The priming effect of competitor product information on advertising creativity

2020 ◽  
Vol 62 (5) ◽  
pp. 633-648
Author(s):  
Mark Brown ◽  
Roop Bhadury ◽  
Nitin Bansal ◽  
Ellen Bloxsome
Keyword(s):  
Cognitive Flexibility ◽  
Priming Effect ◽  
Product Information ◽  
Theory And Practice ◽  
Spreading Activation ◽  
Associative Theory ◽  
Fixation Effect ◽  
Activation Theory ◽  
The Impact ◽  
The Relationship

This article examines the manner in which advertising creativity may be influenced by “near” primes in the form of competitor product information that is presented at the briefing stage of engagement with a client. Drawing on the associative theory of creativity and spreading activation theory, this study explores the impact of near primes on both the originality and appropriateness of advertising output and highlights the process mechanism by which it affects overall creativity. Results of a between-subjects experiment indicate that exposing individuals to near primes results in a fixation effect that negatively influences originality but positively influences appropriateness. Associative cognitive flexibility, as measured by the number of “far” analogies accessed during ideation, is shown to be a strong mediator of the relationship between near prime exposure on creativity. Implications for theory and practice are discussed.

The influence of leader empowerment behaviour on employee creativity

2020 ◽  
Vol 58 (12) ◽  
pp. 2681-2703 ◽  
Author(s):  
Xuemei Liu ◽  
Zhiwei Zhu ◽  
Zheng Liu ◽  
Chunyan Fu
Keyword(s):  
Cognitive Flexibility ◽  
Construal Level Theory ◽  
Moderating Effect ◽  
Theory And Practice ◽  
Construal Level ◽  
Employee Creativity ◽  
Content Type ◽  
Mediating Role ◽  
The Relationship

PurposeThis study, based on construal level theory, aims to examine the influential mechanism of leader empowerment behaviour on employee creativity. Specifically, it examines the mediating role of cognitive flexibility between leader empowerment behaviour and employee creativity, along with the moderating effect of consideration of future consequences (CFC) on this linkage.Design/methodology/approachA two time-point survey study (n = 214) was conducted to collect information from leaders and employees in terms of mutual evaluation in several Chinese industries. To effectively avoid common source bias, this survey was conducted through pairing leaders and employees. During the survey, the supervisors and subordinates were double-blinded. Correlation analysis and hierarchical regression analysis were used to test the research hypotheses.FindingsFirstly, leader empowerment behaviour can significantly predict employee creativity. Second, cognitive flexibility plays a partial mediating role in the linkage between leader empowerment behaviour and employee creativity. Thirdly, CFC moderates the relationship between leadership empowerment behaviour and cognitive flexibility. The mediating role of cognitive flexibility underlies the overall moderating effect of CFC on the relationship between leader empowerment behaviour and employee creativity.Research limitations/implicationsWe used construal level theory to explain the influence of the mechanism of leader empowerment behaviour on employee creativity. In this manner, this study bridges the gap between theory and practice, as well as enriching the research on leader empowerment behaviour and employee creativity, especially in the Chinese context. Moreover, our study has several practical managerial implications, based on the importance of employee creativity. It inspires the implementation of leader empowerment behaviour, cultivation of employee creativity and introduction of several procedures.Originality/valueThis paper discusses the influential mechanism of leader empowerment behaviour on employee creativity from a new perspective and explains the process of encouraging employee creativity through information-processing methods. It mainly highlights the application of construal level theory to discuss employee creativity and develops a new research frame for employee creativity. Leaders can raise employee creativity through leader empowerment behaviour.

Enhancing Occupational Performance through Occupationally Embedded Exercise: A Meta-Analytic Review

1997 ◽  
Vol 17 (1) ◽  
pp. 25-47 ◽  
Author(s):  
Keh-Chung Lin ◽  
Ching-Yi Wu ◽  
Linda Tickle-Degnen ◽  
Wendy Coster
Keyword(s):  
Occupational Therapy ◽  
Meta Analysis ◽  
Empirical Studies ◽  
Theory And Practice ◽  
Occupational Performance ◽  
Nelson Model ◽  
Theoretical Inquiry ◽  
Analytic Review ◽  
The Impact ◽  
The Relationship

Occupation or purposeful activity is the unique historical root of occupational therapy and is thought to enhance health and prevent disability. Nelson's (1988) recent conceptual framework of occupation consolidates the beliefs of occupational therapy. One focus for empirical research and theoretical inquiry is the relationship between occupational form and occupational performance. This article critically analyzes this important part of the Nelson model and meta-analytically summarizes findings of the empirical studies that have examined this relationship. Results of the meta-analysis showed a substantial relationship of occupational form to occupational performance (weighted mean effect size r=0.50) in support of the proposition of the Nelson model that occupation can be analyzed in terms of the relationship between occupational form and occupational performance. The impact of potential moderators on the study findings is explored. Implications for occupational therapy theory and practice are discussed.

scholarly journals The impact of negative mood on team performance

2006 ◽  
Vol 12 (2) ◽  
pp. 131-145 ◽  
Author(s):  
Peter J Jordan ◽  
Sandra A Lawrence ◽  
Ashlea C Troth
Keyword(s):  
Team Performance ◽  
Detrimental Effect ◽  
Negative Mood ◽  
Poor Performance ◽  
Theory And Practice ◽  
Team Processes ◽  
Team Members ◽  
Team Conflict ◽  
The Impact ◽  
The Relationship

ABSTRACTAlthough organisations often implement team-based structures to improve performance, such restructuring does not automatically ameliorate poor performance. The study in this article explores the relationship between team members' negative mood and team processes (social cohesion, workload sharing, team conflict) to determine if negative mood has a detrimental effect on team performance via team processes. Two hundred and forty one participants completed surveys and were involved in an independently rated performance task that was completed over eight weeks. Negative mood was found to influence team processes and as a consequence, team performance. The results, however, were not uniformly negative. Implications for theory and practice are discussed.

scholarly journals The Impact of Practice on Pedagogy: Reflections of Novice Evaluation Teachers

2017 ◽  
Vol 32 (2) ◽  
Author(s):  
Jill Anne Chouinard ◽  
Ayesha Boyce
Keyword(s):  
Theory And Practice ◽  
Evaluation Theory ◽  
The World ◽  
Course Offerings ◽  
The Impact ◽  
The Relationship

In this practice note two novice evaluation teachers share their findings from research conducted with students who were enrolled in a theory and practicum course in evaluation. The study focused on understanding how and in what ways students navigate between the world of theory and the world of practice. The find-ings from this study subsequently led to a re-envisioning of the course offerings to provide a more nuanced transition between two dichotomized conceptualizations of evaluation (theory and practice), revised syllabi, and the addition of a third course. The implications of this research (and subsequent pedagogical revisions) raise im-portant issues for evaluation teachers and practitioners, as we continue to debate the relationship between theory and practice in evaluation.Dans cette note de pratique, deux nouveaux professeurs d’évaluation font part des résultats d’une étude effectuée auprès d’étudiants inscrits à un cours théo-rique et à un stage en évaluation. L’étude visait à comprendre comment et de quelle façon les étudiants font la transition entre la théorie et la pratique. Les résultats de cette l’étude ont par la suite mené à une refonte de cours pour faciliter la transition entre des conceptualisations dichotomisées de l’évaluation (théorie et pratique), une révision du curriculum et l’ajout d’un troisième cours. Cette recherche (les révisions pédagogiques qu’elle a entraînées) soulève des questions importantes pour les profes-seurs et les praticiens de l’évaluation, alors que se poursuit le débat sur le lien entre la théorie et la pratique en évaluation.

East Asian films in the European market: the roles of cultural distance and cultural specificity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaoyan Wang ◽  
Haibo Raymond Pan ◽  
Nibing Zhu ◽  
Shaohan Cai
Keyword(s):  
Cultural Distance ◽  
East Asian ◽  
Theory And Practice ◽  
Data Set ◽  
Content Type ◽  
Box Office ◽  
Cultural Specificity ◽  
The Impact ◽  
The Relationship ◽  
Box Office Performance

PurposeThis study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two dimensions of a film's cultural specificity, namely content- and aesthetics-based components, this research advances current knowledge on the moderating effects of cultural specificity.Design/methodology/approachThe authors compile a data set of 515 East Asian films released in European countries during the 2010–2018 period. Data are analyzed by hierarchical linear modeling.FindingsResults show that cultural distance plays a negative role in affecting foreign box office performance and that aesthetics specificity of films weakens such a relationship, while content specificity of films can further strengthen the relationship.Practical implicationsThe findings suggest that cultural specificity is a crucial element and a relevant marketing tool in the cross-country film trade. Film producers and distributors need to consider both distribution strategy and intercultural context in order to align effectively with differing cultural distance and specificity.Originality/valueThis study proposes a new categorization framework of cultural specificity and demonstrates the moderating roles of content and aesthetics specificity on the relationship between cultural distance and films' foreign box office performance. It offers implications for both theory and practice in global film marketing and trade.

Assessing the impact of readiness factors on e-government outcomes

2016 ◽  
Vol 34 (3) ◽  
pp. 222-241 ◽  
Author(s):  
Abbas Keramati ◽  
Iman Behmanesh ◽  
Hamid Noori
Keyword(s):  
Theory And Practice ◽  
Policy Implications ◽  
Hierarchical Regression ◽  
Senior Managers ◽  
Factors Affecting ◽  
Proposed Model ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Many have studied different factors affecting e-government performance, but there is little research on the role of readiness factors, which may impact e-government outcomes indirectly. This study presents a conceptual model with the aim of determining the role of readiness factors in the relationship between e-government factors and e-government outcomes. E-government factors are comprised of citizens, businesses, and government itself. Also, readiness factors are categorized into three main groups, namely governing, technical, and organizational. A questionnaire was designed and completed by 90 e-government senior managers at multiple government agencies of Iran expressing their opinions on several factors impacting e-government outcomes within their organizations. The results of hierarchical regression analysis strongly support the appropriateness of the proposed model and prove that readiness factors play a moderating role in the relationship between e-government factors and e-government outcomes. Also, the results of latent moderated structuring (LMS) technique show that ‘organizational’ readiness factors have the most important effect on e-government outcomes. Finally, some policy implications are provided for better understanding of the role and importance of readiness factors in theory and practice.

scholarly journals On Becoming a Music Therapist

2006 ◽  
Vol 6 (2) ◽  
Author(s):  
Josée Préfontaine
Keyword(s):  
Experiential Learning ◽  
Music Therapy ◽  
Spoken Word ◽  
The Body ◽  
Theory And Practice ◽  
Term Therapy ◽  
Music Therapist ◽  
Therapy Training ◽  
The Impact ◽  
The Relationship

This article succinctly presents general concepts of learning and outlines salient characteristics of learning in the field of music therapy. The relationship between training in music therapy and becoming a music therapist is highlighted along with the place of experiential learning in this context. A description of the transformations perceived as resulting from experiential learning in the author's experience follows, in relation to the self, others and the potential space. The impact of these transformations on the genesis of the Author's practice and conception of music therapy is noted and compared to written accounts of various aspects of music therapy theory and practice. This perspective has implications for music therapy training: becoming a music therapist would then signify becoming a person whose forte lies in the utilization of sound to give freedom to the body and the voice, and sensitivity, intuition and creativity to complement the spoken word and rationality. It invites the therapist to do justice to the term "therapy" embedded in "music therapy" and, accordingly, to give weight to the experiential dimension in music therapy training programs.

scholarly journals A REVIEW OF DIGITAL TRANSFORMATION OF EDUCATION IN OMAN

2021 ◽  
Vol 11 (No.2) ◽  
pp. 41-59
Author(s):  
Salem Hamad Saeed Al Hasani ◽  
Nor Azilah Husin
Keyword(s):  
Regular Education ◽  
Digital Transformation ◽  
Theory And Practice ◽  
Research Approach ◽  
User Expectations ◽  
E Learning ◽  
Approach Method ◽  
Digital Knowledge ◽  
The Impact ◽  
The Relationship

This article reviewed the digital transformation of education in Oman. There are many problems facing regular education in Oman. In this study, the issue of digital transformation in Omani education is mainly discussed. The aim of this study is to review the impact of the environment, human and financial resources, and educational knowledge on the speed of digital transformation of education, as the speed of digital transformation leads to the development of digital transformation performance in the Sultanate of Oman. The results indicated that the environment, human resources, finance and knowledge have a significant impact on the performance of digital transformation. The inclusion of digital transformation revealed the conceptual model for the effect of complementary mediation on the relationship between digital knowledge and digital transformation as well as the performance of technology as a whole. This study demonstrates the importance of digital transformation along with e-learning and meeting user expectations. The Secondary Research Approach method was used by reviewing many articles from various sources such as websites, books, journals, and scholarly research, from July to November 2020.The results contributes significantly to both theory and practice by promoting the use of digital transformation.

Does Unconscious Information Affect Cognitive Activity?: A Study Using Experimental Priming

2011 ◽  
Vol 14 (1) ◽  
pp. 20-36 ◽  
Author(s):  
Margarita G. Filippova
Keyword(s):  
Information Processing ◽  
Priming Effect ◽  
Choice Model ◽  
Cognitive Activity ◽  
Processing System ◽  
Spreading Activation ◽  
Experimental Conditions ◽  
Priming Paradigm ◽  
The Impact

In a series of three experiments the influence that information unrecognised by the subjects has on the effectiveness of occurring cognitive activity is studied. With this aim 3 types of stimulus were compared which for one reason or another were not afforded sufficient attention, namely: unconscious meanings of polysemantic information, stimuli presented at the subliminal level, and intentionally ignored distractors. All the listed types of stimuli are united in that the subjects were not able to give an account of them, i.e., these stimuli were not processed attentively. It is assumed that each of the types of stimuli studied is in actuality perceived, which can be judged by the impact they have on occurring cognitive activity. The purpose of the present research is the comparison of this impact: apart from the determination of the impact of unperceived stimuli on the information directly associated with them (priming-effect registration), also identified is the presence/absence of an overall interference effect rendered by the unperceived stimuli on the performance of occurring cognitive activity. To this end, each experiment had a control condition the aim of which was the creation of the possibility for the subjects to perceive stimuli unnoticed under experimental conditions. An experimental priming paradigm was used in combination with image-classification and lexical-decision tasks.The results of the experiments conducted demonstrate that all types of stimuli ‘slipping the attention’ are assimilated, but their effect on occurring cognitive activity is varied. Thus, subliminally presented information aids, and distractors, on the contrary, hinder the solution of tasks associated with them, whereas unperceived meanings of polysemantic information hinder not only the solution of the tasks directly associated with them, but also the performance of any other cognitive activity for which they serve as a context. The effect of subliminal stimuli on occurring cognitive activity in the present research is explained by the spreading activation in the memory, the effect of distractors – by the inhibition of irrelevant representations in the information-processing system. For an explanation of the consequence of unperceived meanings of polysemanticity, not only an inhibition model was used, but also an unconscious negative choice model which assumed the necessity of making a special decision on non-perception.

Feeling Capable and Worthy? Impact of Employee Silence on Self-Concept: Mediating Role of Organizational Citizenship Behaviors

2020 ◽  
pp. 003329412090184
Author(s):  
Shih Yung Chou ◽  
Tree Chang
Keyword(s):  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Self Efficacy ◽  
Negative Impact ◽  
Self Esteem ◽  
Theory And Practice ◽  
Citizenship Behavior ◽  
Employee Silence ◽  
The Impact ◽  
The Relationship

While existing research findings have highlighted the consequences of employee silence at the interpersonal and organizational levels, little is known about how employee silence influences an employee’s inferences of self. Drawing on a cross-organizational sample of 142 employees, we test the impact of employee silence, in the forms of acquiescent, quiescent, prosocial, and opportunistic silence, on employees’ job self-efficacy and organization-based self-esteem. In addition, we examine how organizational citizenship behavior toward the organization and toward individuals mediates the direct effects. Results indicate that quiescent silence negatively affects organization-based self-esteem, and that opportunistic silence has a negative impact on job self-efficacy. In addition, organizational citizenship behavior toward the organization and organizational citizenship behavior toward individuals fully mediate the relationship between opportunistic silence and organization-based self-esteem, whereas organizational citizenship behavior toward individuals and organizational citizenship behavior toward the organization partially mediate the relationship between opportunistic silence and job self-efficacy. Implications for theory and practice are discussed.

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