Phenomenon of Socio-cultural Adaptation of Anglo-Saxon PR-communications in Russia

2016 ◽  
Vol 5 (2) ◽  
pp. 52-54
Author(s):  
Чилингир ◽  
E. Chilingir
Keyword(s):  
Public Relations ◽  
Cultural Adaptation ◽  
Russian Language ◽  
Anglo Saxon ◽  
Language And Culture ◽  
The Russian Language

This article describes the process of the English term “public relations” entering the Russian language and culture; there is the term (and its Russian synonyms) frequency statistics in Russian texts as well. Analysis of spelling usage of the English term (in official documents, professional sphere, and informal contexts) has been done. The article also provides a forecast that in some time the term пиар (in Russian spelling) will become neutral, and will possibly remain the only one name for that sphere of activity.

Lexicographic Work with Foreign Linguistics Students Who Study Russian As a Foreign Language. Advanced Level

2015 ◽  
Vol 4 (4) ◽  
pp. 30-32
Author(s):  
Антропова ◽  
M. Antropova
Keyword(s):  
Public Relations ◽  
Foreign Language ◽  
Foreign Students ◽  
Traditional Method ◽  
Russian Language ◽  
Advanced Level ◽  
Online Newspapers ◽  
Innovative Method ◽  
Russian Higher Education ◽  
The Russian Language

The article represents the author’s experience in creating a PR-glossary in the course of lessons of the Russian language with foreign students who study in Russian higher education institutions at the programme “Advertising and Public Relations”. The author considers work on creating a glossary not only as a traditional method of enlarging a student’s vocabulary but also as an innovative method of teaching students to understand and use vocabulary of the publicistic style on the basis of such modern sources as online magazines, online newspapers, websites, the corpus of the Russian language and online dictionaries, thus developing students’ lexicographic skills.

Online Learning in a Professionally Oriented Communicative Training of Students: ehe Opportunities and Barriers

2019 ◽  
Vol 8 (6) ◽  
pp. 57-61
Author(s):  
O. Filippova
Keyword(s):  
Online Learning ◽  
Foreign Language ◽  
Functional Significance ◽  
Online Courses ◽  
Communicative Competence ◽  
Russian Language ◽  
Language And Culture ◽  
Advantages And Disadvantages ◽  
The Russian Language

The article reveals the opportunities and barriers of online learning as a form of professionally oriented communicative training of students. The author substantiates the functional significance of the open and closed types of online courses after analyzing the advantages and disadvantages of online learning for the formation of communicative competence. The role and specificity of each type of online learning in the formation of professionally significant communicative competence are shown on the example of online courses in the Russian language and culture of professional speech for foreign language.

scholarly journals The Influence of Modern English Loanwords on the Verbal Code of Russian Culture

2020 ◽  
Vol 24 (1) ◽  
pp. 176-196
Author(s):  
Yulia M. Alyunina ◽  
Olga V. Nagel
Keyword(s):  
Semantic Analysis ◽  
Russian Language ◽  
Verbal Code ◽  
Interaction Type ◽  
Russian Culture ◽  
Language And Culture ◽  
Continuous Sampling ◽  
The World ◽  
Interaction Types ◽  
The Russian Language

The aim of the article is to introduce the authors’ perspective on how English loanwords are changing the structure and the content of the verbal code of Russian culture and the Russian linguistic pictures of the world, as well as on how the latter might change the former. Having used the continuous sampling method, observation method, and synchronic-diachronic approach (lexical semantic analysis, comparative semantic analysis, morphological and quantitative analysis), the authors have allocated and analyzed 487 loanwords, which led to the introduction of three distinguished types of interaction between the verbal code of the Russian language and foreign loanwords. The first interaction type is the process whereby the loanwords adapt semantically to the rules of the host language and culture, which leads to the complete change of a loanword meaning or its modification (15 words). The second interaction type is connected with the loanwords bringing new concepts to a host language and indicating borrowed ideas and objects (270 words). The differentiation of these two interaction types is based on the results of a synchronic and diachronic study of the loanwords in Russian. The analyzed interaction types are linked to the changes in the host language’s verbal code. A concept of a “hybrid linguistic picture of the world” is being introduced as the one constituting the third interaction type (201 words). According to the authors, the hybrid linguistic picture of the world is developing at the current stage of the Russian language and is caused by the process of the morphological adaptation of English loanwords, which is manifested in the production of hybrid words and Russian words being actively substituted by English borrowings.

scholarly journals Spinal Cord Independence Measure (SCIM-III). Preparation of the Russian-language version

2016 ◽  
Vol 19 (2) ◽  
pp. 96-102 ◽  
Author(s):  
Elena M. Vasilchenko ◽  
G. K Zoloev ◽  
A. S Kislova ◽  
V. V Kostrov ◽  
V. V Lyakhovetskaya ◽  
...  
Keyword(s):  
Spinal Cord ◽  
Cultural Adaptation ◽  
Russian Language ◽  
Life Activity ◽  
Language Version ◽  
The Russian Language

There was accomplished the procedure of linguistic and cultural adaptation of a questionnaire Spinal Cord Independence Measure (SCIM-III) specifically designed for the assessment of disorders of life activity in patients with traumatic disease of the spinal cord. In the work there are presented: the Russian-language version of the questionnaire, instructions on features of the filling and evaluation of results.

scholarly journals Profesor Iryda Grek-Pabisowa (1932–2021)

2021 ◽  
Vol 45 ◽  
Author(s):  
Małgorzata Ostrówka ◽  
Mirosław Jankowiak
Keyword(s):  
Russian Language ◽  
Deputy Director ◽  
Important Research ◽  
Language And Culture ◽  
Old Believers ◽  
The North ◽  
Research Areas ◽  
North Eastern ◽  
Academy Of Sciences ◽  
The Russian Language

Professor Iryda Grek-Pabisowa (1932–2021)This article presents the profile of Iryda Grek-Pabisowa, a renowned linguist, associated with the Institute of Slavic Studies, Polish Academy of Sciences for sixty years. She was a long-serving head of North Borderland Polish, and the deputy director of the Institute for two terms (1996–2003). She was a pioneer of research on the language and culture of Old Believers in Poland, and the language of Poles in Belarus and Lithuania. The most important research areas on which she focused were dialectology and lexicography: the study and description of the subdialects of Old Believers living in Poland (e.g. A Dictionary of the Dialect of Old Believers Living in Poland), the Russian language (e.g. The Great Russian-Polish Dictionary) and North Borderland Polish (7 monographs and A Dictionary of the Spoken Polish of the North-Eastern Borderland). She is the author or co-author of about 160 articles, 11 monographs and 7 dictionaries. In 1974–2003 she was associated with the journal Acta Baltico-Slavica, initially as its secretary and then editor-in-chief.  Profesor Iryda Grek-Pabisowa (1932–2021) Opracowanie przedstawia sylwetkę Irydy Grek-Pabisowej, znanej językoznawczyni przez 60 lat związanej z Instytutem Slawistyki Polskiej Akademii Nauk. Przez wiele lat kierowała Pracownią Polszczyzny Północnokresowej. Przez dwie kadencje pełniła funkcję wicedyrektorki ds. naukowych w IS PAN (1996–2003). Była prekursorką badań języka i kultury staroobrzędowców w Polsce oraz języka Polaków na Białorusi i Litwie. Do najważniejszych kierunków badawczych należały dialektologia i leksykografia: badanie i opis gwar staroobrzędowców mieszkających w Polsce (m.in. Słownik gwary starowierców mieszkających w Polsce), język rosyjski (m.in. Wielki słownik rosyjsko-polski) oraz polszczyzna północnokresowa (7 monografii oraz Słownik mówionej polszczyzny północnokresowej). Jest autorką lub współautorką około 160 artykułów, 11 monografii i 7 słowników. W latach 1974–2003 była związana z rocznikiem „Acta Baltico-Slavica”, początkowo jako sekretarz, a następnie jako redaktor naczelna.

TRANSLATION ISSUES AND SEMANTICS OF PUBLICITY IN ADVERTISING AND POLITICAL DISCOURSES

2021 ◽  
pp. 152-161
Author(s):  
Irina O. Okuneva ◽  
Keyword(s):  
Public Relations ◽  
English Language ◽  
Political Advertising ◽  
International Communication ◽  
Russian Language ◽  
English For Specific Purposes ◽  
Political Discourses ◽  
Translation Equivalent ◽  
Translation Practice ◽  
The Russian Language

The article discusses translation difficulties of the term “publicity” from English into Russian in advertising and political discourses. Despite many translation equivalents that dictionaries offer, there is no universal, unambiguous and accurate equivalent for the term “publicity” in the Russian language, and the available variants often include additional evaluative connotations that the original English term does not contain. The context and type of discourse determine considerably the choice of a translation equivalent of publicity. It is noteworthy that the concept of “publicity” is one of the key ones in the political, advertising and public relations discourses – the areas that are currently developing under significant influence of the English language, culture and mentality. This article is intended to complete this gap. The article presents translation variants of the term “publicity” in dif- ferent contexts, and it is concluded that an adequate translation of the term depends on the pragmatics of political, advertising and marketing discourses, which determine the key seme of the term under consideration, which should be retained in the translation.The results of the work can be applicable in the fields of public relations, translation practice, ESP teaching and research into international communication, as well as to students studying English for specific purposes.

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