The Fork in the Road for Social Enterprises: Leveraging Moral Imagination for Long-Term Stakeholder Support

2021 ◽  
pp. 104225872110414
Author(s):  
Jill A. Brown ◽  
William R. Forster ◽  
Andrew C. Wicks
Keyword(s):  
Value Creation ◽  
Process Model ◽  
Social Impact ◽  
Moral Imagination ◽  
Social Enterprises ◽  
Moral Legitimacy ◽  
The Road ◽  
Stakeholder Support

Social enterprises (SEs) that receive early stakeholder support for their dual economic/social missions risk losing moral legitimacy when stakeholders assess them for social impact and find it lacking. We present a process model that begins at the “fork in the road” of stakeholder assessment and shows that when SEs continue to focus on primary stakeholders at the expense of secondary stakeholders impacted by the firm, they risk losing moral legitimacy and broader stakeholder support. Our model shows the process by which SEs can leverage their moral imagination and develop capabilities to generate long-term stakeholder support and sustained value creation.

Strategic marketing approaches impact on social enterprises

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leandro da Silva Nascimento ◽  
Fernanda Kalil Steinbruch ◽  
Daniel Max de Sousa Oliveira ◽  
Júlio César da Costa Júnior ◽  
Fernando Bins Luce
Keyword(s):  
Value Creation ◽  
Social Entrepreneurship ◽  
Design Methodology ◽  
Social Impact ◽  
Social Enterprises ◽  
Strategic Marketing ◽  
Content Type ◽  
Social Value Creation ◽  
Advance Knowledge ◽  
Practical Implications

PurposeDue to social enterprises' (SEs) relevance to social value creation, marketing increases its attention to these hybrid organizations. However, there is no consensus on how strategic marketing can improve SE performance. Thus, this paper aims to discuss how commercial, social and societal strategic marketing approaches relate to compensatory and transformative social entrepreneurship scopes to improve SE performance.Design/methodology/approachThis paper is conceptual. We hold discussions and raise reflections to advance knowledge on both marketing and social entrepreneurship fields, more precisely by intertwining them.FindingsWe develop a conceptual model for adapting three strategic marketing approaches to compensatory and transformative SEs. We argue that SEs have three types of performances: commercial, social and societal. Social and commercial strategic marketing are essential for SEs acting in compensating local failures of capitalism. Societal and commercial strategic marketing are essential for SEs focused on transformative actions to changing global system. Such relations can leverage social impact, which we conceptualize as compensatory or transformative.Practical implicationsThe model contributes to improvements on strategic marketing decisions by marketers and entrepreneurs in social entrepreneurship.Originality/valueWe propose a decomposition of strategic marketing into three approaches: commercial, social and societal, which constitutes a novelty to the field. This can facilitate management of SEs with different actions and performances, whether at local or international levels.

scholarly journals The Effects of Critical Success Factors on Social Enterprises Sustainability

2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Kanchaya Chaivirutnukul ◽  
Achara Chandrachai
Keyword(s):  
Value Creation ◽  
Financial Management ◽  
Critical Success Factors ◽  
Success Factors ◽  
Mean Value ◽  
Social Enterprises ◽  
Sustainable Growth ◽  
Critical Success ◽  
Is Value

This is a mix-method study to investigate critical success factors which can support social enterprises in Thailand to measure their sustainability. The quantitative data were gathered through questionnaire, while qualitative data were derived from semi-structures interview. The data were analyzed by descriptive statistics, a multiple regression, and content analysis. It was found that the highest-correlated factor with sustainable growth for social enterprises is Value Creation with mean value of 4.03. Importantly, Value Creation and The Philosophy of Sufficiency Economy were found to be the important indicators of economic, social, and environmental key performance, while Financial Management was the indicator of economic and environmental key performance of social enterprises in Thailand. The implications of this study shed light on how social enterprises make themselves sustainable and how they measure their sustainability over the long term.

Faith-Based Social Enterprise and Value Creation in Communities

2019 ◽  
pp. 109-125
Author(s):  
Charles Oham
Keyword(s):  
Community Development ◽  
Case Studies ◽  
Value Creation ◽  
Social Enterprise ◽  
Social Impact ◽  
Systemic Change ◽  
Critical Mass ◽  
Scale Up ◽  
Social Enterprises ◽  
Faith Based

This chapter explores the value creation activities of faith-based social enterprises (FBSE) in the economy. It discusses the challenges being faced by faith-based organizations (FBOs) from which FBSEs emerge. It makes the case for a coherent strategy in terms of a closer engagement of government with FBSEs that could scale up social impact and create systemic change. An account of FBSEs as a catalyst for value creation through economic and community development is presented using examples and case studies. It posits that a more precise engagement with this sector should be adopted to bring critical mass to society.

Urban nature as transformed practice – A case of multi-dimensional processing to increase public value in Copenhagen

2019 ◽  
Vol 34 (6) ◽  
pp. 525-544
Author(s):  
Oleg Koefoed
Keyword(s):  
Process Model ◽  
Economic Benefits ◽  
Green Spaces ◽  
Urban Nature ◽  
Dimensional Model ◽  
Public Value ◽  
The Road ◽  
Land Owners ◽  
Long Run

Expanding participatory and network-centred engagement in urban nature, aiming at collective action and long-term benefits is a complex balance act. This article discusses a case in Copenhagen, Denmark, where the aim has been: (a) build active collaboration of actors engaging in improving urban nature (NaTur i Byen); (b) strengthen dialogue among land owners, public bodies, research, and entrepreneurship to pave the road for collaborative actions; and (c) develop new models for ecological and economic benefits in the long run. An analysis of the first phase of the project is carried out, using a multi-dimensional model. It shows that relations were developing, but a stronger set of aesthetic and knowledge sharing tools giving primacy to place could strengthen impact towards practical actions. The article discusses how such primacy of place and aesthetics could lead to an impact on urban nature, more focus on biodiversity, green spaces, and other climate change-related benefits for urban sustainability. A process model is suggested for improved public value and creation and governance of urban nature-based solutions.

scholarly journals The implications of vehicle collisions for the Endangered endemic Zanzibar red colobus Piliocolobus kirkii

Oryx ◽  
2021 ◽  
pp. 1-9
Author(s):  
Harry Olgun ◽  
Mzee Khamis Mohammed ◽  
Abbas Juma Mzee ◽  
M. E. Landry Green ◽  
Tim R. B. Davenport ◽  
...  
Keyword(s):  
Road Ecology ◽  
Local Population ◽  
Red Colobus ◽  
Vehicle Collisions ◽  
The Road ◽  
Life History Data ◽  
Natural Predation ◽  
Historical Accounts ◽  
The Impact

Abstract Roads affect wildlife in a variety of negative ways. Road ecology studies have mostly concentrated on areas in the northern hemisphere despite the potentially greater impact of roads on biodiversity in tropical habitats. Here, we examine 4 years (January 2016–December 2019) of opportunistic observations of mammalian roadkill along a road intersecting Jozani-Chwaka Bay National Park, Unguja, Zanzibar. In particular, we assess the impact of collisions on the population of an endemic primate, the Endangered Zanzibar red colobus Piliocolobus kirkii. Primates accounted for the majority of roadkill in this dataset. Monthly rainfall was not associated with roadkill frequency for mammals generally, nor for the Zanzibar red colobus. No single age–sex class of colobus was found dead more often than expected given their occurrence in the local population. The overall effect of roadkill on colobus populations in habitats fragmented by roads is unknown given the lack of accurate, long-term life history data for this species. Our findings suggest that mortality from collisions with vehicles in some groups of colobus is within the range of mortality rates other primates experience under natural predation. Unlike natural predators, however, vehicles do not kill selectively, so their impact on populations may differ. Although a comparison with historical accounts suggests that the installation of speedbumps along the road near the Park's entrance has led to a significant decrease in colobus roadkill, further actions to mitigate the impact of the road could bring substantial conservation benefits.

Proactive Value Co-Creation via Structural Ambidexterity: Customer Success Management and the Modularization of Frontline Roles

2021 ◽  
pp. 109467052199756
Author(s):  
Bryan Hochstein ◽  
Nawar N. Chaker ◽  
Deva Rangarajan ◽  
Duane Nagel ◽  
Nathaniel N. Hartmann
Keyword(s):  
Value Creation ◽  
Functional Role ◽  
Service Firms ◽  
Study Analysis ◽  
Case Study Analysis ◽  
Multilevel Perspective ◽  
Business To Business ◽  
Depth Interviews

An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term renewal if value is not consistently realized by the customer. To address this concern, customer success (CS) management has emerged. CS management is based on regular proactive action taken by the seller to (a) educate, prepare, and engage customers for value co-creation; (b) demonstrate the value delivered by the solution; and (c) provide a channel for advocacy on behalf of customers within the service-providing firm. Our findings highlight the under-researched topic of CS in B2B settings. Specifically, we propose the CS function and role as a structural alternative to within-person (i.e., cross-functional) ambidexterity and emphasize the ability of a CS focus by service firms to complement existing firm operations in value creation efforts. Our case study analysis provides a multilevel perspective (i.e., executive, functional role employees, and customers) via in-depth interviews that offer unique insights on “how parts of the service-sales system work together.” Overall, CS is growing as a practice that propagates value to the customer via ongoing success with solutions while improving service-firm renewal and growth of subscription business.

scholarly journals Rediscovering the Cooperative Enterprise: A Systematic Review of Current Topics and Avenues for Future Research

2021 ◽  
Author(s):  
Andres Felipe Camargo Benavides ◽  
Michel Ehrenhard
Keyword(s):  
Social Impact ◽  
Social Issues ◽  
Social Enterprises ◽  
Future Research ◽  
Generation Process ◽  
Managerial Practices ◽  
Organizational Perspective ◽  
Multilevel Studies ◽  
Cooperative Enterprise ◽  
Organizational Literature

AbstractFor decades, the cooperative enterprise (CE) produces market goods and/or provides services in the interest to its members, such as communities, customers, and suppliers. The upsurge of interest in social enterprises, and their balancing of social and economic interests, has also led to a renewed interest in CEs, often seen as a specific type of social enterprise. However, from an organizational perspective, this renewed interest has been both limited and scattered over a variety of fields. In this paper, we systematically review papers on CE in the mainstream organizational literature, defined as literature in the fields of economics, business, management and sociology. Our review integrates and synthesizes the current topics in the mainstream organizational literature and provides a number of avenues for future research. In addition, we compare our findings in the organizational literature to the social issues literature as these appeared to be quite complimentary. We found multilevel studies, determination of social impact—in particular measurable impact, managerial practices for sustainable (organisational) development, and the entrepreneurial opportunity generation process as the four key avenues for future research.

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