Self-Congruity, Social Value, and the Use of Virtual Social Networks by Generation Y Travelers

2018 ◽  
Vol 58 (3) ◽  
pp. 398-410 ◽  
Author(s):  
Gonzalo Luna-Cortés ◽  
Jesús Manuel López-Bonilla ◽  
Luis Miguel López-Bonilla
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Generation Y ◽  
Structural Equation ◽  
Quantitative Research ◽  
Social Value ◽  
Equation Modeling ◽  
Revisit Intention ◽  
Managerial Implications ◽  
Use Of Social Media

This study presents a literature review and an empirical research to analyze the connection between self-congruity, perceived social value, and use of social media by Generation Y tourists. To contrast the hypotheses of the study, a quantitative research was carried out among young Spanish travelers. As a result, 444 valid surveys were collected during February of 2016. Structural equation modeling (SEM) was used to estimate the connection between the constructs. The results show that self-congruity leads to perceived social value and the use of virtual social networks. In addition, perceived social value leads to satisfaction, and satisfaction leads to revisit intention and positive WOM. Finally, positive WOM intention influences the intensity of the use of virtual social networks by Generation Y travelers. As a part of the conclusions, the article presents the managerial implications of these relationships.

SELF-CONGRUITY, DESTINATION BRAND AND THE USE OF SOCIAL MEDIA

2020 ◽  
Author(s):  
Gonzalo Luna-Cortés
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
South America ◽  
Structural Equation ◽  
Equation Modeling ◽  
Managerial Implications ◽  
Use Of Social Media ◽  
Destination Brand ◽  
Positive Content

The present research examines the connection of self-congruity and destination brand with tourists’ use of social media. The study focuses on USA tourists who visit Colombia (South America). Structural Equation Modeling (SEM) was used to examine these relationships. The results show that self-congruity positively influences the perception of the destination brand and the positive content created in social media about the destination. The conclusions of this paper present the managerial implications of the findings.

Self-congruity, Destination Brand And The Use Of Social Media

2020 ◽  
Author(s):  
Gonzalo Luna-Cortés
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
South America ◽  
Structural Equation ◽  
Equation Modeling ◽  
Managerial Implications ◽  
Use Of Social Media ◽  
Destination Brand ◽  
Positive Content

The present research examines the connection of self-congruity and destination brand with tourists’ use of social media. The study focuses on USA tourists who visit Colombia (South America). Structural Equation Modeling (SEM) was used to examine these relationships. The results show that self-congruity positively influences the perception of the destination brand and the positive content created in social media about the destination. The conclusions of this paper present the managerial implications of the findings.USA tourists

scholarly journals Late-Night Use of Social Media and Cognitive Engagement of Female Entrepreneurs: A Stressor–Strain–Outcome Perspective

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110376
Author(s):  
Fakhar Shahzad ◽  
Adnan Abbas ◽  
Adnan Fateh ◽  
Raja Suzana Raja Kasim ◽  
Kashif Akram ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Cognitive Engagement ◽  
Equation Modeling ◽  
Negative Consequences ◽  
Female Entrepreneurs ◽  
Late Night ◽  
Use Of Social Media ◽  
Outcome Perspective

The excessive use of social media is an emerging phenomenon with several negative consequences in an entrepreneurial context. Based on the stressor–strain–outcome paradigm, this research aims to unveil the following: that social media late-night usage can affect two psychological strains (life invasion and technostress) among female entrepreneurs and thus influence their behavioral outcome (cognitive engagement). This study empirically tested the proposed mediation model using an online survey of 225 female entrepreneurs from the small- and medium-sized enterprise sector. A partial least squares structural equation modeling (PLS-SEM) was implemented to obtain the results. The findings indicate that late-night social media usage significantly raises life invasion and technostress among female entrepreneurs. Moreover, internal strains (life invasion and technostress) reduce female entrepreneurs’ cognitive engagement and significantly mediate the association between late-night use of social media and entrepreneurial cognitive engagement. This study draws associated practical and theoretical contributions based on findings, which were not previously discussed.

Understanding social media advertising effect on consumers’ responses

2018 ◽  
Vol 31 (3) ◽  
pp. 426-445 ◽  
Author(s):  
Manel Hamouda
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Structural Equation ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Moderator Effect ◽  
Content Type ◽  
Advertising Effect ◽  
Social Media Advertising ◽  
Use Of Social Media

Purpose This study aims to deepen the current understanding of social media advertising by using the Ducoffe’s advertising value model. The purpose of this paper is to examine the antecedents of advertising value and its consequences on consumers’ attitude and behavior in the specific context of tourism advertising on Facebook. Design/methodology/approach Survey was conducted on a quota sample of 352 Tunisian Facebook users. Web-based questionnaires were used to collect the data which was analyzed using exploratory factor analysis and structural equation modeling. Findings Findings indicate that there is a significant relationship between informativeness, entertainment, credibility and social media advertising value. This positive value will affect favorably consumers’ attitude toward social media advertising and their behavioral responses. The moderator effect of corporate reputation was also confirmed in this relationship. Practical implications Tourism marketers should focus not only on developing information-rich and entertaining social media advertisements but also a credible content of the ads. Furthermore, Facebook should be systematically integrated by tourism practitioners in their communication strategy as it affects the attitude and consequently the behavior of the consumers especially when the company using social media advertising has a good corporate reputation. Originality/value In the tourism context, the effectiveness of social media advertising remains little known to practitioners and scholars despite the frequent use of social media by tourism customers and companies in recent years. So, this research study contributes to a better understanding of the use of social media advertising on Facebook regarding tourism products and services.

Social Media and Value Creation

2016 ◽  
Vol 28 (2) ◽  
pp. 107-123 ◽  
Author(s):  
Imed Boughzala
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Value Creation ◽  
Generation Y ◽  
Empirical Work ◽  
Enterprise 2.0 ◽  
Corporate Environment ◽  
Use Of Social Media ◽  
Corporate Social

Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals E-Learning and Social Media Motivation Factor Model

2015 ◽  
Vol 9 (1) ◽  
pp. 20 ◽  
Author(s):  
Mohd Shafie Rosli ◽  
Nor Shela Saleh ◽  
Baharuddin Aris ◽  
Maizah Hura Ahmad ◽  
Abbas Abjoli Sejzi ◽  
...  
Keyword(s):  
Social Media ◽  
Educational Technology ◽  
Social Influence ◽  
Structural Equation ◽  
Factor Model ◽  
Equation Modeling ◽  
Postgraduate Students ◽  
E Learning ◽  
Use Of Social Media ◽  
Faculty Of Education

<p class="apa">The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.</p>

scholarly journals Explaining mobile government social media continuance from the valence perspective: A SEM-NN approach

PLoS ONE ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. e0246483
Author(s):  
Yubo Peng ◽  
LingWu Wang ◽  
Shuiqing Yang
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Structural Equation ◽  
Social Value ◽  
Equation Modeling ◽  
Research Model ◽  
Media Usage ◽  
Hedonic Value ◽  
The Neural Network ◽  
Using Data

Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens’ mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by using data collected from 509 citizens who are the mobile GSM users in China. A structural equation modeling (SEM)-neural network (NN) method was employed to test the research model. The results of SEM indicated that the positive utilities included social value and hedonic value positively affect mobile GSM continuance, while the negative utility reflected by self-censorship negative affect mobile GSM continuance. This is further supported by the results of the neural network model analysis which indicated that hedonic value is more influencing predictor of continuous usage of mobile GSM, following by social value and self-censorship.

scholarly journals Social Media Factors and Teen Gadget Addiction Factors in Indonesia

2021 ◽  
Vol 3 (1) ◽  
pp. 67-77
Author(s):  
Nesti Anggraini Santoso ◽  
Alwiyah ◽  
Efa Ayu Nabila
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Data Science ◽  
Positive Impact ◽  
Research Result ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Social Media Addiction ◽  
Use Of Social Media

Social media users in Indonesia are growing rapidly since its emergence. In 2019, one of the largest social media platforms, Facebook has 3 billion users worldwide as well as 130 million users from Indonesia. Moreover, other social media such as Instagram also experienced significant growth with most of its users being teenagers. Massive use of social media is caused by more than 100 million active users using gadgets or smartphones to open apps such as social media. Widespread use of social media and gadgets not only has a positive impact but also negative impacts such as mental and behavioral disorders if the user is already addicted. Therefore, the need to know the factors that influence social media addiction and gadgets in Indonesia is necessary to prevent the occurrence of social media and gadget addiction. In this paper, the influence factors of social media addiction and gadgets in Indonesia are examined using several techniques such as data science, partial least square, and structural equation modeling. Research result: Time, Productivity and Relationships are factors that influence social media addiction and gadgets, whereas Mind is not a factor that affects social media addiction and gadgets.

Antecedents and consequences of public administration’s social media website attractiveness

2018 ◽  
Vol 86 (1) ◽  
pp. 38-61 ◽  
Author(s):  
Bernd W. Wirtz ◽  
Vincent Göttel ◽  
Paul F. Langer ◽  
Marc-Julian Thomas
Keyword(s):  
Social Media ◽  
Public Administration ◽  
Structural Equation ◽  
Positive Influence ◽  
Public Institution ◽  
Equation Modeling ◽  
Open Platform ◽  
Model Based ◽  
Antecedents And Consequences ◽  
Use Of Social Media

With regard to the increasing use of social media channels in public administrations, this study investigates antecedents and consequences of public administration’s social media website attractiveness, focusing on the local government level. We derive a model based on the Uses and Gratifications Theory and apply a structural equation modeling approach by testing our model based on a survey data of 164 citizens in Germany using social media websites in the context of public administration. As a result, we find that Social Motivation, User-Generated Content and Public Administrator-Generated Content have a significant positive influence on Attractiveness. Moreover, Attractiveness positively affects both Intention to Use and Word-of-Mouth (WoM) Intention. Points for practitioners The attractiveness of public institutions’ social media websites such as Facebook depends on three factors: (1) users wish to get connected to other users and (2) the appeal of its content generated by the public institution as well as (3) by other users. Empirical data suggest that the increase in attractiveness of respective social media pages will make users use the social site more often and will also make users recommend the page to others. Against this background, social media page managers of public administration websites will focus on providing an open platform for citizens to exchange information and provide appealing and citizen-oriented content.

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