The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of Stimuli

1984 ◽  
Vol 21 (3) ◽  
pp. 325-331 ◽  
Author(s):  
Bruno Neibecker

A computer-controlled facility is tested which operationalizes magnitude scaling (psychophysics) directly over a CRT screen. The author reports experimental findings comparing magnitude scaling with rating scales as attitude measures of advertisements and erotic pictures. Also, validity and reliability are examined by means of the structural equation approach. On the basis of the level of reliability and the degree of convergent/discriminant validity, magnitude scaling appears to be a valid and reliable alternative to rating scales.

Retos ◽  
2019 ◽  
pp. 687-693
Author(s):  
António Carlos Rodrigues Sampaio ◽  
Nuno Pimenta ◽  
Mafalda Machado ◽  
Pedro Teques

Abstract. The purpose of the present research was to develop and provide initial validation of the Fitness Coaching Behavior Scale (FCBS-Fit) designed for assessing perceived the quality of instructor’s behaviors in fitness group classes through the theoretical adaptation to the Coaching Model (Côté et al., 1995), originally derived from sports. In total, 618 participants of fitness group classes accepted to participate in this investigation. The purpose of the research was achieved in three phases: (1) development of the item pool and content validation of the preliminary version of the FCBS-Fit (27 items); preliminary examination of the factorial structure through exploratory factor analysis (n1 = 185) that revealed a scale with 20 items distributed by 4 factors: Technical and Positive Rapport, Exercise Planning and Prescription, Negative Rapport, and Goal Setting; (2) confirmatory factor analysis to the 4-factor model indicated adequate fit model fit, reliability and convergent and discriminant validity. In addition, a multi-group CFA indicated measurement invariance of the factorial structure across samples (n2 = 210); (3) structural equation model examined criterion validity through analysis of the relationships between the 4-factors of EPCI-Fit and enjoyment in exercise (n3 = 223). Psychometric evidence suggests that the FCBS could be used as a reliable and valid measure to assess Portuguese participant`s perceptions of the quality of instructor’s behaviors in fitness group classes.Resumen. El propósito del presente estudio fue desarrollar y validar preliminarmente la Escala de Percepción del Comportamiento del Instructor de Fitness (EPCI-Fit) cuyo objetivo es evaluar la calidad de los comportamientos de los instructores de fitness en clases de grupo, a través de la adaptación teórica al Coaching Model (Côté et al., 1995), original del entrenamiento deportivo. En total, participaran 618 practicantes de fitness en clases de grupo de diversas áreas del litoral de Portugal continental. El propósito del estudio fue alcanzado en tres fases: (1) desarrollo del banco de ítems y validación inicial del contenido de la versión inicial de EPCI-Fit (27 ítems); la evaluación preliminar de la estructura factorial a través de análisis factorial exploratorio (n1 = 185) que resultó en una escala con 20 ítems distribuidos por 4 factores - Feedback técnico positivo, Feedback negativo, Formulación de objetivos, y Planificación y prescripción del ejercicio; (2) estimación del ajuste del modelo de 4-factores a través de análisis factorial confirmatorio, y análisis a la fiabilidad compuesta, y validez convergente y discriminante (n2 = 210); evaluación de la invariancia métrica del modelo de 4-factores en dos muestras independientes (n1 = 185; n2 = 210); y (3) estimación de la validez de criterio a través del análisis a las relaciones entre los 4-factores de la EPCI-Fit y el disfrute en la práctica de ejercicio (n3 = 223). En general, los resultados provenientes de las diferentes fases de análisis psicométrico a EPCI-Fit soportan la validez y la fiabilidad de los datos, indicando que esta escala podrá ser utilizada en el futuro para evaluar las percepciones de la calidad del comportamiento del instructor de fitness en clases de grupo. Resumo. O propósito do presente estudo foi desenvolver e validar preliminarmente a Escala de Perceção do Comportamento do Instrutor de Fitness (EPCI-Fit) cujo objetivo é avaliar a qualidade dos comportamentos dos instrutores de fitness em aulas de grupo, através da adaptação teórica ao Coaching Model (Côté et al., 1995), original do treino desportivo. No total, participaram 618 praticantes de fitness em aulas de grupo de várias zonas de Portugal continental. O propósito do estudo foi alcançado em três fases: (1) desenvolvimento da pool de itens e validação inicial do conteúdo da versão inicial da EPCI-Fit (27 itens); avaliação preliminar da estrutura fatorial através de análise fatorial exploratória (n1 = 185) que resultou numa escala com 20 itens distribuídos por 4 fatores – Feedback técnico positivo, Feedback negativo, Formulação de objetivos, e Planificação e prescrição do exercício; (2) estimação do ajustamento do modelo de 4-fatores através de analise fatorial confirmatória, e análise à fiabilidade compósita, e validade convergente e discriminante (n2 = 210); avaliação da invariância métrica do modelo de 4-fatores em duas amostras independentes (n1 = 185; n2 = 210); e (3) examinação da validade de critério através da análise às relações entre os 4-fatores da EPCI-Fit e o divertimento na prática de exercício (n3 = 223). No geral, os resultados oriundos das diferentes fases de análise psicométrica à EPCI-Fit suportam a validade e a fiabilidade dos dados, indicando que esta escala poderá ser utilizada futuramente para avaliar as perceções da qualidade do comportamento do instrutor de fitness em aulas de grupo.


2019 ◽  
Vol 35 (8) ◽  
Author(s):  
Cláudia Tartaglia Reis ◽  
Josué Laguardia ◽  
Cláudia Garcia de Barros ◽  
Paola Bruno de Araujo Andreoli ◽  
Mônica Martins

Abstract: This study aimed to reassess the psychometric properties of the Hospital Survey on Patient Safety Culture (HSOPSC) adapted to Portuguese for use in the Brazilian context. An observational, cross-sectional study was performed in a large, private, non-profit, acute care hospital, reference in patient safety, in a major Brazilian metropolis. Participants were selected from a non-probability sample of all eligible personnel in the various hospital departments invited to participate in the study. Reliability of the HSOPSC was assessed by estimating Cronbach’s alpha for each dimension. confirmatory factor analysis (CFA), a matrix of correlations between the dimensions, and exploratory structural equation modelling (ESEM) were used in exploratory and confirmatory analyses of the structural validity of the construct. The overall response rate was 18.7% (n = 1,439). Four dimensions (“overall perceptions of patient safety”; “staffing”; “teamwork across units”; and “non-punitive response to error”) returned problems of internal consistency. CFA returned acceptable fit with the original 12-dimension model. Correlations between the dimensions of the original 12-dimension model indicated discriminant validity problems, while residual variance was greater than 0.70 in 13 items. The ESEM of the original 12-dimension model returned good fit, with the following indices: CFI = 0.985; TLI = 0.968, and RMSEA = 0.026 (90%CI: 0.024-0.029). Although better than those of the first evaluation, the results obtained in this validity and reliability reassessment of the Brazilian version of the HSOPSC require further research.


Author(s):  
Biraj Ghimire ◽  
Bharat Singh Thapa ◽  
Suman Dahal

The purpose of the study was to investigate influence of advertisement traits on attitude towards Ads on social media and intention to use them for purchase decision. The study used Structural Equation Modeling (SEM) to examine the relationship. The validity and reliability of the constructs were evaluated using exploratory factor analysis (EFA). The EFA was conducted using Principal Component Analysis and Varimax Rotation Method. 7 factors explained 67% of variation. The result also showed sampling adequacy with Kaiser-Meyer-Olin (KMO) test and Bartlett’s Test of Sphericity indicated that sample of 255 was appropriate for factor analysis. The result provided a justifiable range of construct reliability and discriminant validity. Consequently, structural model was developed. Confirmatory Factor Analysis was conducted to test the goodness of the model. The result indicated that advertisement contents on social media with informative and entertaining were more likely to be used by the consumers. Similarly, favorable attitude towards Ads on social media had a positive intention to use the message for purchase decision. Key words: Marketing, Attitude, Ads on social media, Consumers, Factor analysis, Message


Author(s):  
Saulius Sukys ◽  
Enrika Kromerova-Dubinskiene ◽  
Paul R. Appleton

Based on Duda’s conceptualization of the motivational climate, the Empowering and Disempowering Motivational Climate Questionnaire-Coach (EDMCQ-C) is a recently developed scale that assesses junior athletes’ perception of the social environmental dimensions proposed by achievement goal theory and self-determination theory. The goal of the current investigation was to evaluate the Lithuanian translation of the EDMCQ-C and more broadly extend the validity and reliability of this questionnaire in sport participants. 712 adolescents from different sport teams in Lithuanian were the participants in this study. Exploratory structural equation modelling provided an acceptable fit of a two-factor model (i.e., empowering and disempowering) of EDMCQ-C. Reliability analysis revealed good levels of internal consistency for the empowering and disempowering climate factors. Discriminant validity was confirmed by a negative correlation between empowering and disempowering climate subscales. Correlations between empowering and disempowering subscales with values, motivation and self-esteem constructs demonstrate convergent validity. Associations between the climate dimensions and prosocial and antisocial behaviour in sport demonstrate predictive validity of EDMCQ-C. The evidence from this study suggests the Lithuanian version of EDMCQ-C is a promising scale for the assessment of athletes’ perceptions of the empowering and disempowering features of the motivational climate created by their coach.


2013 ◽  
Vol 10 ◽  
pp. 361-366 ◽  
Author(s):  
Jalil Azlis-Sani ◽  
Siti Zawiah Md. Dawal ◽  
Zakuan Norhayati Mohmad

The purpose of this paper is to explain the assessment of validity and reliability of measured items used in survey research. The structural equation modeling techniques and Partial Least Square (PLS) will be adopted to assess the goodness of measures of constructs used in a model to examine the performance of the Malaysian train drivers. The measurement process involves assessment of construct validity of the items and followed by convergent validity. Then, the composite reliability was assessed with internal consistency measure of Cronbachs alpha. Lastly, discriminant validity was tested to assess the validity of the measurement. The constructs are not supposed to measure other constructs or overlapping constructs.


Author(s):  
Nurulhuda Ibrahim ◽  
Mohd Fairuz Shiratuddin ◽  
Kok Wai Wong

In User Experience (UX) research, the instruments are often measured by means of rating scales such as Likert scale and semantic differential scale. The validity of the findings and conclusions rely heavily on the instruments used in the questionnaires. This paper provides the assessment of the validity and reliability of a new set of measures to evaluate the influence of visual persuasion on web users. The instruments will be used to assess web users' perceptions of credibility, engagement, informativeness, satisfaction, social influences, usability, and visual aesthetic. Firstly, 85 items are pilot tested by expert and novice users in an offline and online settings. Secondly, the exploratory factor analysis is carried out in which 44 items representing 12 latent variables are reduced to 39 items with some of the latent variables are combined into one. The results show: Kaiser-Meyer-Olkin (KMO) of 0.901, significant Bartlett’s test, communalities range between 0.470 - 0.829, nine factors (also known as the latent variables) emerged with eigenvalues greater than 1, explaining more than 60% of the total variance, factor loadings of 0.466 and above, factors correlations of less than 0.7, and Cronbach’s alphas are well above the limit of 0.70. Finally, a confirmatory factor analysis is carried out on the first-order and second-order latent variables using the PLS-SEM. The instruments exceed the minimum requirement of the assessments for the convergent validity, discriminant validity, reliability and collinearity. The findings suggest that the proposed 39 items are valid and reliable for measuring the persuasiveness of visual persuasion.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tijjani Muhammad ◽  
Besar Bin Ngah

Purpose This study developed a model for the mediation role of satisfaction on Jaiz bank products and services as an alternative way of improving customer’s subjective experiences of banking in Nigeria. Design/methodology/approach This paper adopted structural equation modelling’s confirmatory factory analysis with three-factor theory. Composite reliability, average variance extracted and discriminant validity were used to test the validity and reliability of data collected from a sample of 345 participants comprising senior, middle and lower-income earners. Also, descriptive statistics and independent analysis of variance were used for the analyses. Findings This paper provides insights into how Jaiz bank products and services will significantly improved the social lifestyle of Nigeria. Findings also indicates how context-specific Islamic bank products and services are embedded in the social ordering of communities in Nigeria and thus facilitate a more satisfactory and productive experience of customers. Practical implications Findings from the study provide insight and inform managers in making an informed decision on the products and services offered to a section of the popular, where strategic and analytical insights could strengthen different segments of the banking system in Nigeria. This study emphasises the significance of Islamic banking within the specific context of Nigeria, and also has an obvious theory and management implications. Originality/value It is hard to find a research paper discussing the mediation role of customer’s satisfaction on Jaiz bank products and services in improving the social lifestyle of Nigerians. This study provides a model that can be adopted in analysing products and services of Islamic banks based on customer’s satisfaction.


2014 ◽  
Vol 45 (4) ◽  
pp. 33-43 ◽  
Author(s):  
E. Venter ◽  
P. Turyakira ◽  
E. E. Smith

While SMEs are globally recognised for their importance in the social and economic development of many economies, their survival and competitiveness has remained a cause for concern. More than half of SMEs in Uganda fail during their first year. Analytical and empirical research on appropriate strategies for SMEs' competitiveness in Uganda is limited. The potential outcomes of CSR engagement such as employee satisfaction, business reputation, and customer loyalty have been found to be positively related to the competitiveness of SMEs. The primary objective of this article is to identify and empirically test the factors that influence the competitiveness of SMEs in Uganda. A structured selfadministered questionnaire was distributed to 750 potential SME respondents. The respondents were identified using purposive sampling technique, and the data were collected from 3 83 usable questionnaires. An exploratory factor analysis was conducted, and Cronbach-alpha coefficients calculated to determine the discriminant validity and reliability of the measuring instrument. Correlations were analysed using Structural Equation Modeling. The empirical results of this study indicate that Employee satisfaction, Business reputation, Customer loyalty and Stakeholder trust significantly impact the competitiveness of SMEs.


1979 ◽  
Vol 16 (1) ◽  
pp. 88-95 ◽  
Author(s):  
Richard P. Bagozzi ◽  
Alice M. Tybout ◽  
C. Samuel Craig ◽  
Brian Sternthal

The convergent, discriminant, and predictive validity of the tripartite model of attitudes is investigated. On the basis of a structural equation methodology, evidence is obtained for convergent validity. Moreover, a factor analysis of the attitude measures and measures of perceived extraneous events and personal and social normative beliefs provides evidence for discriminant validity. Finally, evidence for predictive validity based on actual and intended behaviors is found to be mixed. The implications of these findings for research pertaining to the prediction of consumer behavior are discussed.


2019 ◽  
Author(s):  
Lay Yoon Fah ◽  
◽  
Ng Khar Thoe ◽  
Khoo Chwee Hoon ◽  
Chan Sane Hwui ◽  
...  

This research is aimed to validate an instrument, the Malaysian version of ROSE or MROSE to gauge Malaysian secondary students’ interests, attitudes, values, and priorities in S&T-related issues. Partial Least Squares-Structural Equation Modeling approach was used to evaluate the validity and reliability of the instrument. The internal consistency reliability (composite reliability and Cronbach’s Alpha coefficient), convergent validity (Average Variance Extracted), and discriminant validity (cross loadings, Fornell-Larcker criterion, and Heterotrait-Monotrait ratio) for each individual item of the instrument were being assessed. Keywords: affective factor, PLS-SEM, science and technology, relevance of science education (ROSE).


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