Marion Blank’s Levels of Language Abstraction

Word of Mouth ◽  
2017 ◽  
Vol 29 (1) ◽  
pp. 12-15
Author(s):  
Carol Westby
Keyword(s):  
2014 ◽  
Vol 45 (5) ◽  
pp. 408-420 ◽  
Author(s):  
Michela Menegatti ◽  
Monica Rubini

Two studies examined whether individuals vary the level of abstraction of messages composed to achieve the relational goals of initiating, maintaining, and ending a romantic relationships when the goal of communication was self-disclosure or persuading one’s partner. Study 1 showed that abstract language was preferred to disclose thoughts and feelings about initiating a romantic relationship or to persuade the partner to consolidate a long-term one. Study 2 revealed that participants used abstract terms to persuade the partner to continue a problematic relationship and to disclose their thoughts on ending it. These results show that language abstraction is a flexible means to handle individuals’ goals and influence the course of romantic relationships.


1997 ◽  
Vol 40 (6) ◽  
pp. 1261-1271 ◽  
Author(s):  
Anne van Kleeck ◽  
Ronald B. Gillam ◽  
Lori Hamilton ◽  
Cassandra McGrath

Thirty-five mothers and fathers were videotaped in their homes as they read a familiar and unfamiliar book to their preschoolers aged between 3;6 and 4;1. Parental discussions about the text were coded for four levels of abstraction and correlated with children’s gains one year later on a formal test of the same four levels of language abstraction (the Preschool Language Assessment Instrument). Parental input at three of the four levels of abstraction was positively and significantly correlated with their children’s gains at the highest level of abstraction. This was also the level at which children’s scores were the lowest initially and showed the greatest gains. The results suggest that discussions during book reading with preschoolers may be a positive influence, since it was parents’ amount of input at lower as well as higher levels of abstraction that correlated with the children’s development of more abstract language. We speculate that more input at lower levels might enhance learning by creating a climate of success in allowing children to display mastered skills, whereas more input at higher levels might enhance learning by challenging children with abstract language skills they are just beginning to acquire. In contrast to previous research, these results suggest that there is a great deal of variability in middle-class families in the amount of input that children receive at various level of abstractions during book sharing.


Stroke ◽  
2017 ◽  
Vol 48 (suppl_1) ◽  
Author(s):  
Jiaokun Jia ◽  
Xingquan Zhao

Purpose: This study aimed to investigate the effects of aCAS on cognitive functioning in a Chinese community population who were over 40 year-old and to find the domains of cognitive impairment which were mainly affected. Methods: Information was collected on the presence of CAS, which was assessed by Color Doppler Ultrasound, from the Asymptomatic Polyvascular Abnormalities Community study, and cognitive functioning was assessed by the score of the Montreal Cognitive Assessment (MoCA). Multivariate logistic regression was used to assess the relationships between aCAS and cognitive impairment. Results: A total of 812 (61.2% men, 55% of 40-60y) patients were included in this study. After adjusting for potential confounding factors, the associations between the aCAS and cognitive impairment remained significant [odds ratio(OR)(95% confidence interval, 95%CI)=1.812(1.049-3.127)]. Also, there were significant relationships between the aCAS and the domains of cognitive function like attention, language, abstraction and recall [OR(95%CI) 2.740(1.494-5.023), 2.005(1.184-3.396), 2.841(1.594-5.065), 4.674(2.478-8.818) respectively, P < 0.05). In addition, there were no interaction effects of age and other possible risk factors on the association. Conclusion: In the over 40 year-old Chinese community population, aCAS was an independent indicator of cognitive impairment, especially affecting the function of attention, language, abstraction and recall. Table 1 Baseline demographic characteristics and cardiovascular risk factors between groups with/without cognitive impairment Values are median (interquartile range) or number (percent). Table 2 Unadjusted and Multivariate-adjusted OR (95% CI) for total and subtests of MoCA, according to groups with vs. without CAS. *P<0.05;**P<0.001 OR: odd ratio; CI: confidence interval Model 1: adjusted for age and gender. Model 2: adjusted for age, gender, BMI, education, current smoking and alcohol consumption. Model 3:adjusted for age, gender, BMI, education, current smoking, alcohol consumption hypertension, diabetes, hyperlipidemia, hs-CRP and Hcy.


2019 ◽  
Vol 59 (8) ◽  
pp. 1430-1446 ◽  
Author(s):  
Saerom Wang ◽  
Xinran Lehto

Effectiveness of destination advertising to potential tourists has been enhanced with the use of personalized orientation. After an online search for information about a destination, individuals are exposed to advertisements related to the destination on their social media newsfeed. However, further understanding is warranted in terms of how these destination messages should be crafted. Thus, our research aims to uncover how destination advertising design, message appeal type, and language abstraction level interact with a message recipient’s psychological distance to his or her trip to influence consumer response to the advertising. Based on construal level theory, we conducted a scenario-based experiment, using manipulated messages and psychological distance state to assess message effectiveness. The findings show that the type of message design respondents favor can vary either by perceived temporal distance to their travel plans or spatial distance to the travel destination.


2012 ◽  
Vol 40 (2) ◽  
Author(s):  
Gaby Schellekens ◽  
Peeter Verlegh ◽  
Ale Smidts

When do we describe an experience with a product concretely, and when abstractly?Language abstraction in communication about products When do we describe an experience with a product concretely, and when abstractly?Language abstraction in communication about products A main property of language is its abstractness, and language abstraction is a valuable and useful communication signal which can be used by communicators to optimize their interactions. Research on language abstraction has primarily been focused on the language that is used to describe (interpersonal) behavior, while limited attention has been given to communication about inanimate objects. This paper found a systematic pattern in the use of language abstraction in descriptions of objects: experiences with products that are congruent with the attitude of the sender towards a product are communicated more abstractly than attitude incongruent experiences. More specifically, negative experiences with products are communicated more abstractly by people with an unfavorable (vs. favorable) product attitude, while positive experiences are communicated more concretely by consumers with an unfavorable (vs. favorable) product attitude.


Author(s):  
Samuele Buro ◽  
Roy L. Crole ◽  
Isabella Mastroeni
Keyword(s):  

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