Self-PR as a Business Promotion Tool
2019 ◽
Vol 8
(5)
◽
pp. 60-62
Keyword(s):
This article discusses the concept of Self-PR. It describes the technology of creating and promoting a personal brand; stages of its development. Personal brand is analyzed as a tool to promote your business and services. The process of formation and promotion of the brand is divided into four stages: personality audit; brand strategy is determined; creating basic brand attributes; selection of personal brand promotion means; identification of key communication channels.
2008 ◽
Vol 22
(2)
◽
pp. 205-226
◽
Keyword(s):
2018 ◽
Keyword(s):
2016 ◽
Vol 116
(5)
◽
pp. 858-882
◽
Keyword(s):