scholarly journals Strategies of Buzz Marketing in Social Media Platform, its Effectiveness and Impact on Customer

2021 ◽  
pp. 188-190
Author(s):  
Dr. Urmita Sharma
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
New Product ◽  
Marketing Activity ◽  
Social Media Platform ◽  
Media Platform ◽  
Buzz Marketing ◽  
Use Of Social Media ◽  
The Impact ◽  
Potential Customers

Due to high use of Social Media platform, Live-stream videos are proven as successful buzz marketing activity because they provide an interactive element for consumers on social media. Buzz marketing is a strategy that creates word-of-mouth marketing with viral content, influencers, and interactive events to create buzz around the launch of a new product or service. In this paper, Strategies for Effective Buzz Marketing with use of social media are discussed and also the impact of buzz Marketing over consumers and how much Buzz Marketing is influential for the potential customers retention is also explained.

scholarly journals Utilization and Impact of Social Media in Hand Surgeon Practices

Hand ◽  
2018 ◽  
Vol 15 (1) ◽  
pp. 75-80 ◽  
Author(s):  
Garret Garofolo ◽  
Sheriff D. Akinleye ◽  
Elan J. Golan ◽  
Jack Choueka
Keyword(s):  
Social Media ◽  
The United States ◽  
Social Media Platform ◽  
Hand Surgeon ◽  
Social Media Platforms ◽  
Physician Rating ◽  
Media Platform ◽  
Physician Rating Website ◽  
Use Of Social Media ◽  
The Impact

Background: Social media is an effective tool to enhance reputation and brand recognition and is being used by more than 40% of patients when selecting a physician. This study aimed to evaluate the use of social media in hand surgeon practices, and to assess the impact that one’s social media presence has on physician-rating website scores (PRWs). Methods: Randomly selected hand surgeons from across the United States were identified. Sequential searches were performed using the physicians name + the respective social media platform (Facebook, LinkedIn, YouTube, Twitter, Instagram, personal website, group website). A comprehensive social media utilization index (SMI) was created for each surgeon. Utilizing descriptive statistics, we assessed the effect of social media on the PRW. Results: A total of 116 board-certified hand surgeons were included in our study. The sample identified 10.3% of the population used Facebook, 1.7% used Twitter, 25.8% used YouTube, 22.4% used LinkedIn, 27.5% used a personal website, and 36.2% used a group website, 0% used Instagram. The average SMI was 1.53 ± 1.42 (0-6). Physicians with a personal website received higher Healthgrades scores than those without one ( P < .05). Analysis of SMI demonstrated that hand surgeons with an index less than 3 received lower Healthgrades scores compared to those with an SMI above 3 ( P < .001). Conclusion: Hand surgeons underutilize social media platforms in their practice. A personal website is single most important social media platform to improve HealthGrades score in hand surgeons.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

#OrthoTwitter: social media as an educational tool

2020 ◽  
pp. bmjstel-2020-000630
Author(s):  
Muhammad Arham Sahu ◽  
Zahrah Goolam-Mahomed ◽  
Simon Fleming ◽  
Usman Ahmed
Keyword(s):  
Social Media ◽  
Clinical Education ◽  
Orthopedic Surgery ◽  
Orthopaedic Surgery ◽  
Online Community ◽  
Educational Tool ◽  
Social Media Platform ◽  
Orthopaedic Surgeons ◽  
Media Platform ◽  
Use Of Social Media

AimsThe increased use of social media creates opportunity for new, effective methods of delivering medical and clinical education. Twitter is a popular social media platform where users can post frequent updates and create threads containing related content using hashtags. This study aims to investigate and analyse the type of content relating to orthopaedic surgery that is being posted on the platform of Twitter.MethodsA retrospective search was performed for tweets containing the words ‘orthopaedic surgery’ or ‘orthopedic surgery’ or the use of the hashtag ‘#OrthoTwitter’ between November 2018 to November 2019. A total of 5243 tweets were included.ResultsTweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ most frequently contained promotional or marketing content (30% promotional, 21% marketing), and private organisations were the category of author to which the greatest number of tweets belonged (30%). Tweets containing educational or research content were the least common among all tweets containing ‘orthopaedic surgery’ or ‘orthopedic surgery’ (11%). In contrast, of the tweets containing the hashtag ‘#OrthoTwitter’, 44% contained educational or research content, 15% contained promotional content and no tweets containing marketing content. Furthermore, 87% of all tweets using the hashtag ‘#OrthoTwitter’ were from orthopaedic surgeons, and the least number of tweets were from private organisations (2%).ConclusionTwitter is a widely used social media platform regarding orthopaedic surgery. We propose that the hashtag ‘#OrthoTwitter’ can be used to create an online community of orthopaedic surgeons where members can assist one another through sharing reliable and educational content.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

Social Media Strategies and Students' Satisfaction at Egyptian Universities

2019 ◽  
Vol 10 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Nasser Fathi Easa
Keyword(s):  
Social Media ◽  
Student Satisfaction ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Reliability ◽  
The Impact ◽  
Students Satisfaction

This article aims to investigate the impact of social media strategies on student satisfaction at Egyptian universities. The research employed four social media strategies (the Predictive Practitioner, Creative Experimenter, Social Media Champion and Social Media Transformer). A survey was posted to students Facebook groups in different universities. 530 students from the universities of Alexandria, Tanta Damanhour, Kafrelsheikh, Damietta, and Suez responded to the survey. It was noted that Facebook was the most common social media platform used. The Predictive Practitioner, Creative Experimenter, and Social Media Champion strategies were not clearly implemented, as opposed to the Social Media Transformer. It was noted that there was a lack of satisfaction of students with the information reliability, responsiveness and privacy faculties unusually posted on Facebook. It has been found that the four social media strategies account for positively influencing student satisfaction at Egyptian universities.

scholarly journals Exploration of Teaching Preferences of Instructors’use of Social Media

2016 ◽  
Vol 19 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Selcan Kilis ◽  
Yasemin Gülbahar ◽  
Christian Rapp
Keyword(s):  
Social Media ◽  
Quantitative Data ◽  
Descriptive Study ◽  
Alternative Methods ◽  
Online Environment ◽  
Social Media Platform ◽  
Media Platform ◽  
Social Media Tools ◽  
Teaching Preferences ◽  
Use Of Social Media

Abstract With the excessive use of social media in the 21st century, attempts to integrate social media within higher education have also increased. In this area, research has been particularly focused on the aspects of students, rather than the instructors. This study puts the emphasis on the instructors with the aim to explore their use of social media in educational settings. Their respective teaching preferences were explored, from a pedagogical perspective, with the help of a Social Media Toolkit. The toolkit was developed to guide instructors that want to integrate social media in their teaching. This study was designed as a descriptive study and quantitative data was collected from 583 instructors from 39 countries. The participants responded to four main questions in an online environment. Results revealed that instructors mostly prefer to teach their subject at the applying and understanding levels. They frequently use text-based materials and design their courses as problem-based or on a presentation model. They mostly prefer to assess students using alternative methods based on their performance, like portfolios, group works, etc. whilst classical methods were also preferred. Overall findings indicated that any instructor from any discipline or culture can transform courses onto a social media platform thanks to many different and varied features provided by social media tools.

scholarly journals Social Media for Corporate Reporting and Performance

2019 ◽  
Vol 8 (3) ◽  
pp. 8636-8642
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Reporting ◽  
Social Media Platform ◽  
Corporate Reporting ◽  
Media Platform ◽  
And Performance ◽  
Corporate Social ◽  
The Impact

Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information. They refer to a group of Internet-based application which is used to create and exchange user-generated content. A recent definition of social media suggests that it is a channel that allows users to opportunistically interact and selectively self-present, either in real-time or asynchronously, with both broad and narrow audiences. Corporate reporting refers to the process of communicating both financial and non-financial information about the resources and performance of a company. Corporate reporting includes the integrated reporting, financial reporting, corporate governance, executive remuneration, corporate social responsibility and narrative reporting. This study is carried out to examine the adoption of social media among Malaysian companies by industry type; and the impact of social media adoption on company’s performance. This study used Top 100 companies in Malaysia as the sample selected based on their market capitalization. These companies are considered to be leading companies that drive the Malaysian economy. It is expected that companies may use multiple forms of social media since users utilize different types of social media platform for different purposes. Therefore, this study considered various types of social media that are commonly used by companies. By using content analysis, the uses of social media were classified into 11 categories including investor relations, corporate social responsibility and financial reporting. The companies are categorized into four quartiles in order to determine whether there are differences in social media adoption by company size or growth opportunity. Statistical model is developed in examining the impact of social media adoption on company’s performance. The data of this study were collected within a period of 3 months and the social media platforms selected were Facebook, YouTube, Twitter, Instagram, blogs, Google+ and LinkedIn since these platforms were regarded as common among users. The analyzed results suggest that companies from trading or services industry used social media more frequently as compared to the other industries. It is also reported that the highest group of companies that use social media platform comes from those companies that are having the total sales between RM589 million and RM1,245 million. However, there is no notable difference in the adoption of social media in terms of growth opportunities measured by market to book value among Malaysian companies. It is also discovered that the use of social media has positive and significant association with companies’ performance after controlling for size of the company and its leverage. The findings of this study contribute to the body of knowledge in relation to a new dimension of corporate reporting as well as to the management of the companies

scholarly journals PENGARUH MEDIA SOSIAL (INSTAGRAM) TERHADAP LIFESTYLE DAN PRESTASI AKDEMIK

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Lisnawita Lisnawita ◽  
Lucky Lhaura Van FC ◽  
Musfawati Musfawati
Keyword(s):  
Social Media ◽  
Student Achievement ◽  
The Internet ◽  
Quality Information ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The Impact

<p class="Abstract" align="center"><strong>ABSTRAK</strong></p><p>Zaman sekarang sangat  mudah mendapatkan informasi, karena setiap orang sudah bisa terhubung dengan internet. Terutama media sosial, Jika informasi yang diterima bagus, maka pengguna akan mendapatkan kualitas informasi yang bagus, akan tetapi jika informasi yang diterima hoax, maka akan berdampak buruk bagi si penggguna media sosial. Setiap orang punya <em>platform </em>sosial media lebih dari satu, seperti <em>youtube,  facebook, whatsapp, instagram,</em> dll. <em>Platform</em> ini yang sering mereka gunakan untuk mendapatkan informasi yang dibutuhkan.</p><p>Tujuan dari penelitian ini adalah Menganalisa Pengaruh Media sosial <em>(Instagram)</em><em>(Y)</em><em> </em>terhadap <em>Lifestyle</em> (X1)dan Prestasi mahasiswa(X2) sehingga dapat memberikan informasi mengenai pentingnya dampak penggunaan media sosial bagi mahasiswa dalam merubah pola pikir dan wawasan. Hasil Penelitian menunjukkan bahwa pengaruh variable X1 dan X2 secara simultan terhadap variable Y adalah sebesar 40, 5%</p><p class="Abstract"> </p><p class="Abstract">                                                                                                                                                       </p><p class="Abstract"><strong>Kata Kunci</strong>: Instagram, Prestasi akademik, Lifestyle.</p><p><em> </em></p><p class="IndexTerms"> </p><p class="Abstract" align="center"><strong>ABSTRACT</strong></p><pre>       It's effortless to get information these days because everyone can connect to the internet. Mainly social media, If the information received is right, and then the user will get the correct quality information; however, if a hoax can be the news, it will be corrupt for the social media user. Everyone has more than one social media platform, such as YouTube, Facebook, WhatsApp, Instagram, etc. The purpose of this study is to Analyze the Effect of Social Media (Instagram) (Y) on Lifestyle (X1) and Student Achievement (X2) so that it can provide information about the impact of using social media for students in changing mindset and understanding. The results showed that the effect of variables X1 and X2 simultaneously on the Y variable was 40.5%</pre><p> </p>

scholarly journals A Systematic Review of the Use of Social Media for Recruitment of Participants in Nutrition, Obesity, and Physical Activity Related Studies

2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 120-120
Author(s):  
Malik Ellington ◽  
Jeneene Connelly ◽  
Priscilla Clayton ◽  
Christina Collazo-Velazquez ◽  
Yaisli Lorenzo ◽  
...  
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Online Survey ◽  
Age Groups ◽  
Traditional Methods ◽  
Social Media Platform ◽  
Media Platform ◽  
Use Of Social Media ◽  
Reported Data ◽  
Printed Word

Abstract Objectives To analyze the effectiveness of social media for recruitment compared to traditional methods, to calculate an average impression/reach to participant recruitment ratio from social media, and to identify the social media platforms most effective in recruiting study participants. Methods Studies within any date of publication were identified from 5 databases and included if any social media platform was used for the recruitment of participants of all age groups and if studies were linked to nutrition, obesity and physical activity. Studies without results on number of participants recruited using social media or those targeting participants with chronic conditions were excluded. Results 173 total studies were identified, 54 were duplicates, 61 were removed after initial screening and another 34 were removed after full text review; resulting in 24 studies included in this review. Among studies using both traditional (printed, word of mouth, etc) and social media methods for recruitment, average recruitment was 54% from traditional methods compared to 40% from social media. A total of 14 studies reported data on recruitment cost with an average of $33 per participant (range $0–$258). Average participants recruited via social media to an “in-person” interventional study was 128 (range 8–426), to participate in an online survey 2,739 (range 63–17,069), and for other online delivered interventions 349 (range 3–1242). Regarding advertisement (ad) reach and interaction, 18 studies that reported results showed that 0.73% of those reached by study ads were enrolled and 30.7% of those that interacted with ads were enrolled. The most frequent social media platform used for recruitment was Facebook (97%), followed by Twitter (17%), and Instagram (4%). Conclusions Among studies using both traditional methods and social media, there were less people recruited using social media. While social media was able to reach more potential participants, only one third of those who interacted with ads were enrolled. Many of the studies only required participants to respond to a survey; therefore, more research is needed to identify the effectiveness of using social media for recruiting participants for studies that require a more intense participation. Funding Sources National Institutes of Health – Eunice Kennedy Shriver National Institute of Child Health and Human Development.

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