Evaluation of Factors Influencing Exclusive Brand Store Choice: An Investigation in the Indian Retail Sector

2018 ◽  
Vol 22 (4) ◽  
pp. 416-424
Author(s):  
Arif Hasan
Keyword(s):  
Factor Analysis ◽  
Customer Service ◽  
Perceived Risk ◽  
Reliability And Validity ◽  
Retail Sector ◽  
Marketing Tactics ◽  
Store Choice ◽  
Return Policies ◽  
Perceptual Maps ◽  
Confirmatory Factor

This research investigated the determinant factors of store choice. The study is an effort to understand the current positions of the organized exclusive brand outlets (EBOs) among shoppers in select cities of Madhya Pradesh (MP), India. In this view, the researcher approached shoppers of select EBOs and then identified the positions and effect of identified attributes on store choice. A total of 480 participants were approached, among which 328 respondents completely filled the questionnaire. This exploratory study used exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) before the psychometric test (i.e., reliability and validity) of the instrument. Further, the multidimensional perceptual maps show the pictorial positions of the eight ready-to-wear EBOs operating in MP, the central Indian market. Further, it also revealed those attributes which shoppers perceived as important with respect to store selection. It found that organized retail stores must lay emphasis on customer service, promotion, physical aspects, return policies, assortment of merchandise, physical comforts, convenience facilities, perceived risk and purchase volume. The contribution of this study is that the outcomes are extremely useful to store managers and strategy makers in understanding the Indian retail market and tailoring their marketing tactics.

Attributes Influencing Retail Store Choice Decision of Shoppers: A Case of Pune City

2017 ◽  
Vol 21 (4) ◽  
pp. 436-448 ◽  
Author(s):  
Devang Desai ◽  
Milind Phadtare
Keyword(s):  
Factor Analysis ◽  
Primary Data ◽  
Retail Sector ◽  
Store Choice ◽  
Store Attributes ◽  
Consumer Markets ◽  
Confirmatory Factor ◽  
Choice Decision ◽  
Two Factors ◽  
Retail Formats

The consumer markets in India are expected to reach about US$1.5 trillion from the existing US$750 billion by 2021. Emergence of new retail formats and entry of new players in every format is also likely to increase competition in Indian retail sector. It has, thus, become important for the retailers to know how shoppers choose a store from various options available to them. The article aims to achieve data reduction while identifying various store attributes that influence the choice of stores by shoppers while purchasing grocery items from supermarkets. We collected primary data from 300 shoppers using personally administered questionnaire in select supermarkets in Pune. We used exploratory factor analysis to identify the attributes and the factor structure. We then used confirmatory factor analysis to validate the same. Thus, we developed a scale consisting of nine store attributes converging under two factors to understand shoppers’ decision to choose a particular supermarket for their grocery purchases.

Measuring Consumer Motivations to Share Rumors

2014 ◽  
Vol 4 (3) ◽  
pp. 51-67 ◽  
Author(s):  
Subin Sudhir ◽  
Anandakuttan B. Unnithan
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Information Sharing ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Reliability And Validity ◽  
Review Of Literature ◽  
Structured Interviews ◽  
Anxiety Management ◽  
Confirmatory Factor

Rumors are often shared in the marketplace about products, services, brands or organizations; both in the online as well as in the offline scenarios. These rumors get communicated from consumer to consumer in the form of Word of Mouth (WOM). An exhaustive review of literature identified four motivations for consumers to share rumors in the marketplace; which included anxiety management motivation, information sharing motivation, relationship management motivation and self enhancement motivation. The review was not conclusive in identifying any scales for the measurement of these motivations. The article develops a scale for measuring these four motivations. Structured interviews were initially conducted to identify 33 items that motivate a consumer to share rumors. Based on an exploratory factor analysis and confirmatory factor analysis four factors were identified and the final scale retained 21 items. The scale displayed good scores of reliability and validity.

The Development and Validation of the Familial Support of Multiracial Experiences Scale

2021 ◽  
pp. 001100002110463
Author(s):  
Annabelle L. Atkin ◽  
N. Keita Christophe ◽  
Hyung Chol Yoo ◽  
Abigail K. Gabriel ◽  
Christine S. Wu ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Reliability And Validity ◽  
The United States ◽  
Racial Groups ◽  
Identity Exploration ◽  
Familial Support ◽  
Racial Experiences ◽  
Confirmatory Factor ◽  
Development And Validation ◽  
Group Memberships

The purpose of this study was to develop a measure of familial support of Multiracial individuals’ unique racial experiences to advance the field’s understanding of how familial processes influence Multiracial development. A sample of 422 Multiracial college students (77.7% female, Mage = 20.05) from three different regions of the United States completed the survey. Exploratory factor analysis results suggested a two-factor measure. Multiracial Conscious Support, a 15-item subscale, represented support strategies unique to Multiracial individuals’ experiences of discrimination and identity exploration. The second 7-item subscale, Multiple Heritage Validation, represented validation of membership in multiple racial groups. The factor structure was supported by confirmatory factor analysis findings with a separate sample. Support was found for the reliability and validity of each subscale. This study provides evidence validating the first measure of familial support of Multiracial experiences, highlighting two themes of support addressing unique experiences of being Multiracial, and validating multiple racial group memberships.

scholarly journals Self-concept in preadolescence: A brief version of AF5 scale

2014 ◽  
Vol 20 (2) ◽  
pp. 151-157
Author(s):  
Pau García-Grau ◽  
Daniel Ayora Pérez ◽  
Ferran Calabuig Moreno ◽  
Vicente Javier Prado-Gascó
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
A Priori ◽  
Reliability And Validity ◽  
Original Model ◽  
Self Concept ◽  
Factorial Structure ◽  
Confirmatory Factor ◽  
Original Scale ◽  
Reduced Scale

The purpose of this study was to analyze the psychometric properties of a brief version of the AF5 questionnaire (García & Musitu, 2001) using exploratory and confirmatory techniques on a preadolescent population in the Valencian community (Spain). The sample was made up of 541 participants between 10 and 12 years old, 55.1% (298) boys and 44.9% (243) girls. After observing the results of different reliability and validity analyses (exploratory factor analysis (EFA) and confirmatory factor analysis (CFA)), it was found that the reduced scale consisting of 20 items showed a similar reliability and validity to the original scale. The factorial structure also fits that of the original model established a priori. According to the results of the study, the use of this diagnostic tool with Spanish children seems justified.

scholarly journals Validation and invariance across gender of the Beliefs About Appearance Scale (BAAS) in a community sample of heterosexual adults in a committed relationship

2018 ◽  
Vol 40 (2) ◽  
pp. 126-135
Author(s):  
Patrícia M. Pascoal ◽  
Maria-João Alvarez ◽  
Magda Sofia Roberto
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Community Sample ◽  
Reliability And Validity ◽  
Two Dimensions ◽  
Original Structure ◽  
Confirmatory Factor Analyses ◽  
Factorial Model ◽  
Confirmatory Factor ◽  
Body Appearance

Abstract Objective To evaluate the psychometric properties of the Beliefs About Appearance Scale (BAAS) in terms of its factorial structure and invariance, reliability, and validity when applied to adults from the community. Methods Participants consisted of 810 heterosexual Portuguese individuals in a committed relationship. As a confirmatory factor analysis did not support the original structure of the BAAS, an exploratory factor analysis was performed. Results A 12-item version was extracted comprising two dimensions: one personal and the other social. The factorial model depicting this bidimensional structure revealed an adequate fit following confirmatory factor analysis. Multigroup confirmatory factor analyses indicated invariance across gender. Concurrent and discriminant validities and internal consistency were estimated and observed to be adequate. Conclusions This shorter measure of the BAAS can accurately assess body appearance beliefs and may be used in different research settings and contexts.

scholarly journals Exploring Factors Influencing Customers Decision Making towards Online Grocery Retail Services in Kolkata

2020 ◽  
pp. 280-283
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Customer Service ◽  
Urban Areas ◽  
Retail Sector ◽  
Analysis Method ◽  
Factors Influencing ◽  
Service Convenience ◽  
Prime Objective ◽  
Retail Services

Online grocery retail services are a new trend in Indian urban cities. The two large players namely Grofersand Big Basket attracting customers. The study is an attempt to understand the changing scenario in grocery retail sector. The prime objective of the study is to explore the factors that are attracting customers to choose e retail for Groceries. The data was collected through questionnaire from 100 respondents. Factor analysis (Principle Component Analysis method) was used to explore the influencing factors. These results have shown that mainly customer service, convenience, loyalty rewards, product vailability and payment options are attracting the customers to choose Grophers and Big Basket. These companies have a huge untapped markets and will easily convert the habits of customers in Urban areas.

scholarly journals Psychometric properties of the Chinese version of the Attitudes Toward Accompanied Driving Scale and its relationship with driving styles

PLoS ONE ◽  
2020 ◽  
Vol 15 (11) ◽  
pp. e0242374
Author(s):  
Long Sun ◽  
Yueying Pan ◽  
Ye Tian
Keyword(s):  
Factor Analysis ◽  
Psychometric Properties ◽  
Traffic Accidents ◽  
Reliability And Validity ◽  
Demographic Variables ◽  
Chinese Version ◽  
Factorial Structure ◽  
Negative Attitudes ◽  
Young Drivers ◽  
Confirmatory Factor

The present study aimed to adapt the Attitudes Toward Accompanied Driving Scale (ATADS) to a Chinese drivers sample and to examine its reliability and validity. Five hundred and seventy-two drivers aged 18 to 25 years old were asked to complete the ATADS and a validated Chinese version of the Multidimensional Driving Style Inventory. The factorial structure of the ATADS was examined using exploratory factor analysis (N = 259) and confirmatory factor analysis (N = 313). The validity of the scale was evaluated by examining the associations between the ATADS factors, demographic variables and driving styles. The results showed that both the findings of the EFA and CFA showed a five-factor structure of the ATADS, including tension, relatedness, avoidance, disapproval and anxiety. Second, significant gender differences were found in tension, relatedness, avoidance and anxiety. Third, tension, avoidance, disapproval and anxiety were moderately or weakly correlated with risky, anxious, angry and careful driving styles. Moreover, the number of traffic accidents after the accompanying phase was positively correlated with disapproval and avoidance. The findings supported the psychometric properties of the Chinese version of the ATADS and highlighted the adverse effects of young drivers’ negative attitudes toward accompanied driving on their driving styles.

RELIABILITY AND VALIDITY OF THE WORKAHOLISM BATTERY (Work-BAT): TURKISH FORM

2005 ◽  
Vol 33 (6) ◽  
pp. 609-618 ◽  
Author(s):  
Müge Ersoy-Kart
Keyword(s):  
Factor Analysis ◽  
Reliability And Validity ◽  
Type A Behavior ◽  
Reliability Coefficient ◽  
Turkish Version ◽  
Jenkins Activity Survey ◽  
Factor Solution ◽  
Confirmatory Factor ◽  
Original Scale ◽  
Activity Survey

The aim of this study was to determine the reliability and validity of the Turkish version of the Workaholism Battery (Spence & Robbins, 1992). The original scale was translated into Turkish and then administered to 175 working graduates. Confirmatory factor analysis yielded a 2-factor solution with 9 items established in the first factor (WE) and 11 in the second (D). The reliability coefficient of the new shortened scale was .83 and the split-half reliability coefficient was .69. This scale has adequate criterion-related validity, with a positive correlation between the Jenkins Activity Survey - Type A Behavior subscale (Jenkins, Zyzanski, & Rosenman, 1979) and both WE and D. Congruence between the findings and the literature is discussed.

Development of the Life Project Reflexivity Scale: A New Career Intervention Inventory

2018 ◽  
Vol 27 (2) ◽  
pp. 358-370 ◽  
Author(s):  
Annamaria Di Fabio ◽  
Jacobus Gideon Maree ◽  
Maureen E. Kenny
Keyword(s):  
Factor Analysis ◽  
Three Dimensional ◽  
Reliability And Validity ◽  
Well Being ◽  
Career Intervention ◽  
Life Project ◽  
Group Settings ◽  
Confirmatory Factor ◽  
Dimensional Version ◽  
Italian Context

This article describes the Life Project Reflexivity Scale ( LPRS), a questionnaire constructed for use with Italian students to assess the development of reflexivity, which is increasingly vital for personal and professional progress and well-being. The instrument was administered to 502 Italian university students. A three-dimensional version of the scale was identified through exploratory factor analysis and supported by confirmatory factor analysis. Inter-item factor and scale correlations and reliability coefficients were calculated. We concluded that evidence supports the reliability and validity of the LPRS as a useful instrument for measuring life project reflexivity (people’s reflexivity regarding their future career–life–personal projects) in the Italian context. In addition to sound psychometric properties, the LPRS takes little time to administer and can be completed in large group settings with relative ease. More research is needed to more fully assess its validity and its potential for use in other countries.

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