Toward Ethical Cyberspace Audience Research: Strategies for Using the Internet for Television Audience Studies

2004 ◽  
Vol 48 (3) ◽  
pp. 501-512 ◽  
Author(s):  
Amanda D. Lotz ◽  
Sharon Marie Ross
Keyword(s):  
The Internet ◽  
Audience Research ◽  
Research Strategies ◽  
Audience Studies ◽  
Television Audience

Approaching the cultures of use: Netflix, disruption and the audience

2019 ◽  
Vol 14 (2) ◽  
pp. 222-232 ◽  
Author(s):  
Graeme Turner
Keyword(s):  
Empirical Research ◽  
Television Studies ◽  
Cultural Consumption ◽  
Audience Research ◽  
Research Project ◽  
Domestic Spaces ◽  
Audience Studies ◽  
Everyday Lives ◽  
Direct Knowledge ◽  
Television Audience

This article draws on an empirical research project on cultural consumption in order to respond to particular concerns this project raised about our understanding of the current regimes of consumption for television, or what this article describes as the ‘cultures of use’. While there are rich literatures around many aspects of television consumption, this article argues that there is a gap in our direct knowledge of how individuals and households consume television, across platforms and devices, in domestic spaces. In order to fill that gap and to better understand how television consumption is embedded within people’s everyday lives, television studies may need not only to ask new kinds of questions through its research but also to adapt and modify some of the modes of audience research that marked the beginnings of television audience studies.

Affect, emotion, and media audiences: the case of resilient reception

2018 ◽  
Vol 40 (8) ◽  
pp. 1186-1201 ◽  
Author(s):  
Andre Cavalcante
Keyword(s):  
United States ◽  
The United States ◽  
Cultural Representations ◽  
Audience Research ◽  
Audience Studies ◽  
Media Audiences ◽  
Communications Technologies

In this article, I place qualitative audience research in conversation with theories of affect. Informed by participant data from two qualitative audience studies I have conducted with lesbian, gay, bisexual, transgender, and queer (LGBTQ) audiences in the United States, I illustrate how cultural representations can make significant demands on one’s emotional and affective life, requiring practices of rest, rebuilding, and reclamation. I call this process resilient reception, or the strategies audiences employ to manage the affectively turbulent power of media and communications technologies. I examine two examples of resilient reception that the participants in my studies practiced: orientation devices (how audiences oriented toward and away from media) and practices of immersion (how audiences immersed themselves in empowering interpersonal communities and media fare). Ultimately, I argue that theories of affect can complement ideological understandings of media audiences by offering a more embodied and dynamic optic.

News Audiences and News Habits

2018 ◽  
Author(s):  
Jannie Møller Hartley
Keyword(s):  
Big Data ◽  
News Media ◽  
Analytical Models ◽  
Audience Research ◽  
Media Effect ◽  
Audience Studies ◽  
Cross Media ◽  
The Past ◽  
The Media ◽  
Radio News

The focus of news-audience research has shifted from investigating news audiences of single platforms—such as newspapers, television, or radio news—to audiences in an inherently cross-media context; and from examining the audience as passive, choosing between content made available for them; to investigating what audiences do with the news more actively, often coined by the term “news engagement.” News-audience studies can be divided into five approaches: (1) media-effect studies of news consumption; (2) studies of news-media use and motives; (3) cultural audience studies of news practices; (4) news audiences’ comprehension and recall of news; and (5) news engagement in the digital age. Due to changes in the media landscape, both technological and commercial, traditional analytical models in news-audience research have been challenged. The final discussion addresses how a tendency to focus on either reducing audiences to quantifiable aggregates in big-data research or labeling news audiences as a thing of the past can be observed—in both cases removing news-audience research from actual empirical audiences.

Television Studies, We Need to Talk about “Binge-Viewing”

2019 ◽  
pp. 152747641987704 ◽  
Author(s):  
Graeme Turner
Keyword(s):  
Academic Research ◽  
Television Studies ◽  
Audience Research ◽  
Widespread Application ◽  
Domestic Spaces ◽  
Television Audience

This article argues that a crucial task for a renewed investment in television audience research now is to investigate the range of practices currently covered by the label of binge-viewing. Notwithstanding the widespread application of the concept of binge-viewing within both industry commentary and academic research, this article will suggest that the concept has reached the point where it has outlived its usefulness for television studies. Rather than staying with what has become an extremely imprecise term, the argument continues, television studies should turn its attention toward generating more located and nuanced observational accounts of the evolving “cultures of use” within consumer households in order to develop a more accurate and usable set of terms to describe what is actually happening in domestic spaces as people watch television.

scholarly journals An Agenda in the Interest of Audiences: Facing the Challenges of Intrusive Media Technologies

2018 ◽  
Vol 20 (2) ◽  
pp. 184-198 ◽  
Author(s):  
Brita Ytre-Arne ◽  
Ranjana Das
Keyword(s):  
Social Media ◽  
Big Data ◽  
Internet Of Things ◽  
Emerging Technologies ◽  
Research Network ◽  
The Internet ◽  
Audience Research ◽  
Media Technologies ◽  
Critical Data ◽  
The Internet Of Things

This article formulates a five-point agenda for audience research, drawing on implications arising out of a systematic foresight analysis exercise on the field of audience research, conducted between 2014 and 2017, by the research network Consortium on Emerging Directions in Audience Research (CEDAR). We formulate this agenda in the context of the rapid datafication of society, amid emerging technologies, including the Internet of Things, and following a transformative decade, which overlapped with the pervasion of social media, proliferation of connected gadgets, and growing interest in and concern about big data. The agenda we formulate includes substantial and intellectual priorities concerning intrusive technologies, critical data literacies, labour, co-option, and resistance, and argues for the need for research on these matters, in the interest of audiences.

scholarly journals Online Marketing Research - Roles in Generating Customer Insights

2021 ◽  
Vol 16 (1) ◽  
pp. 147-161
Author(s):  
Chandra Mandal Pratap
Keyword(s):  
Data Collection ◽  
Marketing Research ◽  
Online Marketing ◽  
The Internet ◽  
Target Market ◽  
Research Strategies ◽  
Data Collection Methods ◽  
Online Marketing Research ◽  
Collection Methods

Abstract Companies cannot take decisions without the availability of proper information. So, marketers need to have the latest information about the target market. Marketers achieve this by collecting information based on traditional data collection methods and online marketing research. The study discusses the various aspects of conducting online marketing research, role of the internet in online marketing research, strategies followed by companies for online marketing research, the ways in which companies communicate and act on the information generated from the research, and the advantages and the disadvantages of conducting online marketing research. The study suggests that companies should conduct online marketing research not only to collect information about customers but also to utilize the insights generated to formulate better strategies and to develop better relationships with customers.

scholarly journals Quality and reliability of content as factors in the flow of television audience to Internet resources

2021 ◽  
Vol IX(254) (46) ◽  
pp. 65-70
Author(s):  
M. Naumova
Keyword(s):  
Information Resources ◽  
The Internet ◽  
Online Information ◽  
Political Issues ◽  
Media Messages ◽  
Internet Resources ◽  
Quality And Reliability ◽  
Television Audience ◽  
Source Of Information ◽  
Subjective Trust

The Internet successfully competes with television as a source of information on socio-political issues. The article analyzes the objective (digitalization) and subjective (trust, tastes, preferences, etc.) factors that contribute to the flow of the audience to online information resources. Consumer sensitivity to distorted, manipulative content and the practice of testing media messages for authenticity are considered.

scholarly journals Listserv Lemmings and Fly-brarians on the Wall: A Librarian–Instructor Team Taming the Cyberbeast in the Large Classroom

1998 ◽  
Vol 59 (1) ◽  
pp. 10-17 ◽  
Author(s):  
Ruth Dickstein ◽  
Kari Boyd McBride
Keyword(s):  
Faculty Member ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Online Resources ◽  
The Internet ◽  
Research Strategies ◽  
Analysis And Evaluation ◽  
Construction Of Knowledge ◽  
Reference Librarians ◽  
E Mail

Computer technologies, in both the library and the classroom, have the potential to serve the aims of liberatory pedagogies, especially when used creatively to empower students in the shared construction of knowledge. However, such empowerment can happen only if students are given the tools to find their way through the ever-increasing complexity of print and online resources. This article shows how a reference librarian and a faculty member can team up effectively to teach research strategies and critical thinking skills (including analysis and evaluation of resources, so necessary for the Internet) in a large classroom through careful use of a list (e-mail forum) and focused research assignments. Such strategies revolutionize the ways that reference librarians do their work, greatly increasing their interaction with students by overcoming students’ reluctance to seek help and their fear of computerized resources. Librarian, instructor, and student become partners in the creation, evaluation, and dissemination of scholarly information.

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