scholarly journals The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis

SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402091949
Author(s):  
Feng Xu ◽  
Wenxia Niu ◽  
Shuaishuai Li ◽  
Yuli Bai
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Psychological Distance ◽  
Equation Model ◽  
Mobile Internet ◽  
The Sustainable Development ◽  
Tourist Destinations ◽  
The Relationship

In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out. However, there is little research on the mechanism of word-of-mouth concerning tourist destinations in crisis. This article focuses on the influence mechanism of word-of-mouth in the relationship between perceived images and behavioral intentions. A structural equation model was established, with “perceived image” as the independent variable, “word-of-mouth” and “psychological distance” as mediating variables, and “behavioral intention” as the dependent variable. Our study is based on a survey in Southern Xinjiang. The final results show that word-of-mouth plays a mediating role in the relationship between perceived image and behavioral intentions. The moderating effect of word-of-mouth plays two roles in the mechanism of the perceived image on the behavioral intention: the promotion mechanism and the repression mechanism. Tourists’ sense of psychological distance significantly mediates the relationship between perceived image and behavioral intention. The findings enrich word-of-mouth and the marketing theories for the destinations in crisis, which provide enlightening insights for the sustainable development of the destinations in crisis.

scholarly journals Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels

2021 ◽  
Vol 18 (17) ◽  
pp. 9123
Author(s):  
Khalil-ur-Rehman ◽  
Mohammad Adnan ◽  
Naveed Ahmad ◽  
Miklas Scholz ◽  
Khalil-ur-Rehman ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Positive Influence ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Boutique Hotel ◽  
Boutique Hotels ◽  
The Relationship

Customers have become very sensitive regarding the innovative evaluation of services. Due to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM). Theoretical and practical implications are also discussed.

Analyzing Causality Among the Service Quality, Customer Satisfaction and Behavioral Intention Variables with Respect to E-Shopping

2019 ◽  
Vol 9 (1) ◽  
pp. 38-59 ◽  
Author(s):  
Syed Habeeb ◽  
K Francis Sudhakar
Keyword(s):  
Service Quality ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
South India ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Repurchase Intentions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this article is to examine the effects of service quality and satisfaction on consumer behavioral intentions like word-of-mouth, website revisitation and repurchase intentions with respect to online shopping in India. To build a vision for the future the study also highlights the servqual and webqual dimensions. About 254 valid responses from south India from individuals who must have made at least one previous online purchase were gathered. Factor analysis and structural equation modeling has been implemented to find out the important factors on what influences repurchase behavior among customers. The results reveal that e-service quality has a positive effect on e-satisfaction, where it also influences the consumer's behavioral intentions, namely word of mouth, website revisit, and repurchase.

The effect of event experience quality on the satisfaction and behavioral intentions of motocross World Championship spectators

2020 ◽  
Vol 21 (2) ◽  
pp. 389-408 ◽  
Author(s):  
Hüseyin Çevik ◽  
Kerem Yıldırım Şimşek
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Model ◽  
Mediating Effect ◽  
Direct Effects ◽  
Content Type ◽  
World Championship ◽  
The Relationship

PurposeThe purpose of this study is to examine the theoretical relationship between experience quality (EXQ), satisfaction and the behavioral intentions (BI) of Motocross World Championship spectators.Design/methodology/approachThe research data were collected from spectators who participated in the World Motocross Championship race held in Afyon, Turkey in 2018. The structural equation model (SEM) was used to test the relationship among the research variables.FindingsThe results showed EXQ had significant and direct effects on satisfaction and BI. In addition to this, satisfaction had a partial mediating effect between EXQ and BI.Originality/valueTo date there has been no empirical study examining the consumer behaviors of motocross event spectators. Consequently, this research provides important contributions to the literature and informs event organizers about the role of EXQ in terms of understanding the behavior of motocross event spectators.

scholarly journals The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction

2021 ◽  
Vol 5 (1) ◽  
pp. 77-87
Author(s):  
Edy Sahputra Sitepu ◽  
◽  
Rismawati Rismawati ◽  
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Equation Model ◽  
Destination Image ◽  
Primary Data ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Full Effect ◽  
The Relationship

Purpose: This study aims to build a model for tourists' revisit intention who come to visit tourist destinations. Research methods: This study uses primary data with 400 samples assigned by random sampling. The data were processed using the Structural Equation Model (SEM). Results and discussions: In total (total effect) of each variable, which has the most considerable full effect, is given the destination image followed by service quality, tourist satisfaction, and memorable experience, respectively. For the mediation role, it is found that the tourist satisfaction variable is a mediator of the relationship between an unforgettable experience and revisit intention. Tourist satisfaction is not a mediator of the relationship between service quality and revisit intention and tourist satisfaction, nor is it a mediator of the relationship between destination image and revisit intention. Regarding revisit intention, the analysis results show that this variable is significantly influenced by the variables of service quality, destination image, and tourist satisfaction. Meanwhile, the effect of memorable experience is not statistically significant. Conclusion: The results of this study prove that efforts to increase tourists' revisit intention can be made by improving destination management that considers service quality, destination image, memorable experience, and tourist satisfaction.

scholarly journals PERAN BRAND LOYALTY SEBAGAI MEDIATOR ANTARA BRAND LOVE DAN BRAND TRUST KONSUMEN USAHA JASA PERJALANAN WISATA

2017 ◽  
Vol 21 (1) ◽  
pp. 55
Author(s):  
Sri Vandayuli Riorini
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Equation Model ◽  
Brand Commitment ◽  
Brand Trust ◽  
Brand Love ◽  
The Relationship ◽  
A Company

Competition in tour & travel in gaining subscribers is increasing in line with the increment of consumer demand for traveling. Brands can be a competitive tool of a company. Research conducted is aimed at analyzing Brand Love, Brand Trust toward the Word of Mouth through Brand Loyalty. A total of 200 respondents in the sample who use the services of tour and travel is selected by using Purposive sampling technique. The method of data analysis applies the Structural Equation Model / SEM. This study finds (1) the positive and direct influence of Brand Love, Brand Trust toward Brand Loyalty, Word of Mouth. (2) Brand Loyalty plays a role in mediating the relationship between Brand Love, Brand Trust with Word of Mouth. (3) The strongest factor affecting the Word of Mouth is the Brand Trust. For further research is recommended to include Brand Commitment as antecedent of Brand Loyalty, and to apply this research to other services categories.

scholarly journals Eksplorasi Keterkaitan antara Citra Destinasi, Personalitas Destinasi dan Niat Berkunjung Kembali ke Destinasi Wisata

2019 ◽  
Vol 7 (2) ◽  
pp. 105
Author(s):  
Heri Setiawan ◽  
Jusmawi Bustan ◽  
Abd. Hamid ◽  
Ummasyroh Ummasyroh
Keyword(s):  
Maximum Likelihood ◽  
Linear Relationship ◽  
Structural Equation ◽  
Estimation Method ◽  
Equation Model ◽  
Destination Image ◽  
Ml Estimation ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
The Relationship

Most countries try to develop tourism destinations with a variety of strategies to be able to compete with other destinations. This study is designed to explore the relationship between destination image, destination personality, and intention to re-visit tourists to tourism destinations. The approach used in this study is a quantitative approach to the design of causality research. The research sample is domestic tourists who have visited tourist destinations in Palembang such as Benteng Kuto Besak, Jaka Baring Sport City, Kemaro Island, Kambang Iwak Park, Punti Kayu Park, Siguntang Park, Taman Purbakala Sriwijaya totaling 192 respondents. The structural equation model is used to test the model developed using the maximum likelihood (ML) estimation method using AMOS 22.0. The results of the study explained that there is a linear relationship between destination images and destination personalities. There is no linear relationship between the destination images with the intention to visiting again. Then, there is a linear relationship between personalities of the destination with the intention of visiting again.

scholarly journals Pengaruh Social Influence Terhadap Behavioral Intention Penggunaan Marketplace Pada UMKM Di Kota Bandung

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Nurhalimah Nurhalimah
Keyword(s):  
Social Influence ◽  
Structural Equation Model ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Model ◽  
Unified Theory ◽  
Use Of Technology

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh social influence (Pengaruh Sosial) terhadap behavioral intentions (minat pemanfaatan) pengguna Marketplace di Kota Bandung. Penelitian ini menggunakan teori Model Unified Theory of Acceptance and use of Technology (UTAUT). Metode pengumpulan data yang digunakan dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner pada 400 orang UMKM yang telah menggunakan  aplikasi Marketplace. Penelitian ini menggunakan pendekatan Kuantitatif dengan medote asosiatif kasual yaitu metode yang digunakan untuk mengetahui ada dan tidaknya pengaruh variabel bebas terhadap variabel terikat, teknik analisis data menggunakan Metode statistic Multivariate Structural Equation Model (SEM). Berdasarkan penelitian ini variabel dependen dipengaruhi oleh variabel independen. Hasil penelitian ini menunjukan Pengaruh Social Influence terhadap Behavioral Intention penggunaan Marketplace pada UMKM di Kota Bandung yaitu sebesar 0.897 dan dari semua variabel independen mempunyai pengaruh secara simultan terhadap variabel dependen sebesar 173.596. Pengguna Marketplace perlu lebih meningkatkan sosialisasi kepada masyarakat khususnya UMKM dan memberikan pemahaman bahwa dengan menggunakn Marketplace dapat lebih meningkatkan bisnis mereka.

THE EFFECT OF THE CONVENTION SPECIFIC DIMENSIONS ON UNIVERSITIES TEACHING STAFF BEHAVIORAL INTENTION

2021 ◽  
Vol 27 (1) ◽  
pp. 99-118
Author(s):  
Daniela Gračan ◽  
Marina Barkiđija Sotošek ◽  
Matia Torbarina
Keyword(s):  
Professional Education ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Model ◽  
Teaching Staff ◽  
Online Questionnaire ◽  
Final Sample ◽  
Research Findings ◽  
The Republic

Purpose – The aim of this paper is to assess the influence of participation frequency at the conventions on universities teaching staff’s behavioral intentions. Design –The convention tourism attendees’ behavioral intentions evaluation was conducted through the constructs of site-specific dimensions and convention-specific dimensions. Methodology – In order to test proposed hypotheses, following establishment of measurement invariance across groups, structural equation model was fitted to both groups of participants. Approach – The online questionnaire was conducted among the teaching staff of all universities in the Republic of Croatia. The final sample consisted of 978 correctly completed questionnaires. Findings – Two groups differ in the effect of accessibility. It does not predict behavioral intentions for those that visit one convention per year while it predicts behavioral intentions of the attendees that visit more than one convention per year. Both groups’ behavioral intentions are predicted by their rating of conventions’ social networking and professional education opportunities. Originality of the research – The research findings will help the convention organizers to better understand the needs of both groups’ participants and thereby to encourage their repeated participation and dissemination of positive recommendations.

scholarly journals The Relationships among Customer Value, Satisfaction and Behavioral Intentions: A General Structural Equation Model

2005 ◽  
Vol 7 (3) ◽  
pp. 301 ◽  
Author(s):  
Wahyuningsih Wahyuningsih
Keyword(s):  
Customer Satisfaction ◽  
Literature Review ◽  
Behavioral Intentions ◽  
Customer Value ◽  
Structural Equation ◽  
Equation Model ◽  
Equation Modeling ◽  
Direct Link ◽  
Comprehensive Framework ◽  
The Relationship

The objective of this paper is to present a comprehensive framework of relationships among customer value, satisfaction, and behavioral intentions. Before testing the model, literature review on the three constructs is presented. From this review, three hypotheses are proposed and tested in this study: (1) Customer value is antecedent to customer satisfaction, (2) Customer value has a direct link to behavioral intentions, and (3) The relationship between customer value and behavioral intentions is mediated by customer satisfaction. Structural Equation Modeling using AMOS 5 was employed to test the model. The result suggests that the relationship between customer value and behavioral intentions is mediated by customer satisfaction.

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