Audience engagement with news on Chinese social media: A discourse analysis of the People’s Daily official account on WeChat

2021 ◽  
pp. 175048132110265
Author(s):  
Geqi Wu ◽  
Chunlei Pan
Keyword(s):  
Social Media ◽  
Speech Acts ◽  
News Story ◽  
News Values ◽  
Audience Engagement ◽  
Human Interest ◽  
News Reports ◽  
People’S Daily ◽  
People's Daily ◽  
Chinese Social Media

Delivering news on social media platforms is an increasingly important consideration in journalism practice. However, little attention has been paid to audience engagement with news on social media, especially the discursive presentation of news on the Chinese social media platform WeChat. Based on 36 news reports collected from the People’s Daily official account, this study analyses how news discourse is constructed and presented to engage audiences. The results suggest that highlighting proximity, personalisation, positivity and human interest in news values are the strategies adopted by journalists to engage audiences. The headline tends to use forward-referring terms and performs the speech acts of assertives and expressives to construct news values of proximity and positivity. The news story makes use of particular addressing terms, reported speeches and evaluative markers to construct news values of personalisation, positivity and human interest. The study enriches the analysis of journalistic practice of news on social media in the Chinese context.

Agenda-setting on traditional vs social media

2019 ◽  
Vol 29 (4) ◽  
pp. 688-703 ◽  
Author(s):  
Liang Chen ◽  
Jingyuan Shi ◽  
Yu Guo ◽  
Pianpian Wang ◽  
Yiwei Li
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Process Model ◽  
Semantic Network ◽  
Rank Order ◽  
Quadratic Assignment ◽  
Extended Parallel Process Model ◽  
Content Type ◽  
People’S Daily ◽  
People's Daily

Purpose The purpose of this paper is to explore and compare haze-related content between traditional and social media in China by applying agenda-setting theory and the extended parallel process model (EPPM). Specifically, this paper examines the correlation between the two forms of media in terms of the ranking of the attributes of haze (i.e. the EPPM components) and the interrelationships among the attributes. Design/methodology/approach Content analysis and semantic network analysis were employed to address the research aims. Findings The results revealed that more than half of the total messages on both types of media reflected the EPPM components, either threat or efficacy information. However, the imbalance between the threat and efficacy information was more prominent in the haze-related content presented in the People’s Daily than it was on Weibo. In addition, the results from a Spearman’s rank-order correlation and a quadratic assignment procedure (QAP) indicated that there was no significant correlation between the People’s Daily and Weibo in terms of the rankings of the attributes of haze (i.e. the EPPM components) or the interrelationships among the attributes. Originality/value This study is the first to apply a theoretical approach to examine and compare the nature of haze-related messages on traditional and social media.

“Why attacking the Bureau of Industry and Commerce?”: news value flow to news comments on Chinese social media

2021 ◽  
pp. 016344372199443
Author(s):  
Juan He
Keyword(s):  
Social Media ◽  
News Story ◽  
News Values ◽  
Mixed Methods Approach ◽  
Negative Judgment ◽  
News Organizations ◽  
News Value ◽  
Suitable Site ◽  
Value Flow ◽  
Industry And Commerce

Comments on social media provide a suitable site to view text-reader relations from the perspective of news reading. This article interrogates readers’ evaluative responses to Weibo shared news in China. The study, drawing upon Discursive News Values Analysis and appraisal, first identifies the news values of Eliteness, Personalization, Negativity and Positivity in a news story about car quality sourced from the Weibo network of People’s Daily. Then the following 1027 comments, including Chinese characters and emojis, are investigated by using a mixed-methods approach. The corpus analysis shows that business Eliteness (the Mercedes dealership) and Personalization (the buyer) are convergently valued news actors, while readers evaluate authoritative Eliteness (the Bureau) in an unexpected way. Close examination of the appraisal devices in the comments uncovers a divergence between negative judgment toward Eliteness and positive affect/judgment for Personalization. Emojis play an important role in activating attitudes through the interplay with language. In commentary journalism, the readers’ response can influence news value decisions when there is a mismatch between the news values promoted by news organizations and the values that readers perceive as newsworthy.

scholarly journals PENGGUNAAN KONJUNGSI DALAM WACANA KRIMINAL KOLOM BORGOL DI SURAT KABAR RAKYAT BENGKULU EDISI NOVEMBER—DESEMBER 2016

2018 ◽  
Vol 17 (1) ◽  
Author(s):  
Tri Dina Ariyanti ◽  
Iming Fentaria
Keyword(s):  
Word Formation ◽  
Written Language ◽  
Daily Newspaper ◽  
Taxable Income ◽  
Daily Newspapers ◽  
News Reports ◽  
Conjunction Errors ◽  
People’S Daily ◽  
People's Daily ◽  
Relationship Of

Abstract. Commonly used in a variety of language news reports hearts: journals, electronic media (TV, radio) and print media (magazines, newspapers). Language presents news Facts Operates Whole And Objective. Media Under The written language used variety is characterized WITH accuracy using the Spelling and punctuation (CAN symbolizes Right Operative intonation), vocabulary, grammar USE hearts of word formation, formulation of sentences, paragraphs, and Discourse. Variety Singer stressed USE standard variety, Spelling (EYD) The raw, raw Yang vocabulary, form of the word berimbuhan, And The Complete Operating grammatical sentence. Thus Article Search Google, hearts using conjunctions also Also CAN WITH Good note that preparation was clear sentences and paragraphs Being. Conjunction serves to review the sentence linking Parts OR sentence Which One other sentence hearts WITH A Discourse. Objective, ie to get description review USE Conjunction Errors hearts Discourse Crime Handcuffs column in People's Daily Newspaper Bengkulu --23 December edition of 23 November 2016. The method used is descriptive Singer Research hearts. Singer Research hearts descriptive method is used to get the description of USE conjunctions review hearts Column handcuffs criminal discourse in Bengkulu People's Daily Newspaper. Forms USE Conjunction Coordinating IN Daily Newspapers Rakyat Bengkulu: based on analysis of the data shows that the USE conjunction coordinative which was used in the newspaper People's Daily Bengkulu IN Discourse criminal Column handcuffs From 23 As of November December 23, 2016 the use of conjunctions: And, And, OR, but, but, but, meanwhile. Forms USE IN correlative conjunctions People's Daily Newspaper Bengkulu: correlative conjunctions are not found Discourse hearts column criminal handcuffs ON newspaper People's Daily Bengkulu From 23 December 23, 2016. As of November forms of subordinating conjunctions USE IN Peoples Daily Newspaper Bengkulu: conjunctions suborinatif consisting Of Three twelve KIND, based on analysis of data on differences, conjunctions used hearts newspaper People's daily Bengkulu From 23 November until December 23, 2016 are: (1) Relationship time: since when, wHILE, Serta, taxable income, BEFORE, Up, (2) Relationship Requirements: IF, If (3) Relationship supposition: can not be found, (4) Relationship goal: to be, (5) Relationship konsesif: although, (6) Relationship of comparison: as, as, as (7) The relationship causes : causes, bECAUSE (8) Relationship findings: thus, Up, so, (9) Relationship tool: BY, Without, (10) Relationship Method: BY, Without, (11) Relationship complementation: b ahwa, (12) Relationship attributive: Yang (13) Relationship COMPARISON: not found. Conjunction shape Antarkalimat USE IN Peoples Daily Newspaper Bengkulu: conjunctions between sentences singer found its use are: then, taxable income, then, in addition to, in fact, but, but. Keywords: Conjunction, Newspapers

Background of “Pinned” Images

2019 ◽  
pp. 267-284
Author(s):  
Aslı Sezgin ◽  
Zaliha İnci Karabacak
Keyword(s):  
Social Media ◽  
Mobile Phone ◽  
Real Life ◽  
Private Life ◽  
Advertising Industry ◽  
Social Media Networks ◽  
People’S Daily ◽  
Personal Appearance ◽  
People's Daily

The presence of a hidden enforcement is a matter in social media networks, whose contents are made attractive by rich images illustrating the rearrangement of the living spaces belonging to the followers of these networks. Every detail of private life including personal appearance, spaces where time is spent with friends, food is consumed, coffee is drunk, and houses are decorated, is presented through charming images. Inspired by these images, people have started to make their preferences regarding what mobile phone to use, what sports to practice, or what films to watch. The content of social media has begun to draw attention to “lifestyle advertising” and has provided a convenient ground for the advertising industry. Pinterest is a network where images reflecting modern people's daily habits, including consumption, are pinned in order to serve as sources of inspiration. In this study, the perfect living spaces which have been fictionalised as models in the images shared on Pinterest will be investigated in terms of “lifestyle advertising” and in comparison to real life.

Audience engagement in the discourse of TV news kernels: The case of BBC News at Ten

2019 ◽  
Vol 14 (2) ◽  
pp. 133-149
Author(s):  
Debing Feng
Keyword(s):  
The Other ◽  
News Story ◽  
News Values ◽  
Audience Engagement ◽  
Print News ◽  
Other Hand ◽  
Tv News ◽  
Audience Interaction ◽  
Journalistic Practice

Existing studies have extensively explored audience engagement in TV news, but not enough attention has been paid to the discursive (re)presentation of this phenomenon in the discourse of TV news kernels. Based on a pool of news items collected from BBC News at Ten, this article aims to investigate how the discourse of news kernels is constructed and presented to engage the audience. The analysis shows that news values and (simulated) journalist–audience interaction are two main ways employed by the journalists to achieve audience engagement in presenting TV news kernels. On one hand, a news kernel tends to cover the most newsworthy information of the news story, and the news text; on the other hand, it is often styled as newsworthy, too. In the meanwhile, the presentation of the news kernel tends to create a sense of (simulated) interaction between the journalist and the audience by practices such as pre-opening remarks, introducing the reporter and alerting the audience, among others. The findings reflect quite different journalistic practice of TV news kernels from that of print news leads.

More than playfulness

2020 ◽  
Author(s):  
Yiqiong Zhang ◽  
Min Wang ◽  
Ying Li
Keyword(s):  
Social Media ◽  
Social Norms ◽  
Speech Acts ◽  
Cultural Context ◽  
Real Life ◽  
Public Communication ◽  
Open Forum ◽  
Self Disclosure ◽  
Qualitative Analyses ◽  
Chinese Social Media

Abstract This study aims to uncover the complexity of emoji usage on Chinese social media. We investigate emoji usage in comments on push notifications from the WeChat official account of Guokr, which was chosen as a representative for an open forum for public communication. The data includes 2552 comments from 90 articles pushed by the account. The analysis adopts a discourse-pragmatic perspective within the framework of intercultural pragmatics (Kecskes 2014), taking into account both the local discourse environment and the cultural context. It is found that Chinese WeChat users show a preference for using emojis that are unique to the WeChat platform. Qualitative analyses were carried out on selected WeChat emojis used in comments fulfilling the speech acts of self-disclosure, self-praise, humor and complaining. Emojis are found to be used to perform and reinforce a sense of playfulness in social media, but underlying this playfulness there is a discursive conformity to social norms in real life. The use of emojis resolves the tension between the openness and freedom in social media and the conservative, constraint-bounded nature of established social norms.

The pragmatics of text-emoji co-occurrences on Chinese social media

Pragmatics ◽  
2020 ◽  
pp. 1-29
Author(s):  
Xiran Yang ◽  
Meichun Liu
Keyword(s):  
Social Media ◽  
Chinese Text ◽  
Speech Acts ◽  
Research Question ◽  
Central Research ◽  
Linguistic Features ◽  
Verbal Language ◽  
Multimodal Analysis ◽  
Functional Patterns ◽  
Chinese Social Media

Abstract This paper explores the pragmatics of emojis co-occurring with or embedded in text on Chinese social media with this central research question: what are the patterns and the communicative functions manifested by emojis in co-occurrence with Chinese text? Building on the metafunctional approach of multimodal analysis, popular online posts from Sina Weibo which contain both emoji(s) and text have been collected and analyzed to discover the representational, interactive, and compositional features manifested by emojis co-occurring with text. We have found that these emojis on Weibo appear most frequently at the end of the posts and reflect some unique Chinese cultural and linguistic features. Based on recurring pragmatic and functional patterns of text-emoji co-occurrences, it is proposed that emojis are used to perform speech acts, highlight subjective interpretations, and enhance informality, while substituting, reinforcing, and complementing the meanings conveyed by verbal language.

scholarly journals Covering China - Pakistan Economic Corridor (CPEC): How ‘The News' and 'People's Daily' Develop Social Media Discourse Since Its' Inception

2020 ◽  
Vol V (IV) ◽  
pp. 204-216
Author(s):  
Mudassar Hussain Shah ◽  
Sadaf Asif ◽  
Raja Arslan Ahmad Khan
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Keyword Search ◽  
Semantic Network ◽  
Media Discourse ◽  
Semantic Network Analysis ◽  
Quantitative Content ◽  
People’S Daily ◽  
People's Daily ◽  
Facebook Pages

The present study explores how 'CPEC' is covered and treated by the two eminent English newspapers The News (Pakistani Newspaper) and the People's daily (Chinese Newspaper) through their Facebook's official pages through the keyword search “China – Pakistan Economic Corridor” from the year 2015-19. The broader aspects, categories are formed; as development, economy, political, social, strategic and other, examined the treatment on their frequency and semantic network analysis on positive, negative and neutral frames through coding sheet. For this purpose, the quantitative content analysis is conducted to examine that how 'CPEC' is covered, framed and treated by the said newspaper at their official Facebook pages. The findings of the study reveal that 'China – Pakistan Economic Corridor' is projected significantly more strategic than economic on the posts appeared on the Chinese and Pakistani newspaper. The coverage appeared on The News is varied from positive, neutral and negative.

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