Privacy or Security: Does It Matter for Continued Use Intention of Travel Applications?

2021 ◽  
pp. 193896552110668
Author(s):  
Kijung Choi ◽  
Ying Wang ◽  
Beverley A. Sparks ◽  
Sejung Marina Choi
Keyword(s):  
Privacy Protection ◽  
Structural Equation ◽  
Service Providers ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Structured Interviews ◽  
Continued Use ◽  
Tourism Service ◽  
Intention To Continue ◽  
Expectation Confirmation

Mobile applications (apps) critically affect travelers’ decision-making and shape their experiences. Grounded in the expectancy value approach, this study examines the relationships among expectation confirmation (usefulness, ubiquity, ease of use, incentives, and enjoyment), privacy protection, security, satisfaction, and trust, and how these factors influence travel app users’ intention to continue using the app. Phase One of the study analyzed data from 509 survey respondents via structural equation modeling. The findings show that expectation confirmation, security, satisfaction, and trust influence travelers’ intention to continue using the travel app, whereas privacy protection exerts no significant effects. Travel app users’ level of technology proficiency moderates the effect of perceived security and satisfaction on the intention to continue use. In Phase Two, semi-structured interviews were conducted to explore the key findings from Phase One. This study contributes to the literature by examining expectation confirmation, perceived values of privacy protection, and security of travel app users in a single model to explain individuals’ satisfaction, trust, and continued use intention. The study findings also offer strategic implications for travel app developers as well as hospitality and tourism service providers and marketers on how to deliver a high-quality experience, enhance satisfaction and trust, and increase continued use intention among travel app users.

scholarly journals A Quantative Approach to Identifying Factors that Affect the Use of E-Wallets in Bahrain

2020 ◽  
pp. 1819-1839
Author(s):  
Muwafaq M. AlKubaisi ◽  
Nedaa Naser
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
New Technology ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Predictor Variables ◽  
Equation Modeling ◽  
Clear Understanding ◽  
Moderating Variables ◽  
Research Findings

Bahrain is considered the regional leader in the banking and finance sector. The e-wallet is one of the successful innovative services that was launched in 2017. The stage of identifying factors of the initial adoption of new technology is essential, but not enough as the technology provider company needs to focus on and understand the factors that affect the use and the continuity of use of e-wallet in order to maintain and sustain the user in the long term. A quantitative survey approach based on a 5-point Likert scale was used in this study. The sampling tool relies on the snowball and convenience sampling technique. The sample consisted of 660 users in Bahrain. The research used SmartPLS and SPSS software to analyze the collected data from the survey. The Structural Equation Modeling (SEM) was used to master the multiple relationships that exist between the four predictor variables [ease of use, compatibility, usefulness, and security], the satisfaction with e-wallet, continuous use of e-wallet and the demographical variables. This study found that the four predictor variables are statistically significant and supportive. The compatibility variable is the leading factor in the analysis. However, the study’s results indicated that the moderating variables were also found to be statistically insignificant. The research findings contribute to the service providers and marketers with a clear understanding of the factors that affect the use of e-wallets and continuance use. Also, there was an addition to the theoretical implications indicated by the significant direct relationship between continuance use and compatibility

Technology readiness, perceived ubiquity and M-commerce adoption

2017 ◽  
Vol 11 (3) ◽  
pp. 268-295 ◽  
Author(s):  
Subhadip Roy ◽  
Y.L.R. Moorthi
Keyword(s):  
Conceptual Model ◽  
Structural Equation ◽  
Service Providers ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Content Type ◽  
Systems Research

Purpose The purpose of this study is to draw concepts from marketing and information systems research and integrate them in the context of M-commerce. The authors develop a conceptual model of technology readiness (TR) affecting perceived ubiquity (PQ) (of smartphones) and PQ affecting M-commerce adoption (MA) incorporating the moderating effect of privacy concerns (PC) on the relation between PQ and MA along with the constructs perceived usefulness (PU) and perceived ease of use (PEU). Methodology The conceptual model was formulated using a set of qualitative research procedures (four focus group discussions) and tested using two questionnaire-based surveys (with 372 and 431 respondents each) in India. Exploratory and confirmatory factor analyses were conducted followed by structural equation modeling for the quantitative data. Findings Results from the quantitative study indicate a significant effect of TR on PQ, PU and PEU. All three latter constructs had a significant effect on MA. A significant moderating effect of PC on the relation between PQ and MA was also observed. Research implications The study findings enhance the literature on the antecedents of successful adoption of M-commerce and establish the role of PQ as a significant influencer of MA. Practical implications The study findings would enable service providers with a new and relevant model of M-commerce adoption. Originality The major contribution of the study is the development and validation of a model that has attitudinal variables related to technology usage and their relations to M-commerce adoption.

Building a Composable Electronic Health Records System using Fast Healthcare Interoperability Resources (FHIR) web components (Preprint)

2021 ◽  
Author(s):  
Bolu Oluwalade ◽  
Shruti Apte ◽  
Saptarshi Purkayastha
Keyword(s):  
Structural Equation Modeling ◽  
User Interface ◽  
Electronic Health Records ◽  
Latent Variables ◽  
Structural Equation ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Structured Interviews ◽  
Health Records ◽  
Electronic Health

BACKGROUND In the last decade, Electronic Health Records systems (EHRs) have been widely adopted in the United States because of the government's efforts. These efforts have led to the broad and rapid adoption of the EHR but with numerous usability and interoperability challenges. The disconnect between the clinical users' expectations from their EHRs and what is available in the EHRs is well-known. OBJECTIVE This study aimed to evaluate (1) the feasibility of a user-composable user interface (UI) for an EHR system using FHIR web components, (2) the user's ease of learning and ease of use of the assembled EHR's UI. METHODS We developed web components for the FHIR patient resource using the Polymer 3 library. The components were assembled by 19 subjects with a clinical background and past EHR use experience utilizing a drag and drop UI designer. We measured latent variables of "ease of learning" and "ease of use" through a 33-questions pre-validated survey from these subjects. Further, we conducted semi-structured interviews as per the sequential explanatory research design. The quantitative and qualitative data obtained from the survey and the semi-structured interviews were analyzed using the convergent parallel mixed method design. The quantitative data derived through the survey estimated the Structural Equation Modeling (SEM) latent variables tagged "ease of learning" and "ease of use" of the user interface. RESULTS About 88 percent (16 of 18) of the participants were confident or very confident about assembling the user components to form a user interface after watching a workflow video of the process, and 63 percent (12 of 19) of participants eventually completed the assembly process. A partial least square structural equation modeling (PLS-SEM) analysis of the survey results showed that there is a significant positive effect (p =0.00) on the ease of learning of the assembling process and on ease of use of the system and vice versa. The qualitative analysis of the interview showed that more' easy to use' and 'easy to learn' themes appeared in the participants' responses (40.1%) than the "difficult to learn," "difficult to use," "too complex," and "cumbersome" themes combined appearing in 11.2 % of the combined themes. CONCLUSIONS It seems that the non-technical users can assemble an EHR user interface without little or no technical support. Moreover, a user-composed EHR user interface will improve EHR users' experience. Finally, web components based on FHIR resources can be developed and implemented into an EHR user interface.

scholarly journals Mobile Banking Adoption: Examining the Role of Personality Traits

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402093291
Author(s):  
James Agyei ◽  
Shaorong Sun ◽  
Eugene Abrokwah ◽  
Emmanuel Kofi Penney ◽  
Richmond Ofori-Boafo
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Banking Services ◽  
Intention To Adopt ◽  
The Impact

A number of studies have been conducted on the salient factors that influence consumers’ intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers’ intention to adopt mobile banking services. This study investigates the impact of personality traits on users’ intention to adopt mobile banking. Data gathered from 482 mobile banking users in Ghana via a convenience sampling technique using a questionnaire survey were analyzed using structural equation modeling. The results show that agreeableness, conscientiousness, and openness to new experience significantly impact users’ intention to adopt mobile banking through perceptions of usefulness and ease of use, with agreeableness showing the strongest total effect, followed by conscientiousness. The results also reveal that perceived usefulness and perceived ease of use are salient predictors of users’ intention to adopt mobile banking. The study underscores the need for service providers to focus on designing effective marketing strategies that recognize different user personality traits so as to improve adoption.

scholarly journals A Protection-Motivation Perspective to Explain Intention to Use and Continue to Use Mobile Warning Systems

2021 ◽  
Author(s):  
Diana Fischer-Preßler ◽  
Dario Bonaretti ◽  
Kai Fischbach
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Intention To Use ◽  
Protection Motivation ◽  
Warning Systems ◽  
Theoretical Understanding ◽  
Perceived Vulnerability ◽  
Continued Use ◽  
Intention To Continue ◽  
First Time

AbstractMobile emergency warning apps are essential for effective emergency communication – of course, provided the population intends to use them. Drawing on protection motivation theory, the study validated a psychometric model to explain what motivates individuals to install a warning app for the first time and to keep using it over time. Multi-group covariance-based structural equation modeling was used to model the answers to a survey that measured the drivers of intention to begin using or intention to continue using a warning app. The model shows that, for both non-users and users, trust, social influence, and response efficacy positively and maladaptive rewards negatively affect intention to use and intention to continue use warning apps. However, perceived vulnerability influences only intention to use, whereas response cost and self-efficacy affect continued use intention. Hence, this study enhances the theoretical understanding of technology-enabled protection behaviors and provides practitioners with a list of factors to consider for pushing the adoption and continued use of emergency warning applications.

scholarly journals Switching to Proximity Mobile Payment: Empirical Evidence from Korean Users

2021 ◽  
Author(s):  
Hong-Lei Mu ◽  
Young-Chan Lee
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Service Providers ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Switching Behavior ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Modeling Analysis

Individual users' payment behaviors have changed. The diffusion of mobile devices makes people suitable for proximity mobile payment (PMP) services without the need for traditional payment. Existing mobile payment literature mainly focuses on users' adoption and continuous usage behavior, nevertheless, switching behavior on payment received little attention, especially focusing on why users switch from traditional payment to PMP. Thus, the objective of the current research is to investigate factors influencing users’ traditional payment - PMP switching to comprehend how these factors shape users’ switching intentions. We developed a traditional payment - PMP transition model based on the push-pull-mooring framework derived from migration theory. This research adopted a structural equation modeling analysis on 311 valid data. The findings indicate that a push factor drives users away from traditional payment in terms of dissatisfaction. The pull factors, including perceived substitutability and perceived usefulness, attract users to PMP. Furthermore, in terms of perceived technical compatibility, a positive mooring factor, facilitates users' switching to PMP. Negative mooring factor, in terms of perceived risk, hinder users' switching intention. However, another pull factor - perceived ease of use, failed to influence switching intention significantly. This study found some distinctions between mobile payment switching and mobile payment adoption. These findings provide pivotal insights for the mobile payment service providers.

scholarly journals Air Passengers’ Continued Use Intention of the Airport E-Gate System: A Perspective with Perceived Benefits

2020 ◽  
Vol 16 (1) ◽  
pp. 100
Author(s):  
Fang Yuan Chen ◽  
Chang Yu Liu
Keyword(s):  
Structural Equation ◽  
New Technology ◽  
Rapid Development ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Benefits ◽  
Perceived Ease Of Use ◽  
Gate System ◽  
Continued Use

With the rapid development of air transportation in recent years, the number of national entry and exit passengers has hit record highs. Facing the increasingly busy airport, an automated border control system (E-gate) has been developed to provide faster and more convenient services. This study adopts the perspective of perceived benefits to explore the willingness of passengers to continuously use the E-Gate. In this study, a total of 539 valid questionnaires are collected at the Taoyuan International Airport in Taiwan. The SPSS 24 and AMOS 22 software are used for statistical analysis, and the hypotheses are verified by Structural Equation Modeling (SEM). The results show that perceived ease of use, perceived usefulness, and convenience have positive and significant effects on air passengers’ continued use intention of E-gate, with convenience having the greatest impact, followed by perceived ease of use and perceived usefulness. The findings of this research can not only assist government agencies and airport operators in the development of better user-accepted immigration clearance systems, but can also provide insight into how to promote the new technology to potential users.

scholarly journals Examining consumers’ usage intention of contactless payment systems

2019 ◽  
Vol 38 (2) ◽  
pp. 332-351
Author(s):  
Heikki Karjaluoto ◽  
Aijaz A. Shaikh ◽  
Matti Leppäniemi ◽  
Roope Luomala
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Modeling ◽  
Payment Systems ◽  
Developed Country ◽  
Content Type ◽  
Point Of Sale ◽  
Brand Engagement ◽  
Use Of Technology ◽  
Continued Use

Purpose The purpose of this paper is to develop and test a conceptual model that combines the modified Unified Theory of Acceptance and Use of Technology (UTAUT2) with a consumer brand engagement (CBE) model to predict consumers’ usage intentions toward contactless payment systems in a developed country. Design/methodology/approach The authors cooperated with a contactless payment service provider in Finland and reached out to 22,000 customers, resulting in 1,165 usable responses. The collected data were analyzed using structural equation modeling. Findings The study shows that the UTAUT2 and the CBE model together explain approximately 70 percent of the variance in usage intention. Of the predictors, habit and consumers’ overall satisfaction have the strongest influence on usage intentions. The model also confirms the positive relationship between intention and use. Practical implications Understanding the reasons for both the intention to use and the continued use of contactless payments is important for merchants, banks and other service providers. This study shows which technology adoption factors drive both the intention and the use of contactless payments. The finding that intention is mainly driven by habit and overall satisfaction and not by hedonic reasons indicates that such behaviors are difficult to change. Originality/value This study is among the first to examine contactless payment usage in a developed market, where over half of all point-of-sale transactions are executed using contactless payment cards and/or cell phones.

Why do customers intend to continue using internet-based sharing economy service platforms? Roles of network externality and service quality

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yung-Ming Cheng
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Service Providers ◽  
Sharing Economy ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Network Externality ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Content Type

Purpose The purpose of this study is to integrate network externality and service quality as antecedents to the synthesis of expectation–confirmation model (ECM) and perceived ease of use (PEOU) in explaining customers’ continuance intention of internet-based sharing economy service platforms. Design/methodology/approach Sample data for this study were collected from students enrolled in a comprehensive university in Taipei, Taiwan. A total of 600 questionnaires were distributed in various campus locations, and 510 usable questionnaires were analyzed in this study, with a usable response rate of 85.0%. Collected data were analyzed using structural equation modeling. Findings The primary findings are as follows. First, service enablers’ online service quality positively affected customers’ perceived usefulness (PU), confirmation and PEOU of internet-based sharing economy service platforms, which directly or indirectly explained customers’ satisfaction and continuance intention of the platforms. Next, service providers’ offline service quality positively influenced customers’ PU of internet-based sharing economy service platforms, which in turn caused customers’ satisfaction and continuance intention of the platforms. Finally, network externality from customers’ side and service providers’ side all positively affected customers’ PU of internet-based sharing economy service platforms, which in turn led to customers’ continuance intention of the platforms. Originality/value First, this study contributes to the identification of network externality and service quality that may reveal deep insights to the understanding of customers’ continuance intention of internet-based sharing economy service platforms greatly driven by their confirmation of expectations and satisfaction with the platforms. Next, the empirical evidence on capturing ECM and PEOU for completely explaining the antecedents of customers’ continuance intention of internet-based sharing economy service platforms is well documented. Hence, this study’s findings have significantly shed light on the possible formulation of a richer post-adoption model.

To leave or retain? An interplay between quality digital banking services and customer satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sulemana Bankuoru Egala ◽  
Dorcas Boateng ◽  
Samuel Aboagye Mensah
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Service Improvement ◽  
Quality Service ◽  
Banking Services ◽  
Content Type ◽  
Quality Dimensions ◽  
The Impact

PurposeIn this paper, the authors investigated the impact of quality digital banking services delivered during the COVID-19 pandemic on customers' satisfaction and retention intentions.Design/methodology/approachThis study combined constructs drawn from the E-S-QUAL and BSQ models to measure the impact of digital banking services on subscribers of digital banking services in Ghana. The study utilized structural equation modeling with partial least squares (PLS-SEM) to analyze 395 responses.FindingsResults revealed a significant direct effect between digital banking services satisfaction and customer retention decision. The results also revealed that digital banking services quality dimensions such as ease of use, efficiency, privacy/security and reliability impact customers' satisfaction and retention intentions.Research limitations/implicationsDigital banking service portfolios and their quality dimensions vary among banks. This offers an opportunity for banking institutions and other non-bank financial service providers to be wary of the impact of quality service delivery on customers' decisions. This paper makes significant theoretical contributions and practical implications on the relevance of quality digital banking services in customers' retention strategies for competitive advantage.Originality/valueThis study has underlined the significance of quality digital banking services in developing countries. The study underscored the need for banking and non-bank financial institutions to embrace the much-anticipated quality service demanded by customers and the need for continuous service improvement relative to the growing deployment of financial technologies.

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