Bullet Screens (Danmu): Texting, Online Streaming, and the Spectacle of Social Inequality on Chinese Social Networks

2019 ◽  
pp. 026327641987767 ◽  
Author(s):  
Xuenan Cao

For theorists interested in screen cultures and the digital economy, looking beyond Facebook and YouTube prompts a more refined conceptualization of participation and monetization on social networks. This paper examines YY as representative of Chinese platforms that monetize spectacles of social inequality. I first discuss why these financially successful platforms have eluded the attention of media and cultural critics, and then explain how these social network platforms blend subversive texting with streaming through a format called ‘bullet screen’. This format collapses social inequality into a spectacle of money flowing and vanishing on screen. This investigation contributes to the theoretical discussion of mixed-semiotics, reorients several Marxian neologisms and explains what texting means on screen in both semiotic and economic terms.

2021 ◽  
Author(s):  
Bernice Pescosolido ◽  
Edward B. Smith

Social networks are ubiquitous. The science of networks has shaped how researchers and society understand the spread of disease, the precursors of loneliness, the rise of protest movements, the causes of social inequality, the influence of social media, and much more. Egocentric analysis conceives of each individual, or ego, as embedded in a personal network of alters, a community partially of their creation and nearly unique to them, whose composition and structure have consequences. This volume is dedicated to understanding the history, present, and future of egocentric social network analysis. The text brings together the most important, classic articles foundational to the field with new perspectives to form a comprehensive volume ideal for courses in network analysis. The collection examines where the field of egocentric research has been, what it has uncovered, and where it is headed.


2019 ◽  
Vol 3 (3) ◽  
pp. 73-81 ◽  
Author(s):  
Iryna Symovonyk ◽  
Yurii Matseliukh ◽  
Yevheniia Redina

Introduction. In recent years, the Ukrainian economy has been rapidly gaining the leverage of the digital economy, with virtual products created through cloud services, social networks and virtual communications becoming the drivers of development. In these circumstances, the task of evaluating and analysing user activity on social networks, conducting constant monitoring of the number of readers, their groups, reflection and effectiveness of the published publication becomes relevant. That is why today, in the digital economy, special attention should be paid to research on user activity on social networks. Aim and tasks. The purpose of the article is to study the features of user activity within the model of digital economy, which defined the following tasks: 1) study the principles of the digital economy and the role of social networks; 2) analysing user activity within a specific social network account; 3) development of an approach to activity evaluation based on detailed minute-by-minute data collection on the number of user interactions with each other. Results. The article examines the impact of activity within a specific account on user choice on the Instagram social network. The best way to gather information on the number of likes and comments you posted under a post has been installed and successfully implemented. The fastest and most effective algorithms for storing, processing, analysing, and cost-effectively evaluating the collected user activity data within a specific account have been researched, substantiated and implemented. Conclusions. An approach to assessing and analysing user activity within a specific social network account is proposed to be implement into the Digital Economy Model. The proposed approach allows us to collect, detailed manner, the number of Instagram user interactions with the last post in your account, as well as estimate of their growth trends, compare them with the information collected in the past or to the average over the selected period.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.


Author(s):  
Deborah O. Obor ◽  
Emeka E. Okafor

This study focused on social networks and business performance among Igbo businessmen in Ibadan, South-west Nigeria through the exploratory research design. Social exchange, social network and social capital theories were employed as theoretical framework. Twenty-six in-depth interviews, key informant interviews and case studies were conducted with purposively selected respondents in four business locations in Ibadan. The results showed that among the factors that facilitated migration of the Igbo to Ibadan were their interest to learn a trade, their inability to attain higher education, and having a relative in Ibadan. The types of social networks available showed that social network was not location bound, as all the respondents belonged to town progressive unions and mutual benefits/cooperative associations. Social networks played vital roles in business performance, including social support, access to loan, business growth and expansion. The main challenges to maintaining adequate social network in business were distrust, envy, unbridled competition, dishonesty and inability to keep terms of agreement. The study concludes that social networks have positively influenced the business performance of migrant Igbo in Ibadan. There is need for the Igbo to strengthen their social networks through honesty, forthrightness, and transparency in all their dealings.


Author(s):  
Matthew O. Jackson ◽  
Brian W. Rogers ◽  
Yves Zenou

What is the role of social networks in driving persistent differences between races and genders in education and labor market outcomes? What is the role of homophily in such differences? Why is such homophily seen even if it ends up with negative consequences in terms of labor markets? This chapter discusses social network analysis from the perspective of economics. The chapter is organized around the theme of externalities: the effects that one’s behavior has on others’ welfare. Externalities underlie the interdependencies that make networks interesting to social scientists. This chapter discusses network formation, as well as interactions between people’s behaviors within a given network, and the implications in a variety of settings. Finally, the chapter highlights some empirical challenges inherent in the statistical analysis of network-based data.


Author(s):  
Ryan Light ◽  
James Moody

This chapter provides an introduction to this volume on social networks. It argues that social network analysis is greater than a method or data, but serves as a central paradigm for understanding social life. The chapter offers evidence of the influence of social network analysis with a bibliometric analysis of research on social networks. This analysis underscores how pervasive network analysis has become and highlights key theoretical and methodological concerns. It also introduces the sections of the volume broadly structured around theory, methods, broad conceptualizations like culture and temporality, and disciplinary contributions. The chapter concludes by discussing several promising new directions in the field of social network analysis.


Social networks fundamentally shape our lives. Networks channel the ways that information, emotions, and diseases flow through populations. Networks reflect differences in power and status in settings ranging from small peer groups to international relations across the globe. Network tools even provide insights into the ways that concepts, ideas and other socially generated contents shape culture and meaning. As such, the rich and diverse field of social network analysis has emerged as a central tool across the social sciences. This Handbook provides an overview of the theory, methods, and substantive contributions of this field. The thirty-three chapters move through the basics of social network analysis aimed at those seeking an introduction to advanced and novel approaches to modeling social networks statistically. The Handbook includes chapters on data collection and visualization, theoretical innovations, links between networks and computational social science, and how social network analysis has contributed substantively across numerous fields. As networks are everywhere in social life, the field is inherently interdisciplinary and this Handbook includes contributions from leading scholars in sociology, archaeology, economics, statistics, and information science among others.


2021 ◽  
pp. 002076402110175
Author(s):  
Roberto Rusca ◽  
Ike-Foster Onwuchekwa ◽  
Catherine Kinane ◽  
Douglas MacInnes

Background: Relationships are vital to recovery however, there is uncertainty whether users have different types of social networks in different mental health settings and how these networks may impact on users’ wellbeing. Aims: To compare the social networks of people with long-term mental illness in the community with those of people in a general adult in-patient unit. Method: A sample of general adult in-patients with enduring mental health problems, aged between 18 and 65, was compared with a similar sample attending a general adult psychiatric clinic. A cross-sectional survey collected demographic data and information about participants’ social networks. Participants also completed the Short Warwick Edinburgh Mental Well-Being Scale to examine well-being and the Significant Others Scale to explore their social network support. Results: The study recruited 53 participants (25 living in the community and 28 current in-patients) with 339 named as important members of their social networks. Both groups recorded low numbers in their social networks though the community sample had a significantly greater number of social contacts (7.4 vs. 5.4), more monthly contacts with members of their network and significantly higher levels of social media use. The in-patient group reported greater levels of emotional and practical support from their network. Conclusions: People with serious and enduring mental health problems living in the community had a significantly greater number of people in their social network than those who were in-patients while the in-patient group reported greater levels of emotional and practical support from their network. Recommendations for future work have been made.


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