scholarly journals Verifying dynamic Kano’s model to support new product/service development

2018 ◽  
Vol 11 (3) ◽  
pp. 569 ◽  
Author(s):  
Yuri Borgianni
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
Service Development ◽  
Customer Preferences ◽  
Empirically Supported ◽  
Market Launch ◽  
Product Service ◽  
Kano’S Model ◽  
Definition Of ◽  
Quantitative Indicators

Purpose: Although firms try to shorten time-to-market, the duration of product development projects might anyway jeopardize the assumptions made at the beginning of the design process. This includes the definition of product attributes for ensuring customer satisfaction, thus forecasting techniques could be worthwhile. Within Kano’s method, trajectories of quality attributes have been identified and they can be potentially useful to the scope, but they have not been carefully verified.Design/methodology/approach: The paper takes on the above verification challenge by exploring studies of customer satisfaction conducted by means of Kano’s model regarding manifold industrial fields. The paper focuses on changes in the relevance of customer requirements reported in different contributions and analyses data statistically.Findings: The dynamic trajectories outlined in Kano’s model are partially confirmed and they are valuable in the mid-term to predict changes in customer preferences. The use of quantitative indicators portraying the extent of customer satisfaction and dissatisfaction leads to more reliable predictions.Research limitations/implications: In order to use as many data as possible, information has been used from different industrial fields, which can exhibit different paces in changes of customer preferences.Practical implications: The results benefit firms willing to have a clearer picture of customer main drivers for customer satisfaction at the time of market launch, although customer surveys are conducted at the beginning of product development projects.Originality/value: The paper puts into question previous assumptions about modifications of customer preferences, which, however are just empirically supported and assesses how these can be exploited in a reliable way.

Deliberate Product Definition: Customizing the Product Definition Process

1997 ◽  
Vol 34 (2) ◽  
pp. 276-285 ◽  
Author(s):  
G. Kalyanaram ◽  
V. Krishnan
Keyword(s):  
Simple Model ◽  
Product Development ◽  
Development Process ◽  
Product Development Process ◽  
Just In Time ◽  
Customer Preferences ◽  
Market Launch ◽  
Alternative Approach ◽  
Product Specifications ◽  
Product Definition

The process of product definition, during which a firm establishes the product specifications, has a vital influence on the success of a product but has attracted little attention from researchers. Conventional wisdom stipulates that a firm should finalize its specifications early in the product development process. However, in industries facing rapid technological change, stiff competition, and uncertain customer needs, specifications set too early could become outdated by the time of market launch, thereby decreasing the product's benefits to the customer. The authors discuss an alternative approach, in which a firm delays commitment to product specifications and finalizes them just in time for the market launch after careful deliberation, thereby benefiting from the evolution of core technologies and customer preferences. Because such an approach introduces new managerial challenges, it would be appropriate only under certain circumstances. The authors develop a simple model of the product definition process that offers insights about how a firm should customize the process to suit its needs. They capture these insights as a managerial framework and illustrate them with industry examples involving the development process for laser printers and network test kits.

Green Customer Satisfaction

2019 ◽  
pp. 153-180
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Evaluation Model ◽  
Integrated Approach ◽  
Green Product ◽  
New Approach ◽  
Product Service ◽  
Green Strategy ◽  
Definition Of ◽  
The U.S

This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of sustainable development. The authors propose a new approach of the dimensions of the evaluation model for customer satisfaction including a new one, called The Green Dimension. An important goal is identifying the drivers of the consumer purchasing. The authors identify three main specific levels of the green dimension of customer satisfaction. They are related to: Company, Product/Service, and Price. Then some considerations regarding an integrated approach of strategic mix from a ‘green' perspective are presented. According to the U.S. consultancy Boston Consulting Group, in order to obtain a Green Advantage, companies should enhance their strategic mix, taking into consideration green planning, green processes, green product and green promotion. The authors add two more elements, namely people and eco-efficiency, resulting “The Green Strategy Mix”.

Customer Productivity: A Measure for Product and Process Development With Customers

2012 ◽  
Author(s):  
Shuichi Fukuda
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
Process Development ◽  
New Type ◽  
Product And Process ◽  
Workforce Productivity ◽  
Definition Of

Although workforce productivity is widely used today, production is quickly moving toward product and process development with customers. Creative customers would like to get more and more involved in product development and furthermore, they would like to get satisfaction not only from the final product but from the processes as well. So we have to introduce a new measure for productivity, which focuses more on how much satisfaction a customer obtains from production. So the new definition of productivity in this sense will be: Customer productivity = Amount of satisfaction / Customer’s psychological time and money (physical and virtual involvement in production) This is different from the current customer satisfaction. Current one is focused on how much satisfaction a customer will have for a final product. This is a definition from the standpoint of the producer. The new definition is from the standpoint of the customer. This paper points out that if we introduce Mahalanobis Taguchi System, such a measure can be established and we can introduce a new metric for measuring customer’s satisfaction for the new type of prosumer system or co-production.

An Approach to Dealing with Importance Weights of Customer Needs and Customer Dissatisfaction in Quality Function Deployment Optimization

2014 ◽  
Vol 931-932 ◽  
pp. 1636-1641 ◽  
Author(s):  
Dini Endah Setyo Rahaju ◽  
Dian Retno Sari Dewi
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
Optimization Model ◽  
Quality Function Deployment ◽  
Satisfaction Level ◽  
Quality Function ◽  
Customer Needs ◽  
Kano’S Model ◽  
Customer Dissatisfaction ◽  
Development Resource

This paper explains about the necessity of Quality Function Deployment (QFD) optimization model due to the absence of the formal methodology in QFD for allocating the available product development resource to determine the best possible product specifications. The proposed optimization model also deals with the improper handling of customer need’s importance weight and customer’s satisfaction and dissatisfaction feeling in the QFD process.QFD assumes that the customer need’s importance value is equivalent with the satisfaction level perceived by the customer when the need is met. However, most of the time, a fulfillment of an extremely important customer need does not lead to any improvement in customer satisfaction.QFD also considers that customer satisfaction level will increase automatically as the customer dissatisfaction sources are eliminated. This is not always true, since the sources of customer satisfaction and dissatisfaction are not always the same. Thus, fulfilling a certain customer need to improve customer satisfaction does not automatically reduce the customer dissatisfaction, and vice versa. In order to explain the effect of the customer needs fulfillment on customer satisfaction and/or dissatisfaction, Kano’s model is used. A pencil design example is also presented in the paper. Using Kano’s model in QFD optimization helps to distribute the available product development resource in an effective way to increase the customer satisfaction and to reduce the customer dissatisfaction.

scholarly journals THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND PRODUCT DEVELOPMENT PERFORMANCE IN FAMILY BUSINESS LOCATED IN JAVA AND BALI: THE MODERATING ROLE OF NETWORKING CAPABILITY AND ENVIRONMENTAL DYNAMISM

2020 ◽  
Vol 5 (21) ◽  
pp. 52-73
Author(s):  
Carolina Novi Mustikarini ◽  
Christina Yanita Setyawati
Keyword(s):  
Product Development ◽  
Entrepreneurial Orientation ◽  
Family Businesses ◽  
Strategic Orientation ◽  
Product Performance ◽  
Service Development ◽  
Environmental Dynamism ◽  
Product Service ◽  
A Company

Product Development Performance (PDP) has an important role to achieve the competitive advantage of the company so that the managerial role is a major factor that can contribute to the success of product development. One of the important factors for understanding Product Development Performance is how a corporate applied the strategic corporate orientation optimally. Strategic orientation can be interpreted as a strategic direction that is determined to be applied by a company as a means of creating the right behaviour in achieving sustainable superior business performance. In this research, we focused in Entrepreneurial Orientation that has been developed in family businesses. Strategic orientation became an important antecedent in enhancing the development of product performance (PDP) because some researchers stated a deeper understanding related to the role of Entrepreneurial Orientation (EO) is needed especially in family businesses. The development of product performance is also supported by other factors, they are Network Capability and Environmental Dynamism. These findings explained that entrepreneurial orientation has a significant positive effect on product development performance when a company has adequate networking capability to manage environmental dynamics. Therefore, this study is focused on looking at the effect of Entrepreneurial Orientation on Product Development Performance with Networking Capability and Environment Dynamic as moderating. The research approach taken is quantitative research, which used data presented in the form of numbers or numerical information. The population in this research is family businesses that are located in Java and Bali, Indonesia and the number is unknown. This study found that family businesses have entered the survival phase have a long-term entrepreneurial orientation, which means that they are able to manage opportunities innovatively by being more proactive in all conditions, and it has an effect on the performance of product/service development. The networking capability has opportunities as an antecedent that can affect the performance of product/service development while environmental dynamism is only a potential moderator.

scholarly journals Managing the Competitiveness of Moscow Underground (Metro) Based on Consumer Satisfaction

2021 ◽  
pp. 1-13
Author(s):  
Irina Lopatinskaya ◽  
Natalia Ivashkova ◽  
Galina Timokhina ◽  
Irina Skorobogatykh, ◽  
Irina Shirochenskaya ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Technical Quality ◽  
Management Decisions ◽  
Product Service ◽  
Kano’S Model ◽  
Consumer Assessments ◽  
Metro System

This article presents an original methodology of consumer assessments of satisfaction with the quality of a product/service based on N. Kano's model; the article describes a study of customer satisfaction with the technical quality of Moscow underground (metro) services carried out in accordance with the methodology developed by the authors aimed at justifying management decisions to increase the competitiveness of metro system.

Green Customer Satisfaction

2015 ◽  
pp. 61-86
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Evaluation Model ◽  
Integrated Approach ◽  
Green Product ◽  
New Approach ◽  
Product Service ◽  
Green Strategy ◽  
Definition Of ◽  
The U.S

This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of sustainable development. The authors propose a new approach of the dimensions of the evaluation model for customer satisfaction including a new one, called The Green Dimension. An important goal is identifying the drivers of the consumer purchasing. The authors identify three main specific levels of the green dimension of customer satisfaction. They are related to: Company, Product/Service, and Price. Then some considerations regarding an integrated approach of strategic mix from a ‘green' perspective are presented. According to the U.S. consultancy Boston Consulting Group, in order to obtain a Green Advantage, companies should enhance their strategic mix, taking into consideration green planning, green processes, green product and green promotion. The authors add two more elements, namely people and eco-efficiency, resulting “The Green Strategy Mix”.

scholarly journals SIMULTANEOUS DEFINITION OF KEY CHARACTERISTICS IN ORDER TO FACILITATE ROBUST DESIGN IN EARLY PRODUCT DEVELOPMENT STAGES

2021 ◽  
Vol 1 ◽  
pp. 2691-2700
Author(s):  
Stefan Goetz ◽  
Dennis Horber ◽  
Benjamin Schleich ◽  
Sandro Wartzack
Keyword(s):  
Product Development ◽  
Robust Design ◽  
Language Processing ◽  
Design Stage ◽  
Concept Design ◽  
Clear Definition ◽  
Implicit Information ◽  
Key Characteristics ◽  
Associated Functions ◽  
Definition Of

AbstractThe success of complex product development projects strongly depends on the clear definition of target factors that allow a reliable statement about the fulfilment of the product requirements. In the context of tolerancing and robust design, Key Characteristics (KCs) have been established for this purpose and form the basis for all downstream activities. In order to integrate the activities related to the KC definition into product development as early as possible, the often vaguely formulated requirements must be translated into quantifiable KCs. However, this is primarily a manual process, so the results strongly depend on the experience of the design engineer.In order to overcome this problem, a novel computer-aided approach is presented, which automatically derives associated functions and KCs already during the definition of product requirements. The approach uses natural language processing and formalized design knowledge to extract and provide implicit information from the requirements. This leads to a clear definition of the requirements and KCs and thus creates a founded basis for robustness evaluation at the beginning of the concept design stage. The approach is exemplarily applied to a window lifter.

scholarly journals Geometric and Topological Bases of a New Classification of Wood Vascular Tissues Part 1: Shape and Arrangement Classifications of Vessels

2021 ◽  
Vol 13 (14) ◽  
pp. 7545
Author(s):  
Nikolai Bardarov ◽  
Vladislav Todorov ◽  
Nicole Christoff
Keyword(s):  
Computer Vision ◽  
Detailed Analysis ◽  
Tree Species ◽  
Complete Solution ◽  
New Classification ◽  
Topological Characteristics ◽  
Definition Of ◽  
Wood Science ◽  
Quantitative Indicators

The need to identify wood by its anatomical features requires a detailed analysis of all the elements that make it up. This is a significant problem of structural wood science, the most general and complete solution of which is yet to be sought. In recent years, increasing attention has been paid to the use of computer vision methods to automate processes such as the detection, identification, and classification of different tissues and different tree species. The more successful use of these methods in wood anatomy requires a more precise and comprehensive definition of the anatomical elements, according to their geometric and topological characteristics. In this article, we conduct a detailed analysis of the limits of variation of the location and grouping of vessels in the observed microscopic samples. The present development offers criteria and quantitative indicators for defining the terms shape, location, and group of wood tissues. It is proposed to differentiate the quantitative indicators of the vessels depending on their geometric and topological characteristics. Thus, with the help of computer vision technics, it will be possible to establish topological characteristics of wood vessels, the extraction of which would be used to develop an algorithm for the automatic classification of tree species.

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