User Satisfaction and Continuance Intention for Using E-Training: A Structural Equation Model

2020 ◽  
Vol 24 (4) ◽  
pp. 441-451
Author(s):  
Shalini Garg ◽  
Shipra Sharma
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Continuance Intention ◽  
Technology Infrastructure ◽  
Course Content ◽  
Building Technology ◽  
Training Cost

With the growth in technology, organizations have started investing in building technology infrastructure. The application of technology in enterprises has provided various advantages such as low training cost and reliable training content. This study tries to investigate the attributes influencing user satisfaction and continuance intention to use e-training. The study derives ease of use and course content as the factors that can affect user satisfaction which further results in a user’s intention to continuously use e-trainings. Following structural equation modelling (SEM), the results of the study have indicated a significant relation between ease of use, course content and user satisfaction. Furthermore, it has also indicated that continuance intention to use e-training is an outcome of user satisfaction.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals Behavioural intention to use accounting application: perceived ease of use as mediating variable

2021 ◽  
Vol 7 (4) ◽  
pp. 211-218
Author(s):  
Desi Ilona ◽  
Zaitul
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Theoretical Implication ◽  
Equation Model ◽  
Ease Of Use ◽  
External Factors ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Performance Expectancy ◽  
Effort Expectancy

This study investigates the role of perceived ease of use as an intervening variable between two external factors from the technology acceptance model (TAM) and Accounting application (MYOB) usage intention. This paper broadened TAM by enhancing external factors: performance expectancy and effort expectancy. Seventy-nine accounting students responded in this study. Employing Structural Equation Model (SEM-PLS) concludes that perceived ease of use fully intercedes the connection between effort expectancy and MYOB usage intention. Besides, perceived ease of use also intervenes the association between performance expectancy and intention to use MYOB accounting application. However, the type of mediation is complimentary mediation. The practical and theoretical implication is discussing in this paper.

Analisis Pengaruh Perceived Compatibility, Individual Mobility. Dan Driver’s Factor Dari Attitude Towards Use Serta Implikasinya Pada Intention To Use: Telaah Pada Calon Pengguna Aplikasi Onesmile di BSD CIty

2017 ◽  
Vol 9 (1) ◽  
pp. 55-67
Author(s):  
Shandra Kurniawati
Keyword(s):  
Mobile Application ◽  
Structural Equation ◽  
Research Problem ◽  
Positive Influence ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Individual Mobility

The research problem is posed to determine the intention to use mobile application OneSmile in terms of perceived compatibility, individual mobility and factors of the driver's based on the attitude towards use that perceived ease of use and perceived usefulness. This study used descriptive design with non-probability sampling method in judgement sampling techniques. The theoretical model in this study was presented in six hypotheses to be tested using Structural Equation Model. The sample was 120 respondents who are residents BSD CITY aged between 26 and 45 years, have mobile banking, and used the internet at minimum from 1 to 3 hours per day. The collection of information is done by giving questionnaires directly to the respondents. The result showed that there is an influence between perceived ease of use and perceived usefulness, also the perceived usefulness and the attitude towards use of mobile application OneSmile. Furthermore, attitude towards the use and individual mobility has an impact on the intention to use mobile application OneSmile. The perceived ease of use, however, did not have an affect positively on the attitude towards the use of mobile application OneSmile. In addition, the perceived compatibility resulted that there was no a positive influence on the intention to use mobile application OneSmile. Keywords: Perceived Ease Of Use, Perceived Usefulness, Attitude Towards Use, Perceived Compatibility, Individual Mobility, Intention To Use, Mobile Application.

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites

2021 ◽  
pp. 984-999
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Model ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

scholarly journals The Promotion of Physical Activity from Digital Services: Influence of E-Lifestyles on Intention to Use Fitness Apps

2020 ◽  
Vol 17 (18) ◽  
pp. 6839
Author(s):  
Jerónimo García-Fernández ◽  
Pablo Gálvez-Ruiz ◽  
Moisés Grimaldi-Puyana ◽  
Salvador Angosto ◽  
Jesús Fernández-Gavira ◽  
...  
Keyword(s):  
Physical Activity ◽  
Structural Equation ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Online Questionnaire ◽  
Fitness Centers ◽  
Collection Data

E-Lifestyles are individual forms of behavior in the digital environment that reflect the values, activities, interests, and opinions of consumers. Likewise, fitness Apps are considered technological tools for promoting physical activity online. Although there are studies related to sports lifestyles, it has not been analyzed yet how e-lifestyles are related to the use of fitness Apps. Based on this, this study represents a step to clarify how e-lifestyles influence different relationships with perceived ease of use, perceived usefulness, attitude, and intentions to use Fitness Apps. Therefore, the objective of the study was to analyze the relationship between the e-lifestyles of consumers of Boutique fitness centers and their relationship with the perceived ease of use, the perceived usefulness, the attitude, and the intention to use Fitness Apps. The sample was 591 customers (378 women and 213 men) of 25 Boutique fitness centers. An online questionnaire was used for data collection. Data was analyzed with confirmatory factor analysis and structural equation model. Findings provide an insight into the importance of e-lifestyles in the intention of using fitness Apps and therefore in promoting physical activity through online fitness services. The results showed positive relationships between e-lifestyles, perceived ease of use, perceived usefulness and attitude toward fitness Apps. Finally, the attitude toward fitness Apps offered a very high predictive value on use intention. This study provides a better understanding of consumer´s intention to use fitness Apps. The conclusions and recommendations for sports managers of fitness centers highlight the importance of e-lifestyles as a predecessor for the use of fitness Apps.

scholarly journals PENGARUH PERCEIVED EASE OF USE,PERCEIVED USEFULNESS,CONFIRMATION, PERFORMANCE VALUE DAN SATISFACTION TERHADAP CONTINUANCE INTENTION PADA PENGGUNA GO-FOOD

Media Bisnis ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 1-9
Author(s):  
VITA BRILLIANA ◽  
ARTON BRIYAN PRASETIO ◽  
CINDY MONICA
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Analysis Method ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Descriptive Research ◽  
Convenience Sampling

The purpose of this study to determine the effect of perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction with continuance intention. This research is a development from previous research written by Dawei Shang and Weiwei Wu (2017). The research used is in the form of casual and descriptive research. Data collection was carried out using convenience sampling technique with the number of respondents 142. Data analysis method uses SEM (Structural Equation Model) with SmartPLS 3.0 and IBM SPSS version 25. This research shows that perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction have an influence on continuance intention.

scholarly journals PREDICTING FACTORS THAT INFLUENCE ATTITUDE TO USE AND ITS IMPLICATIONS ON CONTINUANCE INTENTION TO USE SVOD: STUDY ON NETFLIX USERS OF INDONESIA [PREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP PENGGUNAAN DAN IMPLIKASINYA TERHADAP KEBERLANJUTAN NIAT PENGGUNAAN SVOD: STUDI PADA PENGGUNA NETFLIX di INDONESIA]

2020 ◽  
Vol 15 (2) ◽  
pp. 183
Author(s):  
Elissa Lestari ◽  
Oei Richard Chandra Soesanto
Keyword(s):  
Structural Equation ◽  
Video On Demand ◽  
Ease Of Use ◽  
Intention To Use ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Content Quality ◽  
Internet Users ◽  
Perceived Price

<p>The increasing number of internet users in Indonesia, especially mobile internet users, has changed consumer habits and behavior in consuming entertainment. Internet penetration leads to the increasing consumption of streaming video on demand (SVOD) services in Indonesia, which is increasingly popular. Netflix is one of the largest SVOD service providers in the world that has a customer subscription system. The tight competition in the SVOD industry caused Netflix to experience a significant reduction in the number of global subscribers. Therefore, the researcher's goal is to predict which factors influence the consumer's decision-making process to continue to use Netflix in view of the model of consumer attitudes toward technology adoption. The research data come from non-probability sampling with judgmental sampling techniques of 237 Netflix’s subscribers across Indonesia that have subscribed Netflix for more than three months, and having an intensity of use for 2-5 hours or more per day.  This research was conducted with a quantitative descriptive method using Structural Equation Modelling method. This study <span style="text-decoration: line-through;"> </span>indicate that there’s a positive relationship between perceived system quality and perceived enjoyment of attitude to use. Furthermore, there is a negative influence between the perceived price level and attitude to use. This study also reaffirms that the SVOD attitude to use is a predictor of continuance intention to use SVOD. This research also proved that perceived ease of use, perceived content quality, customization, and perceived psychological risk did not affect the attitude to use SVOD.</p><p><em><strong>Abstrak dalam Bahasa Indonesia.</strong> Dengan semakin meningkatnya jumlah pengguna internet di Indonesia, khususnya dari sisi pengguna internet seluler, telah mengubah kebiasaan dan perilaku konsumen dalam mengonsumsi hiburan. Penetrasi internet juga berdampak pada meningkatnya konsumsi layanan Streaming Video on Demand (SVOD) di Indonesia yang semakin populer. Netflix merupakan salah satu penyedia layanan SVOD terbesar di dunia yang memiliki sistem layanan pelanggan. Persaingan ketat di industri SVOD menyebabkan Netflix mengalami penurunan jumlah pelanggan global yang signifikan. Oleh karena itu, tujuan peneliti ini adalah untuk memprediksi faktor-faktor apa saja yang mempengaruhi proses pengambilan keputusan konsumen untuk terus menggunakan Netflix yang dilihat dari sisi model sikap konsumen terhadap adopsi suatu teknologi. Teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling dengan teknik judgemental sampling terhadap 237 pelanggan Netflix di seluruh Indonesia yang telah berlangganan Netflix selama lebih dari tiga bulan, dan intensitas penggunaan selama 2-5 jam atau lebih per hari nya. Analisis Penelitian ini menggunakan metode deskriptif kuantitatif dengan metode Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa terhadap pengaruh positif antara kualitas sistem yang dirasakan (Perceived System Quality) dan kenikmatan yang dirasakan (Perceived Enjoyment) terhadap sikap untuk menggunakan (Attitude to Use). Selain itu, ada pengaruh negatif antara persepsi tingkat harga (Perceived Price Level) dan sikap penggunaan (Attitude to Use) SVOD. Penelitian ini juga menegaskan kembali bahwa sikap penggunaan SVOD merupakan prediktor niat untuk terus menggunakan SVOD (Continuance Intention to Use). Penelitian ini juga membuktikan bahwa persepsi kemudahan penggunaan (Perceived Ease of Use), persepsi kualitas konten (Perceived Content Quality), pengaturan ulang (Customization), dan persepsi risiko psikologis (Perceived Psychological Risk) tidak berpengaruh terhadap sikap penggunaan SVOD.</em></p>

scholarly journals A(n) (a)symmetric perspective towards task-technology-performance fit in mobile app industry

2019 ◽  
Vol 32 (5) ◽  
pp. 887-912 ◽  
Author(s):  
Naser Valaei ◽  
S.R. Nikhashemi ◽  
Gregory Bressolles ◽  
Hwang Ha Jin
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Income Group ◽  
Mobile App ◽  
Performance Characteristics ◽  
Intention To Use ◽  
Mobile Banking ◽  
Continuance Intention ◽  
Content Type ◽  
Lower Income Group

Purpose The purpose of this paper is to examine (a)symmetric features of task-technology-performance characteristics that are most relevant to fit, satisfaction and continuance intention of using apps in mobile banking transactions. Design/methodology/approach Exploratory factor analysis was used with maximum likelihood extraction and Varimax rotation on a separate sample of 183 mobile banking apps users prior to the main data collection. The theoretical model was tested applying a factor-based structural equation modelling approach to a sample of 250 experienced mobile banking apps users. Findings The study unveiled that the task and performance characteristics are more relevant compared to technology characteristics when doing transactions via apps. In addition, the findings uncovered that user satisfaction and continuous intention to use apps stem from the degree of fit in online transactions. The findings of moderation analysis highlighted that users in the lower income group are more concerned about the performance characteristics of banking apps, and there are no differences across age and gender groups. Surprisingly, technology characteristic has a nonlinear nature and this study shows potential boundary conditions of technology characteristics in degree of fit, user satisfaction and continuance intention to use apps. Practical implications Findings from the conditional probabilistic queries reveal that with 83.3 per cent of probability, user satisfaction is high when using apps for banking transactions, if the levels of fit, task, performance and technology characteristics are high. Furthermore, with 72 per cent of probability, continuance intention to use apps is high, if the levels of performance and task characteristics are high. Originality/value Contributing to task-technology fit theory, this study shows that performance characteristics need to be aligned with task and technology characteristics in order to have better fit when using apps for online banking transactions.

The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform

2019 ◽  
Vol 17 (2) ◽  
pp. 79-87 ◽  
Author(s):  
Yilei Pei ◽  
Wanxin Xue ◽  
Yong Yang ◽  
Dandan Li ◽  
Yi Li
Keyword(s):  
Technology Acceptance ◽  
User Experience ◽  
User Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Rapid Development ◽  
Equation Model ◽  
Ease Of Use ◽  
Acceptance Model ◽  
Innovation Platform

In the age of the experience economy, the rapid development of O2O platform makes the study on user experience become important. Based on technology acceptance model (TAM), this article discusses user loyalty from the perspective of user experience; introduces user satisfaction; develops the structure model of relationships between user experience and user loyalty based on O2O innovation platform; uses structural equation model (SEM) and verifies the theoretical hypothesis through the questionnaire of 201 O2O platform users. The study finds that the usefulness and ease of use of O2O platform interact with each other, the usefulness and ease of use of O2O platform have a significant positive impact on user experience. This in turn leads to the user experience of O2O platform has a significant positive impact on user satisfaction, and user satisfaction of the O2O platform has a significant positive impact on user loyalty. The conclusions reveal the effect mechanism between user experience and user loyalty based on O2O innovation platform.

scholarly journals Modeling the Continuance Intention to Use Automated Writing Evaluation Among Chinese EFL Learners

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110607
Author(s):  
Rui Li
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Efl Learners ◽  
Writing Evaluation ◽  
Automated Writing Evaluation

Despite the growing attention being paid to the use of Automated Writing Evaluation (AWE) in China, it is still uncertain what factors lie behind EFL (English-as-a-foreign-language) learners’ continuance intention to use it. To this end, by adding two external factors (i.e., computer self-efficacy and perceived ease of use) to the expectation confirmation model (ECM), we surveyed 345 Chinese EFL learners and tested a number of proposed hypotheses using their response data. Data were analyzed using descriptive statistics and structural equation modeling (SEM). Results demonstrated that four factors directly influenced EFL learners’ continuance intention to use AWE, of which perceived ease of use was the most significant factor. Furthermore, confirmation was the most important factor impacting on EFL learners’ satisfaction and perceived ease of use of AWE. Perceived ease of use of AWE played an important role in influencing EFL learners’ perceived usefulness of AWE. Implications regarding the findings were also discussed.

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