The growth of leather-based creative industry SMEs in Garut District, West Java Province, Indonesia

2016 ◽  
Vol 50 (5) ◽  
pp. 171-183
Author(s):  
Sudrajati Ratnaningtyas ◽  
Nur Lawiyah
Keyword(s):  
Creative Industry ◽  
West Java

scholarly journals Analyzing Business Model for Innovative Rattan Creative Industry Center in West Java and Central Kalimantan Province

2021 ◽  
Vol 3 (1) ◽  
pp. 155-164
Author(s):  
Lelo Sintani ◽  
◽  
Bambang Mantikei ◽  
Arya Mulyapradana ◽  
Ary Dwi Anjarini ◽  
...  
Keyword(s):  
Business Model ◽  
Creative Industry ◽  
West Java ◽  
Central Kalimantan ◽  
Industry Center

scholarly journals The Influence of Marketing Mix and Customer Relationship Marketing on Marketing Performance of Digital Creative Industry in West Java

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Nina Kurnia Hikmawati ◽  
Agus Achmad Suhendra ◽  
Efrata Denny Saputra Yunus
Keyword(s):  
Relationship Marketing ◽  
Human Life ◽  
Marketing Mix ◽  
Creative Industries ◽  
Customer Relationship ◽  
Internet Technology ◽  
Creative Industry ◽  
West Java ◽  
Marketing Performance ◽  
Customer Relationship Marketing

<p class="Norm">The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes intersect and take advantage of the internet. This phenomenon is known as a digital transformation, where any business that wants to develop must be connected via internet to be able to reach more consumers through telecommunications technology. However, the performance marketing of digital creative industry currently is not classified as optimal. That's because the problems related to the implementation of the marketing mix and customer relationship marketing are not optimal. Thus this study aims to examine the influence of the marketing mix and customer relationship marketing on marketing performance of digital creative industry in West Java. Data were collected from 50 companies in the digital creative industry in West Java. The results showed the influence of the marketing mix and customer relationship marketing to marketing performance of digital creative industry in West Java.</p>

scholarly journals Human Capital in Improving Creative Industrial Performance: A study in the Creative Industry of Batik Trusmi, Cirebon District, West Java

2018 ◽  
Vol 7 (4.34) ◽  
pp. 295
Author(s):  
Deden Sutisna MN ◽  
Mohd Haizam Mohd Saudi
Keyword(s):  
Human Capital ◽  
Business Performance ◽  
Business Owners ◽  
Creative Industries ◽  
Creative Industry ◽  
West Java ◽  
Confirmatory Factor ◽  
Industrial Performance ◽  
Survey Research Methods ◽  
Permanent Workers

The research objective was to identify the dominant factors of Human Capital, the partial and simultaneous influence of human capital and Business Performance that built the Batik creative industry in Trusmi in Cirebon, West Java. The respondents of business actors and workers in this industry sector are 10 creative industries with 10 employees each. Survey research methods, data sources are primary with questionnaires, interviews and observations as data collection tools in the object of analysis. Test data using the validity, reliability and classic assumptions test with Confirmatory Factor Analysis software. The results show that of the 20 factors analyzed, there are dominant factors of Intellectual Capital as many as 6 factors namely 1) Batik training is very helpful in working, 2) status as permanent workers are very important, 3) heredity, family as a reason for batik craftsmen, 4) batik skills obtained from education and training, 5) workers have relationships with business owners still family or family, and 6) there are requirements that must be fulfilled, while working in the batik company. Contributions from human capital both to financial and non-financial performance are in large categories. Thus, to develop the Batik creative industry in Trusmi Cirebon currently seen from the aspect of human capital determined 6 dominant factors and their contribution to the performance of the creative industry.  

scholarly journals Developing the Business Performance of the Digital Creative Industry: Corporate Entrepreneurship Approach

2019 ◽  
Vol 4 (4) ◽  
pp. 171-179
Author(s):  
Suryana Suryana ◽  
Ayu Krishna Yuliawati ◽  
Rofi Rofaida
Keyword(s):  
Sample Size ◽  
Business Performance ◽  
Industrial Revolution ◽  
Corporate Entrepreneurship ◽  
Creative Industries ◽  
Business Strategies ◽  
Creative Industry ◽  
West Java ◽  
Collaboration Model ◽  
The Government

Objective – This research aims to obtain profile corporate entrepreneurship and identify a strategy to develop corporate entrepreneurship to improve the business performance of the digital creative industry in the industrial revolution era 4.0/industry 4.0 through a Penta Helix Collaboration Model. Methodology/Technique – The unit of analysis in this study was the digital creative industry in West Java Province, which was one of the centres of the digital creative industry in Indonesia. This research was a qualitative research. The sample size was determined by the snow ball method. The sample size used in this study was 50 SMEs. The sampling technique used was purposive sampling. Data was collected through observation, questionnaires, in depth interviews and focus group discussions by involving SME's in the digital creative industry, academics, creative industries communities, and media. The study used a time frame from June 2017 until March 2019. According to the objective of this study, descriptive analysis was used. Findings – The findings revealed that most digital creative industry need corporate entrepreneurship development. Penta helix collaboration models are needed so that the strategy can be implemented well. Research on the topic of corporate entrepreneurship in the digital creative industry is still rarely conducted. Novelty – The novelty or originality of this research is recommended business strategies based on corporate entrepreneurship and assist the government in formulating appropriate policies for the growth and development of digital creative industries in West Java. The results of this study can also strengthen research with different topics in the digital creative industry in West Java and in Indonesia. Type of Paper: Empirical. Keywords: Business Performance; Creative Industry; Digital Creative Industry; Corporate Entrepreneurship; Penta Helix Collaboration Model. Reference to this paper should be made as follows: Suryana; Yuliawati, A.K; Rofaida, R. 2019. Developing the Business Performance of the Digital Creative Industry: Corporate Entrepreneurship Approach, J. Bus. Econ. Review 4(4) 171 – 179. https://doi.org/10.35609/jber.2019.4.4(4) JEL Classification: M21, M29.

scholarly journals Branding Strategy of West Java: Fashion Products of The Creative Industry

2017 ◽  
Vol 2 (2) ◽  
pp. 33
Author(s):  
Popy Rufaidah
Keyword(s):  
Secondary Data ◽  
Past Research ◽  
Cross Sectional Study ◽  
Primary Data ◽  
Survey Method ◽  
Creative Industry ◽  
Branding Strategy ◽  
West Java ◽  
Cross Sectional ◽  
Fashion Products

<p><em>In past research, </em><em>branding strategy application in </em><em>the creative industry has been left largely unexplored. This study aims to investigate the types of </em><em>branding strategy elements perceived as the distinctiveness of West Java in fashion products of the creative industry. </em><em>Th</em><em>is</em><em> study </em><em>is a cross-sectional study using</em><em> survey method, which </em><em>i</em><em>s designed to </em><em>describe the frequency of customer perceptions of branding strategy elements such as products design, marketing communicationtools and physical environment.  The data used in this study is primary and secondary data. The primary data is obtained from the results of observations, interviews and survey using questionnaires. The respondents of the study are the customers of fashion products in the creative industry who have been living in West Java at lest for two years. The study concludes that there are some critial points in building West Java brand through several branding strategy elements that need more attention such as (i) the performance of blogs and websites as marketing promotional tools used by companies in the creative industry is perceived low (37%); (ii) most of the fashion products marketed by  companies in the creative industry are perceived similar and not unique (57%); (iii) the logo of the fashion products sold in the market by  creative industry players is perceived not attractive (37%) and;  the  places where the fashion products are sold are perceived not clean (46%).</em></p><strong><em>Keywords: </em></strong><em>Branding Strategy, Fashion Products, Creative Industry</em>

scholarly journals Branding Strategy of West Java: Fashion Products of The Creative Industry

2018 ◽  
Vol 2 (02) ◽  
pp. 33
Author(s):  
Popy Rufaidah
Keyword(s):  
Secondary Data ◽  
Past Research ◽  
Cross Sectional Study ◽  
Primary Data ◽  
Survey Method ◽  
Creative Industry ◽  
Branding Strategy ◽  
West Java ◽  
Cross Sectional ◽  
Fashion Products

<p><em>In past research, </em><em>branding strategy application in </em><em>the creative industry has been left largely unexplored. This study aims to investigate the types of </em><em>branding strategy elements perceived as the distinctiveness of West Java in fashion products of the creative industry. </em><em>Th</em><em>is</em><em> study </em><em>is a cross-sectional study using</em><em> survey method, which </em><em>i</em><em>s designed to </em><em>describe the frequency of customer perceptions of branding strategy elements such as products design, marketing communicationtools and physical environment.  The data used in this study is primary and secondary data. The primary data is obtained from the results of observations, interviews and survey using questionnaires. The respondents of the study are the customers of fashion products in the creative industry who have been living in West Java at lest for two years. The study concludes that there are some critial points in building West Java brand through several branding strategy elements that need more attention such as (i) the performance of blogs and websites as marketing promotional tools used by companies in the creative industry is perceived low (37%); (ii) most of the fashion products marketed by  companies in the creative industry are perceived similar and not unique (57%); (iii) the logo of the fashion products sold in the market by  creative industry players is perceived not attractive (37%) and;  the  places where the fashion products are sold are perceived not clean (46%).</em></p><strong><em>Keywords: </em></strong><em>Branding Strategy, Fashion Products, Creative Industry</em>

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