Trends in sports analytics for event management: A content analysis

2020 ◽  
Vol 20 (1) ◽  
pp. 1-16
Author(s):  
Subhasis Sen ◽  
K. Rajagopal

This is a conceptual paper which explores recent trends in sports analytics for event management and the influence thereof on viewership, sponsorship and athletic performance. The content analysis here entails multiple case studies on sporting events; recommended practices for organising sporting events are highlighted using a site-ordered effects matrix. Analysis yields unprecedented outcomes related to sporting event ticket prices (relevant especially to fans and organisers), willingness of athletes to participate in mega events, technologies to be used to effectively reach out to passionate fans, and innovative practices to build a sound infrastructure involving sponsors, athletes and authorities.

Retos ◽  
2015 ◽  
pp. 21-25
Author(s):  
Ferran Calabuig Moreno ◽  
Josep Crespo Hervàs

Para el buen desarrollo de la gestión de eventos deportivos, la investigación trata de identificar los puntos clave para obtener el máximo rendimiento, coincidiendo una parte de los trabajos en el estudio de la calidad de servicio y la satisfacción del usuario. En la literatura se encuentra poco consenso en el uso de escalas estandarizadas para valorar las percepciones del espectador. El objetivo de este trabajo es definir la utilización de un método de consulta de expertos, como es el Delphi, para la elaboración de una escala de medida de la calidad percibida de los espectadores de eventos deportivos. Para ello se somete un cuestionario a la opinión de un panel de expertos en gestión deportiva y una muestra de espectadores, los cuales determinan que los factores clave para la calidad de los eventos deportivos son los tangibles, la accesibilidad, el personal, los servicios complementarios y las relaciones entre espectadores. A partir de este trabajo, se pudo elaborar una escala de medida de la calidad percibida por los espectadores de eventos deportivos conocida como EVENTQUAL.Abstract: For a good development of the sporting event management, research try to identify key points to obtain the maximum performance coinciding one part of the works in the study about the quality in services and satisfaction of the user. Not too much consensus were found in the research literature when was tried to use standard scales to valuate the perception of the spectators. The aim of this work is to define the utility of an expert’s method of reference, like is the Delphi, for the elaboration of a measure scale of the quality perceived by the sporting event spectators. To that purpose one questionnaire was subjected to the opinion of a panel of experts in sport management and to a sample of spectators, which determine that the key factors to valuate the quality in sporting event are: the tangibles, accessibility, the staff, the complementary services and the relation between spectators. From this work, it was able elaborate a scale to measure the perceived quality of spectators in sporting events known EVENTQUAL.


1993 ◽  
Vol 70 (2) ◽  
pp. 437-446 ◽  
Author(s):  
Daniel Riffe ◽  
Patricia C. Place ◽  
Charles M. Mayo

This content analysis of national television ads accompanying sporting events, soap operas and general prime time shows indicates that male characters are more common in ads accompanying sporting events and that males are more often given speaking roles. There was no support for a hypothesis that there would be more provocatively dressed women in sporting event ads than in advertising accompanying soap operas or prime time shows.


2021 ◽  
Author(s):  
Caroline Carter

This paper is a qualitative content analysis of public tweets made during the Indigenous social movement, Idle No More, containing the #upsettler and #upsettlers hashtags. Using settler colonial theory coupled with previous literature on Twitter during social movements as a guiding framework, this study identifies how settler colonial relations were being constructed on Twitter and how functions of the social networking tool such as the hashtag impacted this process. By examining and analyzing the content of 278 tweets, this study illustrates that Twitter is a site where conversations about race relations in Canada are taking place and that the use of the hashtag function plays a vital role in expanding the reach of this online discussion and creating a sense of solidarity or community among users.


2016 ◽  
Author(s):  
◽  
Zack Bowersox

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] International sporting events like the Olympics and FIFA World Cup generate a great deal of attention for the athletes, the games, and for the nations that host these events. Hosting can be very prestigious for a nation, yet not all hosts are apt to be strict observers of international norms regarding human rights and human security. In these instances, the tourists who travel to see the event, and the media that broadcasts it, are better able to observe the poor behavior of a state who would rather use this opportunity to increase its international standing. Are host nations apt to improve their behavior for the sake of an international sporting event? Are they more responsive to the international criticism of their behavior when hosting an event? This research finds that states are in fact more responsive to international rights criticism, and, for the duration of the event are better observers of human rights. Yet, this positive effect is only apparent for the duration of the event.


2021 ◽  
pp. 107780122110260
Author(s):  
Chiara C. Packard

Research has revealed how antiviolence activism can become entangled with the state's punitive agenda, leading to what some have called “carceral feminism.” However, this scholarship focuses primarily on the U.S. context. Additionally, few studies examine the cultural battles about gender-based violence that emerge in television media, a site of cultural struggle and meaning making. This study conducts a quantitative and qualitative content analysis of 46 Indian television panel broadcasts following a highly publicized rape in New Delhi in 2012. I find that elite state actors pursue punitive agendas, but feminists and other panelists engage in discursive resistance to this approach.


2011 ◽  
Vol 140 (1) ◽  
pp. 97-106 ◽  
Author(s):  
Emma Sherry ◽  
Angela Osborne

In 2008, Melbourne became the first Australian city to host the Homeless World Cup (HWC), an annual international sporting event that aims to raise the profile of homelessness and social marginalisation. This article first examines relevant print media articles relating to the HWC by identifying key themes through thematic and content analysis. It then examines the polarised reporting of the HWC by two print media outlets, The Age and the Herald Sun, and argues that each outlet's coverage served to reinforce its own established position on the key political and social issues, in this instance homelessness, asylum seeking and immigration. The divergence in the discourses constructed in each paper provides a demonstrative example of the capacity of the media to use events of all sorts to consolidate their political and commercial positions.


2019 ◽  
Vol 20 (1) ◽  
pp. 127-142
Author(s):  
Taeyeon Oh ◽  
Jihyeon Oh ◽  
Junhee Kim ◽  
Kisung Dennis Kwon

PurposeThe purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent mega-scale international sporting event and, given that the organizing committee (OC) is currently operating, it afforded a unique opportunity to investigate the staff of the organization. To clarify the research questions, this research identified stakeholders of Olympic Games.Design/methodology/approachThe research questions were examined by a stakeholder analysis that measured and compared perceptions conducted according to the stakeholder theory (Freeman, 2010) and previous research (Naraine et al., 2016).FindingsThis study identifies eight stakeholders of the 2018 Winter Olympic Games: the OC, the International Olympics Committee, National Olympic Committee, central government, local government, media, sponsors and non-government organizations. The authors pointed out that public officers are more sensitive to the opinions and movements of community members than private staff. Conversely, the authors found that the private staffs regard the media and influential stakeholders as more important compared with public officers.Originality/valueBased on the findings from the Olympics committee, this study contributes to the academic literature related to sporting events and their stakeholders by providing the most up-to-date identification of stakeholders.


2008 ◽  
Vol 22 (5) ◽  
pp. 603-627 ◽  
Author(s):  
Laura Misener ◽  
Daniel S. Mason

This article examines the coalitions undergirding comprehensive sport-centered growth agendas in three cities actively pursuing sporting event development strategies: Edmonton, Canada; Manchester, United Kingdom; and Melbourne, Australia. Using DiGaetano and Klemanski’s (1999) study of modes of urban governance as a starting point, we review each city’s urban political economy, urban governing agenda, and urban governing alliances. We then discuss whether coalitions in each of the cities can be identified as regimes, by examining the conditions required for the presence of regimes developed by Dowding (2001). Results suggest the presence of regimes in each city, which can be best described using Stoker and Mossberger’s (1994) symbolic regime, developed in their typology of regimes for cross-national research. However, the cities differ slightly, with Edmonton exhibiting the characteristics of a progressive version of a symbolic regime, whereas Manchester and Melbourne more closely resemble urban revitalization regimes.


Nutrients ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 1670 ◽  
Author(s):  
Joerg Koenigstorfer

To date, there is little knowledge about how experiences in childhood frame adults’ food and drink consumption patterns in the context of attending sporting events as spectators. Therefore, the goal of this study was to explore the childhood memories of adults when they visited sporting events and find out whether and why this particular setting makes individuals indulge in unhealthy food. The study comprises two components: Study 1 and Study 2. In Study 1, 30 individuals recalled their childhood experiences of sport stadium visits at the age of ten years or younger. Inductive coding of the stories revealed that on-site enjoyment is an important factor that may lead to unhealthy food consumption. In Study 2 (n = 240), the effect of enjoyment on the intentions to eat unhealthy versus healthy food at sporting events was tested empirically and contrasted with two other leisure-time activities. The results of the experiment revealed that it is not enjoyment, but the visit to sporting or music events (versus a flea market) that increased the preference for unhealthy versus healthy foods. Implications to decrease (increase) the preference for unhealthy (healthy) food in these particular settings against the background of childhood experiences can be drawn.


2016 ◽  
Vol 5 (1) ◽  
pp. 69-94 ◽  
Author(s):  
Bernat López ◽  
Helle Kettner-Høeberg

The Vuelta a España is one of the three cycling Grand Tours, a long-established (first staged in 1935) and global sports mega event. Nonetheless, in the mid-noughties, it went through a financial and identity crisis, which culminated with the French company, Amaury Sport Organisation (ASO), the organizer of the Tour de France, taking over the Spanish race in 2008. This research, an in-depth case study based on semistructured interviews and analysis of all the relevant corporate documentation and online activity, aims at shedding light on how the new ASO management has refloated the race through a reinforcement of its globalization and mediatization, on the lines of the managerial policies already in place for the Tour de France since the early 80s. This article also proposes a small theoretical refinement of the “mega sporting event” concept, moving from a binary, yes–not typology, to a four-level scale including micro (local), meso (provincial/subnational), macro (national or regional), and mega (global) sporting events. In this sense, this article concludes that the communication strategies set up by the new ASO management have pushed the Vuelta beyond the macro and towards the mega level.


Sign in / Sign up

Export Citation Format

Share Document