scholarly journals Customer Profiling of Alpha

2020 ◽  
Vol 19 (1) ◽  
pp. 75-86
Author(s):  
Mary Rani Thomas ◽  
Amanu Madiya ◽  
Shivani MP
Keyword(s):  
Decision Making ◽  
Social Learning ◽  
Technology Education ◽  
Learning Theory ◽  
Significant Role ◽  
Social Learning Theory ◽  
Current Paper ◽  
Customer Profiling ◽  
Education Markets

Alpha generation plays a significant role in today’s market as firms are supposed to accumulate and store enormous data for better selling. Alpha is the customer next who needs to be targeted by the producers as they tend to influence their parent’s decision making. Literature suggests that Alpha Generation will influence the buying patterns, technology, education, markets, and other factors of the economy, but this fact is still at its infancy stage and under-researched. Adapting the framework of social learning theory, the current paper attempts to capture and compile the traits posed by Alpha Generation predominantly in the field of marketing.

scholarly journals Parental Antecedents of Locus of Control of Reinforcement: A Qualitative Review

2021 ◽  
Vol 12 ◽  
Author(s):  
John S. Carton ◽  
Mikayla Ries ◽  
Stephen Nowicki
Keyword(s):  
Locus Of Control ◽  
Social Learning ◽  
Learning Theory ◽  
Social Learning Theory ◽  
Current Paper ◽  
Self Report ◽  
Qualitative Review ◽  
Psychological Concept ◽  
Previous Review ◽  
Wide Range

The construct of locus of control of reinforcement has generated thousands of studies since its introduction as a psychological concept by Julian Rotter (1966). Although evidence indicates its importance for a wide range of outcomes, comparatively little research has been directed toward identification of potential developmental antecedents of internal/external expectancies. A previous review of antecedent findings (Carton and Nowicki, 1994) called for more research to be completed, particularly using observational and/or longitudinal methodologies. The current paper summarizes and evaluates antecedent research published in the intervening years since Carton and Nowicki’s review. Results largely were consistent with expectations based on Rotter’s social learning theory, although there is still a need for researchers to use observational, rather than self-report methodologies, and to include data from non-western cultures.

The Relevance of the Dual Systems Model for Social Learning Theory: Testing for Moderation Effects

2021 ◽  
pp. 009385482110179
Author(s):  
Thomas Wojciechowski
Keyword(s):  
Social Learning ◽  
Learning Theory ◽  
Social Learning Theory ◽  
Impulse Control ◽  
Sensation Seeking ◽  
Dual Systems ◽  
Moderation Effect ◽  
Systems Model ◽  
Peer Association ◽  
The Relationship

Social learning theory is one of the most prominent criminological theories of the 20th century. The dual systems model represents an emerging framework in recent years, which may help to better understand how social learning processes are influenced by sensation-seeking and impulse control. This study utilized data from all waves of the Pathways to Desistance study. A series of mixed-effects models were utilized to test for moderating effects of these constructs on offending outcomes. Impulse control moderated the relationship between deviant peer association and offending frequency, indicating that high levels of both constructs predicted increased offending frequency. Sensation-seeking moderated the relationship between deviant peer association and odds of offending, indicating that high levels of both constructs were associated with greater odds of offending although this moderation effect was only marginally significant.

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