Sustainable Supply Chain Activities and Financial Performance: An Indian Experience
The purpose of the article is to study the impact of sustainable supply chain management (SSCM) on the financial performance of the firms in India. The empirical analysis used data from the top 100 listed companies by market capitalization on BSE. Content analysis is conducted to analyse the principle ‘life cycle sustainability of goods and services’. Hierarchical linear regression is used to test the hypotheses. The results reveal that sustainable sourcing and resource utilization are the two SSCM activities that have a significant positive impact on the financial performance of the firm. The article offers insights for focusing on the activities that increase the shareholder value. It is the initial study that has focused on the sustainable supply chain activities at the micro level as mandated by the regulators of sustainability reporting and studies the impact of such activities on the financial performance of the Indian firms.