Influence of Rose All Day Instagram Sales Promotion Message And Endorsement By Beauty Influencer on Followers Buying Intention

This research was conducted due to the widespread use of social media as a marketing tool in Indonesia. This phenomenon has led to a social media marketing strategy through Instagram, one of the social media platforms used by a local cosmetic company called Rose All Day Cosmetics. This study aimed to determine the effect of the attractiveness of sales promotion messages on Rose All Day Cosmetics' Instagram account and endorsement by beauty influencers on followers' buying intention. The theories used in this research were the Elaboration Likelihood Model, the attractiveness of promotional messages, endorsement, and purchase interest theory. This research was quantitative explanative research through an online survey distributed using the direct message feature on Instagram to 398 respondents previously determined by the Yamane formula. The data obtained were tested with multiple linear regression. The findings indicated that each variable significantly influences the followers' buying intention partially or simultaneously, with a simultaneous effect of as much as 51,3% impact degree. The company must continue to follow the development of influencers, especially in the realm of micro-influencers

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Explaining Donation Behavior in Medical Crowdfunding in Social Media

SAGE Open ◽

10.1177/21582440211014520 ◽

2021 ◽

Vol 11 (2) ◽

pp. 215824402110145

Author(s):

Zhengwei Huang ◽

Jing Ouyang ◽

Xiaohong Huang ◽

Yanni Yang ◽

Ling Lin

Keyword(s):

Social Media ◽

Interpersonal Relationship ◽

Elaboration Likelihood ◽

Perceived Trust ◽

Likelihood Model ◽

Social Media Platforms ◽

Perceived Behavior Control ◽

Donation Behavior ◽

Depth Interviews ◽

Social Media Network

Medical crowdfunding in social media is growing to be a convenient, accessible, and secure manner to cover medical expenses. It differs from traditional donation initiatives and medical crowdfunding on non-social media platforms in that projects are disseminated via social media network and among acquaintances. Through semi-structured in-depth interviews on donation behaviors of 52 respondents, this study uses grounded theory to extract seven main categories that affect medical crowdfunding donation behavior in social media, namely interpersonal relationship, reciprocity of helping, attitude toward donation, perceived behavior control, perceived trust, project information, and characteristics of patients. In the spirit of Elaboration Likelihood Model, we develop a theoretical framework that the seven factors influence donation behavior in medical crowdfunding in social media via a central and a peripheral route.

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Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

Dhaulagiri Journal of Sociology and Anthropology ◽

10.3126/dsaj.v13i0.22188 ◽

2019 ◽

Vol 13 ◽

pp. 67-75

Author(s):

Muhammad Abdullahi Maigari ◽

Uthman Abdullahi Abdul-Qadir

Keyword(s):

Social Media ◽

Secondary Sources ◽

The Social ◽

Security Challenges ◽

Social Media Platforms ◽

Information And Communication ◽

School Girls ◽

The Government ◽

Use Of Social Media ◽

Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

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Instagram Influencer Analysis for Top 5 Categories in Turkey

AJIT-e Online Academic Journal of Information Technology ◽

10.5824/ajite.2021.01.002.x ◽

2021 ◽

Vol 12 (44) ◽

pp. 22-36

Author(s):

Busra ERTOGRUL ◽

Gizem KILICSIZ ◽

Aysun BOZANTA

Keyword(s):

Social Media ◽

Digital Identity ◽

Ordinary People ◽

Daily Lives ◽

Social Media Platforms ◽

The Difference ◽

Marketing Tool ◽

Use Of Social Media ◽

The Relationship ◽

New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

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Risk Perceptions on Social Media Use in Norway

Future Internet ◽

10.3390/fi12120211 ◽

2020 ◽

Vol 12 (12) ◽

pp. 211

Author(s):

Philip Nyblom ◽

Gaute Wangen ◽

Vasileios Gkioulos

Keyword(s):

Social Media ◽

Risk Perceptions ◽

Total N ◽

Risk Ranking ◽

Norwegian Population ◽

The Social ◽

Usage Patterns ◽

Social Media Platforms ◽

Media Platform ◽

Use Of Social Media

Social media are getting more and more ingrained into everybody’s lives. With people’s more substantial presence on social media, threat actors exploit the platforms and the information that people share there to deploy and execute various types of attacks. This paper focuses on the Norwegian population, exploring how people perceive risks arising from the use of social media, focusing on the analysis of specific indicators such as age, sexes and differences among the users of distinct social media platforms. For data collection, a questionnaire was structured and deployed towards the users of multiple social media platforms (total n = 329). The analysis compares risk perceptions of using the social media platforms Facebook (n = 288), Twitter (n = 134), Reddit (n = 189) and Snapchat (n = 267). Furthermore, the paper analyses the differences between the sexes and between the digital natives and non-natives. Our sample also includes sufferers of ID theft (n = 50). We analyse how account compromise occurs and how suffering ID theft changes behaviour and perception. The results show significant discrepancies in the risk perception among the social media platform users across the examined indicators, but also explicit variations on how this affects the associated usage patterns. Based on the results, we propose a generic risk ranking of social media platforms, activities, sharing and a threat model for SoMe users. The results show the lack of a unified perception of risk on social media, indicating the need for targeted security awareness enhancement mechanisms focusing on this topic.

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Social Media Engagement at Academic Conferences: Report of the Association of Pathology Chairs 2018 and 2019 Annual Meeting Social Media Committee

Academic Pathology ◽

10.1177/2374289520934019 ◽

2020 ◽

Vol 7 ◽

pp. 237428952093401

Author(s):

Yonah C. Ziemba ◽

Dana Razzano ◽

Timothy C. Allen ◽

Adam L. Booth ◽

Scott R. Anderson ◽

...

Keyword(s):

Social Media ◽

Ad Hoc ◽

Fold Increase ◽

Outcome Data ◽

Medical Specialties ◽

The Social ◽

Social Media Engagement ◽

Social Media Platforms ◽

Use Of Social Media ◽

Academic Conferences

The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.

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Journalists’ Use of Social Media to Infer Public Opinion: The citizens’ perspective

10.32920/14637978.v1 ◽

2021 ◽

Author(s):

Elizabeth Dubois ◽

Anatoliy Gruzd ◽

Jenna Jacobson

Keyword(s):

Social Media ◽

Public Opinion ◽

Online Survey ◽

Social Media Analytics ◽

Social Media Data ◽

Social Media Platforms ◽

Use Of Social Media ◽

Traditional Approaches ◽

Journalistic Practice ◽

Media Data

Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data is being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weighted online survey of Canadian adults (N=1,500), we examine citizens’ perceptions of journalistic use of social media data. We demonstrate that: (1) people find it more appropriate for journalists to use aggregate social media data rather than personally identifiable data; (2) people who use more social media are more likely to positively perceive journalistic use of social media data to infer public opinion; and (3) the frequency of political posting is positively related to acceptance of this emerging journalistic practice, which suggests some citizens want to be heard publicly on social media while others do not. We provide recommendations for journalists on the ethical use of social media data and social media platforms on opt-in functionality.

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The State of Social Media in Canada 2017

10.32920/14636136.v1 ◽

2021 ◽

Author(s):

Anatoliy Gruzd ◽

Jenna Jacobson ◽

Philip Mai ◽

Elizabeth Dubois

Keyword(s):

Social Media ◽

Online Survey ◽

Daily Routine ◽

Policy Makers ◽

The Social ◽

The World ◽

Social Media Platforms ◽

P 16 ◽

Survey Results ◽

Media Platform

Today, billions of people around the world are turning to social media to socialize, conduct business, keep up with the news, as well as discover, discuss, and share information. The significance of this global adoption of a relatively new communication and information technology cannot be overlooked. As a country, Canada has one of the most connected populations in the world. For many Canadians, social media is now a part of their daily routine. Our survey results show that an overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. This makes it critical for policy makers, researchers, and others to have a better grasp of what social media platforms Canadians are using to connect and converse with one another. This report provides a snapshot of the social media usage trends and patterns amongst online Canadian adults based on an online survey of 1,500 participants (see Methods on p. 16 for more details).

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Social Media Network Attacks and their Preventive Mechanisms: A Review

10.5121/csit.2021.112405 ◽

2021 ◽

Author(s):

Emmanuel Etuh ◽

Francis S. Bakpo ◽

Eneh A.H

Keyword(s):

Social Media ◽

Cyber Attacks ◽

Common Interest ◽

Security Measures ◽

Detection Mechanism ◽

Social Media Networks ◽

The Social ◽

Social Media Platforms ◽

Use Of Social Media ◽

Social Media Network

We live in a virtual world where actual lifestyles are replicated. The growing reliance on the use of social media networks worldwide has resulted in great concern for information security. One of the factors popularizing the social media platforms is how they connect people worldwide to interact, share content, and engage in mutual interactions of common interest that cut across geographical boundaries. Behind all these incredible gains are digital crime equivalence that threatens the physical socialization. Criminal minded elements and hackers are exploiting social media platforms (SMP) for many nefarious activities to harm others. As detection tools are developed to control these crimes so also hackers’ tactics and techniques are constantly evolving. Hackers are constantly developing new attacking tools and hacking strategies to gain malicious access to systems and attack social media network thereby making it difficult for security administrators and organizations to develop and implement the proper policies and procedures necessary to prevent the hackers’ attacks. The increase in cyber-attacks on the social media platforms calls for urgent and more intelligent security measures to enhance the effectiveness of social media platforms. This paper explores the mode and tactics of hackers’ mode of attacks on social media and ways of preventing their activities against users to ensure secure social cyberspace and enhance virtual socialization. Social media platforms are briefly categorized, the various types of attacks are also highlighted with current state-of-the-art preventive mechanisms to overcome the attacks as proposed in research works, finally, social media intrusion detection mechanism is suggested as a second line of defense to combat cybercrime on social media networks.

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Relationship between Social Media Marketing and Consumer Buying Behavior

Peshawar Journal of Psychology and Behavioral Sciences (PJPBS) ◽

10.32879/picp.2018.4.2.193 ◽

2019 ◽

Vol 4 (2) ◽

pp. 193-202

Author(s):

Syed Muhammad Ather ◽

Naimat Ullah Khan ◽

Faizan Ur Rehman ◽

Lubna Nazneen

Keyword(s):

Social Media ◽

Online Survey ◽

Positive Relationship ◽

Social Media Marketing ◽

Buying Behavior ◽

The Social ◽

Research Findings ◽

Marketing Tool ◽

Structured Questionnaire ◽

Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer buying behavior exist if their existence affected each other in any significant way. For this purpose an online survey was conducted and 100 people responded who were active users of social media in the region of Peshawar an unstructured/ structured questionnaire was designed to collect information from the respondents. The research findings and results confirms that there is a positive relationship between social media marketing and consumer buying behavior as well as that social media can be used as an effective marketing tool in region of Peshawar.

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Lawyers Response to COVID-19 Infodemic on Social Media

10.31124/advance.13516769 ◽

2021 ◽

Author(s):

Jibran Jamshed

Keyword(s):

Social Media ◽

Standard Deviation ◽

Social Science ◽

Quantitative Study ◽

Online Survey ◽

Information Use ◽

Primary Objective ◽

Demographic Information ◽

Social Media Platforms ◽

Use Of Social Media

Objectives: The primary objective of this study is to examine and analyze the skills and practices of lawyers in response to the misinformation/Infodemic of COVID-19 on Social Media platforms. Research Methodology: In this quantitative study an online survey was conducted among lawyers in Pakistan. The population of the study was made up of practicing lawyers from different District Bar Associations in Pakistan. A questionnaire was distributed to collect data regarding demographic information, use of social media, response to misinformation about COVID-19 on social media and to identify the methods employed by lawyers to check the authenticity of such information. Collected data were first analyzed by using Statistical Package for Social Science (SPSS V 23) and then presented in frequency, mean, percentage, and standard deviation. Findings: The study revealed that the majority of lawyers use social media platforms. It shows that the most popular social media platforms among the lawyers are Facebook and WhatsApp. The outcome shows that lawyers encounter fake stories about COVID-19. Critical thinking, comparison, and cross-checking are among the most commonly used techniques employed by the lawyers to check the authenticity of any information about the COVID-19 on social media. It also revealed that most of the time they share such news after checking its authenticity but sometimes they share it without confirming it.

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