Psychological Predictors of Bystanders’ Intention to Help Cyberbullying Victims Among College Students: An Application of Theory of Planned Behavior

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Intervention Strategies ◽

Anticipated Regret ◽

Effective Prevention ◽

Males And Females

The goal of the present study was to evaluate the Theory of Planned Behavior (TPB) as an explanation for bystanders’ intention to help cyberbullying victims among college students. Participants completed an online survey in which their intention, attitude, subjective norm, and perceived behavioral control toward helping cyberbullying victims were assessed. In addition to these traditional TPB variables, empathy toward cyberbullying victims and anticipated regret from not helping victims were included in the model. Results showed that empathy and anticipated regret significantly predicted intention to help cyberbullying victims over and above the traditional TPB variables. Results also showed that gender altered how traditional TPB variables, empathy, and anticipated regret predict bystander’s intention to help cyberbullying victims: Empathy and anticipated regret were most robust predictors for males and females, respectively. These results suggest that the TPB is a useful theoretical framework for understanding bystanders’ intention to help cyberbullying victims. Implications for developing effective prevention and intervention strategies are discussed.

Intention to adopt cryptocurrency: a robust contribution of trust and the theory of planned behavior

Journal of Economic and Administrative Sciences ◽

10.1108/jeas-10-2021-0204 ◽

2022 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Bahadur Ali Soomro ◽

Naimatullah Shah ◽

Nadia A. Abdelmegeed Abdelwahed

Keyword(s):

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Cross Sectional ◽

Content Type ◽

Intention To Adopt ◽

Positive Effect ◽

Practical Implications

PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-03-2021-0071 ◽

2022 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Jordana Soares de Lira ◽

Marconi Freitas da Costa

Keyword(s):

Planned Behavior ◽

Structural Equation ◽

Online Survey ◽

Behavioral Control ◽

Equation Modeling ◽

Ethical Considerations ◽

Content Type ◽

Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

Entrepreneurship Education's Impact on Entrepreneurial Intention Using the Theory of Planned Behavior: Evidence From Chinese Vocational College Students

Entrepreneurship Education and Pedagogy ◽

10.1177/2515127419860307 ◽

2019 ◽

Vol 4 (1) ◽

pp. 30-51 ◽

Cited By ~ 3

Author(s):

Brian A. Lavelle

Keyword(s):

College Students ◽

Planned Behavior ◽

Behavioral Control ◽

Entrepreneurial Intention ◽

Least Squares Regression ◽

Vocational College ◽

Personal Attitude ◽

The Impact

This study is the first to examine the impact of entrepreneurship education (EE) on entrepreneurial intention (EI) among vocational college students in China. Using the Theory of Planned Behavior and the EI Questionnaire the study investigates the relationships between EI, its antecedents and EE. The data were collected by surveying 383 vocational college students in Wuxi, Jiangsu, in the People's Republic of China. The researcher used Least-Squares Regression modeling to find significant positive relationships between personal attitude, perceived behavioral control, and EE with EI. Mediation analysis found personal attitude to partially mediate the EE–EI relationship. The results suggest EE is effective in stimulating EI in China. This study provides implications to policy-makers, vocational institutions, and scholars given the current state of China's economy, recent government policies, and the ongoing debate surrounding the EE–EI relationship.

Personal and Media Factors Related to Citizens’ Pro-environmental Behavioral Intention against Haze in China: A Moderating Analysis of TPB

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17072314 ◽

2020 ◽

Vol 17 (7) ◽

pp. 2314 ◽

Cited By ~ 1

Author(s):

Xiaodong Yang ◽

Liang Chen ◽

Lai Wei ◽

Qi Su

Keyword(s):

Planned Behavior ◽

Behavioral Intention ◽

Online Survey ◽

Behavioral Control ◽

Subjective Norms ◽

Mediating Role ◽

Media Messages ◽

Moderating Role

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns.

Implementasi Theory of Planned Behavior terhadap Entrepreneurial Intention: Efek Moderasi Entrepreneurship Education dan Gender

JURNAL MANAJEMEN DAN KEWIRAUSAHAAN ◽

10.26905/jmdk.v9i2.6367 ◽

2021 ◽

Vol 9 (2) ◽

pp. 207-221

Author(s):

Okto Aditya Suryawirawan ◽

Wiwiek Srikandi Shabrie ◽

Krido Eko Cahyono

Keyword(s):

College Students ◽

Planned Behavior ◽

Behavioral Control ◽

Entrepreneurship Education ◽

Entrepreneurial Intention ◽

Female College Students ◽

Bachelor Degree ◽

Vocational Studies

The aim of this study is to analyze the effect of entrepreneurship education on the entrepreneurial intention of college students in Surabaya. Purposive sampling was used towards 220 college students. The criteria of the samples were students who already took entrepreneurship subject for bachelor degree and entrepreneurship practicum for vocational studies. This study used Mann-Whitney U-Test through SPSS and partial least squares through SmartPLS. This study finds: 1) attitude, subjective norm and perceived behavioral control have a positive significant impact towards entrepreneurial intention, 2) entrepreneurship education has a positive significant impact towards entrepreneurial intention,3) entrepreneurship education failed to moderate any of the theory of planned behavior variables effect toward entrepreneurial intention, 4) gender failed to moderate the relationship between entrepreneurship education and entrepreneurial intention, 5) there was no difference on the level of entrepreneurial intention between male and female college students, 6) there was no difference on the level of entrepreneurial intention between bachelor degree and vocational studies students.

Intervention Strategies on the Wastewater Treatment Behavior of Swine Farmers: An Extended Model of the Theory of Planned Behavior

Sustainability ◽

10.3390/su12176906 ◽

2020 ◽

Vol 12 (17) ◽

pp. 6906

Author(s):

Ming-Yeu Wang ◽

Shih-Mao Lin

Keyword(s):

Wastewater Treatment ◽

Planned Behavior ◽

Behavioral Control ◽

Environmental Regulations ◽

Intervention Strategies ◽

Environmental Knowledge ◽

Extended Model ◽

Perceived Effectiveness

Untreated swine wastewater pollutes rivers and harms the environment. The pollution can be minimized if swine farmers take wastewater treatment (WWT) action before the wastewater is discharged into rivers. Thus, the WWT behavior of swine farmers is key to environmental sustainability. However, WWT behavior, characterized by high costs and inconvenience, has received little attention from previous studies. Due to the high cost, some intervention strategies are helpful in ensuring that farmers behave in a pro-environmental manner. Therefore, this study compares the effects of two intervention factors, i.e., environmental knowledge and perceived effectiveness of enforcement, on the WWT behavior of swine farmers in Taiwan. The comparisons and empirical tests are based on an extended model of the theory of planned behavior (TPB). The findings reveal that all three classic factors in the TPB, i.e., attitude, subjective norms, and perceived behavioral control, had significant and positive effects on the intention of farmers to perform WWT behavior. Contradicting most previous studies, behavioral intentions did not have a significant effect on WWT behavior; however, perceived behavioral control did. The total effects of both intervention factors on WWT behavior were significant and positive. Moreover, the total effect of environmental knowledge was larger than that of the perceived effectiveness of enforcement. The findings suggest that a combination of the two strategies of increasing the environmental knowledge of individuals and enhancing the enforcement of environmental regulations will be helpful in inducing the sustained WWT behavior of farmers. Policy makers can allocate more resources to increasing farmers’ environmental knowledge than to enhancing the enforcement of environmental regulations. Finally, future research directions are discussed.

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Corporate Communications An International Journal ◽

10.1108/ccij-11-2017-0107 ◽

2018 ◽

Vol 23 (3) ◽

pp. 377-391 ◽

Cited By ~ 6

Author(s):

Alexander Buhmann ◽

Peggy Simcic Brønn

Keyword(s):

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Content Type ◽

Perceived Norms ◽

Normative Pressure ◽

Tpb Model ◽

Measurement And Evaluation

Purpose The purpose of this paper is to understand factors that may stimulate or inhibit communication practitioners when it comes to measurement and evaluation (M&E) of communication initiatives at the outcome level (i.e. impact on stakeholder’s attitudes and behavior or business results). Design/methodology/approach Based on Ajzen’s (1985) theory of planned behavior (TPB), the authors develop and test a new model to analyze antecedents to M&E behavior (attitude, perceived norms, and behavioral control) and assess how they impact practitioners’ intentions to perform outcome M&E. The model is tested in a standardized online survey (n=371). Findings Findings show that the TPB model explains a large amount of the variance in practitioners’ intentions to engage in M&E at the outcome level. The model demonstrates that attitude toward outcome M&E and perceived behavioral control, particularly lack of skills, are the two strongest drivers influencing practitioners’ intentions to measure and evaluate outcomes of their communication initiatives. Perceived norms to perform outcome M&E has only a very weak effect on intentions. Research limitations/implications The findings highlight the potential of education when it comes to developing M&E capabilities in the practice. They also suggest that the role of normative pressure to perform outcome M&E needs to be better understood in terms of the dynamics of standardization specifically regarding design, implementation, and monitoring of M&E standards. Originality/value The study is the first to go beyond the common descriptive focus in studying M&E practices and is the first application of the TPB to understand the factors that drive communication practitioners’ intentions to perform M&E.

Understanding the Eco-Friendly Role of Drone Food Delivery Services: Deepening the Theory of Planned Behavior

Sustainability ◽

10.3390/su12041440 ◽

2020 ◽

Vol 12 (4) ◽

pp. 1440 ◽

Cited By ~ 10

Author(s):

Jinsoo Hwang ◽

Insin Kim ◽

Muhammad Awais Gulzar

Keyword(s):

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Food Delivery ◽

Tpb Model ◽

Managerial Implications ◽

Delivery Services ◽

Intention Formation

This study tried to explain consumer’s intention formation in the context of drone food delivery services based on Ajzen’s theory of planned behavior (TPB) model. In addition, this study tried to deepen the TPB by understanding the moderating effect of the awareness of consequences. The data were collected from 406 respondents using an online survey in South Korea. The results showed that all proposed hypotheses were accepted. It was also found that the awareness of consequences plays a crucial role in the relation between perceived behavioral control and behavioral intentions. Important theoretical and managerial implications are discussed in the last part of the paper.

Intenção de Compra de Alimentos Orgânicos: evidências de validade da Teoria do Comportamento Planejado ## Intention to Purchase Organic Food: evidence of validity of the Theory of Planned Behavior

Amazônia Organizações e Sustentabilidade ◽

10.17648/aos.v10i2.2410 ◽

2021 ◽

Vol 10 (2) ◽

pp. 304

Author(s):

Gabriel Horn Iwaya ◽

Andrea Valéria Steil ◽

Denise Cuffa

Keyword(s):

Planned Behavior ◽

Online Survey ◽

Behavioral Control ◽

Organic Food ◽

Subjective Norms ◽

Organic Foods ◽

Production Chain ◽

Intention To Purchase

O artigo descreve o processo de busca de evidências de validade de conteúdo e de estrutura interna do modelo da Teoria do Comportamento Planejado (TCP) (Ajzen, 1991) aplicado à predição da intenção de compra de alimentos orgânicos no contexto brasileiro. O artigo apresenta o efeito que as atitudes, as normas subjetivas e o controle comportamental percebido exercem sobre a intenção de compra de alimentos orgânicos. A pesquisa seguiu o delineamento de levantamento online com amostragem por conveniência. A amostra contou com 705 consumidores brasileiros, maiores de idade e responsáveis ou parcialmente responsáveis pela compra de alimentos em suas residências. Na análise de dados foram utilizadas as técnicas de análise fatorial exploratória, confirmatória e de regressão linear múltipla hierárquica. O modelo da TCP explicou 58% da variação da intenção de compra de alimentos orgânicos. As atitudes (β=0,42), as normas subjetivas (β=0,30) e o controle comportamental percebido (β=0,35) são preditores da intenção de compra de alimentos orgânicos. Os resultados são relevantes para as organizações públicas e privadas envolvidas na cadeia de produção, de alimentos orgânicos que buscam subsídios teóricos e evidências científicas para justificar o desenvolvimento de mensagens voltadas à promoção da compra de alimentos orgânicos. As evidências encontradas corroboram a eficácia da TCP como modelo preditivo e apresentam resultados significativos que contribuem para o entendimento da formação da intenção de compra de alimentos orgânicos no contexto brasileiro.ABSTRACTThe article describes the search process for evidence of content validity and internal structure of the Theory of Planned Behavior model (TPB) (Ajzen, 1991) applied to the prediction of the intention to purchase organic food in the Brazilian context. The article presents the effect that attitudes, subjective norms and perceived behavioral control have on the intention to purchase organic foods. The research followed the design of an online survey with convenience sampling. The sample included 705 Brazilian consumers, of legal age and who are responsible or partially responsible for the purchase of food at their homes. In the data analysis, the techniques of exploratory and confirmatory factor analysis and hierarchical multiple linear regression were used. The TBP model explained 58% of the variation in the intention to purchase organic food. Attitudes (β = 0.42), subjective norms (β = 0.30) and perceived behavioral control (β = 0.35) are predictors of the intention to purchase organic foods. The results are relevant for public and private organizations involved in the organic food production chain that seek theoretical subsidies and scientific evidence to justify the development of messages aimed at promoting the purchase of organic foods. The evidence found corroborates the effectiveness of TPB as a predictive model and presents significant results that contribute to the understanding of the formation of the intention to purchase organic food in the Brazilian context.

Employers’ Intent to Hire People Who Are Blind or Visually Impaired: A Test of the Theory of Planned Behavior

Rehabilitation Counseling Bulletin ◽

10.1177/0034355219893061 ◽

2019 ◽

Vol 63 (4) ◽

pp. 206-215

Author(s):

Michele C. McDonnall ◽

Emily M. Lund

Keyword(s):

Planned Behavior ◽

Structural Equation ◽

Visually Impaired ◽

Online Survey ◽

Structural Model ◽

Behavioral Control ◽

Subjective Norms ◽

Equation Modeling ◽

Perceived Behavioral Control

The purpose of this study was to examine the utility of the theory of planned behavior (TPB) in explaining employers’ hiring intentions of people who are blind or visually impaired (B/VI). Participants were 388 hiring managers who completed an online survey that included the four TPB construct measures (attitudes, subjective norms, behavioral control, and intent to hire). Confirmatory factor analysis (CFA) was used to determine the suitability of the measurement model, and structural equation modeling was used to test the structural model. The proposed TPB structural model provided good data fit; attitudes about productivity, subjective norms, and perceived behavioral control accounted for more than 61% of the variance in intent to hire people who are blind. Attitudes about productivity of a blind employee had the strongest relationship with intent to hire, followed by subjective norms and perceived behavioral control. Rehabilitation professionals who work with B/VI individuals should educate employers about how this population can perform the employers’ jobs to improve attitudes about productivity. They should consider employers’ subjective norms and perceived behavioral control, which could be influenced by providing disability awareness presentations to company employees and maintaining a relationship with employers, thus enabling employers to have access to qualified applicants.