The Effect of Marketing Information System Quality on the Marketing – Related Decision: Applied Study in Jordan

2016 ◽  
Vol 4 (2) ◽  
pp. 93-109
Author(s):  
Dmaithan Abdelkarim Almajali ◽  
Keyword(s):  
Information System ◽  
System Quality ◽  
Applied Study ◽  
Marketing Information

EFFECT OF TOP MANAGEMENT SUPPORT, SYSTEM QUALITY, AND INFORMATION QUALITY ON SATISFACTION ACCOUNTING INFORMATION SYSTEM USERS IN LEMBAGA PERKREDITAN DESA (LPD) IN UBUD DISTRICT

2019 ◽  
Vol 1 (1) ◽  
pp. 123-142
Author(s):  
Sang Ayu Putu Arie Indraswarawati ◽  
I Putu Deddy Samtika Putra ◽  
Ni Wayan Cahyani
Keyword(s):  
Information System ◽  
Support System ◽  
User Satisfaction ◽  
Information Quality ◽  
Accounting Information ◽  
Top Management ◽  
Management Support ◽  
System Quality ◽  
Accounting Information System ◽  
Top Management Support

The use of Accounting Information System (AIS) is very helpful in accommodating all the information needed to make an accurate decision. Indicators in determining the good and bad performance of an information system can be seen through AIS user satisfaction and usage. The purpose of this study was to determine the effect of top management support, system quality and information quality on AIS user satisfaction. The sample selection method used was purposive sampling. The research sample was 147 people consisting of administrators, loan officers and savings at 29 Lembaga Perkreditan Desa (LPD) in Ubud Subdistrict. The data in this study is primary data which is the answer from the questionnaire. The regression results show that all variables have a significance of 0,000. It shows that top management support, system quality and information quality have positive influences on Accounting Information System user satisfaction.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

A CONCEPTUAL MODEL TO UNDERSTAND THE EFFECTS OF PERCEPTION ON THE CONTINUANCE INTENTION IN FACEBOOK

2012 ◽  
Vol 01 (08) ◽  
pp. 29-34
Author(s):  
Shih-Chih Chen ◽  
Huei-Huang Chen ◽  
Mei-Tzu Lin ◽  
Yu-Bei Chen
Keyword(s):  
Information System ◽  
Social Networking ◽  
Conceptual Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Proposed Model ◽  
Managerial Implications

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.

Marketing information system and strategies for sustainable and competitive medicinal and aromatic plants trade

2018 ◽  
Vol 35 (5) ◽  
pp. 806-818 ◽  
Author(s):  
Pramod Chandra ◽  
Vinay Sharma
Keyword(s):  
Information System ◽  
Management Practices ◽  
North India ◽  
Research Approach ◽  
Aromatic Plants ◽  
Primary Producers ◽  
Medicinal And Aromatic Plants ◽  
Sustainable Resources ◽  
Marketing Information ◽  
Comprehensive Framework

Realizing the sustainability and competitiveness in the trade of medicinal and aromatic plants (MAP) resources of north India is challenging due to lack of participation from the primary producers (growers and harvesters). This is credited to their unawareness of sustainable resources management practices caused by the lack of a marketing information system (MIS) in the trade. The introduction of a MIS can supplement sustainability in the sector, while improving competitiveness. Through a qualitative research approach, this study investigates the need for marketing information among the primary producers of medicinal and aromatic plants of Uttarakhand, and offers a comprehensive framework for a provincial MIS and strategies for the MAP trade. The proposed MIS would be helpful in linking the MAP trade with sustainability and competitiveness.

scholarly journals Sistem Informasi Pemasaran Berbasis Website dalam Meningkatkan Pembelian Kerajinan Anyaman di Cv Binangkit Kabupaten Tasikmalaya

2019 ◽  
Vol 1 (3) ◽  
pp. 130-140
Author(s):  
Sri Sudiarti
Keyword(s):  
Information System ◽  
Research Method ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Quantitative Descriptive ◽  
Marketing Information ◽  
Descriptive Survey ◽  
Positive Effect ◽  
Survey Approach ◽  
Simple Regression

The purpose of this study was to determine the effectiveness of marketing information system at CV Binangkit in Tasikmalaya Regency and to find out the use of the website as a marketing medium to increase the purchase of netting crafts at CV. Binangkit in Tasikmalaya Regency. The research method used was quantitative descriptive survey approach. The sample of this study were 75 respondents. Statistical analysis was done through simple regression analysis. The results of the analysis indicated that the Marketing Information System had a positive effect on purchasing decisions. A good marketing information system can influence the purchasing decision. It is expected that Website-based marketing information system can be developed to improve public purchasing decisions. CV Binangkit is also suggested to provide more information about their products by regularly updating their products and making more promos on their website so that consumers will be more interested in buying their products.

Sign in / Sign up

Export Citation Format

Share Document