scholarly journals Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

2017 ◽  
Vol 38 (1) ◽  
pp. 57-72 ◽  
Author(s):  
Michaela Haase ◽  
Ingrid Becker ◽  
Doreén Pick
Keyword(s):  
Economic Growth ◽  
Theoretical Analysis ◽  
Conceptual Framework ◽  
Value Creation ◽  
Systems Approach ◽  
Alternative Economies ◽  
Marketing Systems ◽  
Resource Transfers

Actors engaged in alternative economies organize resource transfers, exchange resources (with and without the use of money), and create value. As value creation is a definitional attribute of marketing systems, we examine whether alternative economies fall under the concept of marketing systems. That is, the conceptual framework of the marketingsystems approach applicable to alternative economies must help answer this question, and the approach’s empirical claims must hold true in alternative economies. We refer to the distinction between the conceptual framework of a theory and its empirical claims to substantiate our notion that alternative economies are marketing systems. Informed by the theoretical analysis and insights gleaned from interviews, we suggest modifications of the conceptual framework of the marketing-systems approach to improve or extend its applicability to alternative economies.

scholarly journals Growth and Its Discontents

2016 ◽  
Vol 37 (2) ◽  
pp. 131-142 ◽  
Author(s):  
Javier Lloveras ◽  
Lee Quinn
Keyword(s):  
Economic Growth ◽  
Green Growth ◽  
Alternative Economies ◽  
Economic Practices ◽  
The Future ◽  
Marketing Systems ◽  
Future Direction

Fragmented marketing debates concerning the role of alternative economies are attributable to the lack of a meaningful macromarketing dimension to which alternative economic practices can be anchored. This research frames an evaluation of existing macromarketing developments aimed at reformulating the mindless pursuit of economic growth. Raising concerns with the treadmill dynamics of marketing systems, three different approaches - green growth, a-growth and degrowth - are critically evaluated to: (a) introduce degrowth as a widely overlooked concept in the macromarketing literature; (b) expose how each perspective entails a specific organization of provisioning activities; and (c) foreground the role of alternative economic practices beyond the growth paradigm. We conclude that socially sustainable degrowth is the missing voice within macromarketing debates that lie central to elucidating the future direction of alternative economic practices.

What Makes a Global Business Model?

2018 ◽  
pp. 19-39 ◽  
Author(s):  
Oleksiy Osiyevskyy ◽  
Milena Troshkova ◽  
Yongjian Bao
Keyword(s):  
Theoretical Analysis ◽  
Conceptual Framework ◽  
Business Model ◽  
Business Models ◽  
International Expansion ◽  
Global Business ◽  
Specific Advantage ◽  
Global Companies ◽  
Research Questions

A firm's business model is an essential mechanism determining how an organization creates value for its stakeholders and captures part of the created value as profit for its owners. Global enterprises secure their market positions through properly functioning business models that are globally scalable. Once a globally scalable business model is successfully designed and validated in one location, it becomes a non-location-bound firm-specific advantage, promoting the firm's international expansion. This chapter addresses the following research questions: (1) What is the role of a business model in the success of global enterprises? (2) Which common attributes do business models of successful global companies possess? and (3) How to make a business model more suitable for global expansion? The theoretical analysis of these questions yields a conceptual framework for examining the global companies through the business model lens. The developed conceptual framework is illustrated and corroborated with the mini-cases of global companies.

How much is enough? The role of effort in market shaping

2020 ◽  
Vol 35 (9) ◽  
pp. 1441-1451
Author(s):  
Gediminas Lipnickas ◽  
Jodie Conduit ◽  
Carolin Plewa ◽  
Dean Wilkie
Keyword(s):  
Conceptual Framework ◽  
Value Creation ◽  
Future Market ◽  
Content Type ◽  
Resource Density ◽  
Potential Resource ◽  
Conceptual Paper ◽  
Effort Reduction ◽  
Market Shaping

Purpose Market shaping research predominantly focusses on the activities of the market shaper, rather than the equally important roles of other market actors. Market shapers may enhance resource density and value creation within markets, yet such influences cannot exhaustively explain how markets get shaped. Other market actors also must and do exert effort in the value co-creation processes; this study aims to explore the effects of reducing their efforts, as a mechanism to facilitate market shaping. Design/methodology/approach This conceptual paper uses a theory adaptation approach to link value co-creation with market shaping and effort. It offers a conceptual framework and five propositions that outline the role of effort reduction in the value co-creation process to achieve market shaping. Findings The proposed conceptual framework indicates how enhanced resource density, resulting from the firm’s market shaping activities and reduced effort lead to enhanced value creation for market actors. Effort reduction can be achieved by reducing either the level of resource input required or the activities required to access, transform and combine resources to co-create value. Potential resource flows then may benefit the market shaper. Originality/value This research contributes to emergent market shaping literature by offering effort reduction as a viable tactic. Specifically, it broadens the scope of consideration of effort in value co-creation, and it advances understanding of resource density as a focal market shaping construct. The resultant framework offers a foundation for future market shaping research.

What Makes a Global Business Model?

2020 ◽  
pp. 203-223
Author(s):  
Oleksiy Osiyevskyy ◽  
Milena Troshkova ◽  
Yongjian Bao
Keyword(s):  
Theoretical Analysis ◽  
Conceptual Framework ◽  
Business Model ◽  
Business Models ◽  
International Expansion ◽  
Global Business ◽  
Specific Advantage ◽  
Global Companies ◽  
Research Questions

A firm's business model is an essential mechanism determining how an organization creates value for its stakeholders and captures part of the created value as profit for its owners. Global enterprises secure their market positions through properly functioning business models that are globally scalable. Once a globally scalable business model is successfully designed and validated in one location, it becomes a non-location-bound firm-specific advantage, promoting the firm's international expansion. This chapter addresses the following research questions: (1) What is the role of a business model in the success of global enterprises? (2) Which common attributes do business models of successful global companies possess? and (3) How to make a business model more suitable for global expansion? The theoretical analysis of these questions yields a conceptual framework for examining the global companies through the business model lens. The developed conceptual framework is illustrated and corroborated with the mini-cases of global companies.

scholarly journals A Conceptual Framework to Measure Economic Growth of Afghanistan

2019 ◽  
Vol 5 (2) ◽  
pp. 25
Author(s):  
Sayed Ramez ◽  
Muhammad Farooq ◽  
Valliappan Raju
Keyword(s):  
Economic Growth ◽  
Conceptual Framework ◽  
Secondary Data ◽  
Currency Reserve ◽  
Developed Country ◽  
Policy Makers ◽  
Transparency International ◽  
Secondary Data Source ◽  
Data Source

Afghanistan is the least developed country in Asia which is under war from the previous 20 years. After the end of the  partial war, many aspects of Afghan economy are improving, for instance, the GDP has advanced 2.5% from 2016 to 2017. However, Per Capita Income is very low, safety, health and education are the areas which needs improvement. The exports of Afghanistan are on the decline. The natural currency reserve of Afghanistan is decline despite having many mineral assets. One of the core apparent behind all these decline aspects is corruption in Afghanistan. As transparency international the corruption of Afghanistan has increased in 2017 compared to 2016. It is of the most corrupt countries in the world.  Due to war and less developments Afghanistan is least studied country. To fill this gap in this study the research has explored multiple secondary data source to review existing economic situation in Afghanistan.  After exploring the economy  of afghanstan the study also provides a conceptual framework  for future reseachers to review economic growth of afghanistan using given framework. The study is useful for the policy makers to improve policies and prosperity of the country by identifying the role of crime. 

Stepping in the Shoes of Leaders of Populist Right-Wing Parties

2017 ◽  
Vol 48 (1) ◽  
pp. 40-46 ◽  
Author(s):  
Jolanda Jetten ◽  
Rachel Ryan ◽  
Frank Mols
Keyword(s):  
Economic Growth ◽  
Growth Condition ◽  
Baseline Condition ◽  
Right Wing ◽  
Economic Context

Abstract. What narrative is deemed most compelling to justify anti-immigrant sentiments when a country’s economy is not a cause for concern? We predicted that flourishing economies constrain the viability of realistic threat arguments. We found support for this prediction in an experiment in which participants were asked to take on the role of speechwriter for a leader with an anti-immigrant message (N = 75). As predicted, a greater percentage of realistic threat arguments and fewer symbolic threat arguments were generated in a condition in which the economy was expected to decline than when it was expected to grow or a baseline condition. Perhaps more interesting, in the economic growth condition, the percentage realistic entitlements and symbolic threat arguments generated were higher than when the economy was declining. We conclude that threat narratives to provide a legitimizing discourse for anti-immigrant sentiments are tailored to the economic context.

The Second Start of Transformation in Ukraine?

2014 ◽  
pp. 30-52 ◽  
Author(s):  
L. Grigoryev ◽  
E. Buryak ◽  
A. Golyashev
Keyword(s):  
Economic Growth ◽  
Armed Conflict ◽  
Political Crisis ◽  
Investment Climate ◽  
Institutional Reforms ◽  
Personal Consumption ◽  
Governance Quality ◽  
Political Turmoil

The Ukrainian socio-economic crisis has been developing for years and resulted in the open socio-political turmoil and armed conflict. The Ukrainian population didn’t meet objectives of the post-Soviet transformation, and people were disillusioned for years, losing trust in the state and the Future. The role of workers’ remittances in the Ukrainian economy is underestimated, since the personal consumption and stability depend strongly on them. Social inequality, oligarchic control of key national assets contributed to instability as well as regional disparity, aggravated by identity differences. Economic growth is slow due to a long-term underinvestment, and prospects of improvement are dependent on some difficult institutional reforms, macro stability, open external markets and the elites’ consensus. Recovering after socio-economic and political crisis will need not merely time, but also governance quality improvement, institutions reform, the investment climate revival - that can be attributed as the second transformation in Ukraine.

Economic Growth: New Problems and New Risks

2006 ◽  
pp. 20-37 ◽  
Author(s):  
M. Ershov
Keyword(s):  
Economic Growth ◽  
Foreign Exchange ◽  
Driving Force ◽  
Structural Changes ◽  
Rate Of Growth

The economic growth, which is underway in Russia, raises new questions to be addressed. How to improve the quality of growth, increasing the role of new competitive sectors and transforming them into the driving force of growth? How can progressive structural changes be implemented without hampering the rate of growth in general? What are the main external and internal risks, which may undermine positive trends of development? The author looks upon financial, monetary and foreign exchange aspects of the problem and comes up with some suggestions on how to make growth more competitive and sustainable.

At the final stage of the global crisis: Economic tasksin 2017-2019

2018 ◽  
pp. 5-29 ◽  
Author(s):  
V. A. Mau
Keyword(s):  
Economic Growth ◽  
Final Stage ◽  
Government Regulation ◽  
Inflation Targeting ◽  
Social Dynamics ◽  
Growth Stimulation ◽  
Central Banks ◽  
Economic Area ◽  
National Trends

The paper deals with the global and national trends of economic and social development at the final stage of the global structural crisis. Special attention is paid to intellectual challenges economists will face with in the post-crisis world: prospects of growth without inflation, new global currencies and the role of cryptocurrencies, central banks independence and their role in economic growth stimulation, new tasks and patterns of government regulation, inequality and growth. Special features of Russian post-crisis development are also under consideration. Among them: prospects of macroeconomic support of growth, inflation targeting, new fiscal rule, social dynamics and new challenges to welfare state. The paper concludes that the main obstacles for economic growth in Russia are concentrated in the non-economic area.

The role of graining in ensuring food security

2020 ◽  
pp. 75-79
Author(s):  
R. M. Gambarova
Keyword(s):  
Food Security ◽  
Comparative Analysis ◽  
Systems Approach ◽  
Point Of View ◽  
Government Support ◽  
Grain Production ◽  
The Government ◽  
Favorable Conditions ◽  
Grain Farms

Relevance. Grain is the key to strategic products to ensure food security. From this point of view, the creation of large grain farms is a matter for the country's selfsufficiency and it leading to a decrease in financial expense for import. Creation of such farms creates an abundance of productivity from the area and leads to obtaining increased reproductive seeds. The main policy of the government is to minimize dependency from import, create abundance of food and create favorable conditions for export potential.The purpose of the study: the development of grain production in order to ensure food security of the country and strengthen government support for this industry.Methods: comparative analysis, systems approach.Results. As shown in the research, if we pay attention to the activities of private entrepreneurship in the country, we can see result of the implementation of agrarian reforms after which various types of farms have been created in republic.The role of privateentrepreneurshipinthedevelopmentofproduction is great. Тhe article outlines the sowing area, production, productivity, import, export of grain and the level of selfsufficiency in this country from 2015 till 2017.

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