Game Time, Soap Time and Prime Time TV Ads: Treatment of Women in Sunday Football and Rest-of-Week Advertising
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This content analysis of national television ads accompanying sporting events, soap operas and general prime time shows indicates that male characters are more common in ads accompanying sporting events and that males are more often given speaking roles. There was no support for a hypothesis that there would be more provocatively dressed women in sporting event ads than in advertising accompanying soap operas or prime time shows.
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2013 ◽
Vol 146
(1)
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pp. 35-47
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2016 ◽
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2011 ◽
Vol 140
(1)
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pp. 97-106
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2019 ◽
Vol 20
(1)
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pp. 127-142
2008 ◽
Vol 22
(5)
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pp. 603-627
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