أثر نظام المعلومات التسويقية على القدرة التنافسية للمنشآت الزراعية = The Impact of Marketing Information System on Competitive Capacity of Agricultural Enterprises

2017 ◽  
Vol 13 (1) ◽  
pp. 281-292
Author(s):  
محسن سليم جحجاح ◽  
حمود مصطفى عليو ◽  
أبو العلاء حاتم زرقة
Keyword(s):  
Information System ◽  
Agricultural Enterprises ◽  
Marketing Information ◽  
The Impact

THE INFLUENCE OF THE MARKETING INFORMATION SYSTEM ON THE FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE

2018 ◽  
Author(s):  
Inna Gogol ◽  
Keyword(s):  
Information System ◽  
Marketing Strategy ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Agricultural Enterprises ◽  
Strategic Position ◽  
Marketing Information ◽  
The Impact ◽  
Balanced Information ◽  
Practical Recommendations

The relevance of the study is due to the necessity to determine the part of the influence of marketing information system on the formation of marketing strategies and direction of efforts in order to increase the results of enterprises. Based on the results of marketing research and analysis of their activities on the basis of accurate and balanced information is determined by the market direction of the enterprise. In modern conditions, both producers and consumers, primarily uses information as a means by which can obtain data from the environment, ie any data containing information that interests them for a certain period of time. Implementation of these tasks is based on a thorough analysis of information to develop a successful strategy in order to choose one of the strategic alternatives. The purpose of the study is to substantiate scientific and theoretical positions and development of practical recommendations for the formation of marketing strategy in agricultural enterprises. During the study dialectical method of cognition, the provisions of economic theory, scientist’s works on issues of formation of marketing strategy with the use of marketing information system are used. The object of this study is the impact of marketing information system on formation of marketing strategy of the enterprise, which is based on increasing efficiency indicators in modern conditions management and their improvement in the future. The author analyzes the components of the marketing information system and its main elements, the main marketing research which are carried out by the enterprises of the Khmelnytskyi region are highlighted. Marketing research of agricultural enterprises based on a survey of their leaders are conducted, and on the basis of generalization of results the scientific approach in order to determine the strategic position of enterprises of Khmelnytskyi region is developed.

scholarly journals The Impact of a Marketing Information System: A Case Study of Smart-Baltimore

2008 ◽  
Vol 10 (1) ◽  
pp. 59-74 ◽  
Author(s):  
Tanvi Kothari ◽  
Zheng Xiang ◽  
Daniel R. Fesenmaier
Keyword(s):  
Information System ◽  
System A ◽  
Marketing Information ◽  
The Impact

Formation of requirements for the information system of environmental monitoring

2020 ◽  
pp. 31-34
Author(s):  
CHUNMEI JI
Keyword(s):  
Decision Making ◽  
Information System ◽  
Decision Support ◽  
Environmental Monitoring ◽  
Environmental Uncertainty ◽  
Agricultural Enterprises ◽  
Ecological Uncertainty

The study considers the problem of decision-making in the actvites of agricultural enterprises in conditons of environmental uncertainty. The problem is formalized as a multcriteria conditonal optmizaton problem. The novelty of the work is that the factors are considered as dynamic fuzzy quanttes. The choice of the best alternatve is made between the elements of a predetermined fnite set of alternatves. Based on this formalizaton of the decision-making task, six requirements to the informaton system of decision support in the conditons of ecological uncertainty are formulated.

Perception of Professionals towards Effectiveness of Human Resource Information System

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
Bharti Motwani
Keyword(s):  
Information System ◽  
Human Resource ◽  
Training Programme ◽  
Middle Level ◽  
Human Beings ◽  
Human Resource Information System ◽  
Resource Information ◽  
Future Challenges ◽  
Operational Decision Making ◽  
The Impact

Organizations are facing stiff market and other external pulls and pushes, thus HR will become vital source for managing future challenges. HRIS is an information system that makes use of computers to monitor, control, and influence the movement of human beings from the time they indicate their intention to join an organization till the time they separate from it. The purpose of the HRIS is to provide service, in the form of accurate and timely information, to the clients of the system. As there are a variety of potential users of HR information, it may be used for strategic, tactical, and operational decision making (e.g., to plan for needed professionals in a merger), to avoid litigation (e.g., to identify discrimination problems in hiring), to evaluate programmes, policies, or practices (e.g., to evaluate the effectiveness of a training programme), and/or to support daily operations (e.g., to help managers monitor time and attendance of their professionals). However, in order to maximize HRIS success, researchers and practitioners have to know more about its underlying drivers. The study is undertaken looking to the importance of HRIS in the organizations. The paper identifies the factors of HRIS as perceived by professional users. This study is also an attempt to study the impact of designation on identified factors of Human Resource Information System (HRIS). The results of this research will increase researchers comprehension on difference in factors that influence effectiveness of senior and middle-level professionals.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

scholarly journals The Impact of the Information System of Medical Devices in Portugal

2014 ◽  
Vol 17 (7) ◽  
pp. A413
Author(s):  
E. Silva ◽  
P. Inacio ◽  
J. Figueira
Keyword(s):  
Information System ◽  
Medical Devices ◽  
The Impact
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