scholarly journals Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods

SAGE Open ◽  
2017 ◽  
Vol 7 (1) ◽  
pp. 215824401667732 ◽  
Author(s):  
Savita Hanspal ◽  
P. Raj Devasagayam
Keyword(s):  
Consumer Preferences ◽  
The Self ◽  
Healthy Foods ◽  
Health Food ◽  
Health Consciousness ◽  
Self Image ◽  
Five Factors ◽  
Gender Education ◽  
Strategy Design ◽  
The Relationship

Consumers are becoming more health conscious. Increasingly, products that are labeled “healthy” are being marketed as new retailers and new brands vie for the consumers’ share of wallet. This research identifies the self-image factors that constitute a health conscious image of the self and examines how self-image impacts consumer buying of foods that are labeled healthy. It also makes an effort to find out whether specific self-image factors are significantly associated with demographics. This study employs a scale consisting of 15 statements that included four statements from the Health Consciousness scale developed by Gould. The psychometric properties of the scale used in the study are reported. The study uses factor analysis to identify five factors of consumer self-image as they relate to health consciousness. Furthermore, the study explores the relationship between demographics such as age, gender, education, and relationship status with the self-image factors and reports results for consumer preferences for choosing healthy foods when hungry. This research has important implications for marketers in the health food industry and for such other companies that might use consumer health consciousness as a basis for market segmentation and strategy design.

scholarly journals The Madness of Jodh Singh: Patriotism and Paranoia in the Ghadar Archives

2018 ◽  
Vol 13 (2) ◽  
pp. 81
Author(s):  
Rohit Chopra
Keyword(s):  
The United States ◽  
The Self ◽  
Mental Condition ◽  
Close Reading ◽  
British Government ◽  
Revolutionary Movement ◽  
Self Image ◽  
Archival Documents ◽  
American Society ◽  
The Relationship

My paper focuses on Jodh Singh, a marginal figure in the archives of the Ghadar Party, who was arrested for High Treason against the United States for his role in the “Hindu Conspiracy” plots aimed at the British government of India. Incarcerated in a California prison, Singh was moved to a sanatarium on displaying symptoms of insanity. Through a close reading of a web of archival documents and scholarly reflections—at the center of which lies the report of a commission appointed to inquire into his mental condition—I examine the account of the madness of Jodh Singh as a statement about patriotism and paranoia. In engagement with the work of Foucault, Guha, and scholars of the Ghadar movement, I describe how the record of Singh’s experiences indicts the juridical-legal-medical framework of American society as operating on a distinction between legtimate and illegitimate madness. I also examine how Jodh Singh points to the glimmers of a critique of the self-image of the Ghadar Party as a revolutionary movement committed to egalitarian principles. I conclude with a reflection on what Jodh Singh might tell us about the relationship between madness, political aspiration, and the yearning for solidarity.

scholarly journals Rolul stimei de sine în formarea imaginii de sine la adolescenți

2013 ◽  
Vol 2 (1) ◽  
pp. 88-95
Author(s):  
Alina Zaharia
Keyword(s):  
Young People ◽  
Self Esteem ◽  
Psychosocial Aspects ◽  
The Self ◽  
Social Contacts ◽  
Self Image ◽  
High Level ◽  
The Relationship

The main objective of this research consists in studying psychosocial aspects of the relationship that is established between the level of the quality of self image and self-esteem in adolescents. Self-esteem play an important role in the self image of teenagers and young people. Teenagers with a high level of self-esteem have clear and stable views about themselves, talk about them in a consistent, positive way. Teenagers with a low self-esteem have the feeling that they do not know too well each other and talk about them in a unreliable and ambiguous way. They are also pretty reserved in initiating social contacts.

The relationship between the self and the ingroup: When having a common conception helps 1The authors wish to thank Anne Maass, Luigi Castelli, Luciano Arcuri and Jeff Kiesner for their helpful comments on an earlier draft of this article.

1999 ◽  
Vol 58 (4) ◽  
pp. 226-232 ◽  
Author(s):  
Maria Rosaria Cadinu ◽  
Leyla De Amicis
Keyword(s):  
Reaction Times ◽  
The Self ◽  
Balance Theory ◽  
Self Image ◽  
The Relationship

Consistent with balance theory, it was predicted that a balance is reached when the self and the ingroup are perceived in a similar way, leading participants to more rapid judgments and fewer errors judging the self and the ingroup. The goal of this study was to replicate and extend the results obtained by Smith and Henry (1996) who concluded that ingroup attributes become part of the self-image, thus facilitating the accessibility of self-information. In the present study, we included a condition measuring reaction times for ingroup ratings (as opposed to self-ratings) and found that both ingroup and self-ratings were facilitated when the self- and the ingroup descriptions matched. Therefore it is proposed that a common self-ingroup representation facilitates the access to both the self and the ingroup.

scholarly journals Intrapreneurship in Australian Firms

2005 ◽  
Vol 11 (1) ◽  
pp. 17-27 ◽  
Author(s):  
Jason R. Fitzsimmons ◽  
Evan J. Douglas ◽  
Bostjan Antoncic ◽  
Robert D. Hisrich
Keyword(s):  
Corporate Entrepreneurship ◽  
The Self ◽  
Self Renewal ◽  
Renewal Measure ◽  
Environmental Munificence ◽  
Organisational Support ◽  
Five Factors ◽  
New Business ◽  
The Relationship ◽  
Business Venturing

ABSTRACTThis paper reports on the nature and extent of intrapreneurship (or corporate entrepreneurship) practiced by Australian businesses. We examined the relationship between measures of corporate entrepreneurship and finn growth and profitability. and utilised measures devised by earlier researchers attempting to assess corporate entrepreneurship, viz: new business venturing, innovativeness, self-renewal, and proactiveness. Control variables included industry, finn age, and finn size. Interestingly, we found that the items measuring corporate entrepreneurship loaded onto not four but five factors, effectively splitting the self-renewal measure into two distinct elements, Profitability was significantly correlated with self-renewal (negative) and organisational support (positive) while growth was found to be significantly and positively related to both new business venturing and environmental munificence.

STOICS WHO SING: LESSONS IN CITIZENSHIP FROM EARLY MODERN LUCCA

2001 ◽  
Vol 44 (2) ◽  
pp. 313-339 ◽  
Author(s):  
PETER N. MILLER
Keyword(s):  
Early Modern ◽  
The Self ◽  
Roman History ◽  
The Political ◽  
Musical Culture ◽  
Political Literature ◽  
Political Ideas ◽  
Self Image ◽  
The Relationship ◽  
The Way

Lucca was the smallest and least important of the three Italian republics that survived the Renaissance. Venice and Genoa still command the attention of historians. But in the seventeenth and eighteenth centuries, for all that it might seem out-of-the-way, Lucca developed an extraordinary political literature. The regular election of senators was marked by the musical performance of a text, generally drawn from Roman history, that illustrated the way citizens of a republic were to behave. The poet and composer were natives and the event was a lesson in citizenship. A close look at the content of these serenades, or operas, makes clear that the republic's motto might have been Libertas but its teaching emphasized constantia. The themes and the heroes of Lucca's political literature were those we associate with neo-Stoicism. The relationship between neo-Stoicism and citizenship in early modern Lucca is the focus of this article. These texts present us with the self-image of an early modern republic and its understanding of what it meant to be a citizen. They are an important source for anyone interested in early modern debates about citizenship and in the political ideas that are conveyed in the commonplaces of baroque visual and musical culture.

The impact of advertising self-presentation style on customer purchase intention

2019 ◽  
Vol 32 (6) ◽  
pp. 1242-1254 ◽  
Author(s):  
Fue Zeng ◽  
Wenjie Li ◽  
Valerie Lynette Wang ◽  
Chiquan Guo
Keyword(s):  
Purchase Intention ◽  
The Self ◽  
Presentation Style ◽  
Self Presentation ◽  
Content Type ◽  
Mediating Role ◽  
Self Image ◽  
Consumption Situation ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to propose the self-presentation styles of advertising influence consumer self-image, which in turn influence purchase intention. Design/methodology/approach Using virtual brands as stimuli in a series of experiments, this study collects data on consumer self-image and purchase intention in the conditions of different advertising styles. Findings While consumer self-image mediates the relationship between advertising self-presentation style and purchase intention, the consumption situation (public vs private) moderates the relationship between self-presentation style, consumer self-image and purchase intention. That is, self-enhancing advertising promotes customers’ ideal self, which in turn increases their purchase intention for publicly consumed products, whereas self-deprecating advertising solicits customers’ real self, which in turn increases their purchase intention for privately consumed products. Practical implications This study informs product/brand managers and marketers of the importance of aligning the self-presentation style of advertising with the consumption situation of the product being advertised. Originality/value Based on self-consistency theory, this study not only finds a relationship between the self-presentation style of advertising and purchase intention, but also uncovers the mediating role of self-image in this relationship. Furthermore, the relationship chain of “self-presentation style of advertising – self-image – purchase intention” is moderated by the consumption situation of the product. This is one of the first studies to explore the intricacies of these relationships.

scholarly journals LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA

2019 ◽  
Vol 21 (1) ◽  
pp. 74-88 ◽  
Author(s):  
Budhi Haryanto ◽  
Awang Febrianto ◽  
Edi Cahyono
Keyword(s):  
Consumer Preferences ◽  
Brand Preference ◽  
Department Stores ◽  
Public Places ◽  
Traditional Markets ◽  
Health Consciousness ◽  
Foreign Brand ◽  
Public Areas ◽  
Foreign Brands ◽  
The Relationship

This study discusses the relationship between lifestyle and individual preferences in choosing local or foreign brands. The sample consisted of 250 people, taken randomly through surveys in several public places in Surakarta - Indonesia, including the department stores, traditional markets, or other public areas, where many people were there and were willing to become research participants. Fur­thermore, the collected data is processed using factor analysis to reduce lifestyle dimensions, and logistic regression analysis is used to explain the relationship between lifestyle dimensions and pre­ferences in choosing a local brand or foreign brand, in this case represented by Wong Solo Grilled Chicken (WSGC) or Kentucky Fried Chicken (KFC).The test results indicate 13 dimensions of lifestyle, and only 5 dimensions are significantly related to brand preference: (1) individuals who have a fashion consciousness lifestyle tend to choose KFC rather than WSGC, (2) individuals with health consciousness lifestyles tend to choose WSGC rather than KFC, (3) individuals with leadership lifestyles tend choosing KFC rather than WSGC, (4) individuals with attentiveness lifestyle tend to choose WSGC rather than KFC, and (5) individuals with extroversion lifestyles tend to choose KFC rather than WSGC. This study also discusses the implications of studies related to the contribution of theory, practitioners, and possibilities for future studies

scholarly journals Intrapreneurship in Australian Firms

2005 ◽  
Vol 11 (1) ◽  
pp. 17-27
Author(s):  
Jason R. Fitzsimmons ◽  
Evan J. Douglas ◽  
Bostjan Antoncic ◽  
Robert D. Hisrich
Keyword(s):  
Corporate Entrepreneurship ◽  
The Self ◽  
Self Renewal ◽  
Renewal Measure ◽  
Environmental Munificence ◽  
Organisational Support ◽  
Five Factors ◽  
New Business ◽  
The Relationship ◽  
Business Venturing

ABSTRACTThis paper reports on the nature and extent of intrapreneurship (or corporate entrepreneurship) practiced by Australian businesses. We examined the relationship between measures of corporate entrepreneurship and finn growth and profitability. and utilised measures devised by earlier researchers attempting to assess corporate entrepreneurship, viz: new business venturing, innovativeness, self-renewal, and proactiveness. Control variables included industry, finn age, and finn size. Interestingly, we found that the items measuring corporate entrepreneurship loaded onto not four but five factors, effectively splitting the self-renewal measure into two distinct elements, Profitability was significantly correlated with self-renewal (negative) and organisational support (positive) while growth was found to be significantly and positively related to both new business venturing and environmental munificence.

The Age of the World Tourist

2020 ◽  
pp. 157-171
Author(s):  
Tiago Mesquita Carvalho
Keyword(s):  
Cultural Heritage ◽  
Cultural Landscapes ◽  
The Self ◽  
Self Image ◽  
The World ◽  
Forms Of Life ◽  
The Relationship

This chapter presents a broad reflection about the connections between cultural landscapes, technology, and tourism. Cultural landscapes are lively and historical entities, neither background scenery nor artworks. They are coupled with several instances of value and remain tied to local forms of life. Tourism, conversely, thrives through promoting and advertising the experience of such landscapes, whose aesthetical and cultural heritage promise to enrich and educate tourists. The relationship between landscapes and tourism is nevertheless prone to criticism. The objectification of cultural landscapes proceeds through setting a series of burden free commodities, corresponding to the variety of ways modern man builds his subjectivity essentially as a tourist. Territories are progressively becoming available to tourists through various technologies while the self-image of tourists is being increasingly established by those same technologies. Tourism can nevertheless withstand different kinds of practices allowing landscapes to speak for themselves and engaging tourists to a commitment.

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