scholarly journals Coming and Going in Loops: Participatory Modelling of a System with All its Complexity

2021 ◽  
pp. 027614672110625
Author(s):  
Dmitry Brychkov ◽  
Christine Domegan ◽  
Patricia McHugh
Keyword(s):  
Behavior Change ◽  
Social Marketing ◽  
Feedback Loops ◽  
Participatory Modelling ◽  
Behavioral Dynamics ◽  
Wide Scale ◽  
Cycling System ◽  
Scale Behavior ◽  
Modelling Process

Social marketing is currently involved in pursuing several important theoretical and methodological goals pertaining to wide-scale behavior change. The lack of complex system understanding via highly participatory processes and feedback loops is a major impediment for systemic behavior change. The purpose of this paper is to show how the implementation of participatory modelling to explore networks of feedback loops can empower social marketing in capturing system complexity. As a case study, a group of system stakeholders qualitatively modelled a cycling system in a city setting to uncover the system's core behavioral dynamics. This participatory modelling process revealed that the interactions within and between three feedback loops were mainly responsible for the cycling system issues. These feedback loops were: (a) output-based and autocratic decision-making, (b) an abundance of conflicted interests and (c) the reinforcement of a car-dominant paradigm in people's minds. The paper contributes to understanding the potential of participatory modelling for multi-level behavior change.

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

2005 ◽  
Vol 11 (2) ◽  
pp. 58-63 ◽  
Author(s):  
Ulf Hjelmar
Keyword(s):  
Behavior Change ◽  
Social Marketing ◽  
Research Tool ◽  
Environmentally Sustainable ◽  
Conversion Model

This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citizens are committed to different forms of behavior and the success of social marketing depends upon the ability to change this commitment. This is illustrated in a case study about environmentally sustainable behaviors that is analyzed using a research tool, the Conversion Model™, based on the concept of commitment.

scholarly journals Applying the Fogg Behavior Model to improve contraceptive social marketing during the COVID-19 lockdown in Nigeria: a case study

2020 ◽  
Vol 4 ◽  
pp. 141
Author(s):  
Dominique Meekers ◽  
Chidinma Onuoha ◽  
Olaniyi Olutola
Keyword(s):  
Family Planning ◽  
Behavior Change ◽  
Social Marketing ◽  
Contraceptive Use ◽  
Current Method ◽  
Behavior Model ◽  
Health Providers ◽  
Change Models ◽  
New Family

The coronavirus pandemic may have harmful effects on use of family planning services. Lockdown regulations make it more difficult for people to visit health providers to obtain information about family planning, to discuss side-effects or problems they are experiencing with their current method, and go out to obtain new family planning supplies (e.g., to renew their contraceptive injection). The inability to earn income during the lockdown may also make family planning products and services unaffordable. As a result, efforts to curb the pandemic may cause unintended interruptions in contraceptive use and may prevent non-users from adopting a contraceptive method. Given these rapidly changing circumstances, it is important that family planning implementers make program adjustments without delay. When a timely programmatic response is of the essence, program implementers need simple behavior change models that can be used to inform programmatic decisions. This paper presents a case study of how DKT/Nigeria applied a behavior change model from persuasive design - the Fogg Behavior Model – to make timely adjustments to their contraceptive social marketing program during the course of the COVID-19 lockdown. Other public health programs, including programs that target health areas other than family planning, may be able to use similar approaches to guide the design of timely and responsive program adjustments.

Integrating Public Relations and Social Marketing

2012 ◽  
Vol 18 (2) ◽  
pp. 135-151 ◽  
Author(s):  
Beth Sundstrom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Behavior Change ◽  
Social Marketing ◽  
Communication Function ◽  
Health Organization ◽  
The Relationship ◽  
Depth Interviews

This study examined the relationship between public relations and social marketing in a nonprofit health organization. A case study was conducted, in which internal and external organizational documents, archival records, and artifacts were analyzed and four in-depth interviews were completed. Evidence showed that public relations and social marketing were integrated into the organization’s communication function. Findings provided evidence for a tactical paradigm of public relations, which emphasizes publicity and promotion, as well as a situational approach to messaging and communication functions. The organization engaged the new two-way model of symmetry through cultivating relationships and two-way dialogue. These findings suggest the importance of social marketing approaches to behavior change and relationship cultivation strategies. This case study highlights the success of social marketing initiatives, and the opportunity for social marketing and public relations to evolve together in a new media context.

Laser Based Analysis on Analog Circuits with Feedback Loops and a Case Study

2006 ◽  
Author(s):  
Fubin Zhang ◽  
David Maxwell
Keyword(s):  
Success Rate ◽  
High Resistance ◽  
Analog Circuits ◽  
Analog Circuit ◽  
Feedback Loops ◽  
Induced Voltage ◽  
Analog Device ◽  
Analog Ic ◽  
Successful Isolation

Abstract Based on the understanding of laser based techniques’ physics theory and the topology/structure of analog circuit systems with feedback loops, the propagation of laser induced voltage/current alteration inside the analog IC is evaluated. A setup connection scheme is proposed to monitor this voltage/current alteration to achieve a better success rate in finding the fail site or defect. Finally, a case of successful isolation of a high resistance via on an analog device is presented.

A Scoping Review of Behavior Change Interventions to Decrease Health Care Disparities for Patients With Disabilities in a Primary Care Setting: Can Social Marketing Play a Role?

2021 ◽  
Vol 27 (1) ◽  
pp. 48-63
Author(s):  
Angela Makris ◽  
Mahmooda Khaliq ◽  
Elizabeth Perkins
Keyword(s):  
Primary Care ◽  
Health Care ◽  
Behavior Change ◽  
Social Marketing ◽  
Health Care Disparities ◽  
Social Model ◽  
Care Providers ◽  
Social Model Of Disability ◽  
Behavior Change Interventions ◽  
The Social

Background: One in four Americans have a disability but remain an overlooked minority population at risk for health care disparities. Adults with disabilities can be high users of primary care but often face unmet needs and poor-quality care. Providers lack training, knowledge and have biased practices and behaviors toward people with disabilities (PWD); which ultimately undermines their quality of care. Focus of the Article: The aim is to identify behavior change interventions for decreasing health care disparities for people with disabilities in a healthcare setting, determine whether those interventions used key features of social marketing and identify gaps in research and practice. Research Question: To what extent has the social marketing framework been used to improve health care for PWD by influencing the behavior of health care providers in a primary health care setting? Program Design/Approach: Scoping Review. Importance to the Social Marketing Field: Social marketing has a long and robust history in health education and public health promotion, yet limited work has been done in the disabilities sector. The social marketing framework encompasses the appropriate features to aligned with the core principles of the social model of disability, which espouses that the barriers for PWD lie within society and not within the individual. Incorporating elements of the social model of disability into the social marketing framework could foster a better understanding of the separation of impairment and disability in the healthcare sector and open a new area of research for the field. Results: Four articles were found that target primary care providers. Overall, the studies aimed to increase knowledge, mostly for clinically practices and processes, not clinical behavior change. None were designed to capture if initial knowledge gains led to changes in behavior toward PWD. Recommendations: The lack of published research provides an opportunity to investigate both the applicability and efficacy of social marketing in reducing health care disparities for PWD in a primary care setting. Integrating the social model of disability into the social marketing framework may be an avenue to inform future interventions aimed to increase health equity and inclusiveness through behavior change interventions at a systems level.

scholarly journals Golden Moves

2013 ◽  
Vol 19 (4) ◽  
pp. 230-241 ◽  
Author(s):  
Stephan Dahl ◽  
Lynne Eagle ◽  
Mustafa Ebrahimjee
Keyword(s):  
Physical Activity ◽  
Behavior Change ◽  
Nonprofit Organizations ◽  
Social Marketing ◽  
Transtheoretical Model ◽  
Perceived Barriers ◽  
Theory Approach ◽  
The United Kingdom ◽  
Activity Program ◽  
Grounded Theory Approach

Social marketing is increasingly being used by public and nonprofit organizations to deliver behavior change objectives. Drawing on the example of physical activity for the over 65s, we show how social marketing techniques can deliver a physical activity program for a priority group that has so far received little attention. In this study, conducted in the United Kingdom, we use a grounded theory approach to understand motivational factors and perceived barriers and to determine the types of messages and message channels that could be used for a potential social marketing–based intervention. We show how the findings of this pilot study can be used to develop such an intervention, and present a modeled intervention, based on the transtheoretical model of behavior change.

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