unified Process ◽  
Easy Integration

We analysed four Rational Unified Process (RUP) projects in Switzerland that identified themselves as following a user-centred approach. Grounded theory served for analysis of 12 interviews with software developers, project managers, and UI specialists. For each professional group we analysed their work context, motivations, work practices, and strategies used to overcome the obstacles to user-centred design. Results show that end users did not participate in the projects. Instead of working directly with end users, participants used data from marketing research or consulted colleagues from other departments. Prototypes played an important role. We suggest the following remedies: (1) developing methods for easy integration of existing company knowledge about products with usability features, (2) professionalising UI design by educating project stakeholders in standard UI design, (3) creating an approved pool of company's personas for UI specialists' work, and (4) educating customers on their right to get good user interfaces.

scholarly journals FROM THE INTEGRATED SURVEY OF HISTORIC SETTLEMENTS TO THE PATTERN BOOK WITHIN THE BIM

2019 ◽  
Vol XLII-2/W9 ◽  
pp. 135-142
Author(s):  
F. Bianconi ◽  
M. Filippucci ◽  
G. Amoruso ◽  
M. Bertinelli
Keyword(s):  
Seismic Events ◽  
Survey Techniques ◽  
Knowledge Based ◽  
Multiple Levels ◽  
Definition Of ◽  
Architectural Survey ◽  
The Hill ◽  
The Town ◽  
Made In

<p><strong>Abstract.</strong> The object of the study is the survey of minor historic settlements through integrated architectural survey techniques, the BIM modelling for the management of information at multiple levels, and the definition of pattern books to describe the qualities of the place. The research on cultural heritage representation made in Umbria, taking as a case study the historic hamlet of Lizori, a settlement located over the hill between Foligno and Spoleto in the town of Campello sul Clitunno (PG). It was selected as a paradigm of minor village and an experimental model to provide useful reference to reconstruct strategies, which is so important in the area recently affected by seismic events. The purpose of the research is therefore focused on finding a modus operandi in the management of multiple and uneven information. The goal is then to create a digital informative model functional to the conservation and restoration process and a knowledge-based reference for further study.</p>

scholarly journals Total Rhythm in Three Dimensions: Towards a Motional Theory of Melodic Dance Rhythm in Swedish Polska Music

2014 ◽  
Vol 32 (1) ◽  
pp. 43-64
Author(s):  
David Kaminsky
Keyword(s):  
Vertical Motion ◽  
Movement Patterns ◽  
Three Dimensions ◽  
Ethnographic Research ◽  
Research Techniques ◽  
Pulsation Rate ◽  
Air Resistance ◽  
Dance Movements ◽  
The Relationship

In this article I present an ethnotheory of the music/dance relationship in Swedish polska, based on dance fieldwork and interviews I have conducted with polska dance musicians. I discuss three mechanisms that these musicians use to communicate movement patterns to dancers: iteration (entrainment via repetition), metaphor (timbral weight conveying motional weight), and sympathy (musicians' movements mapping dance movements). I then discuss how musicians use these mechanisms to control four motional parameters: pulsation (rate and consistency of tempo), lean (degree and direction of tilt over the dance axis) viscosity (level of perceived air resistance), and libration (degree and timing of vertical motion). The work is intended in part as a case study of how theories of both music and dance can benefit from a focused analysis of the relationship between those two domains, as well as how studies of music/dance relations can benefit from the application of ethnographic research techniques.

scholarly journals Leading Trends in Innovative Development – Identification using Marketing Research

2022 ◽  
Vol 19 ◽  
pp. 30-39
Author(s):  
Bożena Kaczmarska ◽  
Wacław Gierulski
Keyword(s):  
Information Society ◽  
Technological Development ◽  
Marketing Research ◽  
International Exhibition ◽  
Common Belief ◽  
Innovative Development ◽  
Access To Information ◽  
The Common

Access to information has become extremely easy these days. Hence the common belief that we have established an information society in which knowledge is treated as the greatest wealth and which at the same time constitutes the basis for innovative development of enterprises, countries, regions. The paper presents identification of the leading areas of innovative technological development using marketing research. This allows the main objective to be fulfilled, which is to help choose the directions of research. . The source of data was the international exhibition of inventions held annually in Geneva, treated here as a case study. The research covered exhibitions held in 2017 and 2019, for which over 500 presented new solutions were classified each time. The results were confronted with a national event gathering inventors – the Polish National Student-Inventor Competition. Every year, approximately 100 solutions are submitted to the competition and then evaluated.

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