scholarly journals ‘Good Morning Fitfam’: Top posts, hashtags and gender display on Instagram

2018 ◽  
Vol 20 (12) ◽  
pp. 4553-4570 ◽  
Author(s):  
Stephanie Alice Baker ◽  
Michael James Walsh
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Analytic Framework ◽  
Gender Identities ◽  
Self Presentation ◽  
Good Morning ◽  
The Social ◽  
And Gender ◽  
Gender Display

Social networking sites are important platforms for visual self-presentation online. This article investigates how content producers present their gender identities on the social networking site, Instagram. We draw upon and develop Goffman’s analytic framework to understand the self-presentation techniques and styles users employ online. Conducting a visual content analysis of clean eating–related top posts, we examine how users deploy clean eating hashtags and how the architecture of Instagram constrains and enables certain identities around shared lifestyles and commercial interests. Our findings reveal the symbolic significance of hashtags for group membership and the degree to which gender identities on Instagram are configured around platform interfaces.

Facebook as an Educational Environment for Mathematics Learning

2014 ◽  
pp. 171-190
Author(s):  
Nimer Baya'a ◽  
Wajeeh Daher
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Mathematics Teaching ◽  
Teaching And Learning ◽  
Mathematics Learning ◽  
Educational Environment ◽  
Social Networking Site ◽  
Student Collaboration ◽  
The Social ◽  
Mathematics Teaching And Learning

In this chapter, the authors describe four successful experiments in using social networking sites (Facebook and Edmodo) in mathematics teaching and learning, where this use depended on populating the sites with historical mathematicians and/or mathematical phenomena. They describe two models of using social networking sites in mathematics education, as well as the phases of working mathematically with students when implementing each model. The authors emphasize the use of social talk as the first step to involve students with the learning of mathematics, as well as moving to cultural talk as a bridge between the social talk and the mathematical discourse. The experience in the four experiments indicates that social networking sites invite student collaboration, as well as encourage their learning actions and interactions. Teacher's or moderator's sensitivity is a very important factor for the success of the experiment, especially when young students are involved. Other factors which influenced the success of students' learning in social networking sites were the features of the social networking site, the properties of the inter-disciplinary phenomenon or the mathematics produced by the historical mathematicians, the background of the learners, and the activities of the moderator.

Information Disclosure on Social Networking Sites

2019 ◽  
pp. 91-110 ◽  
Author(s):  
Clare Doherty ◽  
Michael Lang ◽  
James Deane ◽  
Regina Connor
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Perceived Risk ◽  
Information Disclosure ◽  
Strong Support ◽  
Legal Protection ◽  
Social Networking Site ◽  
Risk Propensity ◽  
Proposed Model ◽  
The Social

This chapter explores how six constructs—control, trust, perceived risk, risk propensity, perceived legal protection, and privacy disposition—affect information disclosure on the Social Networking Site (SNS) Facebook. Building upon previous related work, an extended causal model of disclosure behaviour is proposed. The hypothesised relationships in this model were tested using survey data collected from 278 social networking site users in Ireland. The results of the analysis provide strong support for the proposed model.

Individual Differences in Social Networking Site Adoption

2010 ◽  
pp. 1569-1586 ◽  
Author(s):  
Harsha Gangadharbatla
Keyword(s):  
Individual Differences ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Model ◽  
Social Networking Site ◽  
Individual Level ◽  
And Gender ◽  
Acceptance Model

This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing the attitudes toward social networking sites (SNS) and the adoption of such sites. First, the growing importance of social networking sites in business is discussed, and their usage as advertising vehicles is outlined. Individual differences in SNS adoption are presented from a technology acceptance model framework. A paperpencil- based survey is conducted and data obtained is used to test a structural model that explains the role of individual-level factors in influencing individuals’ attitudes toward SNS, their willingness to join SNS, and their actual membership on SNS. Results are presented and managerial implications are drawn.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

Individual Differences in Social Networking Site Adoption

2011 ◽  
pp. 1162-1178
Author(s):  
Harsha Gangadharbatla
Keyword(s):  
Individual Differences ◽  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Structural Model ◽  
Social Networking Site ◽  
Individual Level ◽  
And Gender ◽  
Acceptance Model

This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for information, and gender—in influencing the attitudes toward social networking sites (SNS) and the adoption of such sites. First, the growing importance of social networking sites in business is discussed, and their usage as advertising vehicles is outlined. Individual differences in SNS adoption are presented from a technology acceptance model framework. A paper-pencil-based survey is conducted and data obtained is used to test a structural model that explains the role of individual-level factors in influencing individuals’ attitudes toward SNS, their willingness to join SNS, and their actual membership on SNS. Results are presented and managerial implications are drawn.

Facebook as an Educational Environment for Mathematics Learning

2015 ◽  
pp. 143-162 ◽  
Author(s):  
Nimer Baya'a ◽  
Wajeeh Daher
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Mathematics Teaching ◽  
Teaching And Learning ◽  
Mathematics Learning ◽  
Educational Environment ◽  
Social Networking Site ◽  
Student Collaboration ◽  
The Social ◽  
Mathematics Teaching And Learning

In this chapter, the authors describe four successful experiments in using social networking sites (Facebook and Edmodo) in mathematics teaching and learning, where this use depended on populating the sites with historical mathematicians and/or mathematical phenomena. They describe two models of using social networking sites in mathematics education, as well as the phases of working mathematically with students when implementing each model. The authors emphasize the use of social talk as the first step to involve students with the learning of mathematics, as well as moving to cultural talk as a bridge between the social talk and the mathematical discourse. The experience in the four experiments indicates that social networking sites invite student collaboration, as well as encourage their learning actions and interactions. Teacher's or moderator's sensitivity is a very important factor for the success of the experiment, especially when young students are involved. Other factors which influenced the success of students' learning in social networking sites were the features of the social networking site, the properties of the inter-disciplinary phenomenon or the mathematics produced by the historical mathematicians, the background of the learners, and the activities of the moderator.

scholarly journals An Exploratory Study of HBCU Accounting and Other Business Students’ Perceptions and Usage of LinkedIn

2018 ◽  
Vol 8 (1) ◽  
pp. 77
Author(s):  
Xia Zhang ◽  
Botao Chen
Keyword(s):  
Social Identity ◽  
Social Networking ◽  
Historically Black ◽  
Business Students ◽  
Black Colleges ◽  
Social Networking Site ◽  
Accounting Students ◽  
Self Presentation ◽  
Job Information ◽  
The Social

We administer a survey to evaluate accounting and other business students’ perceptions and usage of the social networking site LinkedIn. The participants are students at historically black colleges and universities (HBCUs), who are underrepresented groups. Our research examines how LinkedIn shapes their social identity and establishes their self-presentation in a world of social networking. It also examines how students’ perceptions of LinkedIn benefit their future career development as well as interactive learning. The results of the survey reveal that LinkedIn is an invaluable social media tool for college students to present their social identity, network with professionals as a helpful source of career and job information. However, compared with business students, accounting students put less trust in the information obtained via professional communities on LinkedIn. Accounting students agree that LinkedIn is more distracting than helpful to students for academic work. Our study has strong implications for accounting students and other business students, as well as educators in HBCU settings.

Self-determination Affects the Use of Self-presentation Strategies On Social Networking Sites

2019 ◽  
Vol 47 (3) ◽  
pp. 1-11
Author(s):  
Zhichao Cheng ◽  
Yang Pan ◽  
Yuan Ni
Keyword(s):  
Social Networking ◽  
Interpersonal Communication ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Motivational Orientation ◽  
Self Determination ◽  
Self Report ◽  
Self Presentation ◽  
Causality Orientations ◽  
Age Range

We examined how orientation of self-determination affects the use of online self-presentation strategies among social networking site users. Participants were 374 young adult WeChat users (age range = 18–22 years; 166 men, 208 women) who completed the self-report measures of the General Causality Orientations Scale and the Online Interpersonal Communication Strategies Scale. The results indicated that an autonomy orientation of self-determination was positively related to the use of automatic ingratiation strategies; a controlled orientation of self-determination was the most active motivational orientation and was related to the use of the online self-presentation strategies of ingratiation, self-promotion, exemplification, and supplication; and an impersonal orientation of self-determination was primarily associated with use of the supplication strategy of self-presentation. These novel insights regarding self-determination could help to explain individual differences in online self-presentation.

Facebook as an Educational Environment for Mathematics Learning

2015 ◽  
pp. 406-425
Author(s):  
Nimer Baya'a ◽  
Wajeeh Daher
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Mathematics Teaching ◽  
Teaching And Learning ◽  
Mathematics Learning ◽  
Educational Environment ◽  
Social Networking Site ◽  
Student Collaboration ◽  
The Social ◽  
Mathematics Teaching And Learning

In this chapter, the authors describe four successful experiments in using social networking sites (Facebook and Edmodo) in mathematics teaching and learning, where this use depended on populating the sites with historical mathematicians and/or mathematical phenomena. They describe two models of using social networking sites in mathematics education, as well as the phases of working mathematically with students when implementing each model. The authors emphasize the use of social talk as the first step to involve students with the learning of mathematics, as well as moving to cultural talk as a bridge between the social talk and the mathematical discourse. The experience in the four experiments indicates that social networking sites invite student collaboration, as well as encourage their learning actions and interactions. Teacher's or moderator's sensitivity is a very important factor for the success of the experiment, especially when young students are involved. Other factors which influenced the success of students' learning in social networking sites were the features of the social networking site, the properties of the inter-disciplinary phenomenon or the mathematics produced by the historical mathematicians, the background of the learners, and the activities of the moderator.

Relationship Between Extroversion and Social Use of Social Networking Sites

2018 ◽  
Vol 46 (10) ◽  
pp. 1597-1609 ◽  
Author(s):  
Kexin Wang ◽  
Yuxiang Lv ◽  
Zheng Zhang
Keyword(s):  
Individual Differences ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Curvilinear Relationship ◽  
Comprehensive Model ◽  
Linear Association ◽  
The Social ◽  
Social Use ◽  
Curvilinear Relationships

We investigated a comprehensive model to integrate the negative linear association as well as the positive linear association between extroversion and the social use of social-networking-site behaviors. We examined the possibility of a curvilinear relationship between social use of networking sites and extroversion, revealing U-shaped curvilinear relationships between extroversion and total number of friends, browsing, and leaving comments after controlling for the linear relationship. These findings underscore the importance of considering a possible curvilinear relationship between extroversion (individual differences) and related behaviors in relation to social use of social networking sites.

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