A continuous fuzzy Kano’s model for customer requirements analysis in product development

Author(s):  
M Wu ◽  
L Wang
Author(s):  
Asko Ellman ◽  
Petter Krus

Establishing product requirements for the customer is usually the first step in the product development process. Indeed, identifying and fulfilling customer requirements is the key for successful product development. However, satisfying all the customer requirements is not always possible. Therefore, the best design is the design that fulfils a set of the most important customer requirements. Due to this, design process needs to be agile and iterative. Design and its requirements need to be effectively iterated.


2018 ◽  
Vol 11 (3) ◽  
pp. 569 ◽  
Author(s):  
Yuri Borgianni

Purpose: Although firms try to shorten time-to-market, the duration of product development projects might anyway jeopardize the assumptions made at the beginning of the design process. This includes the definition of product attributes for ensuring customer satisfaction, thus forecasting techniques could be worthwhile. Within Kano’s method, trajectories of quality attributes have been identified and they can be potentially useful to the scope, but they have not been carefully verified.Design/methodology/approach: The paper takes on the above verification challenge by exploring studies of customer satisfaction conducted by means of Kano’s model regarding manifold industrial fields. The paper focuses on changes in the relevance of customer requirements reported in different contributions and analyses data statistically.Findings: The dynamic trajectories outlined in Kano’s model are partially confirmed and they are valuable in the mid-term to predict changes in customer preferences. The use of quantitative indicators portraying the extent of customer satisfaction and dissatisfaction leads to more reliable predictions.Research limitations/implications: In order to use as many data as possible, information has been used from different industrial fields, which can exhibit different paces in changes of customer preferences.Practical implications: The results benefit firms willing to have a clearer picture of customer main drivers for customer satisfaction at the time of market launch, although customer surveys are conducted at the beginning of product development projects.Originality/value: The paper puts into question previous assumptions about modifications of customer preferences, which, however are just empirically supported and assesses how these can be exploited in a reliable way.


Author(s):  
Lina He ◽  
Xinguo Ming ◽  
Miao Li ◽  
Maokuan Zheng ◽  
Zhitao Xu

Customer requirement analysis has become a primary concern for companies who compete in the global market. Kano’s model, as a customer-driven tool, has been widely used for customer requirement analysis in product improvement. Although a number of authors have improved the traditional Kano’s model, there has been a limitation of dealing with the fuzzy and uncertainty of human thought under multi-granularity linguistic environment. Furthermore, the traditional Kano’s model faces problems regarding quantitative data computation and customer requirements importance assessment. In this article, an improved fuzzy Kano’s model is proposed to analyze customer requirements under uncertain environment. A 2-tuple linguistic fuzzy Kano’s questionnaire is developed to model the uncertainty and diversity of customers’ assessments using 2-tuple linguistic variables under multi-granularity linguistic environment. Then, a comprehensive and systematic methodology is presented to prioritize customer requirements through quantitative analysis of improved fuzzy Kano’s model. This method integrates subjective judgments assigned by decision maker, objective weights based on maximizing deviation method and customer satisfaction contribution to determine the priority ratings of customer requirements. A case study of combine harvester development is presented to evaluate the proposed model.


2013 ◽  
Vol 753-755 ◽  
pp. 3140-3143
Author(s):  
Quan Shan ◽  
Yan Chen

Modularity has been recognized as a vital factor to implement mass customization. To obtain the optimization project of modular design, customer's requirements must be gained firstly. There has different level for each customer's requirement. So, the classification technology of customer's requirements, which using KANO model investigate questionnaire, is expatiated in this paper. Then, the attribute class of customer's requirements can be gained. A questionnaire, which using the household hanging air-conditioning system as an example, is proposed in this paper. The result, which using KANO theory to analyze, demonstrates the feasibility of the proposed approaches.


2020 ◽  
Vol 2 (4) ◽  
pp. 141-146
Author(s):  
Pedro Martins de Oliveira ◽  
Adriano Souza Leão ◽  
Regina Maria Cunha Leite ◽  
Alfredo Ruben Corniali ◽  
Marcos Lage Cajazeira Ramos ◽  
...  

This paper aims to present a concept of technology as a solution to monitor thermo-sensitive health products and contribute to preserving their integrity along the cold chain. This study is exploratory research with a case study involving a survey with health professionals and the use of tools for product development in order to find a solution to the problem of traceability and warnings about temperature deviations. From the information collected and the literature reviewed, it was possible to develop a concept of a product to meet the customer requirements. The results showed that thermo-sensitive health products lack traceability in the health network and that the concept presented contributes to solving this problem.


2014 ◽  
Vol 3 (2) ◽  
pp. 194
Author(s):  
D. Rambabu ◽  
R Hariharan ◽  
A. Karthik Nambi ◽  
R. Nataraj ◽  
GB. Bhaskar

The objective of this research is to design and prototype a shoe midsole which bears enough weight of the wearer and absorbs impact forces, at same time being light weight on the aspect of material used and design. The whole design is based on human factors and requirements which were studied using a survey among a group, based on product development guidelines as a part of product lifecycle management. The design conceptualizes the use of gas as the weight bearer and impact absorber by being compactly pressurized in separate pockets, the pockets are intricately placed to optimize force absorption and maintain stability. The prototype is build using additive manufacturing technique which enabled to design with complexity. Thus a highly comfortable and ergonomically better shoe sole design was achieved; this helped in meeting the customer requirements. Keywords: Shoe Midsole; Human Factors Based Design; Prototyping; Additive Manufacturing.


Author(s):  
Manoj Singiresu ◽  
Kumar Boggavarapu ◽  
Shun Takai

Although a similarity between software and product development processes exists, concept selection is not treated as a core stage in software development whereas it is an important stage in product development. In this paper, we propose to apply concept selection methodologies in design engineering (modularized Quality Function Deployment (QFD) and perceptual concept evaluation methodologies) to software development. In particular, we demonstrate how these methods may be used for software architecture and software module concept selections. Modularized QFD matrices help software developers relate customer requirements to software requirements, and then to software module requirements. At the same time, importance of customer requirements is allocated to software requirements and then to software module requirements. These requirements and normalized worth serve as concept evaluation criteria and their weights. The proposed approach is illustrated using image search software as an example.


Author(s):  
Mitchell M. Tseng ◽  
Jianxin Jiao

Abstract Mass customization is becoming an important agenda in industry and academia alike. This paper deals with mass customization from a product development perspective. A framework of design for mass customization (DFMC) by developing product family architecture (PFA) is presented. To deal with tradeoffs between diversity of customer requirements and reusability of design and process capabilities, DFMC advocates shifting product development from designing individual products to designing product families. As the core of DFMC, the concept of PFA is developed to assist different functional departments within a manufacturing enterprise to work together cohesively. A PFA describes variety and product families and performs as a generic product platform for product differentiation in which individual customer requirements can be satisfied through systematic decisions of developing product variants. Based on such a PFA, the DFMC framework provides a unifying integration platform for synchronizing market positioning, soliciting customer requirements, increasing reusability, and enhancing manufacturing scale of economy across the entire product realization process.


1999 ◽  
Vol 03 (03) ◽  
pp. 271-286 ◽  
Author(s):  
KAY CHUAN TAN ◽  
MIN XIE ◽  
XIAO-XIANG SHEN

Quality and innovation are two main issues involved in product development. When faced with increasingly intense competition from both national and international competitors, organisations usually consider quality and innovation as sources of competitive advantage. Customer satisfaction can be met and exceeded by providing customers with innovative products of high quality. Focusing on the early phases of product development, this paper suggests the combined use of quality function deployment and Kano's model. A case example is presented by employing the proposed method in a World Wide Web page design process. Customer requirements on Web pages were clearly recognised and deeply analysed. Also, further technical features were identified for delivering attractive Web pages. The results from the case example support the proposed framework as a means of innovative product development and attractive quality creation.


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