درجة رضا الطلبة نحو الخدمات التعليمية : دراسة حالة على جامعة أبو ظبي - فرع العين = Students' Attitudes Toward Educational Services : A Case Study at the University of Abu Dhabi-Al Ain Branch

2016 ◽  
Vol 43 (Suppl. 3) ◽  
pp. 1197-1212
Author(s):  
أيمن مصطفى العرموطي ◽  
مدثر حسن عز الدين
Author(s):  
Konstantinos Korres

This paper analyzes online discovery learning/ constructivistic approach using cognitive tools in higher Mathematics’ education, via a combination of electronic worksheets designed and implemented in Mathematica and online synchronous communication via the tools of a Learning Management System (LMS) and voice and video group calls. Moreover, the paper presents empirical research results of a case study concerning the approach’s application at the Department of Statistics and Insurance Sciences of the University of Piraeus and focuses on students’ attitudes towards the approach. We used a mixed approach in the study, in particular a quantitative approach with open-ended questions. A questionnaire was handed out and was answered by the students that participated. We performed statistical analysis via SPSS to data obtained by questions with binary answers and answers on a 7-point Likert scale. Also we included several open-ended questions, in order for the students to express their views and attitudes towards the benefits and the disadvantages of the tools and the approach used.


Author(s):  
Andrey Prokhorov

We consider the aspects of experiential marketing development as a marketing philosophy. The direction of experiential marketing was developed in line with experience economy. The concept is based on the thesis that a product or service purchase is accompanied by the impressions formation from the purchase process, and the nature of these impressions determines the consumers’loyalty to the brand of the company that offers goods or services. Experiential marketing develops at the junction of relationship marketing, emotional marketing, event marketing and show marketing. Experiential marketing is designed to make the process of purchasing a product or service more personalized. Experiential marketing began to be applied in areas related to sales of impression (hotel, restaurant business, etc.). The idea of marketing is used in the process of promoting university educational services. We cover the event promotion cases of Derzhavin Tambov State University, the essence of which reflects the ideas of experiential marketing. As a case study, we focus on experience of holding a special event “Night at Tambov State University named after G.R. Derzhavin”, aimed at development of positive impression among the guests. One of the “Night at Tambov State University named after G.R. Derzhavin” tasks was to demonstrate the university capabilities in an informal way, different from traditionally held events.


2016 ◽  
Vol 6 (3) ◽  
pp. 1
Author(s):  
Cao Wangru

<p>Nowadays computers are becoming smaller and more powerful, they are put into use in many areas, and one of the important implementations is the assistance with language learning, which is called CALL. In China, college English teaching has experienced lots of frustrations and difficulties. At the end of 20th century, the mode of CALL gradually appeared in China, but it was still immature and not systematic. At the beginning of 21th century that CALL was carried out extensively in China. During this period, many universities and colleges have tried experiments on online learning and many of them have got quite fruitful achievements. Henan Polytechnic University is one of them. After careful consideration, the university decided to adopt the English online learning system produced by Higher Education Press to carry out a comprehensive college English teaching reform in the non-English majors’ students, who are freshmen and sophomores. In the four academic semesters, students have 4 periods of classroom-based learning and another 2 periods of online learning every week. So far, the university has worked on the experiment for 10 years, and now, it is the high time to check the students’ attitudes toward English online learning. Only in this way can we get the valuable first-hand suggestions to improve online learning mode.</p>


Author(s):  
Gunnar Martin ◽  
Oliver Bohl ◽  
August-Wilhelm Scheer ◽  
Udo Winand

n the context of the development on the educational market – which is especially influenced by an increasing importance of knowledge in society – universities and professors stand the chance to serve existing customer segments better and to develop new business segments. Experiences made in traditional teaching as well as in the field of eLearning and eTeaching facilitate a target group-specific configuration of educational services and offers with academic contents according to the principle of “assembling on demand”. Educational contents and services can be distributed beyond the physical barriers of the university to globally acting target groups and customer segments. Acquired core competencies and approved marketable educational services can be transformed into profits and economic success. Despite these promising market conditions, the active participation of universities on the global education market is insufficient. This chapter describes in terms of a case study different action alternatives, especially but not exclusively, for the German-speaking area, which can put public universities in the position to be able to transfer their compe-tencies to the further education market, which is globalising and increasing in competition, and thus market their competencies. Starting points for a new positioning and the development of a profile in the educational sector are shown by the example of an e-learning network and brokerage model among universities.


Author(s):  
Somboon Watana, Ph.D.

Thai Buddhist meditation practice tradition has its long history since the Sukhothai Kingdom about 18th B.E., until the present day at 26th B.E. in the Kingdom of Thailand. In history there were many well-known Buddhist meditation master teachers, i.e., SomdejPhraBhudhajaraya (To Bhramarangsi), Phraajarn Mun Puritatto, Luang Phor Sodh Chantasalo, PhramahaChodok Yanasitthi, and Buddhadasabhikkhu, etc. Buddhist meditation practice is generally regarded by Thai Buddhists to be a higher state of doing a good deed than doing a good deed by offering things to Buddhist monks even to the Buddha. Thai Buddhists believe that practicing Buddhist meditation can help them to have mindfulness, peacefulness in their own lives and to finally obtain Nibbana that is the ultimate goal of Buddhism. The present article aims to briefly review history, and movement of Thai Buddhist Meditation Practice Tradition and to take a case study of students’ Buddhist meditation practice research at the university level as an example of the movement of Buddhist meditation practice tradition in Thailand in the present.


1994 ◽  
Vol 6 (1) ◽  
pp. 52-58 ◽  
Author(s):  
Charles Anderson ◽  
Robert J. Morris

A case study ofa third year course in the Department of Economic and Social History in the University of Edinburgh isusedto considerandhighlightaspects of good practice in the teaching of computer-assisted historical data analysis.


2015 ◽  
Vol 36-37 (1) ◽  
pp. 163-183
Author(s):  
Paul Taylor

John Rae, a Scottish antiquarian collector and spirit merchant, played a highly prominent role in the local natural history societies and exhibitions of nineteenth-century Aberdeen. While he modestly described his collection of archaeological lithics and other artefacts, principally drawn from Aberdeenshire but including some items from as far afield as the United States, as a mere ‘routh o’ auld nick-nackets' (abundance of old knick-knacks), a contemporary singled it out as ‘the best known in private hands' (Daily Free Press 4/5/91). After Rae's death, Glasgow Museums, National Museums Scotland, the University of Aberdeen Museum and the Pitt Rivers Museum in Oxford, as well as numerous individual private collectors, purchased items from the collection. Making use of historical and archive materials to explore the individual biography of Rae and his collection, this article examines how Rae's collecting and other antiquarian activities represent and mirror wider developments in both the ‘amateur’ antiquarianism carried out by Rae and his fellow collectors for reasons of self-improvement and moral education, and the ‘professional’ antiquarianism of the museums which purchased his artefacts. Considered in its wider nineteenth-century context, this is a representative case study of the early development of archaeology in the wider intellectual, scientific and social context of the era.


Author(s):  
Lori Stahlbrand

This paper traces the partnership between the University of Toronto and the non-profit Local Food Plus (LFP) to bring local sustainable food to its St. George campus. At its launch, the partnership represented the largest purchase of local sustainable food at a Canadian university, as well as LFP’s first foray into supporting institutional procurement of local sustainable food. LFP was founded in 2005 with a vision to foster sustainable local food economies. To this end, LFP developed a certification system and a marketing program that matched certified farmers and processors to buyers. LFP emphasized large-scale purchases by public institutions. Using information from in-depth semi-structured key informant interviews, this paper argues that the LFP project was a disruptive innovation that posed a challenge to many dimensions of the established food system. The LFP case study reveals structural obstacles to operationalizing a local and sustainable food system. These include a lack of mid-sized infrastructure serving local farmers, the domination of a rebate system of purchasing controlled by an oligopolistic foodservice sector, and embedded government support of export agriculture. This case study is an example of praxis, as the author was the founder of LFP, as well as an academic researcher and analyst.


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