On the issue of supply and demand of marketing specialists in the Ulyanovsk region

10.12737/7623 ◽  
2014 ◽  
Vol 2 (6) ◽  
pp. 42-47
Author(s):  
�������� ◽  
Marina Saburova ◽  
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R. Galeeva

Many publications of Russian and foreign researchers tell about need of critical reconsideration of programs of marketing education. The priority in this process is taken by a problem of reduction of the content of vocational training of marketing specialists in compliance with the requirements of labor market. The cause is that, on the one hand, the demand of graduates is observed by labor market, on the other hand - employers are not quite satisfied with the level of their competence. Results of research of a demand of marketing specialists by labor market of the Ulyanovsk region and poll of the high school teachers participating in vocational training of marketing specialists about the formed competences and personal characteristics of future marketing specialists are presented in this article. In the article the attention to a question of is also paid what professional knowledge, abilities and personal qualities is not enough for the young specialists in marketing who just left walls of higher education institution, ways of overcoming of barriers "good theoretical base - bad orientation to practical activities" within training are given in higher education institution. In the conclusion the conclusion about what "portrait" of the modern marketing specialist who left walls of higher education institution is drawn.

2021 ◽  
Vol 4 (6) ◽  
pp. 83-90
Author(s):  
Ilyos A. Kholboyev ◽  

The article discusses the introduction of the process of training lawyers with higher education in Uzbekistan by the Soviet authorities. For the establishment and development of Soviet power in the country, as in other areas, the training of lawyers becamea necessity. Initial attempts to train lawyers, problems in the organization of the educational process and the general picture of the higher education institution were covered on the basis of available archival data. The policy of the Sovietstate on thetraining of lawyers was analyzed on the example of the first higher education institution in the country. The article also discusses the one-sided policy pursued by the ruling party in the training of lawyers, the establishment of political criteria for the admission of students and its consequences


2017 ◽  
Vol 2017 (1) ◽  
pp. 185-191 ◽  
Author(s):  
Дмитрий Коростелев ◽  
Dmitriy Korostelev ◽  
Андрей Азарченков ◽  
Andrey Azarchenkov ◽  
Александр Подвесовский ◽  
...  

Support of efficiency and high quality of a set of entrants is among the priority tasks facing the Bryansk state technical university. In the modern conditions one of the main sources of information on higher education institution for entrants is the official web site of higher education institution. The qualitative website having the modern interface providing a possibility of comfortable viewing from any, including mobile devices, containing exhaustive information and realizing the thought-over system of navigation according to documents will promote increase in interest in higher education institution from potential entrants and, as a result, to increase in efficiency and quality of a set. In article requirements to the visual interface of the web site "BGTU — the Entrant" are created and decisions which were the basis for development of the website for the purpose of support of the specified requirements are described. Features of color design of the interface which main objective is creation of such color gamma which, on the one hand, shall attract users are considered, and on the other hand – to be memorable. Detailed reasons for approaches to bread boarding of the pages of the website considering features of submission of information connected to operation of selection committee are also given.


2020 ◽  
Vol 13 (1) ◽  
pp. 202
Author(s):  
Vivian Breglia Rosa Vieira ◽  
Elisabete de Oliveira ◽  
Carla Joana Guerini

O presente trabalho objetivou avaliar a reorientação da formação profissional, desenvolvida pelo PET-Saúde, a partir da visão dos preceptores que participam do programa vinculado a uma instituição de ensino superior do oeste de Santa Catarina. Para isso realizou-se um estudo do tipo exploratório descritivo, através da aplicação de um questionário predominantemente qualitativo. Os resultados obtidos revelam satisfação dos preceptores com o programa. Os dados apontam que os preceptores percebem uma boa relação entre a academia e os serviços de saúde. Algumas dificuldades também foram apontadas durante a efetivação do programa, principalmente relacionadas à disponibilidade de tempo dos participantes. Conclui-se que, de maneira geral, os resultados são positivos e que os preceptores têm um olhar otimista sobre a reorientação profissional desenvolvida pelo programa em questão.Palavras-chave: Preceptor. Formação profissional. PET-Saúde.The Program of Education through Work for Health (PET-HEALTH) from the perspective of the preceptorsABSTRACTThis study aimed to evaluate in the reorientation of vocational training developed by PET- Health, from the view of preceptors participating in the program linked to a higher education institution in the West of Santa Catarina. For this we performed a study of descriptive exploratory, through the application of a predominantly qualitative questionnaire. The results show the satisfaction of preceptors with the program. The data indicate that the preceptors realize a good relationship between academia and health services. Some difficulties were also identified during the execution of the program, mainly related to the availability of time of the participants. We conclude that, in general, the results are positive and that the preceptors have an optimistic look at the professional reorientation developed by the program in question.Keywords: Preceptor. Professional qualification. PET-Health.El Programa de Educación para el Trabajo para la Salud (PETSALUD) la perspectiva de preceptoresRESUMENEste estudio tuvo como objetivo evaluar en la reorientación de la formación profesional desarrollada por PET-Salud, desde el punto de vista de los preceptores que participan en el programa vinculado a una institución de educación superior en el oeste de Santa Catarina. Para ello se realizó un estudio exploratorio de descriptivo, a través de la aplicación de un cuestionario predominantemente cualitativa. Los resultados muestran la satisfacción de preceptores para el programa. Los datos indican que los preceptores realicen una buena relación entre los servicios académicos y de salud. Algunas dificultades también fueron identificados durante la ejecución del programa, principalmente relacionados con la disponibilidad de los participantes de tiempo. Llegamos a la conclusión de que, en general, los resultados son positivos y que los preceptores tienen una mirada optimista en la reorientación profesional desarrollado por el programa en cuestión.Palabras clave: Preceptor. Formación profesional. PET-Salud.


2018 ◽  
Vol 20 (8) ◽  
pp. 164-187 ◽  
Author(s):  
T. V. Sidorenko ◽  
S. V. Rybushkina ◽  
Ya. V. Rosanova

Introduction. Content and Language Integrated Learning (CLIL) has recently been applied into education system, but a range of supporters is rapidly increasing, covering diverse countries. The CLIL approaches simultaneously use a foreign language as an object to studying and as an instrument to learning other subjects. The emergence of CLIL was related to a wide distribution of bilingualism in society and the need to cope with the problems related to this process, including the elimination of international conflicts, the consolidation of society as the factor of a social well-being, the support of a competitive labour market, etc.Despite growing popularity of CLIL across the world and recognised status by the European Union as one of the leading effective means to implementing international language policy of multilingualism, the academic teaching staff of Russian higher school does not still fully understand the organisational mechanisms and forms of a similar learning process, largely as a result of national characteristics and traditions. In a globalising world, CLIL didactics is currently becoming a perspective direction of higher education and an effective way both of acquiring and improving language and communicative competencies to provide further successful professionalising of students and to facilitate their career promotion in the chosen field of activity.Theaimof this paper was to sum up and discuss the experience of Tomsk Polytechnic University in conducting CLIL-based courses.Methodology and research methods. The concept of practice-oriented vocational education was used as the methodological base of the experimental work in order to search optimal variants when developing foreign language knowledge in the students of engineering specialties. In the course of the research, the approaches of comparative analysis, synthesis, generalisation, forecasting, design, modelling, prolonged monitoring of learning outcomes, observation and questionnaire survey were applied.Results and scientific novelty.The actualising reasons for CLIL approach in the Russian high school education were formulated and proved. The brief historical overview of didactic concepts was presented. The authors analysed temporary challenges which preceded the implementation of CLIL methodologies in the learning process of Tomsk Polytechnic University (TPU) and the introduction of programme “Vocational Training and Education in a Foreign Language” (3rd-4th years of education). The stages of teaching foreign language evolution at the university were distinguished: the anglification of engineering education transformed into multidisciplinary model of English for Specific Purpose (ESP); the creation of “pedagogical tandems” – the organization of courses with “double agents”; and, finally, CLIL training in which a cognitive component can be seen as the key characteristic and the main advantage. Success and failure in the field of CLIL practices available today at TPU were revised. The examples of private implementable practices were described and analysed. The research findings revealed the rationality when using various applied variations of CLIL methodology.Practical significance. The research outcomes allowed the authors to adjust not only the main educational programmes of higher education institution, but also internal programmes of professional development of teachers. Although the long-term experiment summarised in the publication in a single higher education institution does not apply for universality and mass circulation, the authors believe that experimentative materials will contribute to consistent embedding of CLIL courses into a complete system of vocational training. 


Author(s):  
Maryna Bilyk ◽  

For higher education institution, one of the most important tasks is to form its own competitive advantages, search, interest and retain consumers, because the main goal of HEIs is its long-term successful activity based on the quality of educational services. On the one hand, the transition to market relations has contributed to the emergence of nongovernmental (private) higher education institutions, increasing the number of participants and a variety of educational programs. On the other hand, the demand for higher education services has risen sharply. As a result, competition in the education market has intensified, which has prompted higher education institutions to increasingly use marketing to adapt their activities to market conditions. The complexity of positioning a higher education institution is determined by the diversity of consumers of educational services, including employers as representatives of the labor market. Therefore, the task of the educational organization is to find a unique position that, being significant for all or most consumers, would allow the higher education institution to differentiate itself from competitors. The article investigates the directions of positioning of higher education institutions. It is established that as a result of increasing competition in the market of educational services, there is a need for higher education institutions to increasingly use marketing to adapt their activities to market conditions. The essence of the definition of "positioning" from the point of view of different authors is considered, the concept of positioning through the prism of higher education institutions is singled out. The criteria for selecting higher education ЕКОНОМІКА ТА УПРАВЛ ІННЯ НАЦІОНАЛЬНИМ ГОСПОДАРСТВОМ 42 Випуск І (81), 2021 institutions by potential entrants (economic, social, organizational), generalized a survey of respondents to identify areas of positioning (ownership, educational programs, demand for graduates in the labor market, interaction with the business environment, additional services to consumers, staff , opportunities for comprehensive personal development, cost).


2019 ◽  
Vol 9 (3) ◽  
pp. 8-15
Author(s):  
Dmytro Khrapach ◽  
Hanna Krasylnykova

Abstract The article presents the results obtained from a comparative analysis of the introduction of dual education in Germany and Ukraine. The European tendency towards transforming dual learning from vocational education to higher education is described. It is found that the conceptual basis for the introduction of dual learning is the cooperation between employers, educational institutions and students (employees), who are actively involved in learning, work and development of learning programmes for future specialists. The article discloses certain approaches to dual learning in Germany: combining learning in educational institutions with on-the-job learning, a focus on vocational training, being involved in the development of educational vocational programmes for social partners and the coordination of these programmes with all stakeholders. It also analyzes the main models of dual learning in German higher education institutions: learning- and practice-integrated studies. The learning-integrated model of dual learning includes the following characteristics: theoretical learning in a higher education institution is combined with simultaneous practical learning at an enterprise; such learning should result in obtaining a bachelor’s degree, as well as a document upon the acquisition of practical skills in a particular profession, issued by the Chambers of Commerce and Industry of Germany. The practice-integrated model of dual learning is characterized as follows: theoretical learning in higher education institution, which is combined with different options for practical activities at the enterprise (practical learning, internships, part-time job or part-time learning). The article also considers the programmes of dual learning in certain German institutions offering dual learning and characterizes the peculiarities of their content. It also presents the results of a comparative analysis on bachelor programmes in the field of motor transport of related specialties in Ukraine and Germany, describes the conditions of dual education in Ukraine and outlines the prospects for its further development.


10.12737/962 ◽  
2013 ◽  
Vol 1 (4) ◽  
pp. 55-57
Author(s):  
Юнусов ◽  
M. Yunusov ◽  
Бешенков ◽  
Sergey Beshenkov ◽  
Туткабаева ◽  
...  

The problem related to formation of higher education institution students’ information and communication competences is considered in this paper. It is proved that an essential factor of this process is development of the visual thinking, in many respects allowing to create complete perception of world around that is necessary quality of the modern expert, first of all, the one in information sphere.


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