Identification as an Indicator of Social Entropy Under Globalization: Ukrainian Realities and International Context

The purpose of the article is to show modern trends in identification in the context of globalization and the specific conditions of political and economic systems, to indicate ways of influencing their formation, to change the value paradigm of identification associated with harmonious human relations. А hypothesis is that modern identification in Ukraine does not correspond to the liberal-democratic tradition and will continue to generate conflict. The existing identification structure should be used to reorient individuals and groups to effective communication within organizations, which will contribute to the political stability and security of the state. The following approaches and research methods have been used as tools to achieve this purpose: synergetic method; the reflective method; the dialectical method; a comparative method; structural-systemic method; synthesis method. The article covers the following issues: Analysis of identification models; Features of the identification mechanism in post-soviet realities; Modern synergetic model of identification in Ukraine; Peculiarities of culture formation in the conditions of digital and socio-cultural globalization; A new approach to identification as a factor of political stability and security. The authors made the following conclusions: The “ethnic model” of identification turns into a strange attractor, resulting in the Ruelle-Takens scenario. According to the theory of synergetics, this scenario became possible after three bifurcations in the political and economic system of Ukraine over the past 29 years. The “turquoise paradigm” elements should be taken as a basis for model of national identity.

Visualization and Virtualization of Art as New Dimension of Communicative Interaction and Social Management System

Introduction. “Visual turn” in art has determined the specifics of the civilized development of modern society. Information technology and virtual nature of the visual space development have influenced not only the language of communication but in general the entire system of social management. Purpose and methods. The purpose of the article is to substantiate the influence of modern visual art on our everyday life, opportunities for self-expression, communication, and social management. Methodological basis of the study is presented by historical, axiological, comparative, system and structural, formal and logical methods. Results. The article considers the modern reading of the visual image, its demand in modern culture, the reasons, and backgrounds of the “visual turn” in art, which has led to the diffusion of high and low in art, synthesis of creativity, and everyday life. The influence of communication virtualization, urbanization of the society and massification of culture on the formation of the individual's visual space and picture of the world are proved. Conclusions. Both positive and negative aspects of such social and cultural transformation in the process of contemporary art visualization are substantiated. The article proves that visualization of art through advertising, fashion, performance, industrial design is becoming the most important factor in social management and determination of consumers', social and cultural, ideological matrix of individual behavior. Under conditions of this hypertrophied visual component of everyday life, constructing and modeling of the newest methods of visual literacy and culture formation are justified.

Children’s consumption culture development through Christmas myths: ethical implications

Purpose This paper seeks to explore the functions of Christmas mythemes for children’s consumption culture development. In addition, the purpose of this study is to provide an insight on the development of Central European Children into customers and how mythemes are associated with the wishing behaviour. Design/methodology/approach Levi-Strauss’ (1955) structural analysis was used to uncover the mythemes of the Christmas story for Austrian children. These mythemes then informed a thematic analysis of 283 Austrian children’s Christmas letters. Campbell’s (1970) functions of myths were used to reflect on the findings. Findings The Christmas mythemes uncovered were found to encourage materialism by linking self-enhancement (good acquirement) with self-transcendent (good behaviour) values. The role of myths to relieve the tension between the incongruent values of collective/other-oriented and materialistic values is expanded upon. Such sanctification of selfish good acquisition is aided by the mythemes related especially to the Christkind and baby Jesus. Instead, marketers should use Christmas mythemes which emphasise family and collective/other-centred values. Originality/value By first uncovering the “mythemes” related to Christmas, the authors contribute to the academic understanding of Christmas, going beyond origin or single myth understandings and acknowledging the multifaceted components of Christmas. The second contribution is in exploring mytheme’s representation in children’s Christmas letters and reflecting on their functions. This differs from previous literature because it looks at one of the main cultural vehicles for Christmas socialisation and its intersection with the mythemes that feed children’s consumption culture formation. Through the authors’ presentation of a conceptual framework that links mytheme functions with proximal processes using a socioecological viewpoint, the authors demonstrate the guidance of mythemes in children’s development. The third contribution is a reflection on the potential ethical implications for children’s formation of their consumer culture based on the functions of the mythemes. Furthermore, the authors add to the existing body of research by investigating a Central European context.

Transformation of consumer needs in the context of personality environmental culture formation and innovative development of national economy

The article is devoted to the issues of substantiation of a new ecological worldview built on the basic principles of environmental culture. It is shown that the violation of the means of maintaining balance in the system “a man-nature-society” poses a significant threat to the existence of a man as a biosocial being, determining the appropriate response of nature to destructive human activities, requiring the identification of environmental priorities for further socio-cultural development. It was found that solving problems related to the current environmental situation involves limiting human practical and transformational activities aimed at transforming nature into the introduction of “careful”, “gentle” consumption with the need to adjust the criteria of environmental feasibility, it is possible in the formation of environmental culture and deepening the field of environmental education. We have established that the innovative direction of the state’s development should be focused on the targeted satisfaction of the consumer needs.The main indicators of the labor market in 2013-2019 are analyzed as well as personnel costs of business entities. The closeness of the relationship between net income and labor costs of enterprises is established.

THE INFLUENCE OF THE COVID-19 PANDEMIC ON THE CORPORATE CULTURE FORMATION AND DEVELOPMENT

The article analyzes the importance of corporate culture in the company. The main structural elements of corporate culture are identified. It is established what features are situational factors on the organizational culture implemented in the company. Corporate culture is formed under the influence of natural and directed factors. The first are the external environment in which the organization operates, including social norms, market and economic situation, the place of organization in society. The second group of factors that produce the company’s culture are purposeful actions of management and employees. Situational factors under the influence of which the corporate culture in business currently operates influence the behavior of both the individual employee and the team as a whole. In the most effective organizations, culture supports and promotes the goals and strategies of the company. Standards and expectations help employees work to achieve company success. It is also noted that for the maintenance and development of corporate culture in the context of the COVID-19 pandemic, such components as corporate values, the role of leader and the brand of the employer are important. Corporate values, which are spelled out in internal documents and transmitted to employees on a periodic basis, form the company’s reputation. Leadership serves as a behavioral guideline in the activities of the company’s employees, allows to increase their productivity. The brand of the employer is an important factor that determines the external and internal image of the organization in the long run. It is suggested that in order to improve the existing or form a new corporate culture, the company should conduct a detailed analysis of changes in the organization, eliminate outdated practices that have lost their meaning and get feedback from employees on the main key elements of a new or improved corporate culture. Corporate culture management is an important element in the life of the company. Diagnosis of corporate culture allows you to determine the strength of the company’s culture, which, in turn, makes it possible to predict the stability of the company under the influence of external and internal destructive factors.

FEATURES OF FUTURE HISTORY AND LAW TEACHERS’ PROFESSIONAL TRAINING IN THE CONTEXT OF LEGAL CULTURE FORMATION

The peculiarities of future' history and jurisprudence teachers' professional training in the context of legal culture formation were analysed, which allowed revealing the specifics of this training, its directions, functions and qualities of future teachers of history and law. It is established that the specificity of future history and law teachers' professional training is in carrying out the social order of society for the education of a citizen of the rule of law, he carries out legal education at all stages of the educational process in school and extracurricular activities. The content of students' professional training is determined. The general pedagogical and legal knowledge of teachers of history and law in comparison with the legal knowledge of teachers of general subjects and class leaders are system of knowledge about the theory of state and law, general and national history of the state, labour law, constitutional, environmental, criminal and family law; main categories and concepts of jurisprudence; constitutional foundations of state and social order, etc. The types of professional activity of the future history and law teacher have been revealed: organizational-managerial, diagnostic-prognostic, law educating, corrective developing, consultative-legal, preventive, and proper legal. The functions of the legal culture of the future history and law teacher have been distinguished: adaptive, cognitive-transformative, value-normative, legal, communicative, security-protective, diagnostic, organizational, regulatory, and managerial. Professionally significant qualities of future history and law teacher are the formation of legal knowledge, erudition, possession of various aspects of legal psychology of personality, high level of legal, methodical and pedagogical skills, mastery of the style of management of the children's collective, literacy of language, the general culture of the teacher, civil society, are distinguished. The personal qualities of future history and law teacher are benevolence, justice, moral responsibility, professional responsibility, empathy, erudition, ability to understand the student, teaching optimism, active citizenship, emotional, volitional qualities of the individual teachers, such as courage, determination, speed decision-making, self-control. We see the prospect of further research in revealing the process of formation of professionally significant and personal qualities of the future history and law teacher.

SOCIAL SELF-EXPRESSION OF YOUTH IN LEGAL CULTURE

The article considers the youth's social self-realization in the legal culture of society, its importance in the legal society development and the study of effective means of forming a legal culture. The youth social self-realization in the legal culture of society, its significance for the development of legal society and the study of effective means of social management of legal culture have been analyzed. The main methodological approaches to legal culture management as a socio-normative phenomenon have been identified. The theoretical and conceptual basis of the research of young people legal culture formation processes has been formulated. The expediency of realization has been substantiated. The main tasks of young employees' legal culture management as a means of their social self-realization have been defined. The ways of the interrelation of legal consciousness and legal behaviour based on the presented results of the analysis of the youth's legal culture have been found out. According to the results of the analysis of the legal culture as a way of its social self-realization in connection with the implementation of legal consciousness and legal behaviour, it has been established that the legal culture of young people is interrelated with the legal culture of society. The analysis of tools and methods for assessing the level of formation of the youth's legal culture allows classifying them according to the subjects of education: family education, education in primary school and vocational education. In general, the level of development of the legal culture of young people has been determined by the totality of social relations and the level of their dynamism. The main components of assessing the level of formation of the youth's legal culture include legal knowledge, legal consciousness, spiritual wealth of the young person, his legal behaviour, which actions determine the legal consequences.

Culture’s Place in Quality of Care in a Resource-Constrained Health System: Comparison Between Three Malawi Districts

Public health scholars describe “culture of quality” in terms of desired values, attitudes, and practices, but this literature rarely includes explicitly stated theories of culture formation. In this article, we apply Fredrik Barth’s transactional model to demonstrate how taking a theory-centered approach can help to identify what would be necessary to foster “cultures of quality” outlined in the public health literature. We draw on data from a study of the Republic of Malawi’s Performance and Quality Improvement for Reproductive Health initiative. These data were generated in 2017–2018 through a 6-month organizational ethnography in three facilities selected to represent a range of districts with differing social and economic contexts. Our analysis revealed facility-level organizational cultures in which staff valued providing care, but responded to structural constraints by normalizing divergence from quality-of-care protocols. These findings indicate that sustaining a quality-oriented organizational culture requires addressing underlying conditions that generate routine experiences and practices.

A vocabulary lesson as a basis for dictionary culture formation in the process of teaching the Russian language

The paper substantiates the relevance of dictionary culture formation as an important component of information culture and personal culture in general. In addition, the concept of "the culture of dictionary use" is defined. The vocabulary lesson is described as an innovative type of Russian lessons; this type is characterised by a specific goal and a specific content related to the personal, meta-subject, and subject levels of the results achieved in the process of education. Such lessons play a significant role in the development of students’ linguistic personality; they also stimulate learners’ cognitive activity, facilitate the mastering of linguistic norms and the acquisition of self-regulatory skills. Resource materials for a vocabulary lesson, namely vocabulary exercises, are demonstrated. Informational-orientational, activity-semantic, and activity-textual vocabulary tasks illustrate the proposed typology of vocabulary tasks.