The Role of Advertising in Modern Society

1951 ◽  
Vol 28 (1) ◽  
pp. 31-38
Author(s):  
C. H. Sandage
Keyword(s):  
Modern Society ◽  
University Of Illinois ◽  
The University

The case for advertising is succinctly stated by the chairman of the advertising department in the School of Journalism and Communications at the University of Illinois. This paper was written for a symposium on marketing which is soon to be published in book form by the University of Illinois Press.

scholarly journals Classical University Education in Volgograd Region: Origin and Development

2020 ◽  
pp. 147-155
Author(s):  
Taisiya Yudina
Keyword(s):  
Corporate Culture ◽  
Modern Society ◽  
Community Analysis ◽  
University Education ◽  
State University ◽  
Culture Methods ◽  
The Social ◽  
Regional Community ◽  
The University

Introduction. The article covers history waypoints of the corporate culture, tradition, emblems of Volgograd State University, its corporate ideology and the role of the University in the regional community. The author enlightens the activity and responsibility of the rector department and faculties in terms of the development of the University as region’s leader of science, education and culture. Methods and materials. The principles of historicism and objectivity were used as a methodological base of the research. The study is based on scientific papers on the role of university education in modern society and corporate cultural space in the university community. Analysis. The core activity and focused informational work of the University has allowed to form its positive image. Special attention is paid to the appearance of higher education institutions in the region and the establishment of Volgograd State University. The author studies the contribution of the University to the social-economic, public and cultural sphere of region’s life. Results. The main conclusion of the article is that nowadays classic university education leads to forming the social elite, increases the level of education and culture in the regional community. The program of transforming Volgograd State University into the University Centre of innovative, technological and social development of the region allows to reach success for not only the University, but for the whole region.

scholarly journals Identification of Errors in Pediatric Prescriptions and Interventions to Prevent Errors: A Survey of Community Pharmacists

2019 ◽  
Vol 24 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Sara W. Brown ◽  
Lauren M. Oliveri ◽  
Kirsten H. Ohler ◽  
Leslie Briars
Keyword(s):  
Community Pharmacists ◽  
Correct Identification ◽  
Inclusion Criteria ◽  
University Of Illinois ◽  
Total Prescription ◽  
Retail Setting ◽  
The University ◽  
Error Risk ◽  
Prescription Volume

OBJECTIVES Assess the competency of community pharmacists in identifying errors in pediatric prescriptions and to determine how often pharmacists perform interventions known to mitigate the likelihood of error. The study sought to recognize factors that may impact the pharmacist's ability to identify and mediate these errors, and to detect barriers that limit the role of the pharmacist pediatric patient care. METHODS A survey was distributed through the University of Illinois at Chicago College of Pharmacy Alumni Network and the Illinois Pharmacists Association email listservs. Pharmacists practicing in a retail setting within the last 5 years were included. Three prescription scenarios for commonly used pediatric medications with corresponding questions were created to assess a pharmacist's ability to identify errors. Demographics pertaining to the pharmacist and the practice site, as well as information about dispensing practices, were collected. Logistic regression was used to identify factors that might impact the pharmacists' ability to identify errors. RESULTS One hundred sixty-one respondents began the survey and 138 met inclusion criteria. In 15% to 59% of scenario-based questions, pharmacists did not appropriately identify errors or interventions that would decrease the likelihood of error. Correct identification of doses was associated with total prescription volume in one scenario and with pediatric prescription volume in another scenario. Pharmacists did not consistently label prescriptions for oral liquids in milliliters or dispense oral syringes. Barriers to pharmacist involvement included availability and interest of the caregiver, ability to contact prescriber, and pharmacy staffing. CONCLUSION Community pharmacists did not consistently identify medication errors or use interventions known to mitigate error risk.

scholarly journals THE ROLE OF LITERARY CULTURE AND FICTIONAL DISCOURSE IN THE GENESIS OF THE MODERN PUBLIC SPHERE

Doxa ◽  
2021 ◽  
pp. 85-96
Author(s):  
Olena Pavlova
Keyword(s):  
Public Sphere ◽  
Literary Culture ◽  
Modern Society ◽  
Dynamic Structure ◽  
Industrial Society ◽  
Literary Field ◽  
Mass Consumption ◽  
The Public ◽  
The University

The paper is devoted to the study of the role of fictional discourse and literary culture in the formation process of the Modern public sphere. It is proved that this sphere was rooted in the genesis structures, which were represented by the following oppositions of the literary field: author’s production – mass consumption, closed and open fields of artistic production, self-reference and other-reference, signified and signifier. The dynamic structure of fictional discourse allowed to maintain the unity of the human, who was not determined by birth, but constructed himself. The permanent identification and the interpretations conflict became the content of the communication of the public circles of the Modern society (table conversations, clubs, salons and magazines). The institutionalization apogee of the literary field was the formation of literary culture – the content of education of the English model of the university, which balanced between the Scylla of the canon and Charybdis unification of industrial society.

The Egalitarian Mentor

Rebel Genius ◽  
2016 ◽  
Author(s):  
Tara H. Abraham
Keyword(s):  
Model Building ◽  
Rockefeller Foundation ◽  
Clinical Aspects ◽  
Biomedical Sciences ◽  
Brain Organization ◽  
University Of Illinois ◽  
Medicine And Philosophy ◽  
Institutional Contexts ◽  
The University

This chapter contextualizes the 1943 paper by Warren McCulloch and Walter Pitts on the logic of neural activity through McCulloch’s emerging institutional roles at the University of Illinois at Chicago—both in psychiatry research and as an egalitarian mentor. His performance of this identity at a crucial stage in his career facilitated his turn to the more clinical aspects of brain organization as well as his model-building practices, which converged in his rhetoric of providing a foundational basis for the ever-expanding discipline of psychiatry. The chapter discusses the role of the Rockefeller Foundation and of Nicolas Rashevsky’s group in mathematical biophysics at the University of Chicago as key institutional contexts for McCulloch’s work with Pitts. Rather than simply a precursor to later work in artificial intelligence, their work signified a burgeoning practice of applying mathematics and logic to problems in the biomedical sciences, as well as continued fluidity between science, medicine, and philosophy.

Recovering the Midwestern Ethos of Journalism Research

2021 ◽  
pp. 17-32
Author(s):  
Jane Yeahin Pyo ◽  
Nikki Usher
Keyword(s):  
Mass Communication ◽  
The United States ◽  
Journalism Education ◽  
University Of Missouri ◽  
University Of Illinois ◽  
University Of Wisconsin ◽  
The University ◽  
Journalism Research ◽  
Back To The Land

This chapter is a reminder that practice and theory have gone hand in hand since the beginning of professional journalism. However, this history and this partnership have been lost somewhat, particularly when it comes to PhD research. By calling back to the land-grant mission at the universities home to the first schools of journalism in the United States (the University of Missouri, the University of Illinois, the University of Wisconsin), the chapter recalls how the focus on skills and on understanding mass communication was aligned with the mission of journalism education. The chapter examines the founding of the Institute of Communications Research at the University of Illinois and its PhD program that focused on applied journalism and mass communication research, explaining the role of legendary journalism scholar James Carey in recentering (and decentering) the tension between practice and research.

The Role of Visual Attention in Head-Up Displays: Design Implications for Varying Symbology Intensity

1995 ◽  
Vol 39 (1) ◽  
pp. 50-54 ◽  
Author(s):  
Patricia A. May ◽  
Christopher D. Wickens
Keyword(s):  
Visual Attention ◽  
Event Detection ◽  
Tracking Error ◽  
Weather Conditions ◽  
The Other ◽  
Focused Attention ◽  
University Of Illinois ◽  
The University ◽  
Cruise Flight

Twenty pilots from the University of Illinois flew a low fidelity simulator during cruise flight. The intensity of the display symbology was manipulated in three different weather conditions to influence the discriminability of the instrumentation. The symbology was displayed in either head-up or head-down locations, with equivalent optical distances and display formats. Half of the subjects flew with a conformal symbology set, while the other half flew with a partially conformal symbology set. Responses to near and far domain events were measured, and tracking error of the three axes of control was calculated. The results revealed a head-up advantage to the far domain event detection and a head-down advantage to the near domain event detection. Performance in the head-up condition approached that of the otherwise superior head-down condition when an appreciable contrast between the symbology and the background environment was provided. The results are discussed in terms of an effect of the modulation of focused attention.

scholarly journals Formation of Professional Readiness for Information and Legal Activities of a Specialist in the Field of Advertising and Public Relations: Goals, Objectives, Criteria

2020 ◽  
pp. 78-92
Author(s):  
N.I. Ryzhova ◽  
D.A. Sokolov
Keyword(s):  
Public Relations ◽  
Professional Training ◽  
Professional Competence ◽  
Modern Society ◽  
Professional Activity ◽  
Legal Information ◽  
Performance Training ◽  
State Educational ◽  
The University

Taking into account the main trends of the modern society and reform of areas of human activity, subject to ongoing processes of integration, globalization and increasing role of information and information processes in modern society, he authors consider the issue of professional training of future specialists in the university. In particular, issues of forming professional readiness of the expert in the field of advertising and public relations to implement legal information activities in the context of solving tasks of professional sphere. Based on the analysis of the structure of professional activity and professional competence of the specialist in the field of advertising and public relations, the article shows the place of the information and legal component in their structure and describes its content for the specialist of the specified profile. Considering the professional training of this specialist in the field of information and legal activity at the university, the authors propose a graphical presentation of the concept of formation of professional readiness and competence for this type of activity in the context of the development of professional culture and skills. In this case, the authors show schematically and list not only the specific components of theoretical and practical units, including those defined in the State Educational Standards, but also formulate the main types of professional tasks of the key, basic and special level for the specified profile. Summarizing the above, the authors also formulate criteria for testing the development of profession-al readiness for information and legal activities among future professionals in the field of advertising and public relations through the description of levels and indicators. The issues discussed in this article and implemented in the University, provide performance training of the University students — future experts in the field of advertising and public relations in the direction of information and legal activities, and the graduate himself with qualifications and competitiveness.

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