The negative impact of market-discrimination CSR: How do consumers respond to perceived company greed?

2019 ◽  
Vol 45 (2) ◽  
pp. 93-106
Author(s):  
Myungsuh Lim
Keyword(s):  
Adverse Effect ◽  
Corporate Social Responsibility ◽  
Adverse Reactions ◽  
Negative Impact ◽  
Corporate Image ◽  
Argument Strength ◽  
Corporate Social ◽  
A Company ◽  
Positive Effect ◽  
Practical Implications

Corporate social responsibility (CSR) is reported to have a positive effect on corporate image. However, if companies that have entered different markets implement market-discrimination CSR, which refers to unfairly applied CSR policies in the intermarket, and if the consumer recognizes this fact, the CSR effects will be diminished. To prove this, this research investigated consumers’ adverse reactions when a company that implements market-discrimination CSR faces a crisis. According to the results of this study, consumers who perceived company greed as evidence of a company practicing market-discrimination CSR activities experienced pleasure at the misfortune which called schadenfreude when the company faced a crisis and schadenfreude positively affected the argument strength of a rumor. Finally, the argument strength of a rumor has a positive effect on the consumer’s intention to spread the rumor as an act of revenge against the company. The results of this research suggest that CSR, which aims to build a positive corporate image, can have an adverse effect when it is felt that it is used to discriminate against consumers. Based on these results, this research presents theoretical and practical implications.

scholarly journals ANALISIS CORPORATE SOCIAL RESPONSIBILITY, LOYALITAS NASABAH, CORPORATE IMAGE DAN KEPUASAN NASABAH PADA PERBANKAN SYARIAH

INFERENSI ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 93
Author(s):  
Fetria Eka Yudiana ◽  
Joko Setyono
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Corporate Image ◽  
Central Java ◽  
Corporate Social ◽  
Path Analysis Approach ◽  
Positive Effect

The purpose of this research is to analize the effect of the implementation of Corporate Social Responsibility (CSR) on customer loyalty to the corporate image and customer satisfaction as an intervening variable. This research is a survey research which used a quantitative approach. The data were obtained from 100 respondents from all customers Sariah Banking in Central Java and Yogyakarta by using purposive sampling technique. The research model testing technique used the path analysis approach using multiple regression. The results of this research suggests that CSR is positive and significant impact on the corporate image, CSR positive and significant impact on customer satisfaction, corporate image positive and significant impact on customer loyalty, customer satisfaction positive and significant impact on customer loyalty, CSR has positive effect but not significant on customer loyalty.

scholarly journals Corporate Social Responsibility dan Kinerja Keuangan dengan Ukuran Perusahaan sebagai Variabel Moderasi

2021 ◽  
Vol 31 (10) ◽  
pp. 2518
Author(s):  
Alifia Nur Drianita ◽  
Henny Triyana Hasibuan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Sampling Method ◽  
Sampling Technique ◽  
Company Size ◽  
Social Community ◽  
Corporate Social ◽  
A Company ◽  
Positive Effect

For a company that is increasingly developing, the level of exploitation of natural resources and its social community will certainly be higher and uncontrollable, therefore there is awareness from the company to implement corporate social responsibility (CSR). This study aims to determine the effect of CSR on financial performance with company size as a moderating variable. This research was conducted in mining sector companies listed on the IDX for the 2017-2019 period. The sampling method used was non-probability sampling with purposive sampling technique, where the results were a sample of 22 companies. Moderated regression analysis was used to analyze the data of this study. The results showed that CSR has a significant positive effect on financial performance, and company size can moderate the effect of CSR on financial performance. Keywords: Corporate Social Responsibility; Financial Performence; Company Size.

scholarly journals Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

2021 ◽  
Vol 4 (1) ◽  
pp. 53-74
Author(s):  
Rulloh Delia Anggorawati ◽  
Budiyanto Budiyanto ◽  
Esti Margiyanti Utami
Keyword(s):  
Regression Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Corporate Image ◽  
Brand Awareness ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Corporate Social ◽  
Positive Effect

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of  corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.

scholarly journals Corporate Social Responsibility and Marketing: What Works and What Doesn’t

2009 ◽  
Vol 11 (2) ◽  
pp. 275 ◽  
Author(s):  
Licen Indahwati Darsono
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Negative Impact ◽  
Active Role ◽  
Corporate Image ◽  
What Works ◽  
Managerial Implications ◽  
Moral High Ground ◽  
Attitudinal Dimension ◽  
Corporate Social

Many companies choose to portray themselves as seeking the moral high ground and playing active role in society. This introduces an idea of corporate social responsibility. It has been argued that corporate social responsibility enhances corporate image (attitudinal dimension) and financial performance. However, some studies find negative impact of corporate social responsibility. Thus, it is debatable whether or not it pays organizations to play active role in society. This paper explores the importance of trust for making corporate social responsibility works. This paper also evaluates attitude and intention within relative attitudinal framework. The associations between trust, attitude and intention are also discussed and reviewed. Finally, a set of managerial implications is developed to address the problems peculiar to the corporate social responsibility and marketing.

Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations

2019 ◽  
Vol 36 (1) ◽  
pp. 189-196 ◽  
Author(s):  
Kevin P. Newman ◽  
Rebecca K. Trump
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Target Market ◽  
Content Type ◽  
And Gender ◽  
The Individual ◽  
Corporate Social ◽  
A Company ◽  
Practical Implications

Purpose Companies are increasingly emphasizing corporate social responsibility (CSR). However, consumers are often skeptical of the sincerity of companies’ CSR claims, particularly when the claim comes directly from the company. This paper aims to demonstrate how to reduce consumer CSR skepticism by examining the role of a company spokesperson’s gender and gender-related characteristics. Design/methodology/approach Two between-subjects experiments with a combined total of 329 participants examined how consumers’ levels of CSR skepticism are affected depending on the gender of the consumer and the gender and gender-related characteristics of the company’s CSR spokesperson. Findings Study 1 finds that a female (vs male) spokesperson generally elicits less CSR skepticism. However, Study 2 expands on this to demonstrate that consumers are less skeptical of a company’s CSR efforts when they are promoted by a spokesperson who exhibits gender-related characteristics that match, or are typically associated with, the individual consumer’s gender. Practical implications Brands often face difficulties in successfully promoting their own CSR efforts to skeptical consumers. These findings should guide companies and their brands in choosing ideal spokespeople for making effective, sincere CSR claims, depending on the target market. Originality/value This research is the first to identify the important role of gender in consumers’ perceptions of CSR sincerity. Thus, it provides practically-oriented strategies that may mitigate a growing consumer CSR skepticism that exists in today’s marketplace.

scholarly journals The Effect of Corporate Social Responsibility (CSR) on Corporate Image of Inna Grand Bali Beach Hotel Denpasar

2019 ◽  
Vol 1 (2) ◽  
pp. 45
Author(s):  
Putu Riesta Permata Devi ◽  
A.A.Ayu Erna Trisnadewi ◽  
I.B. Made Putra Manuaba
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Linear Regression Analysis ◽  
Limited Liability ◽  
Community Support ◽  
Corporate Image ◽  
Primary Data ◽  
Employee Support ◽  
Corporate Social ◽  
Positive Effect

In accordance with Law No. 40 of 2007 concerning Limited Liability Companies and strengthened by Government Regulation Number 47 of 2012 which regulates the form of responsibility, especially in the social and environmental spheres that must be carried out by each company. This study aims to obtain empirical evidence of the influence of Corporate Social Responsibility (CSR) which is proxied into six indicators, which are community support, diversity, employee support, environment, non-territorial operations and product towards Corporate Image of Inna Grand Bali Beach Hotel Denpasar. The sampling technique was carried out by convenience sampling method. This study uses primary data in the form of a questionnaire measured by a Likert scale. The samples consist of 282 respondents.Multiple linear regression analysis was used. The results showed that community support had a positive effect on the Corporate Image of Inna Grand Bali Beach Hotel with a significance value of 0,000. Diversity has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotel with a significance value of 0,046. Employee support has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,004. Environment has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,039. Non-territorial operations have a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,024 and the product has a positive effect on the Corporate Image of Inna Grand Bali Beach Hotels with a significance value of 0,013.

The effect of environmental CSR issues on corporate/brand reputation and corporate profitability

2014 ◽  
Vol 26 (4) ◽  
pp. 330-339 ◽  
Author(s):  
Morteza Khojastehpour ◽  
Raechel Johns
Keyword(s):  
Corporate Social Responsibility ◽  
Resource Utilization ◽  
Design Methodology ◽  
Extensive Literature ◽  
Corporate Brand ◽  
Content Type ◽  
Brand Reputation ◽  
Corporate Social ◽  
Positive Effect ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate the effect of environmental corporate social responsibility (CSR) (climate responsibility and natural resource utilization) on corporate/brand reputation and corporate profitability. Design/methodology/approach – Building on extensive literature, a conceptual model of environmental CSR-corporation that includes three factors of consumer behavior is proposed. Findings – The study highlights that environmental CSR has a positive effect on corporate/brand reputation and corporate profitability. Practical implications – The findings of this study highlight the importance of managing environmental CSR for corporations that intend to gain reputation and profitability. Originality/value – This paper is one of the first to highlight the effect of environmental CSR on corporate/brand reputation and corporate profitability.

Hubungan Strategi Komunikasi Corporate Social Responsibility dengan Pembentukan Citra Perusahaan

2019 ◽  
Vol 2 (6) ◽  
pp. 773
Author(s):  
Fathimah Zahra Karballa ◽  
Sarwititi Sarwoprasodjo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Corporate Image ◽  
Communication Strategy ◽  
Quantitative Approach ◽  
Message Source ◽  
The Subject ◽  
Corporate Social ◽  
A Company

Corporate image is an important thing for a company that always needs to be built and maintained in the community. One of the important things in the effort of forming corporate image is the communication of company activity especially CSR activity. CSR activities are important because in this case, companies can engage directly with the community around the factory. Communicating the company's CSR activities by applying the chosen communication strategy by the company that adapts to the condition of the community The purpose of this research is to identify the communication strategy of CSR and corporate characteristic as message source with corporate image. The subject of this research is the community around PTPN VIII in Patengan Village, Rancabali Sub District, Bandung District. This research used a quantitative approach supported by qualitative data. The technique analysis using correlation test. The result shows a relation between the communication strategy of CSR and corporate characteristic as message source with corporate image. Keywords : Communication Strategy, Corporate Image, Corporate Social Responsibility. ABSTRAK Citra perusahaan merupakan suatu hal penting bagi perusahaan yang senantiasa perlu dibangun dan dipertahankan di masyarakat. Salah satu hal yang penting dalam upaya pembentukan citra perusahaan ialah pelaporan aktifitas perusahaan terutama aktifitas CSR. Aktifitas CSR menjadi penting karena dalam hal inilah perusahaan dapat terlibat secara langsung dengan masyarakat sekitar. Pelaporan aktifitas CSR perusahaan dilakukan dengan menerapkan strategi komunikasi yang dipilih oleh perusahaan yang menyesuaikan dengan kondisi masyarakat sekitarnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan strategi komunikasi CSR dan karakteristik perusahaan sebagai pengirim pesan dengan citra perusahaan. Subjek penelitian ini merupakan masyarakat sekitar Pabrik PTPN VIII di Desa Patengan, Kecamatan Rancabali, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Teknik yang digunakan adalah uji korelasi. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara strategi komunikasi CSR dan karakteristik pengirim pesan dengan citra perusahaan. Kata Kunci : Citra Perusahaan, Corporate Social Responsibility, Strategi Komunikasi.

Islamic Corporate Governance dan Pengungkapan Corporate Social Responsibility (CSR)

2020 ◽  
Vol 3 (2) ◽  
pp. 419-425
Author(s):  
Shita Tiara ◽  
Debbi Chyntia Ovami
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Positive Influence ◽  
Corporate Social Responsibility Disclosure ◽  
Good Corporate Governance ◽  
Net Profit ◽  
Corporate Social ◽  
A Company ◽  
Positive Effect

The operation of a Sharia Bank is inseparable from the demands of the implementation of Good Corporate Governance and based on Sharia principles which are referred to as Islamic Corporate Governance. This study aims to implement Islamic Corporate Governance on Corporate Social Responsibility Disclosure at BNI Syariah. This type of research in this study is qualitative. The subject in this research is BNI Syariah. The object of this research is Islamic Corporate Governance on Corporate Social Responsibility Disclosure. Data analysis techniques in this study used descriptive qualitative analysis. Achieved outcomes are journals and IPR. The results of the study show that the implementation variable of Islamic Corporate Governance has a positive influence on the disclosure of Corporate Social Responsibility (CSR) especially on BNI Syariah Jakarta Islamic Index. BNI Syariah uses 2.5% of net profit to provide Corporate Social Responsibility (CSR) funds. Disclosure of Corporate Social Responsibility (CSR) has a positive effect on the value of a company. Keywords: Islamic Corporate Governance, Corporate Social Responsibility Disclosure

scholarly journals PENGARUH PROFITABILITAS, DIVIDEN, LEVERAGE, DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP NILAI PERUSAHAAN

2019 ◽  
Vol 5 (2) ◽  
pp. 15-23
Author(s):  
Arif Irfandani ◽  
Metta Kusumaningtyas ◽  
Yohana Kus Suparwati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Firm Value ◽  
Sampling Method ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Public Confidence ◽  
Corporate Social ◽  
A Company ◽  
Positive Effect

Firm value are certain conditions that have been achieved by a company as a description of public confidence in the company after going through a process of activities for several years, namely since the company was founded until now. This study aims to examine and analyze the effect of profitability, dividends, leverage, and corporate social responsibility to corporate value empirical study on companies listed in the Indonesia Stock Exchange. The sampling technique in this research is using purposive sampling method. The analytical method used is multiple linear regression. The analysis showed that the positive effect on the profitability of the variable value of the company, dividends positive effect on the value of the company, while leverage has no effect on the value of the company and corporate social responsibility variable does not affect the value of the company. Adjusted R2 value of this research model is 49.3%.

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