scholarly journals Branding Strategy of West Java: Fashion Products of The Creative Industry

2017 ◽  
Vol 2 (2) ◽  
pp. 33
Author(s):  
Popy Rufaidah

<p><em>In past research, </em><em>branding strategy application in </em><em>the creative industry has been left largely unexplored. This study aims to investigate the types of </em><em>branding strategy elements perceived as the distinctiveness of West Java in fashion products of the creative industry. </em><em>Th</em><em>is</em><em> study </em><em>is a cross-sectional study using</em><em> survey method, which </em><em>i</em><em>s designed to </em><em>describe the frequency of customer perceptions of branding strategy elements such as products design, marketing communicationtools and physical environment.  The data used in this study is primary and secondary data. The primary data is obtained from the results of observations, interviews and survey using questionnaires. The respondents of the study are the customers of fashion products in the creative industry who have been living in West Java at lest for two years. The study concludes that there are some critial points in building West Java brand through several branding strategy elements that need more attention such as (i) the performance of blogs and websites as marketing promotional tools used by companies in the creative industry is perceived low (37%); (ii) most of the fashion products marketed by  companies in the creative industry are perceived similar and not unique (57%); (iii) the logo of the fashion products sold in the market by  creative industry players is perceived not attractive (37%) and;  the  places where the fashion products are sold are perceived not clean (46%).</em></p><strong><em>Keywords: </em></strong><em>Branding Strategy, Fashion Products, Creative Industry</em>

2018 ◽  
Vol 2 (02) ◽  
pp. 33
Author(s):  
Popy Rufaidah

<p><em>In past research, </em><em>branding strategy application in </em><em>the creative industry has been left largely unexplored. This study aims to investigate the types of </em><em>branding strategy elements perceived as the distinctiveness of West Java in fashion products of the creative industry. </em><em>Th</em><em>is</em><em> study </em><em>is a cross-sectional study using</em><em> survey method, which </em><em>i</em><em>s designed to </em><em>describe the frequency of customer perceptions of branding strategy elements such as products design, marketing communicationtools and physical environment.  The data used in this study is primary and secondary data. The primary data is obtained from the results of observations, interviews and survey using questionnaires. The respondents of the study are the customers of fashion products in the creative industry who have been living in West Java at lest for two years. The study concludes that there are some critial points in building West Java brand through several branding strategy elements that need more attention such as (i) the performance of blogs and websites as marketing promotional tools used by companies in the creative industry is perceived low (37%); (ii) most of the fashion products marketed by  companies in the creative industry are perceived similar and not unique (57%); (iii) the logo of the fashion products sold in the market by  creative industry players is perceived not attractive (37%) and;  the  places where the fashion products are sold are perceived not clean (46%).</em></p><strong><em>Keywords: </em></strong><em>Branding Strategy, Fashion Products, Creative Industry</em>


Author(s):  
Eti Suminartika ◽  
Muhammad Arief Budiman ◽  
Nur Syamsiyah ◽  
Kuswarini Kusno

ABSTRAK Kedelai merupakan bahan pangan yang menduduki posisi strategis, ketergantungan impor kedelai berdampak kurang baik untuk menjaga keamanan pangan, karena impor kedelai menyedot devisa negara, dan adanya kerawanan pasokan jika penurunan nilai tukar rupiah, akibatnya berdampak pada kesetabilan harga kedelai nasional. Oleh karena itu diperlukan upaya megembangkan kedelai lokal yang didukung oleh petani. Tujuan penelitin ini untuk menganalisis peranan usahatani kedelai tumpangsari terhadap pendapatan keluarga tani. Penelitian dilaksanakan di sentra produksi kedelai Jawa Barat. Metoda yang digunakan adalah metoda survey, data yang digunakan terdiri data primer (dari petani) dan data secunder. Data dianalisis menggunakan analisis matematik dan deskriptif. Hasil penelitian menunjukkan, usahatani kedelai tumpangsari memberikan kontribusi cukup besar terhadap pendapatan petani. Selain itu tanaman tumpangsari (non kedelai) memberikan pendapatan tambahan, pendapatan berkelanjutan dan turut menjaga kegagalan usahatani. Kata kunci: kedelai, tumpangsari, pendapatan, Jawa Barat. ABSTRACT Soybean is a food that occupies a strategic position, dependence on soybean imports has a bad impact on maintaining food security, because soybean imports suck up foreign exchange, and the supply of insecurity if the rupiah exchange rate decreases, consequently impacts on national soybean price stability. Therefore, an effort is needed to develop local soybeans supported by farmers. The purpose of this research is to analyze the role of intercropping soybean farming on the income of farmer families. The research was conducted at the West Java soybean production center. The method used is the survey method, the data used consists of primary data (from farmers) and secondary data. Data were analyzed using mathematical and descriptive analysis. The results showed that intercropping soybean farming contributed significantly to farmers' income. In addition, intercropping (non-soybean) crops provides additional income, sustainable income and helps maintain farm failure. Keywords: soybean, policulture, West Java Income


2018 ◽  
Vol 9 (2) ◽  
pp. 145
Author(s):  
Sofiyan Sofiyan ◽  
Soedjajadi Keman

Sanitary inspection intended to eliminate environmental risk factors in the ships to break the chain disease transmission in order to maintain and enhance the health status. Based on data from 2015 the Port Health Office class I Surabaya, during the ships inspection there are found 23 rats from 2734 ships. The existence of the rats on the cargo ship is very harmful, which can caused disease and damaged food material in cargo ship. The tendency of rats existence on board as media transmission of the disease, is the reason for researchers to identify the level of sanitation review and behavior of crew that affecting the existence of rats on cargo ship in the Port of Tanjung Perak Surabaya. That research aimed to analyze the level of sanitation and behavior of crew that affects the existence of rats. This study was an observational study with cross sectional study design, sampling for ship sanitation in research using accidental sampling, behavior of crew using the proportional random sampling method. The research variables are behavior of crew and ship sanitation. The primary data were collected by observation, indepth interviews, and questionnaires. Secondary data collected from the Port Health Office Class I Surabaya. Statistical test with multiple regression showed that behavior of crew significant effect on the existence of rat in cargo ship. The results using ship sanitation level variables sig. 0.043 means that the behavior of crew variable significant effect on the presence of rats on a cargo ship, while for the ship sanitation variables sig. 0.0002, means that the variable ship sanitation very significantly affected on the presence of rats on a cargo ship. The conclusion of this study be found influences of the ship sanitation and behavior of crew against the presence of rats in cargo ship, so it needs to be disseminated to the crew of cargo ship in order to increase knowledge about ship sanitation, and the health effects of the presence of rats on a cargo ship.


2007 ◽  
Vol 2 (3) ◽  
pp. 36
Author(s):  
Ursula Dianita Marut

<p class="MsoNormal" style="margin: 0cm 13.05pt .0001pt 18pt; text-align: justify; text-indent: 27pt;"><span style="font-size: 10pt;" lang="en-us" xml:lang="en-us">The objective of this study is to analyze the relationship between socio-economic and cultural aspects and undernutrition problem in Kabupaten Manggarai, Nusa Tenggara Timur. This research was designed as cross sectional study with purposive method. This research was conducted in Desa Meler, Kecamatan Ruteng, Kabupaten Manggarai from June to July 2007. Primary data and secondary data were collected in this study. Primary data including family’s socio-economic characteristics, nutritional status, environment sanitation and food consumption using interview questionnaire. Secondary data including food production, prevalence of nutritional status of the children under five, and were collected from some Government’s institutions. Populations of this research were children under five in Desa Meler. Samples consisted of 80 children and were classified into two groups, a total of 48 classified as undernutrition group and the rest of them belong to normal group. Result shows that the prevalence of undernutrition of children under five in Manggarai year 2005 is 22,75 % and have decreased in 2006 become 19,24 %. Poverty is one of the causal factors of this undernutrition problem in Manggarai.</span></p>


2018 ◽  
Vol 8 (01) ◽  
pp. 696-702
Author(s):  
Ny. Hikma

Background: Visual Inspection with Acetic Acid (IVA) is a simple way to detect cervical cancer as early as possible. IVA is the examination of the cervix (cervical) by looking directly (with the naked eye) cervix after cervical neck with a solution of acetic acid 3-5%.Objective: To know the factors associated with the IVA examination in the Mother Age Fertile Age at Wara Palopo Public Health Center of 2017.Method: This research use analytic survey with cross sectional study approach. The population in this study were all mothers of fertile age couples in Wara Puskesmas of East Luwu Regency as many as 6,276 people. The sample in this research is part of population with sampling technique yiatu purposive sampling counted 98 people. Data collection through primary data (questionnaire) and secondary data. The data were processed using Statistical Product and Servise Solutions (SPSS) version 20.0 and analyzed univariat and bivariate with chi square statistical test and presented in the form of frequency distribution table.Results: There is a knowledge relationship with IVA examination (p Value = 0.002 <0.05 and there is an implementation relationship with IVA examination (p Value = 0,000 <0.05).Conclusion: There is a relationship of knowledge with IVA examination at Puskesmas Wara Kota Palopo Year 2017. There is an implementation relationship with IVA examination at Wara Palopo Public Health Center of 2017 Keywords : IVA Examination, Knowledge, Implementation


Author(s):  
Nidhi Gupta ◽  
Kapil Pandla

<p>When the crisis hits the organisation, it’s the positive employee experience that organisation able to manage matters the most to motivate and retain the workforce.</p><p>The world is going through an unprecedented crisis. While businesses are fighting to maintain business continuity yet managing employee experience is also equally critical during these testing times of the COVID -19 pandemic. This situation calls for creative ways to balance the employee experience amidst business constraints. During such turbulence, employees often have to deal with both work from home and work at home which includes: helping with household chores, taking care of children and demands of family members alongside work.</p><p>Employee experience plays a vital role in keeping employees happy and in the engagement of employees (Deloitte 2017).</p><p>Similarly, according to Psichogios P. (2013), the cumulative effect of employees’ experiences will ultimately affect an employee’s performance and, therefore, the results for the entire organisation, regardless of whether employees are engaged but the question arises whether the role of employee performance is same when the organisation is sailing through in the difficult times.</p><p>This study is an attempt to understand employees experience and its drivers under crisis situation among employees from the hospitality industry in India</p><p>This is a cross-sectional study where both primary and secondary data is collected. Primary data is collected from employees at all levels through a self-report questionnaire. Out of 374 respondents 287clean responses were received.</p>


2021 ◽  
Vol 4 (2) ◽  
pp. 116-122
Author(s):  
Tul Bahadur Saud ◽  
S. L. Menariya

Homestay tourism program is a new part of tourism sector which involved local community in tourism development within their own and surrounding area. It is also lately emerging tourism concept in the world. Nepal is known as an important tourist’s destination and can be a model homestay country with its abundant natural resources, multi culture, multi religion, multi ethnic, tradition life style, archeological heritage, innocent society and community. Due to all these above factors homestay tourism program became the dream for the lover of nature and experts of tourism in Nepal. Homestay program can be easily established, Promoted and developed by minimum investment and based on many aspects such as good service, safety, security, souvenir, family and attractions. It is a major tourism industry for the development of rural economy by generating huge number of employment and social benefits. The major objective of the study is the perception of community towards homestay tourism program. Descriptive and exploratory research design, cross-sectional study design and deductive approach with mixed method have been used in this study. Both primary and secondary data are used simultaneously. Primary data are collected from 348 respondents with three categories of nine study Districts. Similarly, secondary data are collected from various publications of central, state, local Governments, different articles in international journals, books, credible magazines, newspaper, reports prepared by research scholars, experts and universities and different websites etc. Finally, majority of community people have a positive perception towards on existing homestay program in Nepal.


2018 ◽  
Author(s):  
Susianti Asry

Background: infant with macrosomia is a baby weighing more than 4,500 grams or for Indonesia if the baby weighs 4,000 grams, or more than two standard deviations or above 90 years of normal weight percentile. Objective: to find out the factors associated with macrosomia occurrences at Sawerigading Regional Hospital of Palopo City in 2017. Method: This study used an analytical survey using Cross Sectional Study approach. The population of this study was all maternal mothers who gave birth with baby’s weight more than 4000 grams recorded in register book of Sawerigading Regional Hospital of Palopo City from January to March 2017 accounting for 30 babies. The samples of this study was maternal mothers who gave birth with baby’s weight more than 4000 grams in whcih accounting for 30 respondents using total sampling technique. Data collection was through primary data (questionnaires) and secondary data. The data were processed using statistical product and service solution (SPSS) 20 and analyzed using univariate and bivariate with Chi-square statistical test and presented in the tabular form of frequency distribution. Result: there was a relationship between diabetes melitus and macrosomia incidences (p Value = 0,005 ˂,034), there was a relationship between heredity and macrosomia occurrences (p Value = ,034 &lt;0,05), and there was a relationship between multiparity and macrosomia (p Value = ,011 &lt;0,05). Conclusion: there was a relationship between heredity, multiparity and diabetes mellitus with macrosomia occurrences at Sawerigading Palopo General Hospital in 2017


2014 ◽  
Vol 3 (3) ◽  
Author(s):  
Steffi Olivia Padriyani ◽  
Delmi Sulastri ◽  
Nur Afrainin Syah

AbstrakKeberhasilan pembangunan nasional ditentukan oleh ketersediaan sumber daya manusia yang sehat dan cerdas. Remaja sebagai asset bangsa membutuhkan gizi yang cukup untuk menunjang prestasi dan produktifitas mereka dalam beraktifitas. Status gizi merupakan salah satu faktor yang berkaitan erat dengan tingkat prestasi siswa. Tujuan penelitian ini adalah untuk melihat hubungan status gizi dan prestasi belajar siswa SMA Negeri 1 Padang. Penelitian ini menggunakan desain studi potong lintang (cross sectional study) dengan populasi seluruh siswa kelas X dan XI SMA Negeri 1 Kota Padang. Jumlah subjek sebanyak 87 orang. Data primer berupa berat badan dan tinggi badan serta data sekunder berupa nilai rapor semester 1 (satu). Data dianalisis menggunakan uji korelasi Pearson. Berdasarkan pengukuran Indeks Massa Tubuh (IMT), diketahui sebagian besar subjek mempunyai status gizi normal sebanyak 44 orang (50,6%). Lebih dari separoh subjek memiliki prestasi baik yaitu sebanyak 48 orang (55,2%). Pada penelitian ini tidak terdapat hubungan yang bermakna antara status gizi dengan prestasi belajar. Namun, prosedur yang digunakan pada penelitian ini tidak dapat mengekslusi faktor-faktor lain selain status gizi yang mempengaruhi prestasi siswa.Kata Kunci: status gizi, prestasi belajar, remajaAbstractThe successfulness of national development is determined by the availability of human resources. Teenagers as a national asset need adequate nutrient to support their achievement and productivity. Nutritional status is one factors that is closely related to student academic achievement. The purpose of this research is to examine the relationship betweennutritional status and academic achievement of students of Senior High School Number1 Padang (SMAN1 Padang).This research is cross-sectional study. The population is students year X and XI SMA Negeri1 Padang. Number of sample is 87 students. Primary data was weight and height of students while secondary data wasstudent score of first semester which is analyzed by Pearson correlation test. Student’s Body Mass Index (BMI) shows that most students had normal nutritional status (50,6%). More than half the sample had good academic achievement (55,2%). The findings suggest that there was no significant correlation between nutritional status and student academic achievement. However, the methods applied in this research failed to exclude other confounding factors influencing academic achievement.Keywords: nutritional status, academic achievement, adolescents


2021 ◽  
Vol 9 (2) ◽  
pp. 78-83
Author(s):  
Resna Sari Asih ◽  
◽  
Ilham Alifiar ◽  
Yedy Purwandy ◽  

ABSTRACT Chronopharmacology is a therapy based on circadian rhythms that can be said to be relevant if the risk and symptoms of the disease are predicted to vary over time. This study aims to determine the effect of chronopharmacology on total cholesterol and triglyceride levels in the blood of patients with fibrates and statin groups, so that patients with certain diseases are encouraged to take drugs according to the organ picket hours or circadian rhythms. This study was an observational descriptive study with a cross sectional study design involving 18 patients. Primary data were obtained through interviews and checking total cholesterol and triglyceride levels while secondary data were obtained from the patient's medical record. Based on the results of the analysis using SPSS for statin drug use in the morning and at night getting a value of P = 0.003. whereas for drug use in the fibrat group in the morning and evening, P = 0.083 was obtained. Based on the results of the research that has been done, it can be concluded from 18 patients using statins and fibrates in RSUD Dr. Soekardjo Tasikmlaya, for the use of statin drugs at night is more beneficial, but in the use of fibrates in the morning or evening the same effectiveness. Keyword : chronopharmacology, statin, fibrat


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