Examining the roles of mobile and social media in political participation: A cross-national analysis of three Asian societies using a communication mediation approach

2016 ◽  
Vol 19 (12) ◽  
pp. 2003-2021 ◽  
Author(s):  
Michael Chan ◽  
Hsuan-Ting Chen ◽  
Francis L. F. Lee
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Media Use ◽  
Asia Pacific ◽  
Political Discussion ◽  
Political Systems ◽  
Political Implications ◽  
Three Samples ◽  
National Analysis ◽  
The Relationship

The Asia-Pacific constitutes the fastest growing region in mobile and social media penetration. Yet, the political implications of the technologies are not fully understood. Using probability samples of university students in Taiwan, Hong Kong, and China, this study examines the roles of mobile and social media news in offline and online political participation. Consistent with the O-S-R-O-R model (Orientations–Stimulus–Reasoning–Orientations–Response), which derives from communication and cognitive mediation models explaining the relationship between media use and political participation, all three samples demonstrated indirect relationships between mobile/social media use and political participation through interpersonal political discussion and political efficacy. The study contributes to theory building by demonstrating the external validity of the O-S-R-O-R model across different political systems.

Does Context Matter?

2021 ◽  
pp. 183-216
Author(s):  
Cristian Vaccari ◽  
Augusto Valeriani
Keyword(s):  
Social Media ◽  
Positive Relationship ◽  
Political Competition ◽  
Political Systems ◽  
Political Implications ◽  
Relevant Role ◽  
Contextual Characteristics ◽  
Electoral Mobilization ◽  
Media Systems ◽  
The Relationship

Systemic features can play a relevant role in shaping the relationship between political experiences on social media and political participation. The positive relationship between exposure to supportive political content on social media and participation is stronger in countries with majoritarian patterns of political competition than in countries with proportional dynamics. The positive relationship between being targeted by electoral mobilization on social media and participation is stronger in party-centric political systems than in candidate-centric ones. By contrast, the relationship between accidental exposure to news on social media and participation does not vary across different types of media systems. The fact that some features of political systems moderate the relationship between political experiences on social media and participation highlights that comparative research can help us understand how contextual characteristics that vary across countries shape the political implications of social media.

Hanging together or not? Impacts of social media use and organisational membership on individual and collective political actions

2016 ◽  
Vol 39 (2) ◽  
pp. 273-289 ◽  
Author(s):  
Xinzhi Zhang ◽  
Wan-Ying Lin
Keyword(s):  
Social Media ◽  
Hong Kong ◽  
Political Participation ◽  
Information Sharing ◽  
Media Use ◽  
Political Engagement ◽  
Social Media Use ◽  
The Relationship ◽  
Political Actions

Do social media help individuals without organisational memberships to engage more in politics or do they only facilitate political participation for those already involved? We examine how social media use and organisational membership jointly affect participation. Comparative surveys in Hong Kong and Taipei reveal that information sharing and virtual political engagement on social media mobilised users to engage in collective political actions. The influence of social media on individual-based participation is conditional on organisational membership, as reflected by the number of organisations joined. Organisational membership moderates the relationship between social media use and political behaviours differently in Hong Kong and Taipei.

“Mind the gap”: to succeed in marketing politics, think of social media innovation

2019 ◽  
Vol 36 (6) ◽  
pp. 806-817
Author(s):  
Patrick Amfo Anim ◽  
Frederick Okyere Asiedu ◽  
Matilda Adams ◽  
George Acheampong ◽  
Ernestina Boakye
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Political Participation ◽  
Political Efficacy ◽  
Customer Relationship ◽  
Political Marketing ◽  
Content Type ◽  
Young Voters ◽  
Mediating Role ◽  
The Relationship

Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role political efficacy plays in enhancing the relationship. Design/methodology/approach With a positivist mindset, and adopting the survey strategy, data gathered from the questionnaire administered from the sampled 320 young voters (18-29 years) in Greater Accra were quantitatively analyzed. An exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to assess and confirm the proposed scales validity and the relationships of the research model. Findings The study revealed that a political party or candidate’s ability to achieve political participation from Ghanaian young voters’ is dependent on how effective they build customer relationship or gaining visibility through social media. In addition, the study showed that political efficacy mediates the relationship between customer relationship building or gaining visibility through social media and political participation among Ghana young voters. Thus, young voters in Ghana must see themselves to have a say in the affairs of political parties through the political messages they gather from social media platforms to enhance their political participation activities. Practical implications The results of this paper will enable political marketers and politicians not only in Ghana but across the globe, to better understand how social media as a communication tool could be used to positively influence users’ political participation. Originality/value Considering the uniqueness of this study in a Ghanaian context, this paper is the first of its kind to use the social capital theory in examining the mediating role political efficacy plays in enhancing the relationship between political marketing on social media and young voters’ political participation.

scholarly journals The Effect of Using Social Media on Job Satisfaction: Is There A Role for Job Engagement and Organization Engagement As a Mediator?

2021 ◽  
Vol 04 (07) ◽  
Author(s):  
Faradita Mahdani Ibrahim ◽  
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Engagement ◽  
Media Use ◽  
Social Media Use ◽  
Work Related ◽  
Organizational Engagement ◽  
Media Work ◽  
Use Of Social Media ◽  
The Relationship

This study aims to determine how the influence of the use of social media (Work-related social media use) and social media (Social-related social media use) on job satisfaction. In addition, to find out how the role of work engagement and organizational engagement, as a mediating variable in the relationship.The research was conducted in Indonesia with the analysis unit of the State Civil Servant (SCS) domiciled in Banda Aceh and Aceh Besar. A sample of 212 respondents obtained by using a questionnaire distribution technique using google form, data analysis using SEM-AMOS.The results of the analysis show that the use of social media (Work-related social media use) has no effect on job satisfaction, but the use of social media (Social-related social media use) is found to increase the job satisfaction of SCS.The results of the analysis also show that the use of social media (Work-related social media use) can increase work engagement, but has no effect on increasing organizational engagement. The use of social media (Social-related social media use) contributes to an increase in work engagement and organizational engagement. Furthermore, it was found that there was a significant effect of work engagement and organizational engagement on SCS job satisfaction. Work engagement and organizational engagement play a role as a mediating variable (partially) in the relationship between social media use (Social-related social media use) and job satisfaction. But there is no role as a mediating variable in the relationship between (Work-related social media use) and job satisfaction.

scholarly journals Social Media Use and HIV Screening Uptake Among Deaf Adults in the United States: Cross-Sectional Survey Study (Preprint)

2019 ◽  
Author(s):  
Michael Argenyi ◽  
Poorna Kushalnagar
Keyword(s):  
Social Media ◽  
Media Use ◽  
The United States ◽  
Hiv Screening ◽  
Social Media Use ◽  
Screening Uptake ◽  
The Past ◽  
Deaf Adults ◽  
One Year ◽  
The Relationship

BACKGROUND About 46% of US adults obtain recommended HIV screening at least once during their lifetime. There is little knowledge of screening rates among deaf and hard-of-hearing adults who primarily use American Sign Language (ASL), or of social media as a potentially efficacious route for HIV prevention outreach, despite lower HIV/AIDS-specific health literacy and potentially higher HIV seropositivity rates than hearing peers. OBJECTIVE We investigated both the likelihood of HIV screening uptake among deaf adults in the past year and over one year ago, and the relationship between social media use and HIV screening uptake among deaf adult ASL users. METHODS The Health Information National Trends Survey in ASL was administered to 1340 deaf US adults between 2015-2018. Modified Poisson with robust standard errors was used to assess the relationship between social media usage as a predictor and HIV screening as an outcome (screened more than one year ago, screened within the past year, and never been screened), after adjusting for sociodemographics and sexually transmitted disease (STD) covariates. RESULTS The estimated lifetime prevalence of HIV screening uptake among our sample was 54% (719/1340), with 32% (429/1340) in the past year. Being of younger age, male gender, black, lesbian, gay, bisexual, or queer, or having some college education or a prior STD were associated with HIV screening uptake. Adjusting for correlates, social media use was significantly associated with HIV screening in the past year, compared to either lifetime or never. CONCLUSIONS Screening falls well short of universal screening targets, with gaps among heterosexual, female, Caucasian, or older deaf adults. HIV screening outreach may not be effective because of technological or linguistic inaccessibility, rendering ASL users an underrecognized minority group. However, social media is still a powerful tool, particularly among younger deaf adults at risk for HIV.

scholarly journals The social media political participation model: A goal systems theory perspective

2018 ◽  
Vol 26 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Systems Theory ◽  
Media Use ◽  
Future Research ◽  
Psychological Processes ◽  
Social Media Use ◽  
The Social ◽  
Goal Systems ◽  
Use Of Social Media

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

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