Consumer Responses to Corporate and Celebrity Philanthropy

Philanthropic activities have gained paramount importance in today’s world. The purpose of this paper is twofold. Firstly, the authors propose a model to comprehend the process of philanthropy (corporate as well as celebrity) in creating word of mouth intentions (hereafter WoM). Secondly, it attempts to explore the interaction effects of these philanthropies on WoM intentions. A structural equation model is tested in a sample of 400 FMCG consumers in Pakistan. The results confirm that both corporate and celebrity philanthropy directly and positively affect WoM intentions. However, their interaction effect is found to be insignificant on WoM intentions. This study has meaningful implications that involving philanthropic celebrities in corporate philanthropy-based advertisements may garner favorable consumers’ WoM intentions. It lies among the pioneering studies to empirically investigate the understudied model of corporate and celebrity philanthropy in order to understand the creation of WoM intentions.

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COMMITMENT SEBAGAI VARIABEL MEDIASI PENGARUH TRUST TERHADAP REPURCHASE INTENTION PADA RESTORAN WARALABA LOKAL

Jurnal Manajemen ◽

10.24912/jm.v20i1.62 ◽

2017 ◽

Vol 20 (1) ◽

pp. 1

Author(s):

Sri Vandayuli Riorini

Keyword(s):

Customer Satisfaction ◽

Structural Equation Model ◽

Structural Equation ◽

Affective Commitment ◽

Word Of Mouth ◽

Positive Influence ◽

Equation Model ◽

Repurchase Intention ◽

Continuance Commitment ◽

Affective Trust

Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan. Tujuan dari penelitian ini adalah untuk menganalisis Trust, Affective commitment, Continuance commitment terhadap Repurchase intention. Responden sebagai sampel dalam penelitian ini sebanyak 200 responden yang berkunjung ke restoran waralaba lokal, yang dipihih dengan menggunakan teknik Purposive sampling. Selanjutnya, metode analisis data menggunakan Teknik Structural Equation Model. Hasil penelitian menemukan bahwa seluruh Hipotesis yang dikemukakan dapat didukung, dimana (1) terdapat pengaruh positif Trust terhadap Affective commitment, (2) terdapat pengaruh positif Trust terhadap Continuance commitment, (3) terdapat pengaruh positif Affective trust terhadap Repurchase intention, (4) terdapat pengaruh positif Continuance commitment terhadap Repurchase intention, dan (5) terdapat pengaruh positif Trust terhadap Repurchase intention. Selanjutnya, ditemukan pula bahwa (1) Affective dan Continuance commitment merupakan variabel mediasi antara Trust dan Repurchase intention, dan (2) Continuance commitment merupakan faktor yang lebih kuat dalam mempengaruhi Trust, dan Repurchase intention dibandingkan Affective commitment. Untuk penelitian selanjutnya disarankan agar penelitian ini diterapkan pada jenis waralaba lokal lainnya, seperti department store, convenience store, specialty store, supermarket, dan hypermarket, serta menambahkan Service quality dan Customer satisfaction sebagai anteseden dari Trust dan Word-of-mouth sebagai konsekuensi dari Commitment.Franchising is a form of retail businesses, especially those of growing and promising restaurants. Competition is becoming more tightly multiplied by the entry of foreign franchisors. Customer loyalty is the key to win the competition. The purpose of this study is to analyze the trust, affective commitment, continuance commitment towards repurchase intention. Respondents as the sample of this study were 200 respondents who visited local franchise restaurants, chosen by using Purposive Sampling technique. Furthermore, the method of data analysis applies the Structural Equation Model techniques. The study finds that the entire hypothesis presented can be supported, where there are (1) a positive influence of trust towards affective commitment, (2) a positive influence of trust towards continuance commitment, (3) a positive affective trust towards repurchase intention, (4) a positive influence continuance commitment towards repurchase intention, and (5) a positive effect of trust towards repurchase intention. Furthermore, it is also found that (1) affective and continuance commitment is a mediator variable between the trust and repurchase intention, and (2) continuance commitment is a stronger factor in influencing the trust and repurchase intention than affective commitment. For further study, it is recommended that this research be applied to other types of local franchises, such as department stores, convenience stores, specialty stores, supermarkets and hypermarkets, as well as adding service quality and customer satisfaction as antecedents of trust and word-of-mouth as a consequence of the commitment

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Estimating Three-way Latent Interaction Effects in Structural Equation Modeling

International Journal of Statistics and Probability ◽

10.5539/ijsp.v5n6p73 ◽

2016 ◽

Vol 5 (6) ◽

pp. 73

Author(s):

Birhanu Worku Urge ◽

Kepher Makambi ◽

Anthony Wanjoya

Keyword(s):

Sample Size ◽

Structural Equation Model ◽

Interaction Effect ◽

Latent Variable ◽

Structural Equation ◽

Error Control ◽

Equation Model ◽

Equation Modeling ◽

Type I ◽

Nonlinear Structural Equation

A Monte Carlo simulation was performed for estimating and testing hypotheses of three-way interaction effect in latent variable regression models. A considerable amount of research has been done on estimation of simple interaction and quadratic effect in nonlinear structural equation. The present study extended to three-way continuous latent interaction in structural equation model. The latent moderated structural equation (LMS) approach was used to estimate the parameters of the three-way interaction in structural equation model and investigate the properties of the method under different conditions though simulations. The approach showed least bias, standard error,and root mean square error as indicator reliability and sample size increased. The power to detect interaction effect and type I error control were also manipulated showing that power increased as interaction effect size, sample size and latent covariance increased.

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Pengaruh Kualitas Layanan Terhadap Citra Destinasi Desa Wisata Ketingan Dengan Electronic Word of Mouth Sebagai Variabel Pemediasi

Khasanah Ilmu - Jurnal Pariwisata Dan Budaya ◽

10.31294/khi.v10i2.6553 ◽

2019 ◽

Vol 10 (2) ◽

Author(s):

Chriswardana Bayu Dewa

Keyword(s):

Service Quality ◽

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Sample Selection ◽

Equation Model ◽

Destination Image ◽

Research Subjects ◽

Probability Sampling ◽

Positive Effect

Abstract- Ketingan Tourism Village is located in Tirtoadi Village, Mlati, Sleman, Yogyakarta which has the potential as one of the village's tourist destination destinations in Yogyakarta. However, the development of the village tourism is still not optimal, especially in terms of product socialization and marketing strategies that have not been prospective, so there needs to be an effort to increase the attractiveness of village tourism.This research presents that, there are many other factors that can influence consumer decisions in traveling, but the source of individual information turns out to be the main influence that shapes one's perception in visiting a tourist area. The research subjects are tourists who are members of the Yogyakarta backpacker facebook group. The sample selection uses a non-probability sampling method consisting of 120 people. Hypotheses are tested using Structural Equation Model (SEM). This study found that service quality has a positive effect on e-word of mouth, e-word of mouth has a positive effect on destination image, service quality has a positive effect on destination image and e-word of mouth can fully mediate a positive relationship between service quality with image destination. Keyword: Service Quality, Destination Image, e-Word of Mouth Abstrak - Desa Wisata Ketingan terletak di Desa Tirtoadi, Mlati, Sleman, Yogyakarta memiliki potensi sebagai salah satu tujuan destinasi obyek wisata desa yang ada di Yogyakarta. Akan tetapi pengembangan desa wisata tersebut masih belum maksimal khususnya dalam hal sosialisasi produk dan strategi pemasaran yang belum prospektif sehingga perlu adanya upaya untuk meningkatkan daya tarik wisata desa. Penelitian ini menyajikan bahwa, banyak sekali faktor lain yang dapat mempengaruhi keputusan konsumen dalam berwisata, tetapi sumber informasi individual ternyata menjadi pengaruh utama yang membentuk persepsi seseorang dalam mengunjungi suatu daerah wisata. Subyek penelitian adalah para wisatawan yang tergabung dalam grup facebook backpacker Yogyakarta. Pemilihan sampel menggunakan metode non-probability sampling yang terdiri dari 120 orang. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif terhadap e-word of mouth, e-word of mouth berpengaruh positif terhadap citra destinasi, kualitas layanan berpengaruh positif terhadap citra destinasi dan e-word of mouth secara penuh dapat memediasi hubungan positif antara kualitas layanan terhadap citra destinasi.Kata Kunci: Kualitas Layanan, Citra Destinasi, e-Word of Mouth

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R-squared of a Latent Interaction in Structural Equation Model: A Tutorial of Using R

International Journal of Statistics and Probability ◽

10.5539/ijsp.v10n3p69 ◽

2021 ◽

Vol 10 (3) ◽

pp. 69

Author(s):

Lu Qin ◽

Jihong Zhang ◽

Xinya Liang ◽

Qianqian Pan

Keyword(s):

Interaction Effect ◽

Structural Equation ◽

Social Science Research ◽

Science Research ◽

R Package ◽

Interaction Effects ◽

Equation Model ◽

Equation Modeling ◽

Main Effects ◽

Variance Explained

Mplus (Muthén & Muthén, 1998 - 2017) is one popular statistical software to estimate the latent interaction effects using the latent moderated structural equation approach (LMS). However, the variance explained by a latent interaction that supports the interpretation of estimation results is not currently available from the Mplus output. To relieve human computations and to facilitate interpretations of latent interaction effects in social science research, we developed two functions (LIR & LOIR) in the R package IRmplus to calculate the R-squared of a latent interaction above and beyond the first-order simple main effects in Structural Equation Modeling. This tutorial provides a step-by-step guide for applied researchers to estimating a latent interaction effect in Mplus, and to obtaining the R-squared of a latent interaction effect using the LIR & LOIR functions. Example data and syntax are available online.

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Konfirmasi Empat Faktor yang Berpengaruh terhadap Word of Mouth di Rumah Sakit

Jurnal Ilmu Kesehatan Masyarakat ◽

10.33221/jikm.v7i04.172 ◽

2018 ◽

Vol 7 (04) ◽

pp. 227-239

Author(s):

Fajar Saputra

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Cross Sectional

Pemasaran merupakan salah satu masalah bagi setiap rumah sakit atau organisasi pelayanan kesehatan lainnya. Kurang berhasilnya pemasaran diantaranya akibat kurangnya rumah sakit berpihak pada kepentingan pasien. Tujuan penelitian ini untuk mengatahui pengaruh langsung dan tidak langsung serta besarannya Pencitraan Rumah Sakit, Keputusan Menggunakan Jasa, Kualitas Jasa dan Kepuasan Pasien, Terhadap word of mouth di RSDH Cianjur. Metode dalam penelitian ini yakni dengan menggunakan pendekatan kuantitatif yang menggunakan cross sectional. Sampel yang digunakan sebanyak 80 Pasien sebagai responden. Metode analisis yang digunakan adalah structural equation model (SEM) menggunakan SmartPLS dan SPPS. Hasil pengujian hipotesis ditemuan pada penelitian pengaruh langsung dari pencitraan rumah sakit (16,73%), Keputusan menggunakan jasa (26,36%), kualitas jasa (12,58%), kepuasan (26,32%). pengaruh langsung word of mouth 81,99% sedangkan pengaruh tidak langsung sebesar 1,54% serta pengaruh langsung dan pengaruh tidak langsung sebesar 83,53%. Kepuasan faktor yang sangat dominan mempengaruhi word of mouth. Semakin pasien merasa puas maka akan semakin positif pula rekomendasi word of mouth. Saran penelitian ini bagi bagian marketing RSDH Cianjur agar melakukan promosi pelayanan kesehatan melalui media massa seperti televisi, radio dan brosur, mengingat promosi merupakan indikator pencitraan rumah sakit yang paling berpengaruh terhadap peningkatan word of mouth.

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ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN HARGA TERHADAP CUSTOMER LOYALTY SMARTPHONE BERSISTEM OPERASI ANDROID DI KOTA BENGKULU

Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) ◽

10.36085/jam-ekis.v3i2.790 ◽

2020 ◽

Vol 3 (2) ◽

Author(s):

Meiffa Herfianti ◽

Rika Dwi Yulihartika

Keyword(s):

Customer Satisfaction ◽

Structural Equation Model ◽

Customer Loyalty ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Experiential Marketing ◽

Intermediate Variable

The purpose of this study was to investigate the effect of experiential marketing and price on customer loyalty through customer satisfaction as intermediate variable. Explanatory research was conducted by using questionnaires. The quistionnaires were distributed to the 250 respondent who had utilized smartphone OS Android more than 1 years. In the data analisys, the researcher used Structural Equation Model (SEM) with AMOS. The results show that the models were appropriate with the Goodness and Index Criteria Chisquare total = 469.122; and significance probability = 0,000; RMSEA = 0,071; CMN/DF = 1,938; TLI = 0,957; CFI = 0,896; GFI = 0,893 and AGFI = 0,947. According to the results, it can be concluded that the model was accepted. There are some implication from this study. Android. Inc., must create a point of differentiation to better involve consumers. Another implications is using WOM (word of Mouth), because that strategy are very useful to targetting adolescent consumers. Otherwise, Android. Inc,. should hold more events and sponsorship in order to close to their consumers. Keywords: Experiential Marketing, Price Customer Satisfaction And Customer Loyalty

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ANTESEDEN DAN KONSEKUENSI DARI PRICE SATISFACTION

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v5i1.489 ◽

2012 ◽

Vol 5 (1) ◽

pp. 13

Author(s):

Steven Dharma ◽

Asep Hermawan

Keyword(s):

Customer Satisfaction ◽

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Relative Price ◽

Price Fairness ◽

Validity And Reliability ◽

Price Transparency ◽

The Impact

The purpose of this paper is to explore the antecedents and consequents of price satisfaction. It argues that price satisfaction is composed of several dimensions (price transparency, pricequality ratio, relative price, price confidence, price reliability, and price fairness) and that companies should consider these dimensions when monitoring customer price satisfaction. Based on a theoretical discussion of the price dimensions, a questionnaire is developed that measures customer satisfaction with individual price dimensions. Using structural equation model analysis, the impact of price satisfaction dimensions on overall price satisfaction is measured, using a sample of 100 respondent that also customers from several car workshops. The research was analyzed with Structural Equation Model to analyze the path effect between the variable to answer the hypothesis testing. Before doing the structural equation model, the data was tested with instrument testing, consist of validity and reliability test. Goodness fit measure was also used to make sure that the structural equation model in good fit condition. The result showed that price satisfaction, price confidence, price quality ratio, price fairness, and price transparency have significant effect toward price satisfaction. The relative price variable didn’t have significant effect toward price satisfaction. For the price satisfaction toward word of mouth, also didn’t give significant result. Based on the measurement of price satisfaction, managers are able to identify the drivers of price satisfaction, their satisfaction and relative importance in different market segments and, consequently they are able to take the right measures to increase customer satisfaction and word of mouth. Keywords : Price satisfaction, word of mouth, car workshop.

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PENGARUH STRATEGI PEMASARAN WORD OF MOUTH (WOM) DAN PRODUK PEMBIAYAAN SYARIAH TERHADAP MINAT DAN KEPUTUSAN MENJADI ANGGOTA (NASABAH) PADA BAITUL TAMWIL MUHAMMADIYAH (BTM) KOTA BANDAR LAMPUNG

Jurnal Manajemen Indonesia ◽

10.25124/jmi.v17i3.1154 ◽

2017 ◽

Vol 17 (3) ◽

pp. 163

Author(s):

Syifa Zakia Nurlatifah ◽

R. Masykur

Keyword(s):

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Original Sample

Promosi Word Of Mouth dalam dunia perbankan semakin penting dan memiliki strategi yang lebih efektif dibandingakan dengan strategi promosi yang lainnya. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi pemasaran dengan Word of Mouth terhadap minat menjadi anggota (nasabah), menganalisis pengaruh produk pembiayaan syariah terhadap minat dan bagaimana pengaruh strategi pemasaran Word of Mouth terhadap keputusan. Selain itu, penelitian ini juga ingin mengetahui pengaruh produk pembiayaan syariah terhadap keputusan, serta pengaruh minat terhadap keputusan. Proses analisis dilakukan dengan pengumpulan data dengan metode observasi, wawancara dan kuisioner. Data yang telah terkumpul diolah dengan menggunakan alat analisis deskriptif kualitatif dan kuantitatif. Teknik analisa yang dipergunakan untuk menganalisis data adalah analisis SEM (Structural Equation Model). Analisis SEM pada penelitian ini menggunakan PLS dengan bantuan software Smart PLS. Hasil penelitian dilihat bahwa original sample Word of Mouth berpengaruh positif dan pengaruh yang signifikan (berarti) terhadap minat, sample Word of Mouth memiliki pengaruh yang positif terhadap keputusan dengan pengaruh yang signifikan (berarti), untuk sampel produk berpengaruh positif terhadap minat dan berpengaruh yang positif terhadap keputusan, dan sampel terakhir minat terhadap keputusan terbukti tidak berpengaruh signifikan antara terhadap keputusan.

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Pengaruh Word Of Mouth dan Brand Awareness terhadap Keputusan Pembelian Xing Fu Tang di Indonesia

Prologia ◽

10.24912/pr.v4i1.6420 ◽

2020 ◽

Vol 4 (1) ◽

pp. 18

Author(s):

Jessica Tee ◽

Rezi Erdiansyah ◽

Sisca Aulia

Keyword(s):

Data Analysis ◽

Structural Equation Model ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Brand Awareness ◽

Purchase Decision ◽

Purchasing Decisions ◽

Know How ◽

The Times

Along with the development of the times, food and drinks also develop with new innovations and new brands that have their own characteristics. The existence of a new brand is intended to attract consumers by making purchasing decisions. In this research, researchers want to know how much the influence of word of mouth and brand awareness so that purchasing decisions occur. Researchers are interested in drinks with a new innovation, the bubble tea brand Xing Fu Tang in Indonesia. Researchers took consumer samples of Xing Fu Tang by using Google forms with a total of 120 respondents in three branches namely Lippo Mall Puri, Lippo Mall Kemang, and Pluit Village. Data analysis was performed by researchers using statistical product and service solutions (SPSS) version 15 and Lisrel 8.70 software as software from the Structural Equation Model (SEM). SEM in this study is used to determine the extent of the influence of word of mouth and brand awareness on purchasing decisions. The results of this study indicate that word of mouth significantly influences the purchase decision with a t-value of 2.11 and brand awareness influences the purchase decision with a t-value of 2.38. With these results, entrepreneurs especially bubble tea drinks need to increase word of mouth and brand awareness to increase consumer purchases. Seiring berkembangnya zaman, makanan dan minuman juga ikut berkembang dengan adanya inovasi baru dan adanya merek baru yang memiliki ciri khas tersendiri. Dengan adanya merek baru dimaksudkan untuk menarik konsumen dengan melakukan keputusan pembelian. Pada penelitian ini, peneliti ingin mengetahui seberapa besar pengaruh word of mouth dan brand awareness sehingga terjadinya keputusan pembelian. Peneliti tertarik dengan minuman dengan inovasi baru yaitu bubble tea merek Xing Fu Tang di Indonesia. Peneliti mengambil sampel konsumen Xing Fu Tang dengan menggunakan google form dengan total 120 responden di tiga cabang yaitu Lippo Mall Puri, Lippo Mall Kemang, dan Pluit Village. Analisis data yang dilakukan dengan menggunakan program statistical product and service solutions (SPSS) versi 15 dan software Lisrel 8.70 sebagai piranti lunak dari Structural Equation Model (SEM). SEM dalam penelitian ini digunakan untuk mengetahui sejauh mana pengaruh word of mouth dan brand awareness terhadap keputusan pembelian. Hasil penelitian ini menunjukkan bahwa word of mouth berpengaruh terhadap keputusan pembelian dengan nilai t-value sebesar 2.11 dan brand awareness berpengaruh terhadap keputusan pembelian dengan nilai t-value sebesar 2.38. Dengan hasil tersebut, para pengusaha khususnya minuman bubble tea perlu meningkatkan word of mouth dan brand awareness untuk meningkatkan pembelian dari konsumen.

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Studi tentang Pengaruh Kepuasan Pelanggan terhadap Ekuitas Merk dan Word of Mouth pada Bengkel AHASS Semarang Barat

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) ◽

10.14710/jspi.v18i1.15-33 ◽

2019 ◽

Vol 18 (3) ◽

pp. 226-244

Author(s):

Eric Gunawan ◽

I Made Sukresna ◽

Sugiono Sugiono

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Structural Equation Model ◽

Brand Equity ◽

Structural Equation ◽

Word Of Mouth ◽

Equation Model ◽

Perceived Price ◽

Program Software

Penelitian ini dilakukan dengan tujuan untuk melihat pengaruh Customer Satisfaction terhadap Brand Equity dan Word of Mouth pada bengkel AHASS. Variabel yang ditambahkan adalah Service Quality dan Perceived Price sebagai Moderating Variabel yang berpengaruh terhadap Customer Satisfaction.Sampel penelitian ini adalah para pelanggan Bengkel AHASS kota Semarang bagian Barat. Analisis data Structural Equation Model (SEM) menggunakan program software AMOSS dan SPSS. Hasil analisis menunjukkan bahwa Customer Satisfaction berpengaruh positif terhadap Brand Equity dan Word of Mouth. Service Quality berpengaruh positif terhadap Customer Satisfaction yang dimoderasi oleh Perceived Price sebagai Quasi Moderator.

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