Does Context Matter?

2021 ◽  
pp. 183-216
Author(s):  
Cristian Vaccari ◽  
Augusto Valeriani

Systemic features can play a relevant role in shaping the relationship between political experiences on social media and political participation. The positive relationship between exposure to supportive political content on social media and participation is stronger in countries with majoritarian patterns of political competition than in countries with proportional dynamics. The positive relationship between being targeted by electoral mobilization on social media and participation is stronger in party-centric political systems than in candidate-centric ones. By contrast, the relationship between accidental exposure to news on social media and participation does not vary across different types of media systems. The fact that some features of political systems moderate the relationship between political experiences on social media and participation highlights that comparative research can help us understand how contextual characteristics that vary across countries shape the political implications of social media.

2021 ◽  
pp. 15-50
Author(s):  
Cristian Vaccari ◽  
Augusto Valeriani

To understand how social media can contribute to political participation, research must first investigate the extent to which individuals experience political content on these platforms. Second, we need to understand whether and how these experiences and their effects differ among different types of users—such as those with different levels of political involvement and different ideological preferences. Finally, we need to know how these relationships are shaped by systemic factors that vary across countries—such as patterns of electoral competition, characteristics of media systems, and the strength of party organizations. The theoretical framework presented in this chapter overcomes three theoretical and empirical fallacies that have limited researchers’ ability to understand the relationship between social media and political participation. These fallacies inaccurately suggest that platforms’ affordances are a destiny that inevitably shapes outcomes, that the effects of social media are uniform among different groups of users rather than varying based on their specific characteristics, and that contextual features and systemic factors do not play any relevant role.


2016 ◽  
Vol 19 (12) ◽  
pp. 2003-2021 ◽  
Author(s):  
Michael Chan ◽  
Hsuan-Ting Chen ◽  
Francis L. F. Lee

The Asia-Pacific constitutes the fastest growing region in mobile and social media penetration. Yet, the political implications of the technologies are not fully understood. Using probability samples of university students in Taiwan, Hong Kong, and China, this study examines the roles of mobile and social media news in offline and online political participation. Consistent with the O-S-R-O-R model (Orientations–Stimulus–Reasoning–Orientations–Response), which derives from communication and cognitive mediation models explaining the relationship between media use and political participation, all three samples demonstrated indirect relationships between mobile/social media use and political participation through interpersonal political discussion and political efficacy. The study contributes to theory building by demonstrating the external validity of the O-S-R-O-R model across different political systems.


2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention


2019 ◽  
Vol 46 (7) ◽  
pp. 1319-1331 ◽  
Author(s):  
Simplice Asongu ◽  
Nicholas M. Odhiambo

Purpose The purpose of this paper is to examine the relationship between tourism and social media from a cross section of 138 countries with data for the year 2012. Design/methodology/approach The empirical evidence is based on Ordinary Least Squares, Negative Binomial and Quantile Regressions. Findings Two main findings are established. First, there is a positive relationship between Facebook penetration and the number of tourist arrivals. Second, Facebook penetration is more relevant in promoting tourist arrivals in countries where initial levels in tourist arrivals are the highest and low. The established positive relationship can be elucidated from four principal angles: the transformation of travel research, the rise in social sharing, improvements in customer service and the reshaping of travel agencies. Originality/value This study explores a new data set on social media. There are very few empirical studies on the relevance of social media in development outcomes.


2017 ◽  
Vol 16 (2) ◽  
pp. 122
Author(s):  
Evina Krisnawati ◽  
Christiana Hari Soetjiningsih

This study aims to examine the relationship between loneliness and selfie-liking. The hypothesis of this research is that there is a positive relationship between loneliness and selfie-liking among college students. This research used correlational quantitative methods. Participants in this research was 64 students, which was taken by purposive sampling technique, with inclusive criteria: like to do selfie and in the last month post the selfie photos to social media as much as 4-6 times. Data were collected using the Loneliness Scale from UCLA Version 3 and selfie-liking measured by Selfie-Liking Scale.  The correlation was analyzed using the Spearman Correlation Test with SPSS 23 for Windows. The results showed there was a positive and significant relationship between loneliness and self-liking (r=.297; p=.009) which means the higher loneliness, the higher selfie-liking.


Author(s):  
Asghar Ali Shah ◽  
Mujeem M Bhatti ◽  
Ahmad A Ansari ◽  
Basharat Hussain ◽  
Gulshan Tara

There is a debate going on in the present literature that how narcissism predicts several behaviors on social networking sites but the search for potential moderators of that relationship was not given much attention. A survey that assesses narcissism, time spent on TV and self-promoting behavior on Facebook was conducted with 151 undergraduate and post graduate students. Our finding indicates that narcissism and time spent on TV has significant positive relationship with self-promoting behavior on Facebook. The relationship between narcissism and self- promoting behavior is found to be significantly moderated by time spent on TV. The findings are discussed in the context of learning self-enhancing through exposure to TV programs and imitating that behavior for self-regulation by narcissistic individuals through social media.


2018 ◽  
Vol 21 (2) ◽  
pp. 317-335 ◽  
Author(s):  
Michael A Stefanone ◽  
Zhiying Yue ◽  
Zena Toh

Mass media systems play increasingly prevalent roles in our lives. However, the relationship between traditional mass media exposure and behavior on social media is unclear, particularly in the context of selfie-related behavior, which includes capturing, editing, and sharing images of oneself. In the tradition of social cognitive theory, we argue that reality television (RTV) models a value system focused on the self and competition with others, and hypothesize a model where self-worth based on competition mediates the relationship between RTV viewing and selfie-related behavior. Path analysis results from survey data ( N = 334) support the mediation model. Selfie-related behavior was explicated and measured via novel instruments. Audience variables including online network size and diversity also played roles in selfie editing and sharing, as did specific social media platforms. Results are discussed in the context of evolving media systems.


2021 ◽  
pp. 105413732110634
Author(s):  
Agata Freedle ◽  
Emily Oliveira

The purpose of this study was to explore the relationship between prosocial behaviors, empathy, and positive psychological change in women who have experienced pregnancy loss. Women who had experienced miscarriage or stillbirth ( n = 291) were recruited via social media and completed an online survey that assessed their engagement in in-person or online prosocial behavior, empathy, and posttraumatic growth (PTG). Loss context factors and demographics were also collected. The results indicated that women who engage in in-person prosocial behavior, such as volunteering, report higher levels of PTG compared to those who do not volunteer at all or only volunteer online. A weak positive relationship was found between PTG and empathy. Findings suggest that encouraging clients to engage in in-person volunteering may foster their experience of growth. Future research is needed to further explore the timing of the volunteering in relation to PTG as well as empathy and PTG.


2021 ◽  
pp. 1-14
Author(s):  
Cristian Vaccari ◽  
Augusto Valeriani

To understand the relationship between social media and political participation, the book focuses on politically relevant outcomes of citizens’ use of social media rather than on the technical affordances of digital platforms or the sheer frequency with which people use them. Encountering political content one agrees with, being accidentally exposed to political news, and being targeted by electoral mobilization can all lead citizens to participate more in politics. This is especially the case among citizens who are less interested in politics and less attentive to a general election campaign. Differences in the kinds of voters who may be mobilized by social media may also affect electoral competition. Political institutions can also shape the relationships between political experiences on social media and participation.


2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Firda Dalila ◽  
Asri Mutiara Putri ◽  
Prida Harkina

ABSTRACT: RELATIONSHIP BETWEEN THE INTENSITY OF INSTAGRAM SOCIAL MEDIA USAGE WITH SELF ESTEEM  Self-esteem is formed by interactions with other people. At present, social interaction can not only be done in the real world but can also be done in the virtual world, through social media such as Instagram. This study aimed to determine the relationship between the intensity of Instagram social media usage and self-esteem. This research is a quantitative study with a correlational design. The sample in this study were 205 undergraduate students of Malahayati University, aged between 17 to 25 years. The data in this study were obtained using an Instagram social media intensity usage questionnaire and a self-esteem scale. The results of data analysis using Spearman's rho show that there is a significant positive relationship between intensity of Instagram social media usage and self-esteem. Keywords: Intensity of Social Media Usage, Instagram, Self Esteem Harga diri terbentuk dari interaksi dengan orang lain. Saat ini untuk melakukan interaksi sosial tidak hanya dapat dilakukan didunia nyata namun juga dapat dilakukan didunia maya, melalui media sosial seperti instagram. Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial instagram dengan harga diri. Penelitian ini merupakan penelitian kuantitatif dengan desain korelasional. Sampel dalam penelitian ini adalah 205 mahasiswa S1 Universitas Malahayati, berusia antara 17 sampai 25 tahun. Data dalam penelitian ini diperoleh menggunakan kuesioner intensitas penggunaan media sosial instagram dan skala harga diri. Hasil analisis data menggunakan Spearman’s rho menunjukkan bahwa terdapat hubungan positif yang signifikan antara intensitas penggunaan media sosial instagram dengan harga diri. Kata Kunci: Intensitas Penggunaan Media Sosial, Instagram, Harga Diri


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