scholarly journals Soundtrack for reality? How to use music effectively in non-fictional media formats

2021 ◽  
pp. 030573562199909
Author(s):  
Ann-Kristin Herget ◽  
Jessica Albrecht

Although it is frequently used and is highly valued in practice, background music in non-fictional media formats has shown a broad spectrum of ambiguous results in previous empirical research. Scholars have often even advised against the use of music in formats such as television news, news magazines, and documentaries. Discrepancies in the effectiveness of background music have also been found in film and advertising research. In these research areas, the congruence between music and medium has been shown to be especially relevant for predicting music’s effects. In this study, two experiments were conducted to investigate the influence of congruent and incongruent music in non-fictional media formats. The first experiment ( N = 92) focused on music’s expressed and induced emotions, recipients’ memory performance, and the perceived credibility and general evaluation of the media format. Experiment 2 ( N = 147) concentrated on attitude changes. As expected, carefully selected congruent background music (i.e., music expressing emotions and triggering associations fitting the media format’s topic) positively influenced recipients’ emotionalization, memory performance, and attitude change, as well as the perceived credibility and general evaluation of the media format. All of the measured effects can be considered medium or large ([Formula: see text]).

2013 ◽  
Vol 17 (3) ◽  
pp. 309-331 ◽  
Author(s):  
Reinhard Kopiez ◽  
Friedrich Platz ◽  
Anna Wolf

2021 ◽  
Vol 8 (1) ◽  
pp. 205316802098744
Author(s):  
Kirby Goidel ◽  
Nicholas T. Davis ◽  
Spencer Goidel

In this paper, we utilize a module from the Cooperative Congressional Election Study to explore how individual perceptions of media bias changed over the course of the 2016 presidential campaign. While previous literature has documented the role of partisan affiliation in perceptions of bias, we know considerably less about how these perceptions change during a presidential election. Consistent with existing theories of attitude change, perceptions of bias polarize with strong Democrats moving toward believing the media were biased against Hillary Clinton (and in favor of Donald Trump) and independent-leaning Republicans moving toward believing the media were biased against Donald Trump. At the end of the 2016 election, more individuals believed the media were biased against their side. These effects were moderated by how much attention individuals paid to the campaign.


2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.


2019 ◽  
pp. 151-171
Author(s):  
Franciszek Czech

Artykuł ma trzy płaszczyzny: metodologiczną, teoretyczną i empiryczną. Punktem wyjścia do refleksji metodologicznej jest charakterystyka trzech głównych nurtów badawczych prowadzonych w ramach dynamicznie rozwijających się interdyscyplinarnych badań nad teoriami spiskowymi. Na takim tle omówiona jest analiza zawartości treści jako metoda badawcza pozwalająca w innowacyjny sposób uchwycić kluczowe zjawisko. W części teoretycznej przybliżona jest koncepcja narracji spiskowych w odniesieniu do potocznego rozumienia teorii spiskowych. Głównym celem części empirycznej jest określenie w jakim stopniu media są nasycone różnego rodzaju narracjami spiskowymi. Analiza obejmuje ponad 200 artykułów z dwóch opiniotwórczych tygodników („Sieci” i polska edycja „Newsweeka”), które znajdują się po dwóch stronach politycznego konfliktu w Polsce spolaryzowanych między innymi przez spiskowe podejrzenia dotyczące katastrofy prezydenckiego samolotu w 2010 roku w Rosji.


Author(s):  
D. H. Manjaiah ◽  
P. Payaswini

Fourth Generation wireless networking (4G network) is expected to provide global roaming across different types of wireless and mobile networks. In this environment, roaming is seamless and users are always connected to the best network. Moreover, 4G networks will be packet switched systems entirely based on the IPv6 protocol. The essentiality of Quality of Service (QoS) and the heterogeneous nature of 4G pose high demands onto the mobility management technology. Due to this, one of the most challenging research areas for the 4G network is the design of intelligent mobility management techniques that take advantage of IP-based technologies to achieve global roaming among various access technologies. In order to address the issue of heterogeneity of the networks, IEEE 802.21 working group proposed Media Independent Handover (MIH). The scope of the IEEE 802.21 MIH standard is to develop a specification that provides link layer intelligence and other related network information to upper layers to optimize handovers between heterogeneous media. The IEEE 802.21 group defines the media independent handover function that will help mobile devices to roam across heterogeneous networks and stationary devices to switch over to any of the available heterogeneous networks around it.


Author(s):  
D. H. Manjaiah ◽  
P. Payaswini

Fourth Generation wireless networking (4G network) is expected to provide global roaming across different types of wireless and mobile networks. In this environment, roaming is seamless and users are always connected to the best network. Moreover, 4G networks will be packet switched systems entirely based on the IPv6 protocol. The essentiality of Quality of Service (QoS) and the heterogeneous nature of 4G pose high demands onto the mobility management technology. Due to this, one of the most challenging research areas for the 4G network is the design of intelligent mobility management techniques that take advantage of IP-based technologies to achieve global roaming among various access technologies. In order to address the issue of heterogeneity of the networks, IEEE 802.21 working group proposed Media Independent Handover (MIH). The scope of the IEEE 802.21 MIH standard is to develop a specification that provides link layer intelligence and other related network information to upper layers to optimize handovers between heterogeneous media. The IEEE 802.21 group defines the media independent handover function that will help mobile devices to roam across heterogeneous networks and stationary devices to switch over to any of the available heterogeneous networks around it.


Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.


Author(s):  
Özlem Arda ◽  
Zuhal Akmeşe

This chapter provides an overview about media ethics that is very important for the news. Today, the rapid development and diversification of mass media tools have also accelerated the works in the field of communication ethics. Media responsibility, issues occurring in media, and public utility issues have come to the central position of communication ethics. Looking at the ethical codes in the media, it is seen that a large part of them are created for printed media, and the information about television is limited. The purpose of this study is to focus on the ethical issues that arise starting from the production stage of the television news with a holistic perspective in the context of the relationship between media and ethics by considering the ethical codes in the media and to offer solutions devoted to an ethical understanding of journalism. Within the scope of this study, the qualitative research method included the content analysis for the news about Princes Diana and Prince Harry as samples.


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