The Current State of Marketing Activity Among Higher Education Institutions

2002 ◽  
Vol 12 (1) ◽  
pp. 15-29 ◽  
Author(s):  
Cynthia M. Newman
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Marketing Activity ◽  
Current State

PROFESSIONAL TRAINING OF ELECTRONICS ENGINEERS: APPLYING US EXPERICENCE TO UKRAINAN HIGHER EDUCATION INSTITUTIONS

2020 ◽  
pp. 80-85
Author(s):  
Olha Pavlenko
Keyword(s):  
Higher Education ◽  
Education Research ◽  
Best Practices ◽  
Cost Reduction ◽  
Professional Training ◽  
Higher Education Institutions ◽  
Academic Staff ◽  
Research And Innovation ◽  
Current State

The article discusses the current state of professional training of engineers, in particular, electronics engineers in Ukrainian higher education institutions (HEIs) and explores best practices from US HEIs. The research outlines the features of professional training of electronics engineers and recent changes in Ukrainian HEIs. Such challenges for Ukrainian HEIs as lack of collaboration between higher education and science with industry, R&D cost reduction for HEIs, and downsizing the research and academic staff, the disparity between the available quality of human capital training and the demanded are addressed. The study attempts to identify successful practices of US HEIs professional training of engineers in order to suggest potential improvements in education, research, and innovation for training electronics engineers in Ukraine.

The Indian University in a Comparative Perspective

2018 ◽  
Author(s):  
N.R. Madhava Menon
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Higher Education Institutions ◽  
Knowledge Society ◽  
Comparative Perspective ◽  
Policy Changes ◽  
University System ◽  
Current State ◽  
The World ◽  
The University

The purpose of looking at Indian universities in a comparative perspective is obviously to locate it among higher education institutions across the world and to identify its strengths and weaknesses in the advancement of learning and research. In doing so, one can discern the directions for reform in order to put the university system in a competitive advantage for an emerging knowledge society. This chapter looks at the current state of universities in India and highlights the initiatives under way for change and proposes required policy changes.

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

Conceptualizing international positioning strategies for Indian higher education institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sudhir Rana ◽  
Shubhangi Verma ◽  
Moon Moon Haque ◽  
Gouher Ahmed
Keyword(s):  
Higher Education ◽  
Cultural Sensitivity ◽  
Higher Education Institutions ◽  
Wicked Problem ◽  
Future Research ◽  
Total Quality ◽  
Content Type ◽  
Current State ◽  
The Future ◽  
Indian Higher Education

Purpose The manuscript reflects on the future of higher education from an emerging country perspective. The authors specifically answer how new education policies, ranking and accreditation are impacting the current state of Indian higher education institutions (IHEIs) and how IHEIs can cultivate their path towards positioning themselves internationally. This study aims to bring together existing scenarios and to serve as a springboard for future research and applications. Design/methodology/approach The manuscript is designed and executed as a conceptual study exploring the current state and prospects for IHEIs. The study synthesizes the concepts of positioning strategies in context to IHEIs. A conceptual diagram integrating existing concepts from marketing, total quality management and business education is created to understand the phenomenon among the IHEIs stakeholders. Findings The authors found that IHEIs started showing their international presence yet they are facing various challenges (government bureaucracy; international salary standards; global student population; and cultural sensitivity). The authors also found that the positioning problem is not a one-time attempt; the complexity of higher education is a “wicked problem” and, hence needs to be evaluated, changed and executed continuously. The manuscript offers relevant information to IHEIs leaders and stakeholders to improve on their international positioning strategies and proposes avenues for future research. Originality/value The study outlines future development and positioning strategic plans that IHEIs may consider and reflect in their strategic plan. The conceptual diagram on achieving successful international positioning and problem areas is expected to act as a guidebook for the key decision-makers. The focus is on distinguishing the imperatives, creating a key guide for meeting immediate requirements, allotting assets prudently to update their international presence. The study will provide IHEIs with a new lease of life in the future.

Cause of a Crisis

2020 ◽  
pp. 235-252
Author(s):  
Jonathan J. Felix
Keyword(s):  
Higher Education ◽  
Trinidad And Tobago ◽  
Higher Education Institutions ◽  
Mission Statements ◽  
The Self ◽  
Current Crisis ◽  
Commercial Activity ◽  
21St Century Education ◽  
Current State ◽  
Preliminary Study

From the 1990s until the present, there has been a growing movement in the higher education sector worldwide, emphasizing the primacy of the natural sciences and commercial activity as an important part of 21st century education and workforce preparation. Since then, the ongoing discourse on higher education has also systematically led to the marginalization of humanities. This chapter explores the ways in which the statements of purpose of higher education institutions, and their subsequent activities, might contribute toward the current state of the humanities. The author argues that the self-perception of these entities is related to their organizational identity, values, and actions. Using discourse analysis, this work will also attempt to explore the mission statements of 15 major higher education institutions in Trinidad and Tobago, and how statements regarding their core work are related to the current crisis with the humanities. From this preliminary study, higher education providers may be able to reconsider the ways in which their core internal and market-driven activities might severely compromise their ability to adequately serve students and the wider society by extension.

Impact of Web 2.0 on Higher Education

2011 ◽  
pp. 174-187 ◽  
Author(s):  
Nada Dabbagh ◽  
Rick Reo
Keyword(s):  
Higher Education ◽  
Web 2.0 ◽  
Higher Education Institutions ◽  
Disruptive Innovation ◽  
Current State ◽  
Disruptive Innovations ◽  
Education Model ◽  
The Impact

The chapter addresses the impact of Web 2.0 on higher education institutions. Using Christensen’s theory of disruptive innovations, the authors ask whether Web 2.0 is a sustaining innovation that is creating incremental changes in higher education practices as older technologies have, or if Web 2.0 is a disruptive innovation that is slowly easing its way to meet the needs of specialized audiences but ultimately may drive out the conventional education model or turn it on its head. To tackle this question, the authors briefly review the current state of Web 2.0 in higher education, discuss related issues and controversies, and then focus on the impact of Web 2.0 on human, social, and organizational aspects of higher education institutions.

scholarly journals Teaching in Indian Higher Education: Six Principles for Improvement

2018 ◽  
pp. 28
Author(s):  
Sayantan Mandal
Keyword(s):  
Higher Education ◽  
Empirical Evidence ◽  
Teaching Practices ◽  
Teaching And Learning ◽  
Higher Education Institutions ◽  
Colleges And Universities ◽  
National Study ◽  
Current State ◽  
Indian Higher Education ◽  
Effective Teaching And Learning

While traditional, information-oriented lectures have been the de-facto practice in Indian higher education institutions (HEIs), they are often not effective in imparting learning. There is a need to reform instruction in colleges and universities, focusing on effective teaching and learning methods. As a first step in that direction, a national study of selected public HEIs attempts to assess the current state of teaching by focusing on different teaching practices at the undergraduate and master’s (graduate) levels. The study reflects on issues and challenges and suggests six principles to help improve teaching in Indian college and universities. This is a synthesis of the research, based on empirical evidence.

scholarly journals The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility

2021 ◽  
Vol 39 (1) ◽  
pp. 1-24
Author(s):  
Angelika M. Pabian
Keyword(s):  
Higher Education ◽  
Social Responsibility ◽  
Higher Education Institutions ◽  
Relevant Literature ◽  
Education Sector ◽  
Educational Activity ◽  
Exploratory Research ◽  
Current State ◽  
Polish Higher Education

Abstract The evolution in the sector set new tasks for Higher Education Institutions (HEIs)*, where — in addition to educational activity — their cooperation with other entities is assumed, which will make it possible to take up contemporary challenges. One of these is University Social Responsibility (USR)*, the popularity of which is growing; however, this area is not sufficiently recognized in the relevant literature. This fact was an important premise for undertaking research to assess the current state of the higher education sector in the context of the implementation of the concept of social responsibility. The purpose of the paper is to show students’ opinions on the implementation of USR by HEIs and their knowledge of SR. The author’s intention is to present the results of her own research. The material obtained in the course of the survey showed that the symptoms of the adaptation of the concept of Social Responsibility (SR)* to HEI management were identified, but the degree of their involvement in this area is insufficient, as is the level of students’ knowledge in the field of SR. The exploratory research referred to in this article is an introduction to a broader scope of research.

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