Measuring Consumer Motivations to Share Rumors

2014 ◽  
Vol 4 (3) ◽  
pp. 51-67 ◽  
Author(s):  
Subin Sudhir ◽  
Anandakuttan B. Unnithan

Rumors are often shared in the marketplace about products, services, brands or organizations; both in the online as well as in the offline scenarios. These rumors get communicated from consumer to consumer in the form of Word of Mouth (WOM). An exhaustive review of literature identified four motivations for consumers to share rumors in the marketplace; which included anxiety management motivation, information sharing motivation, relationship management motivation and self enhancement motivation. The review was not conclusive in identifying any scales for the measurement of these motivations. The article develops a scale for measuring these four motivations. Structured interviews were initially conducted to identify 33 items that motivate a consumer to share rumors. Based on an exploratory factor analysis and confirmatory factor analysis four factors were identified and the final scale retained 21 items. The scale displayed good scores of reliability and validity.

2014 ◽  
Vol 20 (2) ◽  
pp. 151-157
Author(s):  
Pau García-Grau ◽  
Daniel Ayora Pérez ◽  
Ferran Calabuig Moreno ◽  
Vicente Javier Prado-Gascó

The purpose of this study was to analyze the psychometric properties of a brief version of the AF5 questionnaire (García & Musitu, 2001) using exploratory and confirmatory techniques on a preadolescent population in the Valencian community (Spain). The sample was made up of 541 participants between 10 and 12 years old, 55.1% (298) boys and 44.9% (243) girls. After observing the results of different reliability and validity analyses (exploratory factor analysis (EFA) and confirmatory factor analysis (CFA)), it was found that the reduced scale consisting of 20 items showed a similar reliability and validity to the original scale. The factorial structure also fits that of the original model established a priori. According to the results of the study, the use of this diagnostic tool with Spanish children seems justified.


2018 ◽  
Vol 40 (2) ◽  
pp. 126-135
Author(s):  
Patrícia M. Pascoal ◽  
Maria-João Alvarez ◽  
Magda Sofia Roberto

Abstract Objective To evaluate the psychometric properties of the Beliefs About Appearance Scale (BAAS) in terms of its factorial structure and invariance, reliability, and validity when applied to adults from the community. Methods Participants consisted of 810 heterosexual Portuguese individuals in a committed relationship. As a confirmatory factor analysis did not support the original structure of the BAAS, an exploratory factor analysis was performed. Results A 12-item version was extracted comprising two dimensions: one personal and the other social. The factorial model depicting this bidimensional structure revealed an adequate fit following confirmatory factor analysis. Multigroup confirmatory factor analyses indicated invariance across gender. Concurrent and discriminant validities and internal consistency were estimated and observed to be adequate. Conclusions This shorter measure of the BAAS can accurately assess body appearance beliefs and may be used in different research settings and contexts.


2019 ◽  
Vol 47 (4) ◽  
pp. 1-7
Author(s):  
Yingshan Bao ◽  
Fangwei Zhu ◽  
Yue Hu ◽  
Ning Cui ◽  
Yuan Gu

There are limitations in existing conflict management instruments used in China. Therefore, we translated the Dutch Test of Conflict Handling (DUTCH), and then examined the reliability and validity of this Chinese Revised version (DUTCH-CR). Participants were 2,035 college students at 4 universities in China. We conducted exploratory factor analysis and confirmatory factor analysis on data from questionnaires completed by the participants. Our findings show that the DUTCH-CR is a reliable and valid instrument for measuring the handling of conflicts between Chinese college students. Further, we found that 4 conflict-handling styles are more suitable for Chinese college students. This was achieved by merging the problem-solving and compromising factors into a collaborating one, and retaining the yielding, avoiding, and forcing factors of the original DUTCH instrument.


2019 ◽  
Vol 44 (7) ◽  
pp. 457-464 ◽  
Author(s):  
Jiu-Bo Zhao ◽  
Yi-Le Wang ◽  
Qian-Wen Ma ◽  
Jing-Bo Zhao ◽  
Xiao-Yuan Zhang ◽  
...  

Abstract Anhedonia, or the inability to experience pleasure, is a key clinical feature of many mental disorders such as depression and schizophrenia. Although various valid measurements of anhedonia and pleasure experience exist, no scales exist that quantify smell and taste pleasure experiences. The Chemosensory Pleasure Scale (CPS) was therefore designed to assess the hedonic capacity for smell and taste pleasure. We examined the reliability and validity of the CPS in our study. First, we conducted exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to identify and examine the structure of the CPS. Second, the CPS’s validity and test-retest stability were investigated. The CPS was correlated with other measurements of anhedonia and pleasure experience. Furthermore, the empirical validity of CPS was also examined in our study. The results indicated that the CPS is a reliable and valid measure for assessing an individual’s hedonic capacity for smell and taste pleasure in nonclinical samples. Further application of the CPS for various populations is also discussed herein, especially for patients with mental disorders such as depression, schizophrenia, and autism.


2013 ◽  
Vol 27 (3) ◽  
pp. 206-212 ◽  
Author(s):  
Susan Miller Smedema ◽  
Joseph Pfaller ◽  
Erin Moser ◽  
Wei-Mo Tu ◽  
Fong Chan

Objective: To evaluate the measurement structure of the Trait Hope Scale (THS) among individuals with spinal cord injury.Design: Confirmatory factor analysis and reliability and validity analyses were performed.Participants: 242 individuals with spinal cord injury.Results: Results support the two-factor measurement model for the THS with agency and pathways thinking positively associated with hope-related constructs such as self-efficacy, self-esteem, disability acceptance, and life satisfaction in the predicted direction.Conclusions: The use of the THS among individuals with disabilities is warranted for rehabilitation research and practice.


2021 ◽  
Vol 12 ◽  
Author(s):  
Linyu You ◽  
Xiaoming Jia ◽  
Yaping Ding ◽  
Qin An ◽  
Bo Li

Introduction: After the outbreak of COVID-19, psychological hotlines functioned as a main channel of psychological assistance and required a large number of professionals to provide services. These hotlines mostly offered a single-use service with short session times and allowed callers to retain anonymity. They functioned as a psychological counseling service for stress experienced in the COVID-19 public health emergency. Hotline psychological counselors must meet special competency requirements. The selection and evaluation tools for recruiting hotline counselors need to be developed.Materials and Methods: The initial scale of competence for psychological hotline counselors was formed by expert evaluation based on theoretical constructs and by using the Delphi method. A link to the questionnaire was sent to a WeChat group of counselors from 36 major psychological hotlines in China in two stages. The questionnaire consisted of questions to elicit basic demographic information and the initial competence scale. In the first phase, 343 valid samples were used to perform exploratory factor analysis. In the second phase, 334 valid samples were used to perform confirmatory factor analysis. The status of the competence of psychological hotline counselors was also analyzed.Results: The factor structure of the Psychological Hotline Counselor Competence Scale was verified and defined in terms of skills, attitude, and knowledge. The results of exploratory factor analysis and confirmatory factor analysis showed that the scale has good reliability and validity (χ2/df = 1.758, GFI = 0.86, RMSEA = 0.05, CFI = 0.96, NFI = 0.91, NNFI = 0.95). The McDonald’s omega for each factor was calculated (ωF1 = 0.927, 95%CI [0.914, 0.940]; ωF2 = 0.958, 95%CI [0.951, 0.965]; ωF3 = 0.954, 95%CI [0.945, 0.961]). Meanwhile, it was found that the psychological hotline counselors’ self-assessed competence had a high average score (n = 334).Conclusion: The Competence Scale for Psychological Hotline Counselors for Major Public Emergencies developed in this study has good reliability and validity, and can be a reliable tool for organizing psychological assistance and screening hotline psychological counselors during public emergencies in the future.


2021 ◽  
Vol 3 (4) ◽  
pp. 54-66
Author(s):  
Mesra B ◽  
Arlina Nurbaity Lubis ◽  
Endang Sulistya Rini ◽  
Amlys Syahputra Silalahi

Electronic word of mouth (e-WOM) is a word-of-mouth promotion using internet-connected electronic devices. However, e-WOM among students has not been effective as it has not created any impacts on universities concerned. The purpose of this research is to evaluate e-WOM among students and direct the occurrence of positive e-WOM which will ultimately impact universities, especially private universities in Medan. This study used the confirmatory factor analysis (CFA) method to test how well measured variables represent constructs or the preformed factors. This research is quantitative involving 210 students of the fourth semester above. The data collected were processed with AMOS Program. The confirmatory factor analysis tests showed as many as 21 indicators remained in the model. The goodness-of-fit value of all models for each variable is received after the modification process.


2020 ◽  
Vol 10 (2) ◽  
pp. 165
Author(s):  
Ryan Vernando Putra ◽  
Muhartini Salim ◽  
Sularsih Anggarawati

Abstract. The purpose of this study was to examine the influence of Self-Relevant Value, Quality Value and Perceived Informational Utility on Electronic Word-Of-Mouth Intention moderated by Opinion Leadership in Bombaru Bars and Restaurant Bengkulu, Indonesia consumers. The respondents of this study were 17-45 years old. Respondent data were collected by the survey questionnaire provided. After adopting the listwise deletion method through Mahalanobis Distance on SEM-AMOS, 133 questionnaires that could be used were available for analysis. Data analysis used Confirmatory Factor Analysis (CFA), assessment of normality, and regression weights. The Result indicate that (1) Self-relevant Value has a positif effect on eWOM Intention; (2) Quality Value has a positif effect on eWOM Intention; (3) Perceived Informational Utility has a postif effect on eWOM Intention; (4) Opinion Leadership moderates the influence of Self-relevant Value on eWOM Intention; (5) Opinion Leadership moderates the influence of Quality Value on eWOM Intention; (6) Opinion Leadership moderates the influence of Perceived Informational Utility on eWOM Intention.Keyword: eWOM Intention, Opinion Leadership, Perceived Informational Utility, Quality Value, and Self-relevant Value.


2017 ◽  
Vol 14 (3) ◽  
pp. 2797
Author(s):  
Hakan Arslan ◽  
Kemal Dil ◽  
Ensar Çetin ◽  
Sedat Yazıcı

The aim of this study is to develop a scale that measures active citizenship self-efficacy. Because self-efficacy identifies a person’s perceived beliefs towards his or her capacity and ability to succeed a task, it has a motivational and causative role in one’s possible acts or behaviors. For his reason, measuring active citizenship behaviors through self-efficacy is of special importance for understanding citizenry behaviors. The study explores the development of the Active Citizenship Self-Efficacy Scale (ACSES) and its psychometric properties. Participants consist of 414 university students, of which 326 were female and 88 were male. The validity of the scale was tested via explanatory and confirmatory factor analysis. The results for explanatory factor analysis with principal component solution indicated three factor structure that explains 57,17 percent of the total variance. Since the chi square test indicated that our data was meaningful, we also conducted a confirmatory factor analysis and found the indices of goodness of fit as for RMSEA = .070, GFI = .90, CFI = .97, NFI =.95, RFI = .95, AGFI = .87, IFI = .97 and NNFI = .96. These results from both explanatory and confirmatory factor analysis indicated that scale obtains construct validity criterion. The Cronbach alphas’ of the ACSES for the total 18 items and subdomains were found .90, and .84, .82, and .86 respectively. Since the determination of citizens’ self-efficacy level can in part reflect the results of citizenship education and practices we believe that this scale has a potential use in citizenship studies.Extended English abstract is in the end of PDF (TURKISH) file. ÖzetBu çalışmanın amacı aktif yurttaşlık öz yeterliği ile ilgili bir ölçme aracı geliştirmektir. Öz-yeterlik kişinin bir işi başarmada kendi kendisine yönelik algı inancını yansıttığı için olası davranışlar üzerine nedensel ve motivasyonel bir etkiye sahiptir. Bu nedenle, aktif yurttaşlık davranışlarını öz-yeterlik aracılığıyla ölçmek yurttaşlık davranışlarını anlamada önemlidir. Çalışmada Aktif Yurttaşlık Öz-yeterlik Ölçeği (AYÖYÖ) geliştirilerek psikometrik özellikleri tanıtılmıştır. Ölçek, 18 soru ve üç boyuttan meydana gelen bir ölçme aracıdır. Araştırmanın katılımcıları 326’sı kadın; 88’i erkek olmak üzere 414 üniversite öğrencisidir.  Elde edilen verilere açıklayıcı ve doğrulayıcı faktör analizi yapılarak ölçeğin geçerliliği test edilmiştir. Açıklayıcı faktör analizinde ölçeğin üç faktörlü yapısının toplam varyansı açıklama oranının % 57,17 olduğu görülmüştür. Doğrulayıcı faktör analizinde ki-kare değeri anlamlı bulunmuştur; uyum indeksleri ise RMSEA = .070, GFI = .90, CFI = .97, NFI =.95, RFI = .95, AGFI = .87, IFI = .97 ve NNFI = .96 olarak tespit edilmiştir. Bu sonuçlar, ölçeğin yapı geçerliğinin sağladığını göstermektedir. AYÖYÖ’nin tüm maddeler için Cronbach alpha güvenirlik katsayısı .90, alt boyutlar için ise .84, .82. ve .86  olarak tespit edilmiştir. Yurttaşların öz-yeterlik düzeylerinin tespit edilmesi yurttaşlık eğitimi ve uygulamalarının sonuçlarını görme açısından önemli olduğundan bu ölçme aracının yurttaşlık araştırmalarında yaygın kullanım potansiyeline sahip olduğunu düşünüyoruz.


2020 ◽  
Vol 6 (2) ◽  
pp. 297-327
Author(s):  
Ümit Horozcu ◽  
Ahmet Celalettin Güneş

In this study the reliability and validity analysis of “Scale of Allah Centeredness” (SAC) are presented. This scale has been developed to measure the extent to which people's feelings in the natural flow of social life, especially those that directly concern them, center God on their assessment of these situations, in other words, to what extent they accept God's consent as a measure of goodness and righteousness. Two main applications were carried out in the study except the two pretests. The data of the first study on 326 people over the age of 16 were subjected to factor analysis and as a result a 8-item one-dimensional scale structure was obtained. Again, with the data of the second study conducted on 185 adults over 16 years of age, the 8-item single-factor structure obtained as a result of the first analysis was subjected to confirmatory factor analysis. Based on the confirmatory factor analysis, the following scores were obtained: X2 /df = 1.73, RMSEA= 0.074, NFI = 0.95, NNFI = 0.97, CFI = 0.98, RFI = .98, IFI = .93, RMR = 0.062, SRMR = 0.046, GFI = 0.94 ve AGFI = 0.89. The reliability coefficient (Cronbach’s Alpha) of 8 items and the single-factor construct was .89. Also, the results of the split half reliability (Spearman Brown) test were as follows: Reliability coefficient of the first half was .76, the reliability coefficient of the second half is .77 and the correlation coefficient (r) between the two halves is .81. The values revealed show that the scale is a reliable and valid scale.


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