Social Media and Value Creation

2016 ◽  
Vol 28 (2) ◽  
pp. 107-123 ◽  
Author(s):  
Imed Boughzala
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Value Creation ◽  
Generation Y ◽  
Empirical Work ◽  
Enterprise 2.0 ◽  
Corporate Environment ◽  
Use Of Social Media ◽  
Corporate Social

Organizations increasingly rely on corporate social networks and online communities, under what is called today Enterprise 2.0, to enhance socialization and favor information/knowledge sharing, collaboration and value creation among coworkers. Researchers and practitioners to date have mostly assumed that people from this generation Y, because of their massive use of social media in the private arena, would be willing to accept and use them more easily and quickly in corporate environment. However, to the best of our knowledge, there is no empirical work which has been reported on this issue confirming this assumption.

How Generation Y Perceives Social Networking Applications in Corporate Environments

2014 ◽  
pp. 162-179
Author(s):  
Imed Boughzala
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Knowledge Sharing ◽  
Value Creation ◽  
Generation Y ◽  
Business School ◽  
Exploratory Study ◽  
Corporate Environments ◽  
Management Students ◽  
Corporate Social

Organizations increasingly rely on corporate social networks and online communities to enhance socialization and knowledge sharing, collaboration, and value creation among coworkers. This chapter presents and analyzes results from a qualitative exploratory study conducted recently with a group of 24 graduate management students from a French business school. It contributes to a better understanding of how generation Y perceives the use of Social Networking (SN) applications inside businesses by drawing up a list of dos and don'ts. This study provides an ordered list of important adoption issues to consider when implementing and using CSN applications in businesses. It provides expectations and precautions for stakeholders to take into account for best use, compared to users (coworkers), managers, and the enterprise as a whole. A first list of guidelines, to favor the best adoption of these applications and to make their usage effective, is formulated.

Self-Congruity, Social Value, and the Use of Virtual Social Networks by Generation Y Travelers

2018 ◽  
Vol 58 (3) ◽  
pp. 398-410 ◽  
Author(s):  
Gonzalo Luna-Cortés ◽  
Jesús Manuel López-Bonilla ◽  
Luis Miguel López-Bonilla
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Generation Y ◽  
Structural Equation ◽  
Quantitative Research ◽  
Social Value ◽  
Equation Modeling ◽  
Revisit Intention ◽  
Managerial Implications ◽  
Use Of Social Media

This study presents a literature review and an empirical research to analyze the connection between self-congruity, perceived social value, and use of social media by Generation Y tourists. To contrast the hypotheses of the study, a quantitative research was carried out among young Spanish travelers. As a result, 444 valid surveys were collected during February of 2016. Structural equation modeling (SEM) was used to estimate the connection between the constructs. The results show that self-congruity leads to perceived social value and the use of virtual social networks. In addition, perceived social value leads to satisfaction, and satisfaction leads to revisit intention and positive WOM. Finally, positive WOM intention influences the intensity of the use of virtual social networks by Generation Y travelers. As a part of the conclusions, the article presents the managerial implications of these relationships.

scholarly journals “Why not use it more?” Sources of self-efficacy in researchers’ use of social media for knowledge sharing

2018 ◽  
Vol 74 (6) ◽  
pp. 1274-1292 ◽  
Author(s):  
Hussain Alshahrani ◽  
Diane Rasmussen Pennington
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Self Efficacy ◽  
Academic Staff ◽  
Structured Interviews ◽  
Content Type ◽  
Personal Mastery ◽  
Mastery Experience ◽  
Use Of Social Media ◽  
Postdoctoral Researchers

Purpose The purpose of this paper is to investigate the sources of self-efficacy that researchers rely on when using social media for knowledge sharing and to explore how these sources impact their use. Design/methodology/approach The study employed 30 semi-structured interviews with researchers at a major Scottish university. The authors analysed the interview transcriptions using directed content analysis. Findings The researchers relied on the four sources of self-efficacy proposed by Bandura (1977) when using social media for knowledge sharing. These sources lead researchers to use social media effectively and frequently for sharing knowledge, although some may discourage its use. Research limitations/implications It extends the self-efficacy integrative theoretical framework of Bandura (1977) by presenting the relative amount of the influence of these sources for researchers to share their ideas, experiences, questions and research outputs on social media. While the participants included academic staff, postdoctoral researchers, and PhD students, the majority were PhD students. Practical implications The findings can help universities understand how to promote productive use of social media. For example, academic staff who have high personal mastery experience could mentor those who do not. Originality/value This is the first known study to investigate the sources of self-efficacy that impact researchers’ use of social media for knowledge sharing.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals #SelfHelp : A Supplementary paper for the film #SelfHelp

2021 ◽  
Author(s):  
Emma Arsenault
Keyword(s):  
Mental Health ◽  
Health Care ◽  
Social Media ◽  
Mental Health Care ◽  
Knowledge Sharing ◽  
Health Care System ◽  
Young Women ◽  
Mental Health Care System ◽  
Use Of Social Media ◽  
Community Workshops

The film #SelfHelp critically examines Toronto’s mental health care system, it’s flaws and the different reasons why people resort to other options. After facing ongoing challenges, three young women decided to take matters into their own hands. Through the use of social media, starting community workshops and dedication to knowledge-sharing, these women begin to not only heal themselves, but others as well.

Using enterprise social networks as a knowledge management tool in higher education

2017 ◽  
Vol 47 (4) ◽  
pp. 555-570 ◽  
Author(s):  
Niall Corcoran ◽  
Aidan Duane
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Higher Education Institutions ◽  
Management Tool ◽  
Content Type ◽  
Enterprise Social Networks ◽  
Practical Implications

Purpose The management of organisational knowledge and the promotion of staff knowledge sharing are largely neglected in higher education institutions. The purpose of this study is to examine how enterprise social networks can enable staff knowledge sharing in communities of practice in that context. Design/methodology/approach The study is framed as an Action Research project, covering three cycles over a 12-month period. During the Diagnosing phase, a conceptual model was developed for empirical testing. Data were collected through 30 semi-structured interviews and a number of focus groups. This was supplemented by content analysis and reflective journaling. Findings The findings support the conceptual model and provide insight into the antecedents necessary for the creation of an enterprise social network-enabled knowledge-sharing environment, the motivators for and barriers to participation, and the perceived organisational and individual benefits of increased staff knowledge-sharing activity. Research limitations/implications As the study has a higher education focus, all of the findings may not be generalizable to other types of organisation. Further development of the conceptual model and testing in other contextual settings will yield greater generalizability. Practical implications A number of findings have practical implications for the management of higher education institutions, such as the evidence of a divide between faculty and other staff. In general, the study findings provide an opportunity for educationalists to better understand the scope and impact of employing social media platforms for knowledge sharing. Originality/value This paper adds to the growing body of work on organisational implementations of social media, and should be of interest to practitioners and researchers undertaking similar projects.

The Influence of Social Networks on the Choice of a University Brand by Generation Y

2021 ◽  
Vol 4 (62) ◽  
pp. 5-22
Author(s):  
Nargiza Aliyeva ◽  
Gaukhar Mukhamediyeva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Brand Equity ◽  
Generation Y ◽  
Word Of Mouth ◽  
Social Space ◽  
Electronic Word Of Mouth ◽  
The Impact ◽  
Positive Effect ◽  
University Brand

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space. The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service. The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention. The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth. The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

Use of Social Media for Knowledge Sharing Among Students

2018 ◽  
Vol 8 (2) ◽  
pp. 65-75
Author(s):  
Funmilola O. Omotayo ◽  
Olugboyega M. Salami
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Significant Relationship ◽  
Rank Correlation ◽  
Sampling Technique ◽  
Analysis Data ◽  
Chi Square ◽  
Spearman’S Rank Correlation ◽  
Use Of Social Media ◽  
Set Up

The world of research requires researchers, students to share knowledge. With the invention of social media, knowledge sharing process has been more effective and easier. This study examined the usage of social media for knowledge sharing among students of the Polytechnic Ibadan, Nigeria. Descriptive survey research design was adopted, while stratified random sampling technique was adopted to select the students. Four hundred and thirty four copies of questionnaire were administered, while 301 were retrieved and 271 copies found useful for data analysis. Data was analysed using frequencies and percentage distribution, Spearman’s rank correlation, Kruskal Wallis test, and Chi-Square. Findings reveal that Facebook and Whatsapp are the widely used social media tools for knowledge sharing by the students. The study found significant relationship between social influence and attitude towards using social media for knowledge sharing, as well as significant relationship between attitude and use of social media for knowledge sharing.The study recommends that institutions should exploit the proliferation of social media and its use to set up off-class student-student and student-lecturer discussion groups, which could help encourage and promote knowledge sharing, and thereby help students in achieving good academic outcomes.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

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