Impression Management Strategies Employees Use When Discussing Their Organization's Public Image

1996 ◽  
Vol 8 (4) ◽  
pp. 211-227 ◽  
Author(s):  
Rachel Harris Caillouet ◽  
Myria Watkins Allen
Author(s):  
Natalia GABATIUC ◽  

As a relatively new research topic in local context, the study of the impression management strategies among young adults from the gender perspective is relevant both theoretically and empirically. The theoretical significance lies in the need for a comparative analysis of classical and recent studies conducted in various countries. Empirical investigation is of interest especially from the perspective of gender study of the phenomenon to identify and compare impression management strategies, used by young men and women in various contexts and interactions in the local environment (interpersonal relationships, workplace, organizational or public space), thus, we find this research actual as it would provide a better understanding of the strategies that young men and women use in to create a favourable image of themselves in various social contexts but also to suggest intervention for a better impression management of the public image in various social contexts by young adults and not only. Although at the international level, there are several studies analysing impression management strategies, at the national level, such studies are a few. In this sense, the studies carried out abroad served as conceptual support in the elaboration of the empirical approach carried out in the present research. Given the fact that impression management strategies are quite varied, we start from the premise that we will identify not only the strategies used in various social contexts but also differences in their manifestation and intensity, between men and women.


1995 ◽  
Vol 9 (2) ◽  
pp. 125-134 ◽  
Author(s):  
Marjaana Lindeman ◽  
Markku Verkasalo

Based on previous research on socially desirable responding and positive—negative asymmetry, we hypothesized that (i) impression management is higher in public than in private settings, (ii) personal ideals linked to exemplification, ingratiation, and intimidation are related to an impression management tendency, (iii) negatively keyed social desirability items receive more extreme responses than positively keyed items, and (iv) self‐esteem is correlated higher with negatively than with positively keyed self‐deception items. Based on Jones and Pittman's (1982) model, exemplification, ingratiation, and intimidation are defined as impression management strategies that aim at presenting oneself as worthy, likable, or dangerous, respectively. Principally, the results obtained in a public setting (N=177) and a private setting (N= 165) support these hypotheses. The overall pattern of findings suggests that both context and personal ideals exert an influence on impression management scores, and that the keying direction of an item may be an important psychological determinant of a test response.


2021 ◽  
Vol 12 ◽  
Author(s):  
Hongtao Yang ◽  
Lei Zhang ◽  
Yenchun Jim Wu ◽  
Hangyu Shi ◽  
Shuting Xie

The effectiveness of trust has been extensively investigated in entrepreneurship studies. However, compared to the outcomes of trust, we still lack knowledge about the mechanisms underlying venture capitalists' initial trust in entrepreneurs. Drawing from signal theory and impression management theory, this study explores an impression management motivational explanation for the influencing factors of venture capitalists' initial trust. An empirical test is based on 202 valid questionnaires from venture capitalists, and the results indicate that the signal of five dimensions of entrepreneurial orientation has a significant impact on the initial trust of venture capitalists and that a signal of entrepreneurial orientation of perseverance or passion positively influences venture capitalists' initial trust through acquired impression management strategies, while a signal of entrepreneurial orientation of risk-taking, innovation, or proactivity positively affects the initial trust of venture capitalists through defensive impression management strategies. The perceptions of entrepreneurs' hypocrisy by venture capitalists negatively moderate the relationship between acquired impression management strategies and the initial trust of venture capitalists and negatively moderate the relationship between defensive impression management strategies and the initial trust of venture capitalists.


2019 ◽  
Vol 12 (1) ◽  
pp. 155-168
Author(s):  
Roberta Biolcati

Background: Self-esteem is a critical factor in online impression management strategies and could play a crucial role in explaining women’s selfie-posting behaviours. Previous works examining relationships between self-esteem and self-presentation on social media have yielded controversial results. Objective: This study was performed to clarify the relationship between self-esteem and the frequency of taking and posting own, group and partner selfies on Social Networking Sites (SNS). Methods: A sample of 692 Italian young women (18-28 years old) completed questionnaires on self-esteem, satisfaction with life, body satisfaction and selfie posting bahaviours. The low self-esteem group was compared with the high self-esteem group. Results: Results showed that women with low self-esteem are more dissatisfied with their body image and life and significantly they post fewer types of selfies compared to women with high self-esteem. Conclusion: Findings from this study provide new insights into the relation between self-esteem and selfie impression management strategies.


2019 ◽  
pp. 195-214
Author(s):  
Sarah Jane Blithe ◽  
Anna Wiederhold Wolfe ◽  
Breanna Mohr

This chapter examines the nature of the revelation-concealment dialectic faced by the brothels as these organizations work to strategically build visibility despite external pressures to keep them hidden and internal desires to protect the privacy of certain organizational stakeholders. Additionally, in instances of organizational visibility, the authors examine brothels’ strategies for managing core-stigma while attempting to project a socially-acceptable public image. Brothels address this revelation-concealment dialectic by adopting stigma-management strategies of distancing themselves from identities they perceive as socially undesirable and aligning themselves with non-stigmatized industry practices. At the same time, the brothels construct selectively-permeable organizational boundaries through the invitation of controlled outsider boundary-crossings and through the promotion of their own community-engagement efforts. These results extend research on hidden organizations to consider the particular image-management challenges faced by shadowed organizations.


Author(s):  
Jonas da Silva Oliveira ◽  
Graça Maria do Carmo Azevedo ◽  
Augusta da Conceição Santos Ferreira ◽  
Susana Patrícia Henriques Martins ◽  
Cláudia Roberta de Araújo Alves Pinto

The chapter intends to determine if managers make use of impression management strategies to hide or obfuscate risk disclosures through the analyses of the risk information disclosed by Portuguese non-financial listed companies. A content analysis of the management reports, notes to the financial statements, and corporate governance reports of companies listed at Euronext Lisbon, in the years 2007, 2010, and 2013 was carried out. Findings indicate that the understandability of the risk information is positively associated with the company's size. Results also indicate that there is a negative association between the readability of risk information disclosed and the company's size and industry.


Author(s):  
Caroline Kamau

Impression management is a powerful psychological phenomenon with much unexplored potential in corporate settings. Employees or corporations can deploy impression management strategies in order to manipulate others’ perceptions of them. Cultural knowledge is powerful capital in impression management, yet this has not been sufficiently explored in previous literature. This chapter argues that impression-motivated employees or corporations need to perform a three-step knowledge audit: (i) knowing what their impression deficits are; (ii) knowing what impression management strategy is needed to address that deficit, based on the taxonomy of impression management strategies tabulated here; (iii) knowing what societal (e.g. collectivist culture or individualist culture) or organization-specific cultural adjustments are needed. A cultural knowledge base can thus be created through cross-cultural training of and knowledge transfer by expatriates. Multinational corporations can also benefit from utilising the knowledge presented in this chapter in their international public relations efforts.


2020 ◽  
pp. 001872671989946
Author(s):  
Ewald Kibler ◽  
Christoph Mandl ◽  
Steffen Farny ◽  
Virva Salmivaara

What are the strategies entrepreneurs apply to present business closure to public audiences? Most entrepreneurs choose to communicate venture failure publicly so as to foster a favorable impression of failure, in effect engaging in impression management to maintain and/or repair their professional reputation for future career actions. To date, however, the focus of most research has been on managing failure within organizational settings, where organizational actors can interact closely with their audiences. We know little about entrepreneurs’ strategies in presenting failure to public audiences in cases where they have limited opportunities for interaction. In response to this, we present an analysis of public business-closure statements to generate a typology of five venture-failure narratives— Triumph, Harmony, Embrace, Offset, and Show—that explains entrepreneurs’ distinct sets of impression-management strategies to portray failure in public. In conclusion, we theorize from our public venture-failure typology to discuss how our work advances understanding of the interaction between organizational failure, impression management, and entrepreneurial narratives.


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