Hubungan Strategi Komunikasi Corporate Social Responsibility dengan Pembentukan Citra Perusahaan

2019 ◽  
Vol 2 (6) ◽  
pp. 773
Author(s):  
Fathimah Zahra Karballa ◽  
Sarwititi Sarwoprasodjo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Corporate Image ◽  
Communication Strategy ◽  
Quantitative Approach ◽  
Message Source ◽  
The Subject ◽  
Corporate Social ◽  
A Company

Corporate image is an important thing for a company that always needs to be built and maintained in the community. One of the important things in the effort of forming corporate image is the communication of company activity especially CSR activity. CSR activities are important because in this case, companies can engage directly with the community around the factory. Communicating the company's CSR activities by applying the chosen communication strategy by the company that adapts to the condition of the community The purpose of this research is to identify the communication strategy of CSR and corporate characteristic as message source with corporate image. The subject of this research is the community around PTPN VIII in Patengan Village, Rancabali Sub District, Bandung District. This research used a quantitative approach supported by qualitative data. The technique analysis using correlation test. The result shows a relation between the communication strategy of CSR and corporate characteristic as message source with corporate image. Keywords : Communication Strategy, Corporate Image, Corporate Social Responsibility. ABSTRAK Citra perusahaan merupakan suatu hal penting bagi perusahaan yang senantiasa perlu dibangun dan dipertahankan di masyarakat. Salah satu hal yang penting dalam upaya pembentukan citra perusahaan ialah pelaporan aktifitas perusahaan terutama aktifitas CSR. Aktifitas CSR menjadi penting karena dalam hal inilah perusahaan dapat terlibat secara langsung dengan masyarakat sekitar. Pelaporan aktifitas CSR perusahaan dilakukan dengan menerapkan strategi komunikasi yang dipilih oleh perusahaan yang menyesuaikan dengan kondisi masyarakat sekitarnya. Tujuan dari penelitian ini adalah untuk mengidentifikasi hubungan strategi komunikasi CSR dan karakteristik perusahaan sebagai pengirim pesan dengan citra perusahaan. Subjek penelitian ini merupakan masyarakat sekitar Pabrik PTPN VIII di Desa Patengan, Kecamatan Rancabali, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang didukung oleh data kualitatif. Teknik yang digunakan adalah uji korelasi. Hasil penelitian ini menunjukkan bahwa terdapat hubungan antara strategi komunikasi CSR dan karakteristik pengirim pesan dengan citra perusahaan. Kata Kunci : Citra Perusahaan, Corporate Social Responsibility, Strategi Komunikasi.

scholarly journals Implementasi Corporate Social Responsibility PT. Pertamina (Persero) pada Program Siswa Mengenal Nusantara

2021 ◽  
Vol 9 (2) ◽  
pp. 85-96
Author(s):  
Afifah Izzaturrahmi Ibrahim ◽  
Lukiati Komala Erdiyana ◽  
Aat Ruchiat Nugraha
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Access To Information ◽  
Data Types ◽  
Information And Communication ◽  
Corporate Social ◽  
The Impact ◽  
A Company ◽  
Student Program

ABSTRACT The diversity of tribes, religions, races, and between groups for the Indonesian people is a strength to build a great nation. The younger generation's understanding of the cultural diversity of Indonesia is fading due to the impact of globalization, so an education program for love of the homeland is needed. One of the educational programs is the Student Know the Archipelago Program which is sponsored by a company that is part of a State-Owned Enterprise (BUMN) conducted by PT. Pertamina in Papua Province. The purpose of this research is to know about implementing Corporate Social Responsibility through the student program to know Nusantara by PT Pertamina (Persero). The research method used is a descriptive study with qualitative data types through data collection techniques conducted utilizing interviews, observations, and literature studies. The results showed that in the planning phase of PT Pertamina SMN CSR program which refers to the concept of Hohnen shows there is still some inconformity implementation of CSR program due to the condition of Papua area that has limitations in access to information and communication. This limitation can make the lack of a valid CSR program SMN 2018 held by PT. Pertamina (Persero) in campaigning for the diversity of Indonesian culture. Simpulan showed that PT. Pertamina has been striving to be able to realize the CSR program as a manifestation of the responsibility of BUMN present for the state.  

scholarly journals India's Journey with Corporate Social Responsibility-What Next?

2015 ◽  
Vol 33 (2) ◽  
pp. 165-206 ◽  
Author(s):  
Arjya B. Majumdar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Responsibilities ◽  
The Board Of Directors ◽  
Considerable Resistance ◽  
The Subject ◽  
Corporate Social ◽  
A Company ◽  
Business And Management ◽  
Do So

One of the causes for raised eyebrows to the Companies Act, 2013 is Section 135. The provision mandates companies meeting certain requirements to compulsorily contribute to corporate social responsibility (CSR) activities, or explain the failure to do so. While this has been the subject of an ongoing debate ever since the provision was suggested in 2009, the provision in question has been met with considerable resistance from the industry. Arguments against Section 135 range from specific critiques of the semantics of the statute to critiques of the failure of India as a welfare state altogether.What this paper seeks is to attempt a definitive outline of the CSR law and practice in India, its roots in Hinduism, Buddhism and Islam, Gandhian philosophies and the pre-2013 position on CSR. It shall also attempt to provide a critical analysis of Section 135 of the Companies Act, 2013 and how the provision may be ignored, or worse—misused. Three arguments are presented in this regard. Firstly, that Section 135 constitutes a departure from the accepted position that CSR needs to be imbibed into the business and management principles of a company and is heading towards a potentially destructive conversion of the principles of CSR into corporate altruism. Secondly, the provisions of Section 135 make the Board of Directors liable to show to their shareholders—the compliance of the company’s social responsibilities. Instead, if the company is to have and comply with social responsibilities, the same should be ascertained by the society, or at least a representative of society. Finally, there is a slew of extant laws in India which also mandate certain companies to take into account their social responsibilities.

scholarly journals The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

2018 ◽  
Vol 10 (8) ◽  
pp. 2956 ◽  
Author(s):  
Dongho Yoo ◽  
Jieun Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Image ◽  
Public Relation ◽  
Multiple Regressions ◽  
Corporate Social ◽  
A Company

With growing interest in corporate social responsibility (CSR), companies are utilizing it as a public relation (PR) tool for corporate image change. Previous research suggests that the fit between a company and CSR activity is a key determinant of CSR success. They show that, the higher the CSR fit, the more positive the consumers’ evaluations are. However, although many companies undertake various CSR activities, there is no research examining the effect of consistency among various CSR activities. In addition, there is a lack of explanation for cases where consumers positively evaluate low CSR fit. In this study, we examine CSR fit, consistency among various CSR activities (CSR consistency), and the degree of consumer support for CSR activities (CSR support). Our multiple regressions show that higher the CSR support, the more positive is the consumer’s evaluation of the company. In addition, when CSR support is high, the effect of CSR fit and CSR consistency on company evaluations is insignificant. However, when consumer support for CSR activities is low, company evaluations are positive only when both CSR fit and CSR consistency are high. In addition, the influence of three variables on company evaluation is mediated by CSR motives. Finally, we discuss the implications of this study.

scholarly journals La incidencia de la RSC en la imagen corporativa / The Incidence of CSR in the Corporate Image

2017 ◽  
Vol 4 (1) ◽  
pp. 1-8
Author(s):  
Jaime Alberto Orozco Toro
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Responsibility ◽  
Value Chain ◽  
Brand Image ◽  
Corporate Image ◽  
The Subject ◽  
Corporate Social ◽  
Sobre Todo

ABSTRACTThis article focuses on determining how communication of Corporate Social Responsibility (CSR) affects the perception of Brand Image (BI), on the subject of analysis throughout the value chain. The methodological tools have applied surveys and content analysis. The overall results determine that CSR helps to improve the perception of BI. As part of the conclusions, the stakeholders assume CSR as an intrinsic action to the responsibilities as the company, through a communication valued as credible and reliableRESUMENEste artículo centra su interés en determinar la forma en que la comunicación de la Responsabilidad Social Empresarial (RSE) incide en la percepción de la Imagen de Marca (IM) de las empresas de comunicación, tomando como objeto de análisis toda la cadena de valor. En este sentido no se asume la comunicación de la RSE como una estrategia de “lavado de cara”, sino como parte del compromiso adquirido con todos los stakeholders. El trabajo empírico tiene como objeto de estudio La Marató de TV3 y como esta actividad de solidaridad y comunicación que realiza TV3 (canal de televisión autonómico español) influye en la IM de la cadena. Las herramientas metodológicas aplicadas han sido la encuesta y el análisis documental y de contenido. Se han aplicado 463 encuestas realizadas a los 7 grupos de interés que forman parte de su cadena de valor. Bajo estas condiciones, el artículo pretende contribuir a la ampliación de los estados de la cuestión de la comunicación de RSE, y la IM en empresas de comunicación; pero sobre todo indagar por la incidencia de la comunicación de la RSE en la IM de las empresas de comunicación.

scholarly journals Corporate social responsibility of Colombian tobacco industry: Is it a strategy?

Civilizar ◽  
2015 ◽  
Vol 15 (29) ◽  
Author(s):  
Diana Niño-Muñoz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Qualitative Data ◽  
Tobacco Industry ◽  
Corporate Image ◽  
Strategic Partner ◽  
Important Conclusion ◽  
Political Processes ◽  
National Media ◽  
Corporate Social

This research focuses on Corporate Social Responsibility (CSR) by tobacco companies in order to answer whether these companies used CSR initiatives in Colombia as a strategy to enhance the corporate image and counter their bad reputation, as part of its strategy to prevent further advances in regulation. I used a qualitative data analysis to process the documents available on its official internet pages and major national media between 2008 and 2011. The most important conclusion is that the tobacco companies appear as a strategic partner in efforts for development of the country, with two possible objectives: to improve their image and gain influence in political processes. It is necessary to consider these strategies especially in light of the scope of the ban to sponsorship and promotion that the industry has.

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

2020 ◽  
pp. 1-18
Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
The United States ◽  
Corporate Image ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Main Effect ◽  
Sport Teams ◽  
Corporate Social

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Anafil Indriya ◽  
Maya Aresteria ◽  
Stacia Reviany Mege
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Research Method ◽  
Living Standards ◽  
Sources Of Information ◽  
Participation Level ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

scholarly journals Determinant of The Corporate Social Responsibility Disclosure: Evidence of Indonesian Manufacturing Companies

2021 ◽  
Vol 16 (1) ◽  
pp. 71
Author(s):  
Arfan Ikhsan ◽  
Nurlaila Nurlaila ◽  
Herkulanus Bambang Suprasto ◽  
Febi Yanti Batubara
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sampling Method ◽  
Manufacturing Companies ◽  
Ceo Power ◽  
Board Capital ◽  
Research Findings ◽  
The Subject ◽  
Csr Disclosure ◽  
Corporate Social

Following the necessity to provide transparent information on social activities, corporate social responsibility (CSR) disclosure is important for companies in Indonesia. This study aims to examine and analyze the effect of information ofCEO Power (CEOP), Board Capital (BCAPDUM), Media Disclosure (PMED), and Profitability (ROA) on CSR. This research usedmanufacturing companies listed on the IDX in 2016 as the subject. Using thepurposive sampling method, 26 companies were selected as the research sample. Research findings showed thatCEOP, PMED, and ROA haveastatistical effect on CSR disclosure, whereas BCAPDUM has no effect on CSR disclosure. Therefore, CEOP, PMED, and ROA have a positive and significant effect on CSR disclosure. Keywords:   CEO Power, Board Capital, Media Disclosure, Profitability, CSR

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