Alliance Management as a Source of Competitive Advantage

2002 ◽  
Vol 28 (3) ◽  
pp. 413-446 ◽  
Author(s):  
R. Duane Ireland ◽  
Michael A. Hitt ◽  
Deepa Vaidyanath

Strategic alliances are an important source of resources, learning, and thereby competitive advantage. Few firms have all of the resources needed to compete effectively in the current dynamic landscape. Thus, firms seek access to the necessary resources through alliances. We examine the management of strategic alliances using the theoretical frames of transactions cost, social network theory and the resource-based view. Alliances must be effectively managed for their benefits to be realized. Effective alliance management begins with selecting the right partner. Furthermore, alliances must be managed to build social capital and knowledge. To maximize cooperation among the partners, a trust-based relationship must be developed. Therefore, we conclude that managing alliances is crucial for firms to gain competitive advantage and create value with strategic alliances.

Author(s):  
Rahma Oussi ◽  
Wafi Chtourou

Purpose This study aims to investigate the theoretical limitations of the social network theory applied on employee creativity. Design/methodology/approach By combining the social network theory and componential model of creativity, this study studies the possible impact of social capital through its three dimensions (structural, relational and cognitive dimension) on individual creativity, to explore then the moderating effect of cognitive style as individual characteristic on the structural dimension of social capital such weak ties and employee creativity. Findings The results show that, on a sample of 95 employees belonging to four companies in the IT sector, predictions based on the social network theory are only weakly verified. Indeed, the relational and cognitive dimensions of social capital do not have a significant impact on individual creativity. Originality/value Based on Kim et al.’s (2016) call for future research, this study extends the assumptions of the social network theory announcing that social capital through its structural dimension may have an identical impact on individual creativity in all circumstances.


2005 ◽  
Vol 29 (3) ◽  
pp. 249-265 ◽  
Author(s):  
Michael Carney

Recent attempts to identify the basis of family–controlled firms’ competitive advantage have drawn upon the resource–based view of the firm. This article supplements these efforts and advances the argument that family–controlled firms’ competitive advantage arises from their system of corporate governance. Systems of corporate governance embody incentives, authority patterns, and norms of legitimation that generate particular organizational propensities to create competitive advantages and disadvantages. For comparative purposes, the characteristics of managerial, alliance, and family governance are reviewed. The impact of a family's control rights over a firm's assets generates three dominant propensities (parsimony, personalism, and particularism). These propensities give advantages in scarce environments, facilitate the creation and utilization of social capital, and engender opportunistic investment processes. The experience of family–controlled firms in emerging markets is drawn upon to illustrate the argument.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
So Won Jeong ◽  
Jae-Eun Chung

PurposeBuilding on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI), competitive advantage and financial performance of Korean small and medium-sized enterprises (SME) in export markets.Design/methodology/approachIn total, 197 valid cases were obtained from Korean manufacturing SMEs in the consumer goods sector. Then, a path analysis was employed to test the proposed hypotheses.FindingsFirst, SME internal SC positively influenced MI, whereas external SC positively influenced foreign distributor's MI (or foreign distributor MI). Second, SME MI was positively associated with foreign distributor MI. Third, no statistical differences were found in the strength of the paths from foreign distributor and SME MI to competitive advantage. Meanwhile, foreign distributor MI positively affected financial performance more than SME MI. Fourth, SME competitive advantage predicted a positive financial performance. Finally, the effect of SME MI on financial performance had an inverted “U” shape.Originality/valueThis study fills a research gap in the MI literature by identifying MI in terms of its actors (SMEs and their foreign distributors) and examining the differential roles of internal and external SC in MI.


2022 ◽  
pp. 188-203
Author(s):  
Nashrawan Taha ◽  
Azzah Al-Maskeri

This chapter provides a theoretical overview of social network theory, given the widespread of social media during the COVID-19 outbreak. It mainly focuses on three social network theories (the social capital and structural halls, the strength of weak ties, and the small-world). It gives insights into how different researchers have examined these theories during the pandemics and how they have been used in exchanging and communicating information during pandemics. In addition, it reviews previous research concerning how epidemic propagation often happens based on these theories.


Author(s):  
Caryn Cook

This chapter explores the relationships between what are complex and shifting socio-economic and political conditions and the role and connection of norms and networks of social cooperation, such as friendship networks and kinship connections within Latvia. These “connections” and “kinships” have long served as a source of “social capital” it is argued, which is beyond the immediate circle of family. Research does suggest these relationships often perform functions usually associated with formal civil society, particularly in times of need. Specifically, this chapter considers the nature and practice of blat which something, it is argued, so naturally it was not even thought about. During Soviet times, it developed into a quiet resistance against the official system making life bearable for citizens, and therefore acting to support the continued existence of the Soviet system. The chapter also considers the links between social network theory, new-institutionalism, and social capital.


2014 ◽  
Vol 20 (6) ◽  
pp. 887-905 ◽  
Author(s):  
Fang Zhao

Purpose – The purpose of this paper is to seek to deliver a new and holistic insight on small- and medium-sized enterprise (SME) strategic alliances in terms of the precursor, motivations, selection, governance structure, outcomes and challenges of strategic alliances of SMEs and the relationships between them. Design/methodology/approach – To better understand the entire process of SME strategic alliances, the author takes a novel approach which is based on a combined perspective of entrepreneurship and innovation, resource-based theory, and social network theory. Findings – The author develops a theoretical model which seeks to conceptualize the antecedents, process, and outcomes of strategic alliances of SMEs and the relationships between them. Research limitations/implications – The conceptual framework provides the directions for future empirical testing and further theoretical research. Practical implications – This study may help managers better understand the importance of an integrated approach to entrepreneurship and innovation, and the process and outcomes of enhancing their entrepreneurship and innovation capacities through strategic alliances. Originality/value – To the author's knowledge, this study is the first of its kind that takes a holistic and integrated approach to study SME strategic alliances.


Author(s):  
Josune Sáenz ◽  
Nekane Aramburu

The aim of this chapter is to provide the foundations of a new measurement system that will help companies to diagnose and manage their innovation performance from a holistic perspective. Adopting a resource-based view of the firm (and more precisely, a dynamic capability approach), the measurement system proposed is intended to show whether the company has the right combination of resources (both tangible and intangible) in order to foster effective and efficient innovation, as well as the degree of mastery achieved in the combination and orchestration of those resources (i.e. capability excellence), the outputs obtained and their influence on value creation and on competitive advantage.


2013 ◽  
Vol 29 (3) ◽  
pp. 59-68
Author(s):  
Marzena Fryczyńska

The purpose of this article is to show the social network analysis as the perspective of human capital evaluation. It presents interrelation between the social and human capital, the brief introduction to social network theory and its analyzing method. However, social network analysis (SNA) is the method to evaluate social capital, the author pointed out the possible SNA metrics essential in the human capital evaluation. The article shows the SNA and human capital in the individual perspective – ego. It provides the idea of the human capital evaluation in broader and more precise way.


Author(s):  
Kate Williams ◽  
Joan C. Durrance

One important theoretical focus in community informatics is based on the convergence of two established bodies of theory, social networks and social capital. First we summarize them both. Then we define community informatics and explore its origins. Finally, we review a group of community informatics studies which frame their analyses in either social capital or social network theory. How the frames are constructed focuses each study on either technological change or historical continuity. Taken together, the studies suggest that in fact both of these are necessary for local communities both to initiate and to sustain the use of information technologies.


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