scholarly journals An Agile Approach to Service Innovation: Creating Valuable Service Innovation with Agile Resource Integration

2020 ◽  
Vol 6 (2) ◽  
pp. 190-207
Author(s):  
Rolf Findsrud
Keyword(s):  
Value Creation ◽  
Service Innovation ◽  
Resource Integration ◽  
Agile Approach ◽  
The Moment ◽  
Valuable Service

Value creation through service innovation is challenging in complex, changing markets. Agility may be the key to understanding resource integration in dynamic contexts and what drives and enables service innovation. To understand service innovation, 12 interviews were conducted in four innovative companies. This study’s findings indicate that agility links adaptive and creative resource integration efforts in organizations, enabling actors to function smoothly together in dynamic contexts while engaging in disruptive activities. Creative resource integration is experimenting and reusing resources and practices in new contexts for the purpose of improving value creation. In retrospect, creative resource integration activities, which may not be considered innovative in the moment, are labelled as innovation based on aggregation. Being truly innovative requires the ability to be agile by proactively and reactively balancing adaptive and creative resource integration, the drive to constantly improve, and embracing a culture for agility congruent throughout the organization.

scholarly journals The role of meaning in service innovation: a conceptual exploration

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Kustrak Korper ◽  
Stefan Holmlid ◽  
Lia Patrício
Keyword(s):  
Value Creation ◽  
Design Research ◽  
Service Innovation ◽  
Building Blocks ◽  
Future Research ◽  
Resource Integration ◽  
Content Type ◽  
Value Propositions ◽  
Underlying Mechanisms

PurposeThe purpose of this paper is to introduce the concept of meaning as a relevant but missing link in understanding the building blocks of service innovation informed by service-dominant (S-D) logic. In exploring the role of meaning in service innovation, especially related to new value propositions, resource integration and new value cocreation, the authors suggest using the conceptualization of meaning within human-centered design, which has an established body of knowledge on addressing how actors engage and interact.Design/methodology/approachThe paper builds an actionable conceptual framework that relates meaning to central tenets of service innovation, such as resource integration, value propositions and cocreation of value. It delineates the central building blocks of service innovation and conceptually integrates them with meaning to explain the underlying mechanisms of service innovation related both to its development and adoption.FindingsThe findings highlight how and why meaning precedes value creation and directs resource integration. Indicating that meaning is driven by experience of earlier interactions it delineates its relationships with new value formation and positions resource interpretation as a driver of this process.Originality/valueThis paper extends the understanding of service innovation in relation to S-D logic, with meaning as a conceptual link to aspects of S-D logic that claim a phenomenological nature. Meaning contributes to S-D logic by providing an understanding of how beneficiaries form intentions to engage in value creation and resource integration. Additionally, by integrating service and design research domains, this paper suggests possibilities for multidisciplinary contributions in future research.

Service innovation as a social construction: The role of boundary objects

2018 ◽  
Vol 19 (3) ◽  
pp. 259-279 ◽  
Author(s):  
Cristina Mele ◽  
Roberta Sebastiani ◽  
Daniela Corsaro
Keyword(s):  
Social Construction ◽  
Service Innovation ◽  
Innovation Process ◽  
Boundary Objects ◽  
Resource Integration ◽  
Shared Meanings ◽  
Socially Constructed ◽  
The Social ◽  
Outcome Perspective

This article advances a conceptualization of service innovation as socially constructed through resource integration and sensemaking. By developing this view, the current study goes beyond an outcome perspective, to include the collective nature of service innovation and the role of the social context in affecting the service innovation process. Actors enact and perform service innovation through two approaches, one that is more concerted and another that emerges in some way. Each approach is characterized by distinct resource integration processes, in which the boundary objects (artifacts, discourses, and places) play specific roles. They act as bridge-makers that connect actors, thereby fostering resource integration and shared meanings.

Service Design as an Approach to Implement the Value Cocreation Perspective in New Service Development

2017 ◽  
Vol 21 (1) ◽  
pp. 40-58 ◽  
Author(s):  
Eun Yu ◽  
Daniela Sangiorgi
Keyword(s):  
Value Creation ◽  
Service Innovation ◽  
Service Design ◽  
Service Development ◽  
New Service Development ◽  
Managerial Practices ◽  
A Value ◽  
Value Propositions ◽  
Value Cocreation ◽  
Multiple Case

Although new service development (NSD) studies have contributed to developing systematic approaches to service innovation, their product-oriented and provider-centric perspectives are limited in embracing a value cocreation concept. We investigate how Service Design, as a human-centered and creative approach to service innovation, can reframe NSD processes to implement value cocreation. Multiple case studies on Service Design projects indicate that design-centric approaches can contribute to the whole NSD process in a way that connects organizations’ managerial practices to value cocreation, in that (1) contextual and holistic understandings of user experiences can inform value propositions that better fit users’ value-in-use, (2) codesign with creative supporting tools can facilitate value cocreation by helping users better apply their own resources, (3) prototyping can optimize firms’ resource and process configuration to facilitate users’ engagement with the service, (4) aligning system actors to the user experience can organize and mobilize them to better support users’ value creation, and (5) user-centered approaches and methods can help organizational staff build long-term capability for supporting users’ value creation. Based on the link between Service Design, NSD, and value cocreation, we propose a conceptual NSD model, geared toward value cocreation.

Role of Resource Integration and Composite Expertise for Unique Value Creation

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Rita Sharma
Keyword(s):  
Value Creation ◽  
Reliability And Validity ◽  
Customer Participation ◽  
Future Research ◽  
Resource Integration ◽  
Supplier Relationships ◽  
Future Research Agenda ◽  
Managerial Implications ◽  
Validity Tests

In the terminology of Service-Dominant, customer has become a co-creator of the value. This emphasises the development of customer-supplier relationships through interaction and dialogue. However, research to date suggests that relatively little is known about how consumers integrate their resources and engage in co-creation of value with the service provider. Thus, the present study develops a framework of the facilitators or antecedents of the co-creation of value for understanding and managing creation of unique value. Thus, both the ninth and tenth SD logic foundational premises are addressed in this study, in that we consider both the issue of resource integration in the network and the phenomenological nature of unique value co-creation. The study examines the co-creation efforts of the customers of fashionable boutiques of a Jammu city and statistical techniques like CFA and SEM were used to analyse the data. Further, reliability and validity tests were also performed. Based upon a sample of 196 female customers, the study found that resource integration and composite expertise of customers and suppliers significantly influence customer participation, which in turn significantly predicts CCV and unique value in offerings. The study also discusses the managerial implications, limitations and future research agenda at the end.

Service Innovation Myopia? A New Recipe for Client-Provider Value Creation

2008 ◽  
Vol 50 (3) ◽  
pp. 31-48 ◽  
Author(s):  
Kristian Möller ◽  
Risto Rajala ◽  
Mika Westerlund
Keyword(s):  
Value Creation ◽  
Service Innovation

Innovation in service ecosystems

2016 ◽  
Vol 27 (4) ◽  
pp. 619-651 ◽  
Author(s):  
Kotaiba Aal ◽  
Laura Di Pietro ◽  
Bo Edvardsson ◽  
Maria Francesca Renzi ◽  
Roberta Guglielmetti Mugion
Keyword(s):  
Design Methodology ◽  
Service System ◽  
Service Innovation ◽  
Service Systems ◽  
Narrative Approach ◽  
Resource Integration ◽  
Content Type ◽  
Service Ecosystems

Purpose – The purpose of this paper is to extend the understanding of innovation in service ecosystems by focussing on the role of values resonance in relation to the integration of brands, service systems and experience rooms. Design/methodology/approach – An empirical, explorative case study of an innovative service system is carried out using a narrative approach and presented in the form of a saga. Findings – Insights gleaned from the empirical study are used for conceptual developments. Analysis of the empirical case study is presented as four lessons linked to values, brands, service systems and experience rooms. Originality/value – The paper extends a conceptual framework of innovative resource integration in service ecosystems. The paper also contributes four propositions to inform theory: values resonance is a basis for service innovation, the innovative integration of brands based on values resonance can foster innovation, the integration of resources across service system boundaries grounded in values resonance can enable innovation and the integration of experience rooms into a coherent servicescape based on values resonance can support novel forms of resource integration and value co-creation efforts in service ecosystems.

Resource integration in liminal periods: transitioning to transformative service

2015 ◽  
Vol 29 (6/7) ◽  
pp. 485-497 ◽  
Author(s):  
Lilliemay Cheung ◽  
Janet R. McColl-Kennedy
Keyword(s):  
Natural Disasters ◽  
Natural Disaster ◽  
Market Economy ◽  
Value Creation ◽  
Design Methodology ◽  
Moral Economy ◽  
Theory And Practice ◽  
Resource Integration ◽  
Content Type ◽  
Service Logic

Purpose – The purpose of this paper is to introduce a transformative service logic-based framework designed to help researchers and practitioners better understand resource integration in liminal periods. Design/methodology/approach – Using netnography, we show how consumers across four countries integrate resources, adopting different value creation practices following natural disasters. Findings – The authors’ novel framework extends current conceptualizations of social and economic exchange. Following a natural disaster, a state of ‘liminality’ occurs when the market economy is temporarily displaced by the moral economy, transitioning to a new transformative service logic. Research limitations/implications – Important implications for theory and practice are discussed. Originality/value – This research proposes an organizing framework comparing the market economy logic and moral economy logic with the new transformative service logic.

scholarly journals From technology speculation to value creation: The changing discourse and actants in the construction of IoT on Twitter

First Monday ◽  
2021 ◽  
Author(s):  
Mathilda Åkerlund ◽  
Daniel Nylén
Keyword(s):  
Value Creation ◽  
Service Innovation ◽  
The Internet ◽  
Mixed Methods Approach ◽  
Technological Concepts ◽  
Twitter Users ◽  
Human Actors ◽  
The Internet Of Things ◽  
Over Time ◽  
Do So

The Internet of Things (IoT) is rapidly becoming an important technology, affecting our everyday lives, and is predicted to do so even more extensively in the coming years. Still, the concept remains somewhat fuzzy. As IoT continues to grow in importance and scope, so does the need to understand how the concept is used and what it represents. This study analyzes over nine million tweets over an extended sample period, applying a mixed methods approach to investigate how IoT is understood on Twitter over time, and importantly, the human and non-human actors that were prolific in shaping the discourse. The findings reveal a changing focus within the IoT discourse over time — from a primary technological, engineering perspective to one which highlighted practical implementations and particularly ways of leveraging IoT solutions to cultivate service innovation and generate novel forms of value creation. The scholarly community is not keeping up with this change. Furthermore, the analysis shows that over time, bots become increasingly prominent in tweeting IoT-related content, at the expense of individual Twitter users. This finding puts into new light the question of who shapes emerging technological concepts and the accountability and agency of bots.

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