scholarly journals Utilization and Impact of Social Media in Hand Surgeon Practices

Hand ◽  
2018 ◽  
Vol 15 (1) ◽  
pp. 75-80 ◽  
Author(s):  
Garret Garofolo ◽  
Sheriff D. Akinleye ◽  
Elan J. Golan ◽  
Jack Choueka
Keyword(s):  
Social Media ◽  
The United States ◽  
Social Media Platform ◽  
Hand Surgeon ◽  
Social Media Platforms ◽  
Physician Rating ◽  
Media Platform ◽  
Physician Rating Website ◽  
Use Of Social Media ◽  
The Impact

Background: Social media is an effective tool to enhance reputation and brand recognition and is being used by more than 40% of patients when selecting a physician. This study aimed to evaluate the use of social media in hand surgeon practices, and to assess the impact that one’s social media presence has on physician-rating website scores (PRWs). Methods: Randomly selected hand surgeons from across the United States were identified. Sequential searches were performed using the physicians name + the respective social media platform (Facebook, LinkedIn, YouTube, Twitter, Instagram, personal website, group website). A comprehensive social media utilization index (SMI) was created for each surgeon. Utilizing descriptive statistics, we assessed the effect of social media on the PRW. Results: A total of 116 board-certified hand surgeons were included in our study. The sample identified 10.3% of the population used Facebook, 1.7% used Twitter, 25.8% used YouTube, 22.4% used LinkedIn, 27.5% used a personal website, and 36.2% used a group website, 0% used Instagram. The average SMI was 1.53 ± 1.42 (0-6). Physicians with a personal website received higher Healthgrades scores than those without one ( P < .05). Analysis of SMI demonstrated that hand surgeons with an index less than 3 received lower Healthgrades scores compared to those with an SMI above 3 ( P < .001). Conclusion: Hand surgeons underutilize social media platforms in their practice. A personal website is single most important social media platform to improve HealthGrades score in hand surgeons.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Strategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer

2021 ◽  
pp. 188-190
Author(s):  
Dr. Urmita Sharma
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
New Product ◽  
Marketing Activity ◽  
Social Media Platform ◽  
Media Platform ◽  
Buzz Marketing ◽  
Use Of Social Media ◽  
The Impact ◽  
Potential Customers

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.

Creative E-Pedagogy in Massive Grammar E-Tutoring via the Simultaneous Use of Social Media Platforms

2022 ◽  
pp. 64-86
Author(s):  
Rafik El Amine Ghobrini ◽  
Fatima Zohra Benzert ◽  
Hanane Sarnou
Keyword(s):  
Social Media ◽  
Grammar Instruction ◽  
New Wave ◽  
Social Media Platform ◽  
Instructional Process ◽  
Social Media Platforms ◽  
Massive Number ◽  
Media Platform ◽  
Simultaneous Use ◽  
Use Of Social Media

With the new wave of young-minded, digitally-fluent, and tech-tethered instructors comes new creative e-pathways that build up novel e-pedagogies. More than ever before, innovative e-teaching modalities are needed to navigate the intricate socially-networked abyss where students and teachers alike have chosen to function in this pandemic period. That is why frameworks, however nascent they might be, are required to steer the learning ship, on more than one social media platform, to meet specific educational ends. In this light, this chapter presents a descriptive unobtrusive study which was conducted to map out an innovative e-mode of grammar instruction of a secondary e-tutor who was able to tutor a massive number of e-tutees simultaneously on Instagram and YouTube in the first phase, adding on, subsequently, Facebook to the e-instructional process. The findings unveil a framework of how to leverage or educationalize certain features of these cloud-based outlets concurrently and reach a more optimized e-method of multi-platform tutoring.

Elites and foreign actors among the alt-right: The Gab social media platform

First Monday ◽  
2019 ◽  
Author(s):  
Yuchen Zhou ◽  
Mark Dredze ◽  
David A. Broniatowski ◽  
William D. Adler
Keyword(s):  
Social Media ◽  
Domestic Politics ◽  
User Behavior ◽  
The United States ◽  
Political Movement ◽  
Far Right ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Foreign Governments

Content regulation and censorship of social media platforms is increasingly discussed by governments and the platforms themselves. To date, there has been little data-driven analysis of the effects of regulated content deemed inappropriate on online user behavior. We therefore compared Twitter — a popular social media platform that occasionally removes content in violation of its Terms of Service — to Gab — a platform that markets itself as completely unregulated. Launched in mid-2016, Gab is, in practice, dominated by individuals who associate with the “alt-right” political movement in the United States. Despite its billing as “The Free Speech Social Network,” Gab users display more extreme social hierarchy and elitism when compared to Twitter. Although the framing of the site welcomes all people, Gab users’ content is more homogeneous, preferentially sharing material from sites traditionally associated with the extremes of American political discourse, especially the far right. Furthermore, many of these sites are associated with state-sponsored propaganda from foreign governments. Finally, we discovered a significant presence of German language posts on Gab, with several topics focusing on German domestic politics, yet sharing significant amounts of content from U.S. and Russian sources. These results indicate possible emergent linkages between domestic politics in European and American far right political movements. Implications for regulation of social media platforms are discussed.

scholarly journals Impact of Social Media Satisfaction on Brand Experience

2021 ◽  
Vol 11 (4) ◽  
pp. 2831-2835
Author(s):  
Dr. Ruhi Bakhare ◽  
Avinash Shende
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Brand Experience ◽  
Communication Tool ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
Vital Element

This study is significant in in the area of identifying the specific way discussion or chats happen between consumers and companies which is a very vital element of advertising. Nowadays, with the increase in the use of social media, these communications may have more members, who may join the conversation across any network from anywhere, and that too instantaneously. The various social media platforms like Facebook, twitter, YouTube etc. offer an opportunity for many companies to get involved with consumers. These company may use multiple mediums of communication on social media platforms and permit consumers to get connected with each other as well as brand representative. Thus, it becomes vital for the companies to know the effectivity of these social media platform as a communication tool and to what extent it affects the consumer’s brand experience. Indeed, it is a common practice adopted by all the consumers to browse about the product or service which they intend to buy on various social media and check the reviews or comments made about them before buying. This study tries to identify whether there is any positive impact of Brand Experience has on Social Media Satisfaction.

Communication (Part II): Building Alternative Social Media

2020 ◽  
pp. 119-142
Author(s):  
Thomas Swann
Keyword(s):  
Social Media ◽  
Political Economy ◽  
The Political ◽  
Weak Ties ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Key Features ◽  
Self Organisation ◽  
Use Of Social Media

Chapter Seven presents a schematic account of the functions a social media platform would need to have in order to fulfil the roles required of it by anarchist cybernetics. Drawing on the negative critiques of existing social media platforms and the positive requirements outlined by activists and scholars, this chapter asks what an alternative social media platform would look like and how it would be different from the commercial platforms we use everyday. The chapter identifies four broad lines of critique aimed at the use of social media in anarchist cybernetic organising: (1) the privacy critique (2) the political economy critique; (3) the weak ties critique; and (4) the political subjectivity critique. The chapter provides a sketch of what such an alternative platform would look like, identifying the key features that aid the functionality of such a platform for self-organisation.

scholarly journals Social Media Intervention Design: Applying an Affordances Framework (Preprint)

2018 ◽  
Author(s):  
Megan A Moreno ◽  
Jonathan D'Angelo
Keyword(s):  
Social Media ◽  
Internet Research ◽  
Current Evidence ◽  
Intervention Design ◽  
Social Media Platform ◽  
Research Priority ◽  
Social Media Platforms ◽  
Media Intervention ◽  
Media Platform ◽  
The Impact

UNSTRUCTURED Social media interventions are a growing area of internet research, particularly for adolescent health. Researchers developing social media intervention approaches face the task of selecting a social media platform for their intervention. In this paper, we present the theoretical framework of affordances to help guide social media platform selection for intervention research. Affordances are a concept often used in fields associated with design and by those systematically studying the impact of a design of an object. Thus, the affordances approach is often used by those considering the impact of information technology and the design of social media platforms. Affordances are often described as properties of artifacts that can be recognized by users and contribute to their function or items that present an action possibility. We describe common affordances that can be applied to intervention design as well as current evidence and an intervention case example for each affordance. A scientific approach for the selection of the appropriate social media platform for a given intervention is an important research priority to advance the field of internet research.

Social media analytics in the construction industry comparison study between China and the United States

2020 ◽  
Vol 27 (8) ◽  
pp. 1877-1889
Author(s):  
Liyaning Tang ◽  
Logan Griffith ◽  
Matt Stevens ◽  
Mary Hardie
Keyword(s):  
United States ◽  
Social Media ◽  
Data Collection ◽  
Construction Industry ◽  
The United States ◽  
Content Type ◽  
Social Media Platform ◽  
Social Media Platforms ◽  
Media Platform ◽  
Similarities And Differences

PurposeThe purpose of this paper is to discover similarities and differences in the construction industry in China and the United States by using data analytic tools on data crawled from social media platforms.Design/methodology/approachThe method comprised comprehensive data analytics using network link analysis and natural language processing tools to discover similarities and differences of social networks, topics of interests and sentiments and emotions on different social media platforms.FindingsFrom the research, it showed that all clusters (construction company, construction worker, construction media and construction union) shared similar trends on follower-following ratios and sentiment analysis in both social media platforms. The biggest difference between the two countries is that public accounts (e.g. company, media and union) on Twitter posted more on public interests, including safety and energy.Research limitations/implicationsThe research contributes to knowledge about an alternative method of data collection for both academia and industry practitioners. Statistical bias can be introduced by only using social media platform data. The analyzed four clusters can be further divided to reflect more fine-grained groups of construction industries. The results can be integrated into other analyses based on traditional methodologies of data collection such as questionnaire surveys or interviews.Originality/valueThe research provides a comparative study of the construction industries in China and the USA among four clusters using social media platform data.

scholarly journals Social Media Use Among Foot and Ankle Orthopedic Surgeons

2021 ◽  
Vol 6 (1) ◽  
pp. 247301142098192
Author(s):  
Garret Garofolo-Gonzalez ◽  
Cesar R. Iturriaga ◽  
Jordan B. Pasternack ◽  
Adam Bitterman ◽  
Gregory P. Guyton
Keyword(s):  
Social Media ◽  
Clinical Practice ◽  
Media Use ◽  
The United States ◽  
Foot And Ankle ◽  
Social Media Use ◽  
Social Media Platform ◽  
Orthopedic Surgeons ◽  
Media Platform ◽  
Social Media Presence

Background: Digital media is an effective tool to enhance brand recognition and is currently referenced by more than 40% of orthopedic patients when selecting a physician. The purpose of this study was to evaluate the use of social media among foot and ankle (F&A) orthopedic surgeons, and the impact of that social media presence on scores of a physician-rated website (PRW). Methods: Randomly selected F&A orthopedic surgeons from all major geographical locations across the United States were identified using the AAOS.org website. Internet searches were then performed using the physician’s name and the respective social media platform. A comprehensive social media use index (SMI) was created for each surgeon using a scoring system based on social media platform use. The use of individual platforms and SMI was compared to the F&A surgeon’s Healthgrades scores. Descriptive statistics, unpaired Student t tests, and linear regression were used to assess the effect of social media on the PRW scores. Results: A total of 123 board-certified F&A orthopedic surgeons were included in our study demonstrating varying social media use: Facebook (48.8%), Twitter (15.4%), YouTube (23.6%), LinkedIn (47.9%), personal website (24.4%), group website (52.9%), and Instagram (0%). The mean SMI was 2.4 ± 1.6 (range 0-7). Surgeons who used a Facebook page were older, whereas those using a group website were younger ( P < .05). F&A orthopedic surgeons with a YouTube page had statistically higher Healthgrades scores compared to those without ( P < .05). Conclusion: F&A orthopedic surgeons underused social media platforms in their clinical practice. Among all the platforms studied, a YouTube page was the most impactful social media platform on Healthgrades scores for F&A orthopedic surgeons. Given these findings, we recommend that physicians closely monitor their digital identity and maintain a diverse social media presence including a YouTube page to promote their clinical practice. Level of Evidence: Level IV.

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