Organic Certification and Legislation of Organic Food

2021 ◽  
pp. 285-306
Author(s):  
E. Somasundaram ◽  
D. Udhaya Nandhini ◽  
M. Meyyappan
Keyword(s):  
Organic Food ◽  
Organic Certification

Information asymmetry, third party certification and the integration of organic food value chain in China

2019 ◽  
Vol 12 (1) ◽  
pp. 20-38 ◽  
Author(s):  
Jiang Zhao ◽  
Ksenia Gerasimova ◽  
Yala Peng ◽  
Jiping Sheng
Keyword(s):  
Information Asymmetry ◽  
Value Chain ◽  
Food Supply ◽  
Product Information ◽  
Organic Food ◽  
Raw Milk ◽  
Third Party ◽  
Content Type ◽  
Organic Certification ◽  
Food Value

Purpose The purpose of this paper is to discuss characteristics of organic food value chain governance and policy tools that can increase the supply of good quality of agri-products. Design/methodology/approach This paper discusses a national organic food supply system in China, identifying the link between an organization form with a social confidence crisis and information asymmetry as the main challenges. It develops an analytical model of the market structure of organic certification based on the contract theory, which considers the certification incentive driven by both farmers and processors. Two cases of raw milk producers and processors provide empirical data. Findings The argument which is brought forward is that product information asymmetry together with strict requirement for ensuring organic food integrity brings the organic milk value chain into a highly integrated organization pattern. A tight value chain is effective in the governance of organic food supply chain under third party certification (TPC), while a loose value chain discourages producing organic products because of transaction costs. TPC is found to be a positively correlation with a tight value chain, but it brings high organizational cost and it raises cost for consumers. Originality/value This is the first paper discussing the governance of organic food value chain in Chinese milk industry.

Certification label and fresh organic produce category in an emerging country: an experimental study on consumer trust and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito ◽  
Luisa Lourenço Barbirato
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Consumer Trust ◽  
Content Type ◽  
Future Studies ◽  
Organic Certification ◽  
Dependent Variables ◽  
Emerging Country ◽  
Organic Food Consumption ◽  
Organic Produce

PurposeOrganic food consumption is growing, increasing the need for studies investigating the importance of organic certification labels in emerging countries. The research aims to identify the influence of certification labels and fresh organic produce categories (greenery, vegetable or fruit) on consumer trust and purchase intention.Design/methodology/approachAn online experimental survey 3 × 3 was administered among 349 Brazilian consumers. Certification label and fresh organic produce category were designated as independent variables and manipulated to explore consumer trust and purchase intention. The authors performed a multivariate covariance analysis (MANCOVA) to analyze the data.FindingsResults show that the certification label does not directly affect the dependent variables. It acts as a moderator and indirectly affects both consumer trust and purchase intention. Moreover, depending on the fresh organic produce category considered (greenery, vegetable or fruit), consumer trust changes. Sociodemographic characteristics, age and household income are also important. Finally, the greater the purchase frequency (the main predictor of the model), the greater the purchase intention and consumer trust.Originality/valueThe study contributes to deepen and expand studies involving organic food and to pave the way for future studies that aim to investigate the importance of certification labels of organic foods for consumers.

scholarly journals Economics of the Organic Food Industry in Florida

EDIS ◽  
2008 ◽  
Vol 2008 (7) ◽  
Author(s):  
Thu-Vi Nguyen ◽  
Allen Wysocki ◽  
Danielle Treadwell
Keyword(s):  
Food Industry ◽  
Organic Food ◽  
Resource Economics ◽  
Fact Sheet ◽  
Organic Certification ◽  
Major Market ◽  
Organic Products ◽  
Definition Of ◽  
Organic Food Industry

FE732, an 8-page illustrated fact sheet by Thu-Vi Nguyen, Allen Wysocki, and Danielle Treadwell, delivers an overview of the organic industry in Florida, covering the definition of organic, requirements for organic certification, issues in the Florida organic industry, and major market outlets for organic products. Includes references. Published by the UF Department of Food and Resource Economics, September 2008. FE732/FE732: Economics of the Organic Food Industry in Florida (ufl.edu)

scholarly journals Are Organic Food Labels Inadequate? Evidence from Consumers in Australia

2015 ◽  
Vol 1 (2) ◽  
pp. 45 ◽  
Author(s):  
Joanna Henryks ◽  
David Pearson ◽  
Tatiana Anisimova ◽  
Parves Sultan
Keyword(s):  
Negative Impact ◽  
Organic Food ◽  
The Body ◽  
Food Labels ◽  
Food Markets ◽  
Organic Certification ◽  
Price Premiums ◽  
Inadequate Information ◽  
Purchasing Behaviour ◽  
Developed World

The organic sector is one of the fastest growing food markets in the developed world, with a significant number of consumers continuing to prioritise these products that are perceived to be healthier and more sustainably sourced. The body of existing research has identified that very few consumers are dedicated organic food buyers hence most are purchasing it only some of the time. The most commonly identified barriers to purchasing more are associated with price premiums and limited availability. This paper adds to the literature by exploring another barrier, that of potentially inadequate information on product labels. Based on a large study of consumers in Australia (N=1011) findings show the majority feel information provided on labels is inadequate, and that this has a negative impact on their purchasing behaviour. Priorities for the organic industry to address this consumer concern are enhancing visibility and confidence in organic certification logos, and explaining what organic food is on product labels. Enhancing these marketing communications by providing supporting information via the Internet, as it is now more important than product labels, is likely to further enhance sales.

Consumatori e certificazione dei prodotti da agricoltura biologica. Un'analisi empirica

2012 ◽  
pp. 195-215
Author(s):  
Simona Naspetti ◽  
Raffaele Zanoli
Keyword(s):  
Raw Materials ◽  
Organic Food ◽  
Third Party ◽  
Inspection System ◽  
Organic Certification ◽  
Foreign Countries ◽  
Organic Products ◽  
Certification And Accreditation ◽  
New Guidelines ◽  
Indication Of Origin

According to the new organic (Regulation (ec) No 834/2007, a mandatory eu logo for organic food was introduced as well as new guidelines to label organic products. In the new labelling the indication of origin of the raw materials is compulsory: ‘eu Agriculture', ‘non-eu Agriculture' or ‘eu/non-eu Agriculture'. When all agricultural raw materials came from the same country, the terms ‘eu' and ‘non-eu' can be replaced or supplemented by the name of that country. The name of the Organic certifier can be also signalled to final consumers by the product labelling. In some eu countries (Denmark and Germany) the product label based on a third-party certification, private or public, make them trust the underlying certification scheme. Although consumers often lack knowledge on organic certification and organic farming practices in general, several studies highlight that scepticism and uncertainty towards organic logos and certification prevent consumers from buying more organic food. The present study analyses how consumers perceive some of the most important aspect of the new labelling regulation (the origin of raw materials and the organic certifier for organic food). Few studies exist on consumer views on organic labelling for organic food and willingness to pay for trust in the organic food quality (Burrell et al., 2006). The recommendations drawn from our findings can help stakeholders in the Italian organic sector. 415 consumers in three Italian locations (Ancona, Milano, Bari) participated to a survey in March 2010. The results show that the organic consumers prefer organic products from Europe and trust products certified by Italian (more than from foreign countries) and public certification bodies (more than private). These findings suggest the need for transparency of the complexity of the organic certification and accreditation system, unknown to most of the consumers. There is a need to make them clear what the new label characteristics stand for and remove consumer concerns of the standards and the trustworthiness of the inspection system.

Tracing Legitimating Accounts During Times of Change: The Case of the Organic Food Certification Debate, 1990 to 2011

2017 ◽  
Vol 31 (4) ◽  
pp. 360-383 ◽  
Author(s):  
Michael J. Sheridan ◽  
Jonathon E. Mote
Keyword(s):  
Social Movements ◽  
Federal Government ◽  
Food Production ◽  
Organic Food ◽  
Department Of Agriculture ◽  
Organic Certification ◽  
Market Participants

This study explores the dynamics of how organizations make appeals for legitimacy in unstable fields. Empirically, we investigate the debate surrounding U.S. Department of Agriculture organic food certification from 1990 to 2011, which took place as the field of organic food production was destabilized by the entrance of new market participants, as well as the effort by the federal government to regulate what constituted “organic” food. We argue that organizations alter appeals for legitimacy (legitimating accounts) when organization fields undergo change and existing or expected legitimating accounts are undermined by any number of forces, such as social movements, shifting markets, or new actors. Our results illustrate how actors strategically deploy rhetoric to appeal to different constituencies and audiences in an unstable field, and highlight how organizational actors in the organic certification debate sought to legitimate claims.

Influences on purchase intentions of organic food consumers in an emerging economy

2020 ◽  
Vol 14 (5) ◽  
pp. 599-620 ◽  
Author(s):  
Neeraj Dangi ◽  
Sapna A. Narula ◽  
Sandeep Kumar Gupta
Keyword(s):  
Positive Impact ◽  
Organic Food ◽  
Emerging Economy ◽  
Subjective Norms ◽  
National Capital Region ◽  
Content Type ◽  
Organic Certification ◽  
Food Purchase ◽  
Underlying Basis ◽  
Buying Behaviour

Purpose This paper aims to investigate the determinants of organic food buying behaviour in an emerging economy like India, where organic food yet has low market share in spite of its potential. Using the theory of planned behaviour (TPB) as the underlying basis, it attempts to explain the effect of attitude, subjective norms and the perceived behaviour control (PBC) on buying intention towards organic food among respondents in Delhi-National capital region, India. Additionally, it attempts to discriminate functional and constructive attitudes. Design/methodology/approach A quantitative questionnaire survey approach was used on 306 respondents and multiple linear regression was used to validate the research model. Findings Attitudes and PBC have a significant positive impact on the intention to purchase organic food. This paper found subjective norms to be weak and barely significant to intention. The results conclude that health motives, past purchase behaviour, knowledge, affordability and trust in organic certification label are the main facilitators in organic food purchase. Primarily, the respondents see buying organic food regularly as being of value and enjoyable to them. A more favourable appearance vs conventional food was negatively related to behavioural intention. Originality/value This research could aid all stakeholders in the organic food sector, particularly emerging economies like India where the organic market is still nascent. It could be an essential driver to improve customer involvement and thus aid them in the decision-making process to choose organic food over conventional food. It also attempts to establish the usability of TPB in assessing functional attitudes based on constructive attitudes for organic food purchase.

EU organic logo and its perception by consumers

2015 ◽  
Vol 117 (5) ◽  
pp. 1506-1526 ◽  
Author(s):  
Katrin Zander ◽  
Susanne Padel ◽  
Raffaele Zanoli
Keyword(s):  
Organic Farming ◽  
Online Survey ◽  
Organic Food ◽  
Content Type ◽  
Organic Certification ◽  
Demographic Indicators ◽  
Efficient Communication ◽  
Food Market ◽  
And Cluster Analysis ◽  
The Eu

Purpose – With the introduction of the mandatory European Union (EU) organic logo for all organic food products in 2010, the European Commission aimed at fostering the internal organic food market. This needs consumers’ knowledge of the logo. According to earlier research consumers’ knowledge of the EU organic logo is low. Thus, the purpose of this paper is to elicit consumers’ attitudes towards organic certification and labelling and to develop recommendations on how to improve consumers’ knowledge of the EU organic logo. Design/methodology/approach – By means of an online survey with 3,000 participants in six European countries, knowledge of the logo and attitudes towards organic farming and European labelling, as well as organic food purchase behaviour and socio-demographic indicators were elicited. Factor and cluster analysis based on several statements on the test persons’ attitudes towards organic farming and corresponding EU legislation were conducted in order to segment consumers. Findings – The results indicate that knowledge of the logo is low. Only about 15 per cent of all respondents knew its meaning. Four clusters of consumers could be identified: “Committed organics”, “Pragmatic organics”, “Organic sceptics” and Organic disinterested’. With reference to the EU organic legislation’s aim of promoting the organic market, particularly “Organic sceptics” should be addressed by emphasising the trustworthiness of the organic certification and labelling system. Originality/value – Segmenting consumers according to their attitude towards organic farming, its labelling and certification allows for targeted and efficient communication and organic market development.

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